For Liu Yatao's high-end food, Wang Yan only gave away goods worth about 30,000 yuan.
Wang Yan's own brand is so popular that he ordered the first batch of goods worth around 400,000 yuan.
However, because it is not a mature production line, packaging materials need to be designed, produced, shipped to the factory, and then rolled off the production line.
After the whole process was completed, it took more than half a month to be delivered to the Tmall Supermarket warehouse.
Hi-pop products, whether in packaging materials, colors, designs, or brand logo styles, are all very close to Hi-food.
It was just close, but not completely plagiarized. Some changes were made, and Wang Yan applied for an appearance patent for the modified design.
The purpose is of course not simple.
The product styles are similar, so it’s Wang Yan’s product that sold first.
It will give consumers a "preconceived" concept. If some consumers see Hi Food again, they will subconsciously think that Hi Food is a fake and counterfeit brand.
If by then, Hi Food would be promoted by Wu Zhou and his company.
When the time comes, use the appearance patent to sue Wu Zhou and his company for infringement.
Find some self-media celebrities and the like, and spread the news widely. No matter what the result is, Wu Zhou's company will definitely be ruined first.
If the time comes, we can even find Xiuxi to cooperate, and the popular link in Tmall Supermarket may be directly removed.
Of course, if these don't work, he has other means...
But at the moment, Wang Yan's Dacheng Trading Co., Ltd. is urging the company to speed up the process of putting products on the shelves and promoting them.
Hi Food Tmall Supermarket has put it on the shelves, but it is just selling it normally. By the way, let’s take a look at the natural sales of this brand.
As for Hibao, although it was put on the shelves more than a week late, on the first day the inventory was delivered, I contacted Xiuxiang to schedule the Juhuasuan event as soon as possible.
After that, I contacted Taoke and various small and medium-sized anchors to select a time for the Juhuasuan event to be launched, and then launched another wave of main promotions.
The purpose is to increase product sales in the shortest possible time.
A week later, the independent Juhuasuan was in the pit.
This week, only 91 copies of the purely natural-selling Hi Food were sold.
Kind of sucks...
As for Wang Yan's popularity, although he does not have the free shipping blessing of Juhuasuan, he has also found some big Taobao customers to sell.
1,121 boxes were sold. Judging from the sales data alone, Hi Pao is much better than Hi Food.
After the Juhuasuan campaign was launched, explosive sales took off immediately.
6 boxes per box cost 15 yuan, the daily price is 39.9, and the promotional price for Taoke and anchors is 19.9.
The discount looks very big...
In the first week, with the joint support of Taoke and anchors, more than 20,000 boxes were sold, with a natural sales volume of 39.9, 135 boxes.
In the second week, 1.1w boxes, natural sales of 551 boxes
In the third week, 0.7w boxes were sold, and the natural sales volume was 621 boxes.
The performance of Taoke and anchors continues to reach new lows, which is normal because after all, their consumer groups are relatively fixed.
The first time it was held at the event, none of the fans bought it, and of course it was the one that sold the most.
A total of 3.90,000 boxes were sold, making Xixi a big hit in the category that month.
Xixi also sent congratulations to Wang Yan.
"Mr. Wang is so awesome. In just one month, he launched a hit item worth nearly a million dollars, the number one product in the industry."
Wang Yan looked at Xixi's congratulations, but he was not happy at all.
Because after this month, although the sales volume is gratifying, the proportion of natural sales is too low.
Only about 3% of organic sales.
The monthly sales volume of 3.9 million yuan corresponds to a loss of nearly 20 million yuan.
But no matter how painful it is, all the money has been invested.
Natural traffic hasn’t picked up yet, maybe because the market has yet to pick up.
"Lao Wang, why did this product lose more than 190,000 yuan last month?" On this day, after Wang Yan arrived at the company, her wife Liu Mei appeared in his office.
He held a financial report in his hand. On the profit and loss page of a single product, he highlighted the most popular items.
Liu Mei frowned and looked at her husband in front of her.
The company was built by two people working together, but in fact, she won the company's leading brand and it is she who maintains it.
She also manages most of the financial department.
Wang Yan's work scope is similar to hers, but most of the customer brands he develops are relatively small and have average profitability.
The entire company's profitability is mainly supported by Liu Mei's big name. Most of the time, Wang Yan's client transactions are profitable. Occasionally, he loses money, but he doesn't lose much. So she didn't care.
It's just that this time, Wang Yan's small customer account lost 190,000 yuan on a single product, and there was also a relationship maintenance fee of 100,000 yuan, which was 300,000 yuan.
This is a lot of money...
Wang Yan felt a little unhappy when his wife questioned him, but his wife always gave him face when speaking to others and would never say anything like this in front of employees.
Moreover, whoever makes more money will have a higher family status.
Then Wang Yan also briefly talked about the matter.
"You said Hi Food is a brand that Qiao Fei's family wants to build? It's been a month since we put it on the shelves here. Although we have obtained the authorization from Tmall Supermarket, they can still sell it in their store. Has this product been put on the shelves? How is the sales in the industry?" Liu Mei was still concerned about Qiao Fei's family. After all, she was a leading e-commerce seller in the food industry, but she still asked a series of questions.
Wang Yan was also asked, not that he didn't know the specific situation.
"The industry hasn't launched it yet, and I haven't seen any new stores selling Hishi's products. It should be that Qiao Fei's family hasn't started taking action in this category yet."
"Then have you ever considered that maybe the manufacturer of Hi Food deceived you?" Liu Mei said after a moment of silence.
If it were just an employee, she might just start scolding her.
After all, for such a large expense, at least all the information must be collected.
And even if it is really a product that Qiao Feijia is going to make, product promotion should be a step-by-step process. The highest volume in the industry is only 20,000-30,000.
Wang Yan came up to break the industry sales ceiling.
This kind of sales is destined to be unsustainable, and it would be a waste of money.
And is it really useful to seize this opportunity?
Most of the things Qiao Fei's family makes are the first to arrive first in the industry.
In her opinion, she should not deliberately target this kind of opponent who is still inimitable for the time being unless it is necessary.
On the contrary, we should build a good relationship and learn more.
"Well, I did neglect this. I will send someone to check on the spot later." Wang Yan was silent for a moment before saying. But then he also told the reason why he did this.
"But this news is most likely true. So I think we should release popular products before Qiao Fei's stores put them on the shelves, and the higher the quantity, the better, so as to form a general consumer awareness. Let consumers have a This is a preconceived concept. In this way, when Qiao Fei’s family really enters the market later, I will have dual advantages in terms of sales volume and consumer awareness.”
"Some time ago, many leading brands took the initiative to contact Qiao Fei's family, but they were all rejected. If these leading brands see our strength at this time, it will definitely bring great benefits to our company. High reputation is even better, so you still have to pay this part of the money, just think of it as advertising fees." When Wang Yan said the last part, his voice and intonation unconsciously became a little louder, and there was a hint of sadness on his face. There was a slight flush of excitement.
"How does our company's operational strength compare to the three snack companies?" Liu Mei was silent for a moment, looking at Wang Yan, and then spoke after he regained some composure.
"It's not comparable. But after all, this is an opportunity, and we can't afford to lose the money. The company has now reached a bottleneck. If you want to go further, this is a rare opportunity." Wang Yan continued to say defensively .
Liu Mei sighed secretly in her heart.
His family started out as an offline wholesaler, and later gradually established offline store channels. After inheriting the family business, she saw the trend of e-commerce and resolutely shifted the focus of her work from offline to online.
When those big brands are still aware that online is a trend, get online dealer authorization.
This is how the company’s current fundamentals are established.
I have been working in a trading company for more than ten years, and of course I have tried to make my own brand and products...
But none of them have succeeded. With so many friends around me, how many have succeeded?
It’s so difficult to create a private label.
But in this case, Qiao Fei's family is doing it one by one.
Is this kind of operational capability comparable to that of his own company? But Wang Yan still can’t figure it out...
Maybe it wasn't that he didn't see it clearly, but that he had a 'gambler's mentality'. After all, if he won, the benefits would be quite large.
"Okay, you can try it if you want. But control the budget a little, and I look forward to good news from you." Liu Mei finally nodded in agreement.
Because she also knew that Wang Yan would continue to do it secretly even if she disagreed. After all, the two of them had been together since college. How could they still not know his temperament after so many years?
