"Mr. Jin, this is the online market analysis report of the Huaxia e-commerce market submitted to us by Huaxia Dacheng Trading, which focuses on the brand Cake Shou."
"They applied for an activity fee of 3 million from us, trying to kill the brand before it fully gained momentum." Jiang Renxian handed over the printed information with both hands.
Huaxia Green Food Group entered China in the 1990s.
In the early years, they ran more than 20 TV advertisements in China, and invited many popular celebrities from different eras. It was in each advertisement that Green Food's products became the childhood memories of many people born in the 80s and 90s in China.
And their efforts have not been in vain. Since 2010, Huaxia's sales have reached more than half of the global market of their group company, and the annual sales of pastry products in Huaxia exceed 10 billion.
"Has the marketing department conducted any investigation on this brand?" Jin Xiujie flipped through some of the beginnings. After seeing the establishment time of the brand, he lost much interest in the rest of the content. He looks relaxed at the moment, but he is just a brand that has not stood the test of time.
This activity plan is just an excuse for the Chinese company to cheat money.
After Jiang Renxian began to receive the activity plan of Dacheng Trading, his actual attitude was similar to that of Jin Xiujie, and he did not take it seriously.
But Dacheng repeatedly emphasized that this opponent was very strong and he must pay attention to it.
Then the marketing department was asked to check the company background information behind the brand.
After reading through the results, he hurriedly left the office and immediately found Jin Xiujie.
"The parent company of this brand is called ***ying E-commerce Co., Ltd. It has only been established for 2 years and only operates Chinese e-commerce channels. But now its monthly performance estimate can even reach around 500 million. It is a very strong competitor. . "
"Although this pastry brand has only been established for more than a month, its corresponding products have now reached the forefront of the online market, and the growth trend is very strong."
Jiang Renxian used the estimated value from the marketing department, and only a few senior executives and the financial director of Wuzhou Company knew the actual value.
Jin Xiujie's originally relaxed state suddenly became tense after hearing this.
"How come a brand with a monthly revenue of more than 500 million has not been discussed in the company?" Jin Xiujie frowned. One of the key tasks of the company's marketing department is to pay attention to the dynamics of competitors. This new brand, and it is so strong, has long been You should pay attention to why it was delayed until now.
"Previously, their main business was non-pastry snacks, as well as daily necessities. The pastry category only started recently." Jiang Renxiu quickly explained.
Jin Xiujie was no longer educated, and only now began to seriously study the information about Aiying E-commerce Company.
About twenty minutes later.
Jin Xiujie's brows remained unchanged as he tapped his fingers on the table in deep thought.
But then it unfolded again.
"Ren Xian, don't be too nervous. After all, this brand is just a newly established sub-brand, and our brand has been in China for nearly thirty years and has withstood the test of time. It is much more resilient than this kind of brand."
"Although Huaxia's online e-commerce market share is currently developing rapidly and expanding, our main business battlefield is offline hypermarkets and convenience stores. As long as we control these channels, we can stabilize our basic market and expand our market share." Cheng's dealer is only so worried because the company's current focus is on the e-commerce platform."
"We are a major global snack brand with a long history and an annual turnover of more than 20 billion. If a small brand like this suddenly appears, you will be at a loss and it will be too embarrassing."
"But as our old saying goes, "strategically, we must despise the enemy, and tactically, we must pay attention to the enemy."
After all, we still need to pay more attention to it.
"In addition, let the offline marketing department pay attention to Huaxia's main hypermarkets. Once this brand enters, they must notify us as soon as possible. Some long-term partners have recently signed exclusive agreements. Since they have become our green food Pastries, other brands of pastries can no longer be accepted."
"A dealer with a large volume can give you some sweeteners."
Offline channel providers are different from online ones. Talents emerge every year online. Whoever has a high level of operation, good products, and a strong supply chain will be able to amplify their advantages little by little and eventually become the industry leader.
But offline channels are mostly accumulated over many years. This year, 10 channels have been cleared, and 20 channels have been cleared every year. The accumulation year by year has a bit of a "class solidification" flavor.
It is only with the continuous expansion of online in recent years that this "class solidification" has begun to show signs of loosening.
But now, for new brands to enter offline hypermarket channels, they still have to do it through the hands of these channel dealers. Otherwise, with so many supermarkets across the country, brands will have to follow suit one by one? Of course changes are happening, but it still takes time to ferment.
"Okay, Mr. Jin. What about Dacheng's 3 million activity plan?"
"I disagree. If they want to do it, we are very grateful for their support. We can also give them a slight discount on the value of the goods, but real money is definitely not allowed." "But our company should also pay attention to e-commerce channels. Well, these Chinese dealers are focused on their own profits and will not be so kind-hearted about our brand."
"The development potential of e-commerce is still very large. We should form a strong e-commerce team and focus on poaching some people from the leading e-commerce companies. I think the operation of Aiying e-commerce merchants should be good. It can Give it a try."
"Also, your sales department should compile a list of the main sales models of this Huaxia company. Our company can also try some other snacks. After all, our Green Friend's brand is much stronger than this Huaxia brand. "
After Jiang Renxiu left, Jin Xiujie looked at the information again. That page described the online sales estimate of Aiying E-commerce Co., Ltd.
At the same time, Liu Mei's family.
Liu Chunhe was lying on the sofa, eating an orange in his mouth. He was dressed in ordinary clothes without any labels, but Liu Mei knew that his brother's clothes cost tens of thousands and were all customized.
Liu Chunhe had just returned from Zhuhai these days. Seeing Liu Mei's sad face, he asked what happened.
After listening, he waved his hand.
"What do I care about? I don't understand the mess of e-commerce operations. I just want to ask, can you beat Qiao Feijia in the e-commerce channel?" Liu Chunhe said while eating.
Liu Mei shook her head. Wang Yan didn't want to embarrass himself in front of his brother-in-law and wanted to say something tough, but he couldn't seem to find the words.
"That's fine. If you can't beat it, just change the track."
"Sister, I've told you before that the way you and your brother-in-law make money by selling goods and making a profit is too lousy and it's too hard to make money."
Liu Chunhe said shamelessly.
"Then do you have any good money-making projects?" Liu Mei looked down upon her younger brother, and Wang Yan was even more so.
This guy just graduated from college. Because he is the only boy in the family, Liu Mei's parents dote on you and give him a lot of pocket money.
At the beginning, he was relatively low-key in front of Liu Mei and his wife, but in 2019, he followed some classmates and fully bought some Bitcoins, and the 10 million funds were sold to more than 40 million in just one year.
From then on, my whole person changed. I was very satisfied with my ambition. I felt that the "hard-earned money" of Liu Mei and his wife was too cheap, and there was no need to go through so much trouble to make money.
After graduation, I was not able to get a serious job arranged by my family.
In the end, I was at home, talking all day long about what the trend was and how to follow the trend.
"Do e-commerce training? There are a lot of e-commerce training companies in your industry that have achieved nothing but success. You have all reached the top of the industry. E-commerce companies with outstanding results are doing training. Those leeks You must not double your trust. "The more Liu Chunhe talked, the more excited he became, dancing with joy, his pupils dilated, and his spirit was high.
But Wang Yan just left, not bothering to listen.
As for Liu Mei, she made a cup of tea and drank it without interrupting him.
"You go out early and come back late these days. What are you fussing over?"
"Oh, I had a drink with my friends
There are also restaurants. After all, it’s hard to find outlets. It’s just a waste of money. Let me tell you, sister, the profits of bars are extremely high.”
"Stop, do you know anything about the bar and restaurant industry?"
"My partner is in this field, and I have been investigating it during this time."
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