Because of the outstanding performance in fiscal year 2018.
The contract for the new fiscal year 2019 is signed in accordance with ska merchant standards. The most direct benefit is that the deduction points have been reduced. Many deduction categories that used to be around 25% will be directly reduced to 18%.
25% is the standard deduction point for new merchants, which can be understood as the highest deduction point in the category in disguise. After all, Wu Zhou just settled here last year.
The second benefit is that I have a separate DingTalk group. There is a dedicated customer service staff who can ask questions at any time, and they will help contact you at any time. When delivering goods into the warehouse, if the quantity of goods is too large and difficult to deliver, you can also contact us and we will arrange a separate green channel, but this is limited.
Different ska merchants have different limits.
For example, if it is Maotai, there is no limit at all...
Finally, there is a betting agreement.
The deduction points can be reduced by another 3% on the basis of the low deduction points of ska merchants, but there are two requirements: the performance in the new fiscal year must be at least 102% year-on-year, and the activity expenses must account for 3% of sales.
Or, in the new fiscal year, there will be a year-on-year increase of 208%, and there will be no mandatory requirements for investment in activity expenses.
In fiscal year 2018, Aiying e-commerce sold a total of 278 million in Tmall Supermarket.
If it grows by another 208%, it will reach 856 million in fiscal year 2019, and the average monthly performance will exceed 7kW.
Wu Zhou was informed of this matter, and Wu Zhou immediately chose the second plan.
Because Tmall Supermarket can now sell 5kW+ every month, so as for the current goal, we only need to stabilize the current basic market and then increase it by about 40%.
So easy. In Wu Zhou’s opinion, this is just free money. However, the 3% deduction will be settled in one go after the agreed performance is achieved during the new fiscal year. If it is not achieved, nothing will happen. No.
"Sister Xixi, this is our brand, and there are new product introductions. The appendix is our operation plan. Please take a look." Xixi requires that all new brands and new products must be communicated to her individually.
Liu Bin sent the operation plan to Liu Fei and asked Liu Fei to contact Xiuxi.
"What brands do you sell in Maochao?" Xixi finished reading the message half an hour later and replied.
Liu Fei glanced at Liu Bin not far away in the office.
"Mr. Liu, are you honest?" Liu Fei was a little embarrassed. After all, Xixi was the one who directly blocked Liu Bin. Obviously, the Qiaofei family had offended her in the first place.
Let’s put it bluntly now, who knows what kind of mischief such a petty waiter could pull off.
Liu Bin also had a headache. What he hated most was communicating with such waiters.
Obviously you are a waiter, that is, assisting merchants, so just do your job well and help merchants run their brands well.
Now, some waiters have become uncles directly.
"Well, tell me, this is the only brand we have. And since we are a ska platform, Xixi shouldn't be too embarrassed." Liu Bin finally said.
As soon as Liu Bin answered, Liu Fei sent the words Qiao Fei's family.
The stream shows as read.
Then one minute, five minutes, no reply.
"What is going on..." Liu Fei also couldn't understand what Xi Xi was thinking. It was too difficult to guess a woman's thoughts.
"Wait a little longer, maybe I'm busy with other things." Liu Bin said helplessly.
At the same time, Xixi, who was next to Ali's computer, opened the product operation planning ppt sent to her by Liu Fei.
The brand introduction part is swept away.
After looking at the product introduction in detail, Gourmet is a sub-brand of Qiaofeijia. In fact, it can continue to be listed under the Qiaofeijia category, but Wu Zhou’s request is that all new food products use snacks. For specialized brands and old items, Qiao Feijia can be the main brand and Gourmet is the sub-brand.
The products are not only the best-selling products in the industry, the same hot and sour noodles as Hishi Hibao, but also snail noodles, self-heating hot pot, and self-heating rice, with 4 series and 12 flavors.
Then there is the introduction of each product, mainly the raw materials used, the place of origin, the raw materials, the grade of the raw materials in the industry, etc.
Xixi just looked at the introduction, no matter how prejudiced he was against the Qiaofei family.
I have to say from the bottom of my heart, "Although the price is high, the things are really useful."
In fact, in daily life, she bought almost everything Qiao Fei's family had and what she needed.
Since she knows the stuff is good, why not use it? She's not stupid.
"So this is how it works." After reading the operation plan, Xiuxiu felt like he knew the secret.
Then I opened DingTalk and forwarded the operation plan ppt intact.
The person in the dialog box is Wang Yan.
"???" After Wang Yan saw it, he immediately raised a question mark. Operation planning can only be given to operators. What use does he have?
"Mr. Wang, this thing needs to be kept secret. Qiao Fei's family just sent it to me. I will delay them for a while. You should hold on tight and get the things quickly."
"Qiao Fei's business plan?" Wang Yan was startled. He was half-lying on the boss's chair, but he immediately straightened up and opened the door.
After seeing those products, my eyes suddenly lit up, as if I were seeing diamonds in the sun, sparkling.
"Don't they make fancy food?" Looking at the brand introduction in the ppt, Gourmet, what brand is this? He made a series of measures towards high food, and now he suddenly became a gourmet.
How to use the previous measures? Especially the packaging style is completely different from competing products on the market.
How to use his copyright strategy.
Finally, the price. . . Isn’t that a bit outrageous?
It's so expensive, only a devil would buy it.
Wang Yan saw that the price of 7 barrels of hot and sour noodles was as high as 159 yuan. The price of one barrel is higher than what they sell for 6 barrels.
This is not treating consumers as fools.
But after reading the ingredient description at the back, I fell silent.
To give a simple example, they are all thinking about how to reduce ingredients and reduce costs.
Wu Zhou is increasing the ingredients and adding a variety of vegetable buns. Vegetable buns are just vegetable buns. They are actually directly cooperating with the organic vegetable park and building a local factory. After harvesting, the vegetable buns are made on the same day.
Then find a national first-level nutritionist to make vegetable combinations to ensure balanced nutrition.
Since the nutrition is balanced, meat must be needed. NMG uses free-range cattle in the natural pasture area and uses the tenderest tenderloins.
Finally, food additives, no, why not. Because we use the best domestic and international first-class insurance equipment, technology, and materials.
It can achieve a shelf life of about 3 months without those food additives.
I even thought, "Isn't this a bit extravagant?"
"How can I learn about this product?" Wang Yan asked himself. Even though the product was right in front of him, he felt that he could not imitate it.
Just finding all these things requires a lot of effort. Not to mention the time investment, the money is definitely not comparable to my recent petty troubles.
Millions? Millions are not enough. .
It may not be enough to invest all the company's net profit for a year. Is it worth it just to make these four products?
"Can't do it." Wang Yan lay down on the boss's chair again like a frustrated ball.
At the same time, the stream sent another message.
"Mr. Wang, hurry up. Hurry up and get the product on the shelves before Qiao Fei's house. I will fight for more resources for you then."
