After some narration, everyone's perception of Wu Zhou became more three-dimensional, and even added a sense of mystery. But even if you know that the boss of Qiao Fei's family is very awesome.
Qian Tao still asked Wang Tong and Liu Yu to try according to the established plan.
Whether it succeeds is a matter of one moment, and whether you dare or not is another matter of another matter. What if it happens, and the vast majority of consumers only look at sales and do not calculate sales. Therefore, we can first seize the advantage of sales volume. Besides, even if they lose completely this time, they won't lose much.
They also wanted to see how the Qiao Fei family could break the situation with these tricks.
After the meeting, Zhou Jian was patted on the shoulder by Wang Tong and Liu Yu one after another. He hesitated to speak, with a look of regret on his face.
Zhou Jian certainly knows what a pity is.
If life could be given to him again, he would no longer be so ambitious and impulsive.
Thinking about the road to entrepreneurship a year later, not only did I lose all my money, but I also completely offended my friend.
That was his richest friend, so we broke up with him.
After graduation, a bachelor's degree from a third-rate school wanted to find a better job, but there was no chance.
Fortunately, I finally joined the current e-commerce company based on the experience of that little year.
Thinking about it again, if he had not resigned at that time, he would have been much better off than Liu Fei.
Recalling the screenshot of Liu Feifa’s year-end award I saw in Moments before
He sighed deeply and returned to his work station.
"There is no medicine for regrets. We should keep our feet on the ground and do our best now." Of course there are still regrets, but it's useless. Zhou Jian can only comfort himself like this. After all, chicken soup for the soul can be seen everywhere with shaking hands.
Various manufacturers and opponents are gradually implementing measures against Wu Zhou.
As for Wuzhou Company, the problem of masks has jumped out at this moment.
In the first week, nearly 2 million old customers finally became members of Qiao Feijia.
After the second week, it will mainly be new users.
There hasn’t been much growth in mask sales.
The sales volume is only a few hundred, not more than a thousand.
Then
"Waterloo, Qiao Fei's mask sales are bleak."
"It's okay, after all, it's only been on the shelves for a week."
"It's only been a week, and the new products from Qiao Fei's family sold out as soon as they were put on the shelves. How can it be like these masks?"
"Everyone, please use your brain and buy a few things and you can get masks as a gift. If it were you, you would buy them separately."
"That's right, this mask is for Qiao Fei's family to give away, not to sell. It's normal for sales to be low."
"What you see are just masks, but you don't see that people don't make money from masks at all. Take a good look at the business consultant and see the sales growth of Qiao Fei's family."
"I'm sorry, the price has risen so much."
"That's a big departure. I'm just giving away masks. No, I need a good boss to come up with a plan and give away some masks."
"Take it easy, brother, I advise you, don't make fools of yourself. Qiao Fei's family is worth tens of millions, so they can give away hundreds of millions. They have the capital. We, a small family, have to pay for activities worth hundreds of thousands. I'm sorry, if the effect is not good, I will most likely have to leave."
"It's better for small businesses to play it safe and steady. Don't just follow the tricks of big businesses. They have a high error tolerance and we can't afford to make mistakes."
"There's no big guy in the group trying it out."
"I remember a big boss said he wanted to try it. I'll look for the chat records."
"***, why did you leave the group?"
"Stop looking. That guy was fired by the company. His activity expenses suddenly increased by more than one million yuan. Then his daily performance was barely noticeable and there was no growth at all. He was fired in the first two days."
"No wonder he came to me yesterday and asked me if our company is hiring."
Qiao Fei's family has seen a huge increase in membership during this period.
In the first week, the growth rate was mainly around 30 per day, with a total of about 2 million new members added.
Half of them are old and new members.
There are also many old members who have upgraded their membership levels.
As the popularity gradually cooled down in the second week, the rate of new members also began to drop sharply, from 25 to about 15 step by step.
Fortunately, it was barely stable in the last few days.
As for Qiao Fei's company, the current daily turnover, after the popularity gradually subsided, has stabilized at around 3,500, an average of nearly 10 million higher than before.
If we maintain stability, we will have to sell 300 million yuan this month, which is an extra 3.6 billion yuan a year.
I just gave some masks.
Of course, this is actually just a thought.
""As the popularity of the topic fades, the store's sales will definitely decline further."
Liu Bin thought so, but after all this hard work, the company's private domain members have now increased by more than three million, and will increase by one or two million in the future.
This impact is long-term.
And sales increased by about 200 million during this period.
The profit can barely cover the cost of delivering masks.
And at least it can be sold stably for a while in the future.
So the preliminary conclusion is that this wave, at least, no money was lost, and there were millions more regular customers.
Thinking of this, Liu Bin looked in the direction of Wu Zhou's office. I couldn't help but admire in my heart, "So, I will always believe in Mr. Wu."
At this moment, Wu Zhou is still making follow-up plans, but he has given away a lot of masks, and the investment in this wave of activities is also relatively large.
Although Wu Zhou is the absolute majority shareholder, after all, the help provided by Huashi Capital is not small. It can be said that if it were not for the help of Huashi Capital, Wu Zhou’s company may have to wait a while to develop to its current level. Year.
As for how to explain, of course, let incremental performance speak for itself. Now, the incremental performance is obvious
The main reason why Mr. Wu sent so many masks is, of course, to hide the masks among the public, so that when they are really needed, there will be no need to cause panic about masks.
As for the growth of the company's business, these are all incidental. In fact, there is another incidental effect, which is the "advertising effect." Just like Wu Zhou's delivery method, after a few months of delivering so many masks, many users themselves are using them. If you don’t have enough, give one to your friends or family.
And the masks they wear when traveling all have the logo of "Qiao Feijia".
The possible conversation scenarios at that time are.
"This mask of yours looks pretty good. Where did you buy it?"
"I am a member of Qiao Fei's family, so I gave it to you. This mask is very comfortable to wear, and it doesn't feel boring when you wear it."
"Well, if it's convenient for you, give me a try. If it's good, I'll ask my son to get a membership."
"."
Many aunts and uncles like to get together to chat about their parents' affairs.
By then, the masks that are just needed, with good quality and comfortable wearing, can also usher in a wave of brand favorability.
Therefore, from a long-term perspective, Wu Zhou is actually paving the way for later "brand promotion advertising."
But that’s all for later.
During this period, the company's performance growth was mainly due to Wu Zhou's increased traffic investment and the increase in traffic investment on the e-commerce platform.
Many Internet celebrities on the short video channel reviewed it well, and Wu Zhou vigorously promoted it, which brought a lot of free traffic.
As for Wu Zhou’s own mask link, it has not been pushed yet.
In fact, it is natural sales. If we really go all out to promote a wave, we can generate tens of thousands of sales in a week or two.
Wuzhou factory now has about 360 mask production lines, with a daily production capacity of more than 1,500. The production capacity continues to climb, and Wu Zhou continues to purchase production lines.
The initial goal is to reach a production capacity of about 3,000 units per day. This production capacity is said to be the second in the country, and no one dares to say it is the first. In a few months, the Wu Zhou family may have delivered more masks than all other manufacturers combined.
It’s not that other factory production lines can’t produce more.
only
Because they can't sell that much.
As for Wu Zhou, he couldn't sell it even if he tried to sell it seriously.
So Wu Zhou just gave it away.
With hundreds of thousands of new members every day, doesn’t this mean a demand of 10 to 20 million masks?
In addition, there is another one.
Most of the department store operators are discussing new products in the department store.
What they don’t know is that there is a Tmall store for snack cakes.
"Nima, how on earth is this selling? It has only been on the shelves for more than a week, and it has become OP. Why don't you be so cruel?"
"The boss will always be the boss."
"The turnover is more than RMB 100. This day's turnover is higher than my monthly turnover."
"Taller than me in a year."
"same"
"The market for pastries shouldn't be so large."
"Consumers are too irrational. They can't just buy Qiao Fei's house without thinking. Be rational, their products are so expensive."
"It's okay. Gaoshou's pastries are much better than other snacks. They are only 350% higher than normal competing products. It's still acceptable."
"Yes, the important thing is that it tastes delicious."
"Take a good look at the ingredients. They are natural and organic, with no additives. You can always trust the quality of Qiaofei's products."
"Let me go, why is the premium so low this time?"
"Haha, it's not me who has the headache anyway, I didn't make pastries."
"Our top domestic brands are mainly sticks and Hong Kong and Taiwan brands."
"That's right, it's all filled with additives, and it's so expensive. Qiao Fei's is a little more expensive than them, but the stuff is really good. You can't save on it." (ps: I'm not saying there are no additives. Well, additives have improved the way humans store food and greatly enriched human food diversity. However, it is impossible to deny that many products have to be stored for longer shelf life.)
"It's still too expensive. It would be nice if it could be cheaper."
"Yes, Qiao Fei's food is good, but it is not friendly to the people at all. It is only eaten by high-income people."
"You eat snacks as meals. You can't even spend a hundred dollars?"
"A lot of big-name brands abroad are extremely expensive, but not many people say they are expensive."
"Qiao Feijia is our own brand, and we have donated hundreds of millions to hundreds of millions. No company in the snack industry can do this."
"Indeed, this kind of enterprise needs more support."
"Okay, I have another reason to buy Qiao Fei's house."
"Although we are rivals, I often buy their products./face covering"
"Boss, my salary is less than five thousand a month. I would like to support it, but I can't afford it."
"Why don't you just buy an iPhone? It costs seven to eight thousand, but you can't afford it for a hundred dollars."
"Okay, calm down the fire, it won't be a problem."
"Just do what you can."
