Give me a mask, as winter is approaching, it’s not just the temperature that’s causing headaches, but PM2.5, and the cold viruses that are everywhere around you.
To this end, the company spent tens of millions to pioneer the use of silver ion antibacterial, nano-membrane air purification, and international patented formula skin-friendly materials, making wearing masks no longer boring and more comfortable.
As long as you are a member of Qiao Fei Family, you can receive free masks.
All masks will be sent out within a month.
The specific plan is as follows.
Thank you for your love for Qiao Fei's family and wish you good health.
Silver: Give away 100 ordinary masks.
Gold: 1 fashion model plus 100 ordinary masks
Platinum: 1 exclusive customized fashion model (the color and pattern can be customized), plus 100 ordinary masks, plus 10 N95 masks
Supreme: 10 exclusive customized fashion models (the color and pattern can be customized), 100 n95 and 1000 masks
"Damn it, how much does it cost to send so many masks?"
"It's just a mask, isn't it that mysterious?"
"Even if the Qiaofei family is really talking nonsense, the amount is there. With millions of members, even the cost price is tens of millions. If it is sold at this price, it will be hundreds of millions."
"It's so rich."
"A really big guy, he can make hundreds of millions in one move."
"As a Silver member, I just remember to buy it for a hundred yuan, that is, if you buy something for 100 yuan, you will get a 99 yuan mask for free."
"Come on, come on, let me analyze this operation of the Qiao Fei family for those of you who don't understand the core of business."
"First of all, it literally looks like a free gift. It seems like I've lost a lot of money in one go. But first, let's understand a little bit about how to become a member. Everyone knows."
"You have to first follow the official account and bind your identity information so that you can become a member. Then this wave of gift giving will make many users who have not bound information before follow the official account. So, on the surface, it is giving gifts. In fact, it is buying customer information and establishing a private domain traffic pool. I can only say that it is a clever trick for everyone to learn from."
"Secondly, everyone knows that Qiao Fei's products are good but the price is high. So how much profit margin is there? Some of the products in the head are conservatively estimated to be more than 60%. And these masks, haha, no matter how well said, the cost can One-third is good. Of course, I don’t deny it. The quality of Qiaofei’s products is definitely not inferior, so I said one-third. If it were from other stores, it might be one-fifth or one-tenth. .”
"Speaking of this, smart friends should all know that some new users who fancy these gifts will accurately buy only 100 yuan worth of things. In the end, Qiao Fei's family earns 60 yuan and gives away another 30 yuan worth of gifts. , the final net profit is 60-30=30.”
"So, this business is not a loss, brothers."
"The city has a lot of traps. I want to go back to the countryside."
“The boss is awesome, it’s suddenly enlightening.”
"This is a 666 business, and if new users want freebies, they have to register as a private domain member. Not only do they make money, but they also get user information. It's too special to slip away."
"I can't beat it. I can't beat it. It's the Matthew effect. Qiao Fei's family already has strong operational capabilities. After the private domain traffic accumulates, who will be the opponent in the future?"
“In fact, for every egg consumption, most users still purchase it on the platform.”
"I have registered several similar memberships myself, but I still buy them on the platform."
"But why are you giving away masks? I just like to eat their mooncakes. How nice to give them mooncakes, haha."
"Recently, I heard that wh has a serious cold over there. I watched several hot videos on my fingertips and caught them several times."
"Cover your face/I'm here at wh. Recently, children have caught more colds. In fact, adults don't have many colds. But after my mother watched a few hand-shaking videos, she never wore a mask before. These days She yelled at me to buy some masks, and she wanted to wear them.”
"The smog in the north is really serious. I have an air purifier at home, and I really need to wear a mask when I go out. Forget it, it's from Qiao Fei's house. I'll buy one and give it a try, brothers. Let me evaluate it when the time comes."
“Let’s see whose mask arrives first then, haha.”
At the same time, in Wu Zhou's company, Liu Bin and Liu Fei actually had similar concerns as many others.
Although the account is calculated that way, if there are relatively few new users and mainly old users, then wouldn’t it be purely a matter of profit?
Currently, there are approximately 1.21 million silver members, 510,000 gold members, 50,000 platinum members, and 19 black gold members.
If calculated based on the selling price, it would be 120 million + 150 million + 30 million + a negligible black gold value, which is approximately equal to 300 million.
Fortunately, because the one-time production volume of these products is large enough, Wu Zhou has a separate source supplier for the production line raw materials and so on. In addition, in large quantities, he produces them himself. The cost is low enough and the profit margin can be Reaching more than 80%.
Therefore, the actual membership benefit cost is about 60 million.
This is a lot of money. If the company gives out benefits, cough cough
Forget it, don’t think about it anymore, the boss’s decision cannot be changed.
However, Liu Bin felt his eyelids twitching as he watched the number of member registrations continue to soar.
A sentence seemed to ring in my mind. "A large wave of old members are coming."
As for Liu Fei, she is carefree and continues to be busy with her work. Anyway, if the sky falls, her boss will support her. She just needs to do what she's doing.
Liu Bin did not look at Liu Fei, but subconsciously looked at Wu Zhou's office.
He wanted to go in and talk to Wu Zhou, or to find out what was the reason?
Why are you giving away this new product, a mask?
However, thinking about Wu Zhou's arbitrariness when formulating this member welfare policy, even the people at Huashi were forcefully pushed back by him.
He knew that this was Wu Zhou's decision, and it was even more impossible for him to change Wu Zhou's mind.
I can’t understand the boss’s planning purpose, which is really frustrating.
Do you really want to engage in private domain traffic?
Liu Bin was thinking as he logged into the background of the WeChat official account on his computer.
Keep clicking the small circle in the upper right corner of the browser, refresh, refresh.
But the focus of his eyes is not on the computer.
After the membership benefit system was announced, most of the
After a few hours, the number of registered members increased by tens of thousands. After refreshing, there were tens of thousands more. At the end of the day, there were 310,000 more new members.
The cost of activity benefits increased by 17%, and the cost of one night's activities increased by 10 million.
Fortunately, the sales report the next day showed that the turnover data of the entire platform suddenly doubled from the previous 20-30 million to 4kw+.
The profit from this sales is barely enough to cover the additional activity expenses.
On another day, the number of new members increased by another 380,000, rising instead of falling.
The reason is that many members have posted this matter to the point of trembling. Among them are some big v-level bloggers.
He groaned innocently: "I can't use up all these masks, so why don't I give them benefits to my fans?" "
'Accidentally' showing off one's supreme membership level.
(End of chapter)
