Wu Zhou's performance can still maintain rapid growth. A large part of the reason is that Wu Zhou continues to vigorously promote traffic.
But another reason is that Wu Zhou’s products focus on high-end customers.
Of course, this group of people will also consider the price of the event.
But they have lower price sensitivity than other consumer groups.
It is even said that a large proportion of people value their time more than the hundreds of dollars they save.
Therefore, even though the big sales are coming and consumption is suppressed across all platforms, Wu Zhou's products can still grow against the trend.
618 is one of the two biggest promotion festivals for all domestic e-commerce platforms, the other being Double Eleven.
The explosion coefficient of these two major sales festivals is particularly high. The sales volume in one day can exceed the sales volume in the past three days. For some merchants, if they happen to have a particularly good position, the sales volume in one day may reach the sales volume in the previous month, which is also very high. normal.
Of course, this example is limited to some small and medium-sized businesses, whose base is small.
Therefore, in the early morning of the big promotion period, merchants pay great attention to it.
Many merchants, no, I should say, merchants with a little bit of ambition, will keep an eye on the market in the early morning.
Although the backend was locked before the start of 618 and can no longer be operated, it is still very happy to watch the numbers rise.
Wan was promoted to waiter here, and of course he was also next to the computer, and it was still next to the company computer. There was a small tent and his own bed not far away. He would not go back tonight.
Situations like his are also very common.
In the past, he would take the initiative to chat with several top merchants and ask them to work harder and sprint forward.
But this year, there is no need for him to take the initiative. A bunch of top merchants came over on their own initiative.
A few medium-sized merchants who usually have good relationships with him will also contact him and ask for data.
Of course, what they want is not their own data. They have their own data in their own backend. Although there is a slight delay, it can be used as a rough reference.
They mainly want Qiao Fei's family.
Most of them are just out of curiosity... After all, they have already reached the fourth place, especially the rising trend on May 31st, which made everyone curious.
As for the three major families, they pay more attention to it.
If they haven't realized by now that this suddenly rising small brand is their direct competitor, then they should pack up and go home.
During this period, as the Qiao Fei family's performance increased dramatically, their performance was visibly weak.
Growth is weak, especially for Little Mouse and Liangjia. Their top hits are daily nuts.
Qiao Fei's daily nuts now sell more than 1,000 servings a day.
You must know that their maximum quantity is only about 2000-3000, and the most important thing is that their price is only half of Qiaofei’s...
Therefore, Qiao Fei's Daily Nut, purely in terms of KPI performance, is almost as good as their super hit model.
The most important thing is that I haven’t seen Qiao Fei’s Daily Nuts show a sluggish growth trend yet, and its sales are still rising...
We are not afraid that everyone will be inferior, but we are afraid that while we are inferior, our opponents are growing rapidly.
So when they want data, it’s a business act.
As for Wan Cong, of course I don't mind.
Data, give...
Isn't this the main purpose of introducing Wu Zhou's Qiao Fei family? Although the effect seems to be unexpectedly good, it is also good, not bad.
Wu Zhou was already asleep at this early morning.
It's nothing to him anyway.
Liu Fei has to be on duty, and the industry is still selling it. If something happens, she can handle it.
If she goes to work the next day, Liu Fei can wait until she wakes up and come back.
But the next day, when Wu Zhou got up and came to the company, Liu Fei was already there.
"Why did you arrive so early?"
"I can't sleep at home."
Wu Zhou didn't say much. After all, this kind of overtime work doesn't happen every day, and some e-commerce companies don't work overtime during major promotions. This is very common.
Besides, the salary is also directly linked to the performance. Wu Zhou can't have this sense of responsibility if he doesn't deal with temporary matters.
Turn on the computer and prepare to see how the burst volume is on the first night.
But when Wu Zhou opened the interface on Tmall, he saw that the data... well, it was lost... the explosion coefficient was too high, and the system of Tmall Supermarket had not been updated yet. Alibaba's Technology is stepping up processing to refresh data...
The current data is only around 2 am. As for the subsequent data, it has not been updated or only a small part has been updated, and the distortion is obvious...
Then Wu Zhou logged into DingTalk, and a bunch of pop-ups kept popping up.
Some department store merchants who joined before asked Wu Zhou for his first participation in the 618 event and how the explosion rate was...
Wu Zhou replied directly that the data was lost and he was not sure.
Most of these merchants were able to chat with each other just fine before, but as for those who didn't chat well, they have been blocked for a long time.
Life is not easy, so why bother yourself.
The last one was Hemu, the one who chatted the most about Wan Cong.
Hemu mainly wanted to congratulate Wu Zhou on his excellent performance.
By the way, I also took a screenshot for Wu Zhou. At 10 am, the data was 220,000+
At 30 am, the data is 510,000+
50 am, data 82w
One and a half hours in the morning, the data is 118w
Floor 2 hours, data 131w
Those who didn't know better thought He Mu was reporting to Wu Zhou.
Mainly because the waiter was really happy.
In May, Qiao Feijia’s performance in the department store category was 2.8 million, nearly double that in April.
Qiao Mu was actually very satisfied and thought it would be good if he could stabilize.
Who would have thought that this is only the first day of 618, and the current explosive volume of performance is likely to be around 2 million in the end, which is equivalent to more than 20 days of volume.
This volume is already the top two performance of the entire department store.
The platform for the first place was hit with a big hole this month, and they even found live broadcasts and Taoke services outside the site. This quantity only exists after synthesis.
Therefore, in Hemu's heart, Wu Zhou's wave of volume will be the top of the entire department store in June as long as he does not exploit the market later. After all, there are still two outbreak nodes, 6.16 and 6.18.
In previous years, the outbreak coefficient was similar to 6.1, or even better.
If we only count the performance of these three days, it will be 6 million+. The remaining 27 days will be similar to the sales volume in May. In the end, it was close to 9 million W. Let’s increase it slightly to 10 million W. That’s it…
I think he actually incubated a new brand in the department store category with a monthly output of 10 million.
What a brilliant result this is...
Therefore, just in case, Hemu directly contacted Wu Zhou, in addition to congratulating Wu Zhou on this huge increase in volume.
At the same time, he also warned him that he must pay attention to the inventory.
Don’t keep selling and running out of goods.
"Well...the goods are really not too much, and the money is not enough, so I don't make up that much."
Then Arbor "....."
"Mr. Wu, Brother Ang, I will contact the leaders now and increase the quota that our supply chain finance will give you. You can prepare the goods quickly... I beg you... ."
