In fact, Wu Zhou's operation of delivering masks is not just within the company, or his previous e-commerce colleagues.
There are also many mask practitioners.
After all, the current demand for masks in the entire market is only about 5 billion masks a year.
What Wu Zhou sent out this time was the number of masks calculated in hundreds of millions.
As the number of members increases, this number will continue to increase.
Although the current market is expanding due to some videos, it cannot withstand the wave of gifts from Wu Zhou.
Therefore, Wu Zhou, a disruptor in the mask market, is of course very concerned about the leading brands that focus on the mask market.
"What the hell, aren't you just fooling around?" Qian Tao couldn't help cursing. He was sitting at his desk at the moment, and the computer interface displayed the member announcement of Qiao Fei's store.
The point is that he is also a member, and he is at the platinum level.
He has been a loyal user of Qiao Fei's family before. After all, the products are really good and there were not many conflicts between them before.
He mainly operates online distribution and agency operations for some leading brands in the department store and home appliance industry.
Among them, it just so happens that he is distributing the mask brand with the largest market share in the international and domestic markets.
During this period, mask sales surged due to individual 'rumors'.
His head brand has benefited a lot.
Just placed an order to increase the stocking quantity, Qiao Fei's family suddenly reacted like this.
"Do you have any ideas?" Qian Tao asked with a frown.
There are also three department store operators in the office who were just called over, and they happen to be responsible for the operation of masks.
If there is no interest related, then Qiao Fei's family will definitely welcome the masks with both hands, but this is only if
"Qiaofeijia is now the industry leader, and product quality has always been at the top level. After more than two years of market precipitation, online consumers now recognize the Qiaofeijia brand. Although our brand is the industry's No. 1 "One, but there are still certain risks." Wang Tong has been working as an e-commerce operator in the industry for five years, and he is considered experienced. Because he operates a leading brand, the turnover of the company's stores can also be ranked high in the department store category.
He is still a bit advanced, and because of this, when he saw the category of masks for Qiao Fei's family, he was more nervous than the boss Qian Tao.
After all, when there is no decent opponent, it is just lying around and making money.
There is no need to elaborate on the operational strength of the Qiao Fei family.
"The threshold for masks is not high. I read the detailed description of Qiaofei's masks. It should be possible to imitate them. However, my suggestion is not to confront them head-on. You can take a roundabout route. The market is only so big. Qiaofei's masks No matter how good the masks are, if consumers buy our masks, then there is no actual demand for Qiao Fei's masks."
"So, as a first step, we can apply for some special product support from the 3M brand, and try our best to fill the market demand for high-priced N95 masks before Qiaofei's masks are widely distributed."
"The second step is for the mid-range and low-end markets. In fact, we will follow up and make similar masks. Qiaofei's mask sells for 199, and we make a similar model at a price of 99 or even 59. In Qiaofei, Before the masks are officially sold, the market is confused.”
"The third step is to act as an agent for some low-priced mask brands and sell them directly at a low price without making any money or even losing less money, so as to be the first in the market. Judging from the current data, the number of top single products is 2-2 per month. We have achieved sales of 30,000 pieces. We don’t need to make 100 pieces. We can focus on promoting 50 pieces and push it to the first place. This will not only save our marketing costs, but also reduce the cost of Qiao Feijia’s subsequent products after they are launched. need."
Qian Tao nodded subconsciously after listening. "You make an activity plan for me before you get off work, and specify the specific budget. If there is no problem, start working every day without delay."
"What are you thinking about Tmall Supermarket?" Qian Tao turned to Liu Yu, the operator of Tmall Supermarket.
"Wang Tong and I are similar. When there are masks at special prices, I contact the waiter to ask for event resources. Qiao Fei's family has never applied for events, and most of the high-traffic events on the platform have to break the price, so we You can fight for it, but you have to communicate with the manufacturer in advance, after all, they have price control." Directly from the perspective of traffic conversion, the way Liu Yu thought of was to grab the traffic first.
"Our Mao Supermarket will also make low-priced ones, and those with high sales volume will be more advantageous in Tmall Supermarket's daily traffic recommendations. Even if Qiao Feijia is on the shelves, if there is no traffic and no market, it should still be sold. Not good." This is the plan Liu Yu came up with based on what Wang Tong said just now.
Qian Tao finally looked at Zhou Jian, a senior operations assistant who had been here for almost a year, who had always been hesitant to speak.
"Xiao Zhou, do you have any ideas?"
Everyone looked at Zhou Jian.
Zhou Jian was slightly surprised when he was suddenly named.
After thinking for a while, he finally said.
"I don't have any idea. It's just that Brother Wang knows that I went to university in Yuncheng. In fact, when I was a senior, I interned at Qiao Fei's house for more than a month."
"You were an intern at Qiao Fei's house? Then why did you quit?" Wang Tong said in surprise before Zhou Jian could finish.
Who would have thought that he, a little assistant, had actually interned at Qiao Fei's house before, even though it was at least a month. But it’s also rare.
"Oh, I happened to have other things to study at school during that time. I couldn't continue working, so I resigned." Of course Zhou Jian would not tell the real reason.
"That's such a pity." Wang Tong looked at Zhou Jian with a look of regret.
The same goes for Liu Yu on the side.
As for the boss Qian Tao, he is more curious.
"You went for an internship when you were a senior, which was probably when the Qiaofei family first started their business. Do you have the contact information for their operation?" Qian Tao wanted to get in touch in case he could be hired.
Zhou Jian looked complicated as he recalled the scene during his internship. If he had not left, he would at least be considered a veteran of the company now. Even if you have mixed qualifications, your current development is definitely much better than messing around on your own.
However, who would have thought that that small company would develop into the leader in the industry in just two years.
And the boss is still so young.
"I don't know now. When the Qiaofei family first started, the boss of the Qiaofei family was responsible for operations, and I was just an assistant, helping out."
"The boss of Qiao Fei's family is responsible for operations." After knowing the answer, Qian Tao was slightly disappointed.
There is still a possibility of digging for the operation, but the boss can’t afford it.
Wang Tong and Liu Yu's eyes lit up. They had guessed the identity of the boss of Qiao Fei's family before, such as being from a marketing company, a rich second generation, a capitalist, etc.
I never thought that the boss of Qiao Fei's family was actually from an operating background. After the mystery suddenly disappeared, I even had a feeling in my heart.
The illusion of 'I can do it too'.
"Well, to be precise, it should be my junior, who is in the same school as me and is one year behind me." Having said so much, of course Zhou Jian didn't mind saying more. I have said most of the information I know and what I can say.
The more Zhou Jian talked, the quieter the other three people in the office became, and the gossipy expressions on their faces became serious.
At the beginning, Wang Tong and Liu Yu, who were still a little eager to try, were also unusually quiet at this moment.
They are combining Zhou Jian's information to comprehensively analyze Wu Zhou's opponent.
A man who was younger than them, had no capital, started from scratch, and created a behemoth like the Qiaofei family in 2 years.
Will their previous plan really work?
(End of chapter)
