Competition in the snack industry is intense.
Leading companies are investing in additional expenses one by one just to fight a turnaround and get a good ranking.
After all, no matter how high the total performance of Wu Zhou's store is, it doesn't matter if it is higher than the total of the three of them.
As long as the single store performance ranking can reach the first place.
Then they can claim that they won first place.
And it’s not impossible, there is still hope.
But Wu Zhou Company is actually facing more than just a head-on competition.
And behind the scenes.
Those professional reviewers and professional anti-counterfeiting personnel are getting more and more crazy during Double Eleven.
If we talk about the beginning, there were hundreds of negative reviews a day.
Later, with Liu Bin's series of measures, and Wu Zhou's subsequent increase in the promotion of precise traffic.
A sudden surge in sales and reviews.
Let the proportion of negative reviews be further reduced and the impact reduced.
Later, the number of negative reviews from these people increased from a hundred or so a day to more than 200 or even more than 300. However, when it reached more than 300, the growth rate of negative reviews began to slow down.
These people are already the maximum number of people Qian Lai can maintain.
But those people like him are some "old people" who organize fights many times on weekdays and know each other well.
This kind of organization is not very binding.
It's just because Qian Lai has been leading them to make money, and after earning the sweetness, they are willing to follow Qian Lai all the time.
Before, after this kind of negative reviews.
Generally, sellers will take the initiative to communicate with them and give them a compensation to modify the negative reviews.
However, this time Qiao Fei's after-sales service did have communication, but the proportion was very small. Most of them ignored them completely after knowing that they had negative professional reviews.
It made them a little nervous.
And the point is, generally speaking, after a certain number of negative reviews reach a certain number, they will be given a gray label, which greatly affects product conversion.
If conversion is poor, sales will also be poor.
But as a result, Qiao Fei's sales did not decrease, but continued to hit new highs, and even accelerated.
Seeing that the results were not achieved and no money was made, they settled for the next best thing.
I directly communicated with Qiaofei's after-sales service and said that as long as I can return the product and get a refund, they will correct these negative reviews.
"Dear, our pastries are short-term warranty products and do not support returns within seven days without any reason."
Most products have a shelf life of fifteen days. They, the professional anti-counterfeiters, give in after ten days.
And there were quite a few people who had eaten all their food.
Now it is said that it is a return for a refund. In fact, the error in the actual amount of the returned goods must be very large.
Moreover, as long as food is returned and the packaging is opened, it will be treated as garbage and become direct damage to the goods.
After all, what if someone poisons you?
So normally, as long as there is no quality problem with the food, returns should not be supported without reason.
Fortunately, most consumers in the food industry have a relatively low return rate.
Generally speaking, these professional anti-counterfeiters just hope that Qiao Fei's family will absorb the damage to the goods themselves, and they will revise the negative reviews very "honestly".
At that time, Liu Bin also thought about admitting the losses.
In fact, this is also the choice of most businesses. After all, it takes too much time and energy to argue with these people.
The labor costs may be higher than the value loss.
"Mr. Wu, most of the orders placed by these professional anti-counterfeiters are small orders, and only a few orders exceed a thousand. And recently, the energy of the after-sales department has been occupied by these people. Otherwise, we will just refund it. It costs so much Spending so much time and energy on this is not worth it." When Liu Bin said this at the time, he felt a little unwilling.
But between the trade-offs,
Continuing to deal with these people is indeed not worth the gain.
"You are compromising with a group of people who have no moral bottom line. After you compromise once, there will be more. And this incident is most likely organized and planned, and it will not end so easily."
"Of course, the most important thing is that people who take advantage of loopholes make me very unhappy."
"Finally, if the after-sales department is really busy, then hire people. If they are used to the idle work before and suddenly become busy and are not happy with it, then those who complain should be fired. We are a private enterprise and the company does not support idlers."
In fact, because of the high standards of products, not only the raw materials, but also the materials and technology of the finished product packaging, Wu Zhou also applies the best technology in the industry.
So the result is that although Qiao Fei's order volume is large, its after-sales service is very small.
The company's after-sales department has always been relatively idle, and occasionally a part of it is transferred to the front-end customer service department.
The number of professional anti-counterfeiters who need to be followed up this time is no more than a hundred at most.
The company's after-sales department has 118 people, and on average each person follows up with less than one person.
Liu Bin was fooled just because he had been busy with other things at hand during this period and had no time to actually check the situation of the after-sales department.
I just listened to some people from the after-sales department complaining to him, thinking he was really busy.
In fact, "I'm just busy."
Wu Zhou made the final decision.
Liu Bin can only implement it resolutely. If the after-sales department continues to complain, then he will lay off a few people and recruit others.
There are a lot of options to choose from in terms of welfare benefits at Wuzhou Company.
The end result is.
A group of people who were professional reviewers were dumbfounded, thinking that Qiao Fei's family would compromise, but the result was true.
What should I do with the money I spent? The food is delicious, but it hurts to pay hundreds or even thousands all of a sudden. In the past, they didn't have to spend money to eat.
If you are used to free food, you will definitely not be happy if you suddenly have to spend money.
Subsequent negative comments will be even more unpleasant.
Or you can complain to the platform and let the waiter intervene.
Or some people may join forces and take some goods for testing to find flaws and loopholes.
After all, many of them are agricultural products processing.
There must be some error in some contents.
But what they don't know is that every batch of goods from Wu Zhou will be sampled and tested multiple times.
For this purpose, the company even has a dedicated department, as well as quality inspection personnel and equipment.
Therefore, this trick is useless. The vast majority of batches are within the scope of the law. At least a very small amount of deviation is slightly exceeded, but I dare not buy another batch in large quantities.
So in the end, some people got angry and bought hundreds or even thousands of things.
On the day they received the goods, they applied for a return and refund, but what they received was food and bricks were sent back.
For this kind of thing, the after-sales department and the warehousing department should work together to complete the chain of evidence.
Factory packaging video, express delivery weighing, unpacking video when the return arrives at the warehouse, and express delivery weighing, compare before and after.
I also know the disgusting behavior of these people.
After all, the company can be regarded as Alibaba's ka seller. We have gone to Alibaba for meetings before, as well as merchant conferences and the like, and we have also added a lot of contact information for Alibaba's middle and senior management.
With a complete chain of evidence, the waiter was very cooperative.
These refunds were denied.
Reason given: The refunded product is different from the actual shipment.
Qian Lai also had a headache during this time.
It started out smoothly, and I even saw the performance of Qiao Fei's family declining.
He also asked his counterpart to take credit.
However, Qiao Fei's products are relatively expensive, so many friends buy products for a large amount of money, mostly at their own expense.
So Qian Lai contacted the docking person, and the initial effect was
The result was pretty good, and they were very happy to say that they would be reimbursed for the delay, and it was estimated that 70% of the purchase price would be reimbursed.
As for the remaining 30%, they have to bear it themselves.
Qian Lai readily accepted this ratio.
Originally, Qian Lai planned to wait until the money arrived, but it was true that Qiao Fei's things were a bit expensive.
Some people were not very happy. Later, many people ran into trouble at Qiaofei's house one after another. They couldn't get their money back, so they started making trouble in the group.
Some people began to clamor to quit the group.
Qian Lai thought that in the past, this middleman had no problem with giving money.
In order to maintain the unity of his team, after all, it is the prestige that he has finally established.
"Everyone, please be quiet for a moment. I have been busy raising money during this period."
"I've seen everything you do. It's all hundreds and thousands of real money. In fact, I spent more. I bought more than 5,000 yuan of goods, and then sent them all for quality inspection. Again 6100, a total of ten thousand."
"But when I say this, I am not complaining. I just want to say that I, like everyone else, are working hard."
"I didn't expect Qiao Fei's family to be so stubborn. They didn't even refund the sample fee."
"But everyone has been working with me for such a long time because they believe in me and my character. In the end, we will definitely get back this money tenfold and a hundredfold from the Qiaofei family."
"Everyone has been with me so many times, so you should believe in my strength. I have this confidence."
"So, I decided that I will advance 50% of your purchase price in the early stage. After you get the compensation later, you can return the money to me."
"I think everyone knows that if you take everyone into the car, you usually have to pay for the driving fee. I have never mentioned it to you, and even paid for the goods in advance. I have done the limit of what I can do. I don't want to If you see anyone feeling discouraged in our group, just do it if you like. If you don’t want to do it, I won’t force you. Goodbye."
"Everyone chat with me privately and send me screenshots of the actual payment of the order, and I will reimburse everyone one by one."
"Brother Qian is loyal."
"Thank you, Brother Qian."
"Brother Qian, the atmosphere is bright and spacious."
Some people who had previously withdrawn from the group, Qian Lai, who did not remember the faults of others, rejoined the group and were reimbursed.
There were 1971 orders, with a total order amount of about 590,000. Qian Lai took out 29.5 in cash. Taking out so much at once made Qian Lai feel a little painful. .
I can only lament that next time, it is better to be more cautious about such a high-ticket case.
In fact, there were so many orders, mainly because orders from Qiao Fei's store increased so sharply that their number of negative reviews had to increase accordingly.
After all, if we don’t keep up, the proportion of negative reviews will be even lower.
So all of a sudden, the cost is huge.
In the beginning, even though it cost a lot, we didn’t feel much psychological pressure, because according to past experience, in most cases, the manufacturer would not only pay a small amount of compensation, but the payment would also be refunded to them.
I just didn't expect that this time, Qiao Fei's things were too "solid" and I couldn't find any loopholes to exploit.
But it's not over yet. Thinking of this, Qian Lai secretly encouraged himself.
And when I think about it, even if some people don't pay me back, the proportion shouldn't be high. In the end, I estimate that it won't be a big problem to earn about 500,000 yuan.
Plus the remuneration given by the brand for this case
The more I think about money, the more beautiful I become
It’s just that with the explosion of Qiao Feijia’s Double Eleven, Qian Lai’s order has been sent to the docking person many times, but the money still hasn’t arrived. In addition, Qiao Feijia’s performance has exploded during Double Eleven, and he has Bad feeling.
"Brother, when will the reimbursed payment arrive?" Qian Lai finally had to call and ask.
"The client said that they didn't see any effects at all. After the money was reported, their leaders got stuck. They demanded payment only after seeing the effects."
"Brother, you can't be like this. Just to buy those things from Qiao Fei's house, we paid 6 in advance.
More than 00,000. If we are not reimbursed, we will lose too much. "
"Qian Lai, I told them about your difficulties, but he also has difficulties. You should also have channels to see Qiao Fei's performance during Double Eleven."
"Such performance is not in line with what you promised."
"If you knew the result would be like this, do you think they would still come to you? It was agreed at the time that the payment would be based on the results. If you only look at the current results, you will have to get back the 5% deposit."
"Brother, I have been doing my best here. I have given thousands of negative reviews in just a few days, and we also conduct quality inspections."
"Okay, okay, Qian Lai, you said this is useless. We have always paid the balance based on the effect. If the effect is good, it is not impossible to pay the full payment for the goods, but if it is not effective, maybe by then They still have to ask you for a deposit.”
After Qian Lai hung up the phone, he looked at his phone in despair. He opened his bank text message and looked at the remaining amount displayed in his bank text message. He only had 50,000 yuan left.
If he loses this time, his deposit
He walked into the bathroom and splashed cold water on his face to cheer himself up.
He still has tricks up his sleeve.
