Wang Yan and his family have many big brands, but more small brands. The main Tmall store has more than 1,000 products per product.
There are several other Tmall stores and Taobao stores, but their performance is average.
Liu Bin didn't bother looking for it anymore.
Directly through Wang Yan’s Tmall store, the monthly turnover is more than 20 million.
The top twenty products, totaling about 6 million, include pastries, snacks and fast food, but the main focus is pastries, followed by fast food. During the recent Mid-Autumn Festival, moon cakes also rushed out, but moon cakes are very seasonal. , and he passed.
Well, there is also a Korean brand of egg yolk pie.
After the product is presented, the product will be analyzed later, what consumers will buy, pain points, price, etc.
While doing the analysis, Gaoshou's Tmall store was already going through the process during this period. Although no products were launched, the store was still easily opened.
Liu Bin's series of actions were still discovered by Wang Yan and his family.
After all, we have notified the factory we are cooperating with before, so that if anyone in the Qiaofei family has any trouble, we will promptly understand and follow up.
Now Wu Zhou is designing the production line independently, conducting product research and proofing, etc.
Although the circle is large, the actual circle at the head is still relatively small.
"They are making pastries?" Wang Yan frowned at the news. Although he felt strange emotions in his heart, he was still relatively stable in front of his subordinates at the moment.
But after his subordinates left, he took the information and went to Liu Mei's office.
"Honey, take a look at this. Qiao Fei's family is most likely going to make pastries." Most important roles in the company, Wang Yan, will discuss with Liu Mei.
"Don't they always make mooncakes? They are the best in the country." But after finishing speaking, Liu Mei realized that this was not what Wang Yan was talking about. "You mean, Qiao Fei's family is going to make regular pastries? Do you know what products they make?"
Liu Mei continued to ask, but she lowered her head and looked through the information Wang Yan gave her.
After reading it, Liu Mei's eyebrows tightened even more. At this time, she also knew why Wang Yan rushed over to find her.
Because the products made by Qiao Fei's family are all conventional products on the market that sell in large quantities, but the point is, these products happen to be the main items in their current store.
It is normal for one or two products to conflict a little, but it is a bit unusual for almost all of them to be conflicting products.
"It seems that the Qiaofei family knows about the matter between you and Xixi." Liu Mei thought about all the possible points of conflict, and finally thought of the most recent one. She sighed in her heart and said leisurely, her language a little low.
She was targeted by Qiao Fei's family and targeted in this way. At least this was the first time she heard about it.
It's just that she really doesn't want this kind of honor.
She looked at Wang Yan with a complicated expression, still remembering that she had told him that it was best to avoid conflicts with top operating companies like Qiao Fei's family.
But it's too late to say more now.
We can only think about how to deal with it in the future.
"I asked my subordinates to talk to those factories to take over the Qiaofei family's business first. They are all factories with long-term cooperation. Later, when the Qiaofei family really has enough volume, we can still operate it. Stop their production line." Wang Yan said in a deep voice.
He subconsciously had no doubts about whether Qiao Fei's family could produce pastry products.
Liu Mei shook her head after hearing this.
"First of all, make sure that the stream and our affairs have been discovered."
"Then we will actively communicate with the factory to understand the details and progress of Qiaofei's products. However, according to the past situation, Qiaofei's products are definitely good, but the cost cannot be low. In addition, our The product itself is the industry leader, and even if the Qiao Fei family deliberately targets it, it should be able to survive for a while. "
"For our other stores, let the operators spend more time and focus on promoting these top brands, create a few more heads, and spread the risks. Even if the single link performance declines, the total performance should be the same. Has little effect.
「
"Finally, we all searched our own circle of friends to see who could connect with Qiao Fei's family and build a bridge to get to know each other. We took the initiative to ease the relationship."
Wang Yan kept frowning as he listened.
"You also said that these products of ours are top brands, and this kind of user group is relatively stable. Let's not talk about whether Qiao Feijia can do it. Even if it does, it should not have any impact on us. It has such a big impact. You haven’t even started fighting yet, and you just admit defeat? If this gets out, it will be hard to see people in this circle in the future." Wang Yan still agreed with Liu Mei's words, but he still had doubts in his heart. gas.
No matter how you put it, he can be regarded as a "big brother" who has been working in the industry for more than ten years, while Wu Zhou's Qiao Fei family is just a rising star.
It's great to do well, but new people come every year, and a few new people stay.
He even had a little hope, but then Wu Zhou disappeared again for no reason.
Although, this expectation is not impossible.
The reality is that the one who remains is king. No matter how good he is now, the one who can stay in the end is the real winner.
People who suddenly become rich, especially young people.
Most people behave complacently and spend wantonly.
And looking at the Qiaofei family's frequent big moves and investments in just a few months, it can be seen that Wu Zhou, the helmsman, is very conceited.
As for the wanton squandering, although I haven’t seen any news about luxury houses and cars, Wu Zhou’s “lavish spending” can be seen from the time when Wu Zhou donated 400 million yuan in one go, donating half of his cash directly. Thinking about it in life, I will definitely not "wrong" myself.
Therefore, Wang Yan felt in his heart that if a leader like Qiao Fei's family stall continued to do this, the more successes he had, the last failure might wipe out all his previous savings.
Liu Mei sighed.
"Don't think about the issue of face at this time. The investment of the three companies this year has more than doubled compared to last year. With such a large amount of investment, the actual performance growth cannot even keep up with the market, and even real leaders like them can't keep up. So thorough. There will be no problem with our low profile, while there is still room for redemption."
Seeing that Wang Yan was still silent, Liu Mei walked up to Wang Yan, took his hand with both hands, and looked directly at Wang Yan.
"Don't make enemies easily, especially powerful enemies like the Qiao Fei family, which will do us no good at all." Liu Mei's expression was serious and serious.
"I know what you are thinking, but who can say what the future will bring? From the worst perspective, if the Qiao Fei family really succeeds and loses, our losses will be real. It was too big. At that time, I lost all dignity."
"You're right, I will find someone to contact them and convince them." Wang Yan was silent for a while before finally saying a little decadently.
"Well, it's good to understand. By the way, how is the progress of our new brand products?"
Wang Yan knew that what Liu Mei was asking about was not those instant snacks that followed Qiaofei's family, but those high-quality snack products that imitated Qiaofei's family.
Just shook his head helplessly.
"The price is too high, even Taoke anchors can't push it. After pushing it a few times, those people are not willing to push it anymore. Now they just sell it naturally." When Wang Yan said these, he thought of those from Qiao Fei's family. High unit price products, this seems to be really incomparable.
"This high-quality product is for the long term, so you still have to be patient."
