Chapter 34: Sprinting for the top three

Style: Romance Author: Can't understand lifeWords: 2851Update Time: 24/01/11 12:11:17
In the morning, Wu Zhou got up to eat. Wu Zhou's father went out to exercise. Only Wu Zhou and Wu Zhou's mother were left at home.

As for Han Xinyan, of course she was at school. If it was just the two of them, maybe Wu Zhou would be in contact with her, and she might agree to the two living together, but after all, there were Wu Zhou's parents, so she would be a little embarrassed.

After all, the two of them were still young, so it was inevitable that they would make some noise.

"Xiaozhou, you have been very busy recently. I want to tell you about your dad." During the meal, Wu Zhou's mother suddenly said.

"Dad, what's wrong?" Wu Zhou asked immediately.

"Your dad is fine, but that's the important thing. He feels a little nauseous after eating. He hasn't been eating well recently. Your dad won't let me tell you this because he doesn't want you to worry." Wu Zhou's mother said.

Wu Zhou breathed a sigh of relief.

"Well, if you can't eat it, then don't eat it for now. Take your time. I'll ask the doctor to change the medicine for this cup." From the perspective of traditional Chinese medicine, the stomach is the foundation of day after tomorrow, so being able to eat is important. the most important.

Besides, cancer is a wasting disease, so adequate nutrition must be ensured, and eating is a must.

"I bought those safe milk powder, and you also keep an eye on my dad and make him drink it at least three times a day." Since the diagnosis, Wu Zhou's father has lost at least 2 kilograms in just one month. Memory Wu Zhou's father's big belly has become so small that it is almost invisible.

If he had not suffered from this disease, Wu Zhou would happily joke with his father and be happy for his successful weight loss.

But now, he is more worried.

So Wu Zhou also bought nutritious milk powder for his father. This was Wu Zhou's choice after doing enough homework.

"Well, your dad is drinking, but he only drank once a day before. You also talked to him in the evening, but he didn't listen to what I said. He actually just wanted to save some money." Wu Zhou's mother said, with slight circles in her eyes. Crystal tears.

"Well, okay mom, don't worry, dad will get better." Wu Zhou repeated again.

"Um."

Wu Zhou bought 12 barrels of milk powder from Tmall Supermarket that day. If he doesn't want to drink it, he should buy more to prepare. If he doesn't drink it, it will be wasted...

After Wu Zhou's father came back, Wu Zhou checked Wu Zhou's father's attributes again.

It was no different from before, Wu Zhou felt a little relieved.

Then I went to the company.

Need to hold on tighter.

A week after the snacks were put on the shelves at Tmall Supermarket, Wu Zhou’s daily traffic has reached 2200+, and the platform’s natural traffic has gradually increased to 3k+. Although the conversion is far less than the precise traffic, the conversion rate can reach more than 10%. Wu Zhou’s precise traffic conversion has now exceeded 23% per day.

Wu Zhou's current daily performance has also reached 100,000+.

As 618 approaches, consumers have been reducing their purchasing impulses during this period. The result is that the performance of many merchants has dropped by 10% or even more than 20% compared to the past. Let’s wait and see. On June 1st, the first wave of 618 sales surged.

The merchants are also very cautious and think this is a normal thing.

Wan Cong looked at Wu Zhou's performance and doubted his life. It has only been on the shelves for ten days, only ten days. The goods from national warehouses only arrive every week.

This performance has made him doubt whether his previous operating experience was all fake and unscientific.

However, when I saw the merchants in the group, they were all chatting away.

"This has to stimulate them."

A brand ranking list was directly posted, sorted by sales.

The merchants in the group became much quieter instantly. Everyone was curious about things like rankings.

The top three have not changed, they are still the top three. However, the rankings are followed by green negative growth, all negative by more than 5%.

The first-place little mouse even fell by 8%.

The second-place Liangjia was not much better, with a decline of 7%. They are inseparable from each other.

On the third side, Baicaojia was slightly better, with a decline of only 5%. In this sentence, among the short ones, pick the tall ones. Among the three families, his family performed best.

There have been some changes in the rankings of the next seven. Compared with last year, some brands have been changed. The current rankings are dominated by first-tier brands, with one third-tier brand, but everyone knows what is going on with that brand.

For a long time, I have been going to supermarkets for redemption activities, which are all selling at a discount. Recently, the sprint has been particularly fierce, incomparable...

The top ten brands, almost all green, with a few red ones, rose by 1-2%. This is also normal.

Then....... The eleventh place, Qiao Feijia, +32% compared to the previous day.

"Which brand is Qiao Fei's family, and who owns it?" This performance ranking, as long as it is red, is already very eye-catching, not to mention it is still more than 30%...

"Eleventh place, will I have to be tenth tomorrow?" Someone said half-jokingly. Anyway, he was not at the top of the list, so there was no pressure.

There are also many merchants who directly searched for the Qiao Feijia brand at the front desk. After seeing the customer orders, everyone was shocked, but after seeing the sales...

Well, I feel relieved again.

"I guess the order was brushed yesterday."

"I guess I'm doing Taoke or live streaming."

Some people secretly thought that after all, this kind of third-rate brand, and the sales base is not high, there are only a few tricks that can increase momentum.

Wan Cong didn't take the initiative to answer questions for the merchants in the group, so he sent a screenshot for them to understand on their own.

But the next day, it was posted again.

Most of our performance is green. Of course, the range of green is very small, mostly within 5%, and the three major companies are only 3%-5%.

But the top ten has changed.

Qiao Feijia, ranked ninth, increased by 28% month-on-month

The third day.

Qiao Feijia, ranked seventh, increased by 25% month-on-month

The fourth day

Qiao Feijia, ranked sixth, increased by 26% month-on-month

fifth day

Qiao Feijia, ranked sixth, increased by 28% month-on-month

Seeing that it is already May 31, the first wave of 618 will officially begin tomorrow.

Everyone's sales have collectively plummeted, with the month-on-month drop even reaching more than 50%. Some products with high customer orders have even dropped by more than 70%.

And this day

Qiao Mu once again posted the sales ranking, not only yesterday's sales, but also today's real-time single-day sales total.

On May 30, Qiao Fei's family rushed to fifth place. Still growing at a high rate of close to 30%.

And today, May 31st,

When everyone is plummeting month-on-month,

The name Qiao Fei's family has become fourth, with a month-on-month increase of 8%.

Although this is the lowest growth rate of the Qiao Fei family.

But other merchants are getting nervous very quickly.

Because in the entire snack category, the top 20 merchants, except Qiao Fei's, are all green, all green, why...? How to do it...

Even the operations of the three major families have contacted Wancong more than once during this period. Today, it was directly the leaders of their three major families who contacted him directly.

Wan Cong, of course, picks up what he can say, and then beats them at the same time.

"Don't think that you can relax because you are in the category. If you don't make progress and others make progress, then you are regressing. Don't just stare at those regressing merchants all day long. The market is a winner-takes-all situation. As long as there is one merchant If we do this, a big piece of the cake will be taken away, and as for those who regress, they are not real opponents at all.”

"Yes, yes, you are right. We have also noticed this problem. The company will increase its investment by 20% for 618 this year, and the money has already been recharged. In addition, Qiao Fei, can you help introduce us? I want to communicate with their operations to see how they do it, learn from it, and grow together..."

"Isn't their boss in the group?"

"No, it's not there. Our management said that they have searched for them one by one, but they couldn't find it..."

"Oh, let me ask."

As for asking or not, that's Wan Cong's business.

Wu Zhou had no choice but to learn from the experience of the department store category last time and refused to join the group this time.

The growth of the department store side is slower than that of the snack side, but in a short period of time, Liu Fei’s DingTalk friends rushed into the top 5 merchants in the category and many merchants wanted to add friends. After adding them, they would ask for various questions. ...

It's annoying. Some people are more sensible, ask less questions, and are very polite. Liu Fei can only say what she can, although the answer will definitely not meet the needs of those people.

But there are some businesses that are very ignorant, that is, they keep asking, asking, and asking questions.

The attitude is very 'equal'... I think it's just a friendly exchange.

Wu Zhou asked Liu Fei to block that person directly.

It is also because of this experience that Wu Zhou did not join the group when it came to snacks, and neither did Liu Fei.

Wan Congkan gave Wu Zhou and his family this privilege due to their rapid growth in performance and large capacity.

Homework can be given directly to the waiter or the waiter's assistant.

On May 31st, Wu Zhou’s performance was as high as 380,000.

In the blink of an eye, at 0:00, 618 officially started