Although the final result of this public opinion incident involving Qiao Fei's family seems to be good.
But there is also an element of luck.
If it weren't for the official announcement, it would be urgent.
Everyone had finished resisting and had even passed the heat, so they belatedly explained.
The result may be a completely irreparable brand image.
There are many examples of this in real life, for example, Bawang prevents hair loss and grows hair.
Some people spread rumors that it can cause prolapse, not cure prolapse.
In the end, Bawang won the lawsuit, but because the victory was not won in time, Bawang was defeated in the end.
So, this time, in terms of public opinion, I was lucky to win.
Don't take luck as your strength.
When the problem occurred, Wu Zhou conducted a review.
Now the company is actually quite big. From a performance perspective alone, it is already the absolute leader in the entire industry.
Alibaba has even signed a ska agreement with Wu Zhou. If something happens in the future, you can even directly contact a dedicated waiter.
However, the biggest risk is that it is too concentrated and has no alternatives.
What if something goes wrong with the company and the assets are frozen?
If there are similar rumors and slanders about the brand again, will the official follow the procedures?
just in case......
There are many small-probability events, and Wu Zhou's entire business landscape may have to be overturned with one move.
Therefore, measures need to be taken in advance.
Wu Zhou's approach is almost to spread risks.
For example, the company established three companies with Wu Zhou's parents and Han Xinyan as legal persons.
Then use the three of them as applicants to register or purchase three targeted brands.
For example, in the snack area, the new brand is Gourmet. This brand was initially used as a sub-brand, and the main brand was still Qiaofeijia. However, after it is established, the influence of Qiaofeijia will gradually be weakened, and Gourmet will be the main brand.
New expanded category, maternal and infant category, brand name, baby-friendly. Although the domestic birth population has hit record lows, it is not suitable to enter this category. But it doesn’t matter, this is purely a personal emotion. If Wu Zhou wants to choose good products for his children, it would be better to directly get involved in this field, or even make it himself...
For home appliances, the brand name is a little helper. The reason for doing this is that it can make high customer orders. Of course, the original intention of the brand is, 'Everything is just to make life better'. The main thing is to choose those that can be used daily, but Another product that remains unchanged for thousands of years further optimizes the user experience.
Therefore, this and snacks and department stores have become quite difficult, requiring more research and development, and the product line will not be too long. Taking it step by step, Wu Zhou was not in a hurry. After all, he was not in a hurry for money.
The department store category is still the original main brand, Qiao Feijia, and will go back to further expand high-frequency daily products.
Although the initial sales of these new brands may not be supported by strong brand traffic, the natural traffic and natural conversion will be relatively poor.
But Wu Zhou has a system and precise flow.
Another is that from a long-term perspective, a brand's product line is relatively focused, making it easier to build consumer trust.
But now Qiao Fei's house actually feels like a grocery store, with too many things. In the short term, everything is fine, but in the long term, it is difficult for many professional fields to seize the minds of consumers and make consumers recognize their multi-category expertise.
The company is now Wu Zhou's voice. After seeing the great success of Wu Zhou's mooncakes, Huashi also gave Wu Zhou full trust.
The progress is progressing quite quickly.
Liu Fei was so happy that Wu Zhou was finally willing to expand into the department store category... and immediately started to get into the rhythm of looking for products.
She had long thought about leaving the Dagang category. Now that she finally had the support of her boss and the cooperation of the company, she had to hurry up.
Liu Bin is very busy at work now. In fact, Liu Bin is standardizing and improving a lot of Tmall and Tmall Supermarket framework work.
After a problem occurs, a review will be conducted immediately to find out the cause of the problem and how to avoid it.
Then, what are the symptoms when a problem is about to occur, and how to solve the problem after it occurs.
Therefore, although Liu Bin arrived at the company later than Liu Fei, as for his position, Wu Zhou directly promoted Liu Bin to the head of the e-commerce department due to his outstanding performance in the snack category some time ago.
Liu Fei didn't have any objections, or she didn't show it, but these are not the things that Wu Zhou should pay attention to. The team still needs capable leadership.
'The incompetence of one general exhausts the three armies'.
"I saw at the company that there is a yoga studio for pregnant women. Do you want to check it out?" After the first trimester of pregnancy, Han Xinyan's condition got better day by day, and her morning sickness became less and less severe.
Now I can go out. She even thought about going back to school, but Wu Zhou refused.
I just walk around the community every day.
For this reason, Wu Zhou now often "arrives late and leaves early" to accompany her, and occasionally takes her shopping. However, he still gets tired very easily, which is much worse than before the pregnancy.
In this state, it felt a bit difficult to give birth naturally, but Han Xinyan insisted on giving birth naturally, otherwise she would have a scar at such a young age... Just thinking about it, she couldn't bear it.
While working these days, Wu Zhou happened to see this yoga studio for pregnant women in the new office building.
The teachers' qualifications are acceptable, and there are no male employees.
And we happen to be at the place where we work, so we can come over together every day.
"Don't buy the class yet, I want to try it first."
The size of the yoga studio is actually pretty good, with a small area of 300 square meters, but it is separated by several rooms.
It doesn't look big.
"Hello, beauty, I can't even see your belly. It should be in the first trimester. If you are under 16 weeks, it is not recommended to do yoga. How many weeks are you now?"
Yoga during pregnancy should be done after at least 3 months, because most pregnancy reactions will gradually disappear after 3 months, and the first trimester is mainly about resting. Even if the range of exercise in yoga is not large, there is still a certain risk.
They are just open for business. If you don't encounter this kind of thing, it will definitely be fine, but if you encounter it once and make a little fuss, the business may be completely ruined.
So every time a pregnant woman comes over, they have to ask her gestational age, and to be on the safe side, they choose to start after 4 months. (ps: Pregnant women with high blood pressure, high-risk pregnancy, previous miscarriage, vaginal bleeding or bloody vaginal secretions, deep vein thrombosis, placental inactivation, cervical insufficiency, and heart disease are not suitable for yoga. You can also consult a professional doctor for details. .)
"Seventeen weeks."
"That's okay. There are events happening at our house recently. You..."
"I want to try a few classes, and if they are suitable, I will sign up again." No matter how rich you are, you can't just sign up for a class without trying it out. What if it doesn't work out...
This kind of request is normal, so Han Xinyan was given a lesson package for the trial class.
199 yuan for three classes, one private lesson, two large classes, one hour each.
While Han Xinyan was in class, Wu Zhou took the elevator directly to the company.
Seeing that class was about to end, he left the company directly to pick her up.
When the door of the yoga room opened, there were many pregnant women inside, wearing close-fitting yoga clothes, showing off their figures at a glance. Wu Zhou quickly looked away.
It's not that it doesn't look good, it's just that my wife is there. If she is discovered, she will inevitably eat it...
Of course, another reason is, who can have a better figure than his wife... Haha
After waiting for a while, Han Xinyan had already changed her clothes and was chatting and laughing with another pregnant woman with short hair who looked very saucy.
It seems like the results of the class are okay.
"Husband." Han Xinyan noticed Wu Zhou and immediately greeted Wu Zhou happily.
Lin Xian, the pregnant woman beside her, waved her hands and walked quickly towards Wu Zhou.
"I'm so happy, I still have a husband waiting for me." Lin Xian said half-jokingly. Of course, there is envy. Who doesn't want her husband to accompany her. It's just that not everyone has that much 'free time'.
"How was the class?" Wu Zhou took out a tissue and gently wiped the sweat on her nose, forehead, and cheeks.
Han Xinyan looked up with a smile on her face happily, and then said, "It's pretty good. It's my first time practicing, and I don't know many moves yet. But the teacher said that I'm very perceptive and learn quickly. I think I also learned very well." Come on, hey hey..."
"My wife is the smartest. Come, drink some water." After wiping away the sweat, Wu Zhou handed her the warm water.
Just after the contact was made, Han Xinyan had to rest for a while to calm down.
At this time, the previous course salesperson also came over and asked briefly how the course was going and whether he would like to make an appointment for the next class in advance. For example, he would like to try a personal training course tomorrow...
At the same time, the short-haired pregnant woman who had just been chatting and laughing with Han Xinyan was alone. She had already finished cleaning up and was about to leave after smiling and saying hello to the teachers and acquaintances at the yoga studio.
When passing by Han Xinyan, she said hello with a smile.
A proper social figure.
"The sister just now is an old member here. When I was doing yoga, she helped me adjust my movements."
"If you have good character, you can be friends." Doing yoga alone will definitely feel different than doing yoga with friends.
"I'll look at this later, we just met for the first time, hehe." You can meet tens of thousands of people in life, but in the end, you should be content with just one or two friends who can always be by your side.
