Wan Cong never expected that Hibao's operations would be at this stage and still not admit their mistakes.
But then he figured it out, and estimated that it would be the same for him. After all, if he admitted it, the loss would be too great.
The company has been removed from the shelves and we will never cooperate. No matter how much they say, they still have hundreds of millions of sales in Tmall Supermarket in a year. If they really want to sell it all, even if they can change companies and re-enter in the future, the torment of going back and forth, at least Xiao 2 I can't buy things normally for months. As for the logistics costs of returning and shipping, it will be much outrageous.
But the most important thing is that their family is large enough, which is why the category boss did not deal with Wang Yan in time before.
Otherwise, like those small and medium-sized brands, they will be dealt with immediately.
This time, after comprehensive consideration, only the popular items were removed from the shelves, and other brands were not removed.
Now that things have come to this point, Wan Cong and Liu Bin briefly talked about Xi Xixi and Wang Yan.
"Damn, I asked them why they sell a lot of products that we want to buy. It turns out that they have hooked up with Xiuxi." Liu Bin couldn't help but swear in the office.
Liu Fei asked curiously and was very angry after knowing the answer.
"How could such a person exist?"
That was the fruit of their hard work. How could they be so shameless when they just transferred it to other people so casually?
Liu Fei thought that Xixi was under investigation and might even end up in jail. Although she was a little happy at the time, she also felt a pity. After all, she had a promising future, but suddenly her life hit rock bottom.
But after knowing that Xixi had no professional ethics at all, he couldn't help but cursed, "You deserve it."
This is just what I see. God knows how many unspoken transactions there are behind the scenes.
"Mr. Wu, this is the case. Wan Cong means that he will slowly go through some procedures. Even if there is no evidence in the end, he will have them removed from the shelves for about seven days, and the platform activity resources will also be given to him for the next batch. , but after all, it is the top item in fast food, so you can’t overdo it.”
"So I still feel a little unwilling to let them go so easily just because there is no evidence?"
"Before I came here, I analyzed the brands produced by Hibao. They are mainly concentrated in the pastry category, including some leading Hong Kong and Taiwan brands. The brands are pretty good and the volume is large. Do you think we should target them? A brand specializing in pastries?" When Liu Bin was angry, the first thing he thought of was to use commercial means to compete.
Wu Zhou pondered for a moment, then nodded.
"Well, let's sort out the top brands and top products they are working on. The follow-up is product analysis, up to five products, pastries. We happen to have a brand called Cake Shou." Wu Zhou Agree with Liu Bin's idea.
Liu Bin was stunned.
In the past, Wu Zhou was not so happy taking new classes.
But thinking of this, there was a reason for it, Liu Bin nodded with excitement and left the office.
As for Wu Zhou, before the epidemic, no matter what big food category he was doing, there would be a wave of traffic.
So this is definitely not a loss. In addition, Wu Zhou did not have a good impression of the brands Liu Bin sent to him, so it is certain that in some previous local conflicts, he must have been a coward.
Superimposed on Wang Yan's actions, Wu Zhou felt that he should also make some counterattacks. Otherwise, this matter should be handled lightly, and some interested colleagues will see it and learn from it.
Wu Zhou didn't want to end up in a fight.
He still hopes that domestic enterprises can develop upward.
Therefore, Wang Yan must be beaten hard, painful, or even beaten to death, so as to set him as a role model.
The chefs I met at the pastry shop, some of whom were the best in craftsmanship, were all recruited into Wu Zhou's company.
After Liu Bin selected the product, Wu Zhou directly gave the product to these masters and asked them to use high-quality raw materials to make similar products.
The issue of shelf life is that the product research and development department should look at what materials and technologies can be combined to improve the shelf life of the product.
Then it’s combing
The entire product production process, after
The company has gone through the entire process many times. Once Wu Zhou started, others would be working on it later.
This matter will be expedited and everyone will work overtime to implement it as soon as possible.
Wang Yan didn't know about Wu Zhou's affairs.
On the industry side, after the huge increase in Wang Yan’s Taoke live broadcast, sales have also gone very fast.
In less than a week, sales are on track to catch up with Tmall Supermarket’s popular products.
However, the cost of this wave of activities suddenly dropped to over 500,000, which was quite painful for Wang Yan.
As for Maochao, Wancong finally put the item on the shelves. After all, everything still depends on evidence. As for Wang Yan, he also has some relationships with other people in Maochao.
So just in a week, the product was finally on the shelves again. Weekly sales on the Tmall Supermarket platform returned to 0, and daily sales changed from 4k per day before to 1.2k on the first day, then 1.5k, and then to about 1.6k. They could not go up, and sales only recovered to 40% of the previous level.
If you want to recover the remaining 60%, you will have to invest in off-site activities.
With the operation of Hipop, I also immediately took a look at Gourmet, which is Wu Zhou’s convenient fast food brand.
The time when the hot and sour noodles were put on the shelves can be seen through the plug-in. It was probably the few days when their products were removed from the shelves and they were put on the shelves after completing the process.
The current total sales volume is only 1928 copies, but the customer orders are not high.
According to the current sales trend, it is not a big problem to exceed 10,000 yuan a month. This product alone can make up for the turnover they lost due to the explosion.
"No wonder it was done as soon as I said it." Hibao Operations couldn't help but mutter.
At the same time, in a certain operating fishing group.
Someone posted a screenshot of Gourmet’s Hot and Sour Rice Noodles sales to the group.
"***, the price is so high that I can't afford it."
"This is a brand that has recently emerged in the industry. It has entered Maochao so quickly. The entry threshold for Tmall Supermarket is relatively high. This kind of unknown brand can join in at a glance."
"It's not really a brand, it's a sub-brand of the Qiao Fei family."
"***, boss, little vest, I'm disrespectful. I withdraw what I just said. ***, why can't I withdraw it?"
"I've taken a screenshot. Whenever I meet the boss of the Qiaofei family, I'll flatter him."
"It's so expensive to be able to sell so much. Alas, you have to compare yourself to others, and you have to throw it away when comparing goods."
"What's wrong with this? Just look at the industry. The sales volume has exceeded 2. This product alone sells three to four million grams a month."
"This is not a good thing for the Qiao Fei family."
"Haha, it seems so."
"Whenever I can create a product like this, I will wake up laughing even in my dreams."
"Whoever has yellow urine, wake him up."
"Let's make a blind guess at the end of next month. What will be the final performance of Tmall Supermarket? Losers will be given red envelopes. Whoever is closest will win and just receive the red envelope. Let me start with, 1.5?"
"Okay, is there any amount required?"
"No requirements, just playing."
"Then I will participate. Let me analyze it. Tmall Supermarket only has a small number of people, and it is still relatively niche. The main group of people is still in the industry. Under normal circumstances, Tmall Supermarket's top sales volume is only sixth to third in the industry. Around 8, the sales volume is definitely not as good as the industry, so I guess 3 "
"Go away, talk a lot of nonsense"
"Come on, come on, there's no tax on bragging anyway. I said 10, there are higher ones."
"Okay, you're the tallest, I'll wait for you to give out the red envelope."