In the past six months, the company's main focus has been on preparing new products and building factories.
Another top priority is to find sources of goods through source channels.
To put it nicely, it is: assisting farmers to contract production, signing purchase agreements with farmers, and then growing products according to the requirements of Wuzhou Company.
"Build your own factory, build your own supply chain, and produce your own core raw materials" can best ensure high quality and avoid malicious manipulation.
Of course, this set is also asset-heavy. Even if the three families have been leaders for so many years, they have never done such a thing.
Only the top brands in certain sub-categories have similar plans, but most of them are only in a single category.
Unlike Wu Zhou, who works in batches and in large areas.
Therefore, the company's performance in the second half of the year was obviously very good, and the profits were also good. However, when we finally looked at the financial statements, we saw that the net assets continued to increase, but the profits were not much.
In the current snack category, Wu Zhou is already top 1, and several new brands are gradually integrating into the original market.
But after all, market growth takes time, and most national consumption growth is within 10% every year. According to common sense, after becoming the head of the market, it will either break the sky upwards or become compatible downwards.
The objects that are not compatible with Wu Zhou's side are mainly the main competitive items of leading brands.
As for those small and marginal third-rate brands, it is not the traffic that Wu Zhou is grabbing. After all, most of their prices are very low.
The target audience is completely different.
However, Wu Zhou has grabbed the market from several big competitors. And what should these opponents do if they don’t want to give in easily and be eliminated by the market?
Go ahead and throw money at it. In the second half of this year, as long as these top brands don't fall flat, their marketing expenses will hit new highs.
The iteration speed of new products is several times higher than in previous years.
These are all helpless actions.
If the market has been in an incremental state of rapid growth, even many big problems can be solved incrementally.
But once the market becomes a stock market, problems will become apparent.
And if the market becomes shrinking, even small problems can detonate.
The current situation is that Qiao Feijia is engaged in the incremental market, and its growth is mainly focused on harvesting high-net-worth individuals from leading brands.
The top competing brands have become a stock market, and problems have begun to emerge, forcing them to increase investment and digest the problems.
Some competing brands at the tail end have become shrinking markets, and their markets have been eroded and digested by the price wars of leading brands.
For consumers.
You can buy good brand products even at low prices. If you want to buy better ones, you can buy Qiao Feijia.
In fact, several leading brands are now also following up and imitating Wu Zhou's product selection and price route.
High quality, high price segment. But for the time being, the results are still relatively average, but the investment in this area is gradually increasing.
The New Year Goods Festival is the busiest season for the food industry. It lasts for nearly a month. Everyone buys New Year goods, goes home to celebrate the New Year, and visits relatives and friends to give gifts.
Or eat it yourself.
Wuzhou Company has put together two New Year gift boxes, one containing pastries and one with candied nuts and snacks.
The retail price is above 300, and the two gift boxes have sold nearly 970,000 boxes in total. In terms of pure quantity, they are actually not ranked high. All three companies have sales of gift boxes in the millions or even millions.
Although their main transaction prices are mainly within a hundred yuan, the volume this time still made up for the price impact.
During the entire New Year Festival, compared with the sales of Wu Zhou's three stores, the ranking was a bit suspenseful and anxious.
Occasionally, the Qiao Fei family can be knocked down from first place.
But these things don't mean much.
After all, during the New Year Festival of Qiao Fei's family, although their performance was a bit uneven.
But Wu Zhou’s family makes much more money than all three of them combined.
The total sales of Qiao Feijia in a single month reached 610 million, and the profit reached 360 million. The profit margin has further improved compared with before.
The main reason is that after the volume is large, some raw materials have been guaranteed to be produced and purchased directly, which reduces costs.
Wu Zhou's company is getting bigger and bigger, and as an 'old employee' Liu Fei, even with average abilities, her current monthly net salary is stable at more than 20,000, and she also has full five insurances and one insurance The provident fund of the operating department is 12%, and there is an income of 5,000+ per month.
As for the company's personal expenses, they are actually more than 30,000 yuan per month.
When she went to work later in the year, Wu Zhou also gave her a year-end bonus of 80,000 yuan.
As soon as Liu Fei got the money, she contacted her family.
"Dear mom, let's go out for dinner with dad tonight. The company has given out a bonus of 80,000, hehehehe..."
Liu Fei's parents used to work in state-owned enterprises, but now they are retired, and the old couple still have a lot of pension.
Altogether, they make over 10,000 yuan a month, which is not enough for daily expenses. When they have nothing to do, the old couple goes out to travel and so on.
Liu Fei has said more than once in the company that she hopes to retire early and live a life like her parents. Of course, the retirement age is still early.
As for Liu Fei's husband, he works in a securities company and is well matched. His monthly income is tens of thousands, which is unstable depending on the market situation, but overall it is still higher than Liu Fei's income.
The point is, you can also manage money.
But because she loves to preach, Liu Fei calls her husband Teacher Zhao.
"Teacher Zhao, let's go out to eat tonight. The company has given out bonuses and I have money."
Although Liu Fei's salary is quite high, most of the time she will hand over all of it to Teacher Zhao after setting aside living expenses.
In her words, family assets must still be placed in the hands of people who can increase their value, while she will only lose money.
After receiving so much of the year-end bonus this time, she was thinking about consumption. First, she would eat something good, then clear out some clothes and bags in the shopping cart, then go to the mall to buy some more bags, cosmetics, etc.
He has a happy native family, an enviable happiness.
Liu Bin, head of the e-commerce department of Wuzhou Company.
He works very hard in the company and can even be called desperate.
Many people in the department know that he often stays up late and works overtime. He is always the first to respond to news about the waiter's work in the middle of the night. This is true even if it's one o'clock in the morning, two o'clock in the morning, or on a holiday.
Therefore, I was promoted to the director of operations of the e-commerce department in a short period of time, and I was not dissatisfied.
But what everyone didn't know was that Liu Bin was in a completely different state when he just graduated.
His family background was ordinary and his parents were just ordinary migrant workers. When he graduated from college, he was satisfied with a monthly salary of around RMB 3,000.
The mantra is: "If you have a thousand loads of grain, it is also three meals a day; if you have ten bungalows, it is also a couch."
I have an open mind and am fairly responsible at work, so I have been comfortable for 2 years.
I met my current wife Wang Ying, and the relationship progressed rapidly. I met my parents, do I want to get married?
Getting married requires a car and a house.
After that, he began to change, and the pressure made him 'grow up'.
I work overtime for free in the company. After returning home, I continue to study and study. On the weekends, I will meet with a few outstanding peer operators to exchange and study together.
In just one year, the company's performance increased several times, and the boss was satisfied, but he was not yet satisfied, even though his salary reached 1.2 million by the end of the year.
So I quit my job, started my own business, and took my wife with me.
This year he earned more than 500,000 yuan, and borrowed more than 600,000 yuan from relatives.
He took out a loan to buy a car and a house, and married Wang Ying.
After deducting expenses from monthly income, there is still a balance of 20,000 to 30,000 yuan, and most of the remaining money will be used to pay off debts.
His parents were also proud of him, and his relatives began to praise him for his potential.
In the same year, Wang Ying became pregnant and the whole family was very happy.
When the spring breeze is triumphant, he feels that God is treating him well and he is very happy.
However, his father became seriously ill. He never thought that his parents would get sick.
After that, you will need to increase your monthly expenses by around 20,000 yuan.
Not long after, the leadership of Tmall Supermarket changed, the platform was rectified, and it became a boutique supermarket.
A grain of sand of the times becomes a mountain when it falls on an individual's head.
His income dropped sharply, from a monthly income of 60,000 to 70,000 yuan at the peak, to 40,000 to 50,000 yuan.
Six months later, I was hit by a professional crackdown on counterfeiters and was compensated 40,000 yuan.
The old adage is perfectly proven: Misfortunes never come singly.
The partner said a few words of relief and told him to pay attention in the future, but he was short of money and couldn't be brave enough to ask the partner to share some.
In daily life, I barely make ends meet.
That year, Liu Bin felt that his life was at rock bottom.
At that time, Wu Zhou invited him.
In the third month of working, his salary reached more than 30,000 yuan. After that, it increased by almost 10,000 yuan a month. During the New Year Festival, his performance accelerated again, and his monthly income even reached 80,000 yuan.
As for the agency operation brands that we have cooperated with before, my wife is mainly responsible for them, and he can still distinguish the priorities.
And Wang Ying, who had given birth to a child, had no rest and had to work while breastfeeding. This way she could earn an extra 30,000 yuan a month.
As a year-end bonus, Wu Zhou gave Liu Bin 300,000 yuan.
He transferred it directly to Wang Ying.
"Husband, I've almost paid back the money I borrowed from relatives." Wang Ying opened dozens of books, added another 300,000 yuan after the repayment information one by one, and then spoke softly, letting out a long sigh of relief, her face rarely relaxed.
Liu Bin nodded and took her into his arms.
"Thank you for your hard work, wife, we will get better and better in the future." Liu Bin hugged Wang Ying and said softly.
"Well, yes, it's getting better and better. Fortunately, you decided to come here in the first place. Otherwise, we still don't know when we can pay off the debt, because dad can't see it anymore..." Wang Ying said at the end, her voice became much softer.
Liu Bin was silent. The father in Wang Ying's mouth was his father, but he was gone.
His son could no longer be seen as having any future.
"Wow..." A cry suddenly came.
Wang Ying stood up instantly and ran towards the room.
