"Mr. Wu, our pastries have suddenly received a lot of customer complaints recently."
"The customer service department has sorted out these customer complaints and information about users with bad reviews. The delivery addresses are mainly universities. Some communities have no specific addresses."
"Currently, the consumer information that can be counted is 218 negative reviews, 127 purchasing users, 119 new customers, and 8 old customers, but they are only the lowest level of silver."
"We took the initiative to call back, but most of them were not very cooperative. Some of them took the initiative to demand compensation, ranging from tens of thousands to tens of thousands. After a little negotiation with them about the amount and the issue of returning the goods, they said we were not sincere and hung up directly. .”
"Also, I asked the director of the production workshop about the pictures in some negative reviews, such as iron wire, and he said that our production workshop cannot have that kind of iron wire."
"Based on the information, I think it may be our competitor."
"Adhering to the principle of whoever benefits, who is the real culprit, I checked the pastry category and found out the items with the best sales growth recently, as well as the market share of our previous major competitors. Preliminary judgment is that it is from these brands, but we cannot be 100% sure.”
"I removed the product from the shelves yesterday morning and checked for problems first. After comprehensive information in the evening and there were no problems, I restored the product to the shelves. "
Liu Bin reported the integrated information to Wu Zhou in one go.
"It seems they are a group of professional reviewers." Wu Zhou briefly looked through the information Liu Bin gave him and chuckled, his mentality not affected at all.
"Mr. Wu, do you think we should take some targeted measures? Their large number of negative reviews has affected the conversion rate of our pastry traffic. Yesterday, we only sold 1.57 million, and the growth has stopped." Liu Bin tightened his grip. He frowned and said, with a little anger in his words. This anger was mainly directed at those opponents who were still uncertain.
"My idea is that we can do some activities such as review lottery to increase the evaluation rate of consumers, thereby reducing the proportion of these negative reviews and suppressing them. I have confidence in our own products, so there is no need to engage in industry-style For the cashback category for good reviews, just let consumers evaluate it sincerely. I’m still planning the details of the specific plan.”
This kind of dirty competition method made him very unhappy, but he didn't know who his opponent was, which made him even more angry.
But now we have to find ways to reduce the impact of these products. Pastries are purchased by nearly ten thousand consumers every day. If these people are serious about their reviews, these negative reviews will actually have no impact.
But the problem lies with these consumers. Most of them evaluate automatically, and a few take the initiative.
Wu Zhou nodded.
"You can give it a try. My suggestion is to create some unexpected surprises, such as giving away some other small samples or new products, and then guide consumers to evaluate them, saying that they are new products from the company. If they have any objections, I hope they can comment on them. Put it forward to guide consumer evaluation."
"You can also think of other ways and try them together when the time comes."
"Don't worry, this is a simple matter. There will always be mistakes. During this period, just pay more attention to the dynamics of competing products in the industry. Focus on those brands and stores that are similar to our products and promote them vigorously. By the way, there are also With Dacheng Trading, their trees are as beautiful as the forest, and the wind will destroy them. Few competitors will hope that Wu Zhou’s shop will fare better, because the market is so big, Wu Zhou is getting more and more cakes, and they are also It will inevitably face a shrinking market.
"You will communicate with the short video department later and mainly take videos of our production line, rush, and sorting departments."
"The beginning and end of the title are mainly self-deprecating and help-seeking descriptions, allowing many netizens to provide opinions and ask them to give us suggestions for improving our food."
"In addition, contact the top universities in the domestic food-related industries and find top food safety experts and professors from those industries, and ask them to find faults in our production lines. I will ask the company's publicity department to cooperate with you on this."
"The general direction is these. As for the specific details of the copywriting, let the copywriter come to me alone, and I will touch on my ideas with them. Go ahead."
「
Okay, Mr. Wu. Liu Bin nodded and quickly left the office. He was very anxious about this matter.
This kind of negative reviews is indeed very disgusting. Many consumers do not read the positive reviews and only copy the negative reviews.
There are even cases where a product with a 99% positive review rate will deter consumers because of 1% negative reviews.
So we can’t wait. If we wait for this matter to ferment, the price will be even greater by then.
Another place in China, a three-bedroom apartment in ZH City
"I'm going, I'm really willing to give it up. Such a big hit product has been taken off the shelves right away." Qian Lai smiled with his legs crossed and his fingertips sliding the mouse. The alien 37.5-inch curved monitor in front of him. It clearly shows the page where several pastries from Qiao Fei's family have been removed from the shelves.
While muttering, his mouth was not idle, and he kept eating pastries, um, pastry products from his pastry.
Qian Lai had been in the e-commerce business for a long time, but later some bad reviews wiped out the popular items, and then several professional anti-counterfeiters lost money again. This experience was similar to Liu Bin, but Liu Bin was himself at that time Lick your wounds, find ways to correct and avoid them, and get over it on your own.
And he discovered the business opportunity
Since then, I have been working full-time as a professional anti-counterfeiting and reviewer.
My daily job is to go to the court in the morning, collect parcels from merchants in the afternoon, and rest on holidays, so I have free time.
Each businessman asks for a salary ranging from three to five thousand. They mainly seek out small and medium-sized enterprises from other places and sue them in the court where they are located.
Then, most of these small and medium-sized enterprises will obey.
Because there are indeed minor flaws, and if you don't mediate or appeal, you will have to find a lawyer, have employees travel, etc. It will cost you three to five thousand, and you may not win in the end.
Even if the company wins in the end, he can still appeal or ask for a return or refund.
Generally, companies will just require returns and refunds. .
So the final result is that he is trading without capital.
"It's really delicious. It's a bit of a pity. I don't know if I can eat it again in the future." He said it was a pity, but the smile on Qian Lai's face did not diminish.
This is his masterpiece after all.
He was quite surprised that a leading product in the industry could be taken off the shelves so easily. For ordinary brands, even if something like this happened, they would probably have to wait until public opinion fermented before the platform responded. .
After all, it was a big hit, with sales of millions and tens of millions a month.
But just as he was about to go to sleep, the product was put back on the shelves.
"That's right." Qian Lai had a smile on his face. If the money was too good, the customer would not be so happy to pay the final payment.
