"Mr. Wu, look, Dacheng's boss Wang Yan is holding on to the brand. What can you do..."
The communication with Wang Yan was not smooth, so Liu Yatao immediately explained to Wu Zhou.
After all, the money had been paid, and he felt a little embarrassed that he couldn't do anything about the brand.
But Wu Zhou didn't care.
"It's okay. If they want to do it, let them do it. They will take it back after three months. In the initial stage of the product's launch, Gourmet will be the first to put it on the shelves. Later, after the Hi Food brand is taken back, Hi Food will be added as a sub-brand. Just dual brands." Wu Zhou said casually.
Although Wu Zhou accounts for 49% of the company's shares, and it can be said that half of it belongs to him, after all, Liu Yatao is still the absolute controlling shareholder. What if something goes wrong later?
Therefore, the main brand must be Wu Zhou’s own, and the sub-brand is the high-quality food.
If the two parties have been cooperating happily, then both parties will benefit if it continues like this. Once the cooperation fails, both parties will benefit.
Wu Zhou can also withdraw in time, and the investment in brand building will not be wasted.
"We are making a dual brand. Do we use our barcode?" Liu Yatao also probably understands Wu Zhou's concerns. Although he still hopes that Wu Zhou can devote himself to making the Hi Food brand, he himself also knows that this initiative On Wu Zhou's side.
After all, there is no company on the market that is better at creating hit products than Wu Zhou’s company.
"Yeah, everything is fine." The barcode doesn't matter. Wu Zhou agreed casually, but then emphasized it seriously again.
"Let's put aside the issue of the ownership of the Hi Food brand for now. The focus now is on upgrading our production line, improving the quality of raw materials, and adjusting the seasoning ratio. Polish the product first, otherwise I won't promote it. We The company only makes high-quality products." After all, we have just cooperated, so I have to emphasize it again and again.
Liu Yatao nodded in agreement. In fact, who doesn't want to make good things, but good things are expensive, and expensive things sell less. An unmarketable brand also means death.
In other words, Wu Zhou's side is full of successful cases of high-end single products, otherwise Liu Yatao would die of worry.
At the same time, as the boss in Wang Yan's office, he was furious.
"What are you doing all day long? Such a good brand can be snatched away by Qiao Fei's family right under your nose. What else can you do?" Wang Yan looked at the many operations in the conference room with an angry face.
But everyone kept their heads down, not daring to look the boss in the face.
"Mr. Wang, we have analyzed this brand at the beginning. The current brand traffic is very small, just outside the third tier. We have also screened the entire brand's product line. The highest segment, the sales volume of the industry leader is only If you are in your early twenties, this is a small and medium-sized category with little market potential." Some operators defended themselves with some grievances.
It doesn't mean that just because Qiao Fei's family chose this brand, it means that this brand is good.
Although the Qiao Fei family has not heard of any failure cases yet, the actual market situation is there.
There are only so many consumers in the entire industry, and there are still many brands doing it. When they first analyzed this category, they thought it was useless.
Even if it is put on the shelves, it will only cost a few tens of thousands of dollars a month at most.
After mentioning this brand to the waiter and being rejected, they no longer had the intention to follow up.
In fact, if Wang Yan hadn't scolded them and explained the situation during the meeting, they might have choked with Wang Yan now.
Although you are paid, you cannot insult our professionalism.
But after I heard that Qiao Fei's family was going to make this brand, I didn't feel confident enough to speak.
However, there are also operators who do not force themselves, but take out their computers, log in to their business consultant accounts, and re-analyze brands and products.
They were also curious as to why the Qiaofei family would like such a brand.
Is it because the industry suddenly created a wave of hot traffic?
Brand search has indeed grown compared to before, but there has not been much ups and downs. It is still a third-rate brand industry.
Looking at the category market, the sales volume of the top single product category has now reached about 30,000+, and the market has improved to a certain extent. However, the top single product is a single barrel and is sold at a low price of 6.9 yuan with free shipping, so it still does not count. Big bang category.
Let’s look at the product’s selling points, whether there are corresponding attribute words, and the trend is obvious...
After re-analyzing it and asking them to come up with a conclusion, it is still the same. It is not recommended and is optional.
"Why did the Qiaofei family choose this product..."
"The market for this kind of thing is already small, so what if the Qiaofei family can do it? Is it possible that they are still planning to train consumers and open up the market?" Some people felt a little disdainful.
But at this time, Wang Yan on the stage looked at the people below and sighed, feeling very disappointed.
After all, there are more than a dozen operators, but even one person can't give an answer.
"Don't worry about that. Since the Qiaofei family has spent so much effort on developing this category, they must have done a thorough market analysis, so we will just follow it."
"If our operational capabilities are not comparable, we will work down-to-earth first, make the product, put it on the shelves faster than them, gain market share first, and occupy the first-mover advantage. In this way, even if Qiao Feijia's products are really good in the future, It's on the shelves, the market is expanding, and we can get a piece of the big cake." Wang Yan finally announced his decision directly.
"Then, are we still moving forward with the Hi Food brand?" an operator asked doubtfully.
Wang Yan just gave him a blank look.
"Why bother promoting a brand that won't be launched in three months? You have already analyzed it yourself. It has no branding, so what does it have to do with building its own brand?" Now that we know This market will have great potential in the future, and of course it is to build your own brand.
These products are not complicated, just find a factory to stick them on.
The Hi Food brand is in my own hands. Although I don’t make it, I will drag it on for as long as I can.
"If you don't want others to do it, actually, we can also settle in ourselves first, and then file all the products for delivery, and the barcodes will be transferred to us first. In this way, if they want to do self-operated channels later, they will have to transcode and so on. Yes, the procedure can also slow down a lot of time." Someone spoke, and he understood what the boss meant.
"Approximately how long can this last?"
"If the waiter cooperates with the transfer, it will take about a week. But if the waiter and us don't cooperate, a few months will be enough." The operator continued.
"Then I'll do as you say and go first." Wang Yan immediately nodded in agreement.
"But whether it is our own brand or Hi Food? Nowadays, self-operated platforms such as Tmall Supermarket are very strict about the registration of brands with average industry reputation. If you want to successfully settle in, it will take some effort." In fact, Hi Food Isn’t it because the brand power is insufficient and it is difficult to get settled, so there has been no progress.
Now if you want to build an independent brand with a completely blank market share, it is even more difficult to convince the waiter.
"You don't need to worry about this. You just have to decide on the product and make the operational plan. I will find a way to settle the brand here." Wang Yan waved his hand to dispel their concerns.
In the past, we distributed many brands and cast a wide net. With so many branded products, this method was also a waste.
At this special time, you still have to use what you need.
"I want you to push our own brand products to the top of the category as quickly as possible, even if you spend money, you have to give it to me."
