Wu Zhou is most concerned about the traffic conversion rate of the Tmall supermarket platform.
Much better than I thought.
Although it is called Tmall Supermarket, it is also a platform in nature.
However, Tmall Supermarket can be directly searched in the business consultant, and can be directly added to the following stores.
In other words, Tmall Supermarket is equivalent to a store, a very large store, for the entire Taobao and Tmall stores.
For such a large store, the weight of product links is much better than that of the industry. The higher the weight of the product, the easier it is to promote it.
The last thing is consumer trust. The trust of Tmall Supermarket platform is obviously better than that of his previous small Taobao store, at least judging from the conversion rate, this is the case currently.
The future is promising.
Wu Zhou delivered so much for his first delivery, and he was also under pressure because the performance of the Taobao store was improving and the cooperation with the factory was off to a good start.
Although the account period is not something that can be said to be paid after one or two months, it is not like when we first started cooperating, where cash was settled. Now we can give you ten days and a half.
In addition, the performance of the department store category is increasing day by day, and more than 2 million yuan can be loaned out.
Coupled with the fact that the entire company actively pays taxes and has past charity experience, it adds extra points to the corporate image and corporate reputation. So after finding the bank, the person in charge of the bank happily helped Wu Zhou go through the procedures, and finally approved RMB 5 million. The annual interest rate is 6%, and Wu Zhoushun also gave some small gifts... Of course, these are all things for later.
Finally, Wu Zhou’s profit balance during this period is added.
All these are added together to get these tens of millions worth of goods, which can be purchased at once.
If he had money, Wu Zhou would be willing to give it away 20 million.
With so much money poured into it, Wu Zhou didn’t have the time to push it slowly and push so much precise traffic, not because Wu Zhou wanted to push so much, but because he could only push so much at the moment. After all, the goods have not yet arrived in the corresponding warehouses in the main sales areas. The goods have arrived in warehouses in small places, but their buying crowd is also small.
At the same time, Wan Cong, who was in Alibaba, felt relieved after seeing the sales on the first day.
It's a good start, and it's only available in a few warehouses. If all of them are on the shelves, there will be a few hits in a matter of weeks.
At this moment, he wanted to rush to the supply chain and urge them to get the goods in quickly.
If I send it in one day later, isn't it just delaying my KPI?
"Are you being chased by Brother Wan for your performance?" Someone said silently in the private group of top snack merchants.
During last year's New Year's Day, Wange privately raised their original KPI target, and the group also tried various methods to encourage them.
Various expenses have been added, but this year, it feels a bit unusual.
After the KPI has been sent, just reply OK. No additional performance was allowed.
There are also fewer people speaking in the group, asking everyone to deliver the goods in time and to achieve their own goals.
Then, it was gone...
Why did you suddenly become so Buddhist, or... give up on yourself?
Some businesses think that being chased by a waiter to improve their performance is a headache, but at least it shows that the waiter values themselves.
If you don't care...
"My family doesn't have it either. I thought it was just my family that was abandoned like this."
“Has our category traffic declined this year?”
"No, I think the year-on-year growth is pretty good."
"What's going on?"
"Aite asked the big guys from the three big companies." The three big companies are the absolute top three brands in the snack category. The three of them are on the same level, directly separated from the fourth place by n positions.
In previous years, the output of the three of them in a single category of 618 was as high as tens of millions, while the fourth place was directly adjusted to the million level. Even if it is several hundred larger, the gap is obvious.
"Brother Wan is not pursuing my family's performance this year." The manager of the Mouse family also said at this time.
Then the operations of the other two families, the Liang family and the Baicao family, also agreed.
All of a sudden, everyone in the crowd was quiet for a moment.
"Brother Wan is leaving, right?" Someone couldn't help but say.
"Even if you want to leave, you have to wait until after 618. It is such a big promotion node. In previous years, Alibaba would not transfer jobs at such a big promotion node."
"I'm not talking about transferring, I'm talking about leaving..."
"Uh...that shouldn't be the case. Brother Wan is not such an irresponsible person..."
Tmall supermarket categories are divided into categories. Wancong is a waiter in the snack category, but it is only a subdivision of the snack category. There are five or six waiters in the entire snack category.
Not every waiter is so responsible and easy to communicate with.
Wan Cong is the most professional and responsible waiter they have come into contact with, and there are many other categories...
Sigh... I said too much, it’s wrong, I’m going to cry just thinking about it.
Therefore, when they heard that Wan Cong might be leaving, for their own consideration, they did not want this to happen.
"It's not this, it's not that, then why do you think it's..."
Some merchants asked questions in the group, and some had a good relationship with Wancong and contacted Wancong directly.
This made Wan Cong dumbfounded.
Isn’t this something that needs to be dealt with? We have found a new growth point this year. It would be better if we don’t deal with you anymore. Your paranoia is about to come out.
"I've done a good job. Let's go. Stop talking nonsense. If you have some free time to chat, you can carefully plan and promote your product planning. I will thank you. If you can't achieve 50% year-on-year growth this year Above, I will increase your salary and deduct points next year.”
"Holy shit, this goal is a bit high... I was wrong, Brother Wan."
Wan Cong was actually just joking. He only said this if the relationship was good. If the relationship was not good, it would go up directly. There is so much nonsense.
When they first came to Alibaba, their biggest pressure was KPI. At that time, all they had to do was focus on performance. After all, the platform was just starting out, and only after it has been measured can there be plans for sustainable development.
So that period was the easiest, as you needed money and resources.
However, now that the scale has reached a certain bottleneck, the platform has begun to take into account the assessment of profits and losses.
The performance must meet the standards, and you must not lose money. This killed most of the small businesses in one fell swoop.
Profit and loss are most directly reflected in the price. The lower the price, the more losses the platform will suffer.
Low-price products are generally found in small brands from small and medium-sized businesses.
In fact, the operations of some big brands do not want to achieve low prices. After all, they are dimensionality reduction attacks.
However, the brand has an overall plan. Such arbitrary price reductions will seriously damage the brand image and the benefits will only be temporary, so these operational suggestions are obviously impossible to be adopted.
As platform assessments have become more stringent in recent years, the overall unit price has become higher and higher, and major, medium, small and large brands have occupied more and more territory.
As a waiter, I actually don’t want to see such a scene. After the subdivision is monopolized by a few brands, not to mention market innovation, there will be less chips to coerce these big names and increase the intensity of activities.
It's easy to be passive.
This is why he is particularly active in recruiting Wu Zhou's Qiao Feijia brand.
