Qiao Feijia's brand is getting more and more popular, and its sales in the industry are getting higher and higher.
Needless to say, in the snack category, daily sales have steadily ranked first in the industry.
The department store category is not much different. Of course, I am talking about the industry, not Tmall Supermarket.
During this time, Dagang was very sad.
The reason, of course, is performance.
While frantically supporting many Qiao Fei's opponents, their sales have indeed increased significantly.
But, but...it can't withstand the decline of Feijia's market.
Yes, Qiao Fei's sales in the Maochao department store category have finally declined.
This should be a very happy thing.
However, there must be a substitute to make up for it.
For example, the performance of Qiao Feijia's monthly sales has dropped from more than 5 million to more than 3 million, and it is still the top one.
As for the competitive brand that is the focus of support, the current total performance of Chef Chef is about 2.3 million, compared with 1.8 million before.
But sales increased from the previous 1.20,000 to 2,000,000+
That is to say, the average order price has changed from the previous 150 yuan to 115 yuan.
After all this time, there was a difference of more than 1.5 million.
Some other kitchen categories, those big names in the industry, were offset by his low prices, and finally achieved an increase of about 2 million.
After this calculation, it seems that the performance of the entire head has increased by 500,000, and the increase seems to be pretty good...
The year-on-year growth of the entire market he is responsible for is about 6%.
But, but...
However, among other department stores in Tmall Supermarket, the year-on-year performance growth of the least one in his group has exceeded 25%.
He became the tail of the crane, he actually became the tail of the crane.
The general manager of the department store has talked to him more than once.
"There are many other categories that have doubled in growth. Even in the same group, the minimum growth is more than 25%. Aren't you looking for your own reasons?"
"Also, I read your ppt, and it said that Qiaofeijia's decline was too serious. Then why did Qiaofeijia decline so seriously? The top brand in the industry, the brand with the highest month-on-month growth, actually grew month-on-month in our Tmall supermarket Dropped by 40%? Aren’t you looking for the reason?”
"And Qiao Feijia is not only a brand in the department store category that you are responsible for, but also snacks. They have also reached the top of the snack category. The month-on-month growth in September was as high as 52%. All channels, why are you the only one? The category is down.”
"I don't care what opinions you have about the Qiao Fei family, how you target them, and support his opponents. As long as you can do a good job, I can turn a blind eye. But if your category continues like this Half dead, you can take care of it when the time comes, get out."
Offline is because offline supermarkets slumped too quickly, and fortunately they were acquired by Alibaba, thus becoming a member of a high-growth channel.
I thought I could flex my muscles and make another fortune.
I should be feeling happy, but I didn't expect that in just a few months, I would feel like I've hit rock bottom.
Thinking of Qiao Fei's family, Dagang gritted his teeth and hated...
If public opinion continues to deteriorate without this final reversal, he will actually still have an excuse to convince the leaders...
If Qiao Fei's business in Tmall Supermarket and Department Store does not drop, as long as it does not drop, then he can at least not be a laggard, and it can even be said that the performance growth is not bad.
It’s just that there are so many ifs.
What's even more disgusting is that public opinion has reversed and the industry is selling well, but only the block channel Qiao Feijia he is responsible for has plummeted.
Although letting Qiao Fei's sales decline was the result he originally wanted, his ultimate goal was to get Wu Zhou to surrender to him.
Cooperate with his work.
"md, every one of them is so unsatisfactory."
Today Dagang will sort out the product lines of the categories he is responsible for.
He thought of strategy.
First, expand categories and find more subdivided products. We will no longer continue to overdraw consumption in the existing market, but expand the cake.
Second, continue to squeeze the potential of the head. Attract top sales figures in the industry to Tmall Supermarket.
Third, establish a relationship with the marketing team and strive for more event resources.
As for being gentle with Wu Zhou and cooperating with the Qiao Fei family...
"Haha, don't even think about it. It's impossible for me, Dagang, to give in. Let's see who can outlast the other..."
Just thinking about the end, I suddenly remembered the recent news about Qiao Fei's mooncakes, which sold 300 million yuan in sales in just one month.
Qiao Fei's family has become a state of affairs. Will they really compromise with themselves for a mere few million?
He himself felt unconfident.
The only thing we can do is lower the requirements.
"As long as he takes the initiative to contact me, it will be as if nothing happened."
Dagang gave himself a step up and had to give in, because he also knew that his 'threat' might be just a joke to Wu Zhou. Although he didn't want to admit it, that was the fact...
I just hope the Qiaofei family can be more sensible.
"Qiao Fei's activities, new products will be collected as normal." After returning to his office, Dagang directly sent a message to his assistant.
He knew that the assistant would definitely tell Qiao Fei's family the good news.
"I have given in..."
Dagang's side is unlucky, but Wan Cong's side is high-spirited.
I feel very relaxed when I go to work every day.
When waiters in other categories worry about where to find monthly performance growth.
What about him?
Qiao Fei's family's performance has grown, and most of his growth requirements have been fulfilled.
Looking back at the beginning, when we first started attracting investment, we were looking for the catfish effect.
But I didn’t expect that in just a few months, this brand would become a shark, or even a whale.
But no matter whether the result is beyond your expectation, it is fine as long as it is good.
Some time ago, Qiao Fei's family's overall performance growth slowed down or even declined due to public opinion issues, which scared him so much that he woke up several times in the middle of the night and asked Liu Bin every day about the progress of the matter and what measures were taken to deal with it.
He even came up with the idea to ask Liu Bin to advise the company to start a new company, enter Tmall Supermarket, and launch a new brand.
In this way, the golden cicada can escape from its shell.
But in the end, Liu Bin's suggestion was put forward, and before feedback was received, public opinion reversed, and there was a near miss.
And not long after he breathed a sigh of relief, there were even more surprises.
Qiao Feijia's brand popularity has gradually increased, and the growth rate of its performance has also further improved.
Nowadays, most of the more than a dozen products in the Red Sea category are ranked first in the same category in Tmall Supermarket.
And it is constantly raising the sales ceiling of the top 1 category.
"It's such a worry-free thing." Wan Cong couldn't help but think when he looked at the real-time sales performance of Qiao Fei's family.
By the way, please share the brand ranking and subsequent growth rate in the group.
Finally, let’s take a look at some top brands.
"You have to work harder! If you don't work harder, you may not even be able to see the taillights in the future."
The operations of the three major companies cannot be read back.
The industry is so crazy about raising fees, even if three companies join forces to do it, it's no use, so they continue to do it?
Anyway, they can't figure out how to win...
Since the idea cannot be implemented, then pass any unrealistic idea.
After ten minutes, Baicaojia said, "I can't do it."
Little Mouse and Liangpinjia’s management immediately gave a silent thumbs up.
Um...and Hemu. Hemu has been pestering Liu Bin recently, asking him to hurry up on the paper production process. Liu Bin is working hard...
As for Xixi... As the popularity of Qiao Fei's family turned around, she contacted Liu Bin a few more times, and Liu Bin continued similar rhetoric before, in the reporting application...
But there was no progress, and finally, she blocked Liu Bin...
