Qiao Mu: "Does the Qiao Fei family know?"
Qiao Mu contacted Wan Cong directly. The two were in different groups and their offices were not in the same place. In addition to making appointments for meals, fitness, etc., at other times, it is most convenient to use DingTalk. As for other communication tools...
Hmm...it's better not to have an office space.
Wan Cong is busy handling the work of other merchants.
But Qiao Mu was his special concern, so there was a pop-up window when he sent the message.
"I know, you don't always whisper in my ears. By the way, when I mentioned this, I remembered that I wanted to find you two days ago."
"Looking for me? What do you want from me?
"No, I'm not looking for you, I'm looking for you. I want to ask your businessman Wu Zhou. Recently, a Qiao Qiao Fei's Daily Nuts popped up in my snack category. It's very popular. I want to ask if it's the same. His store? I think it’s a new store, the main brand name is similar, and the recklessness of opening the store is a bit similar to the Wu Zhou you described.”
Qiao Mu didn't expect Wan Cong to ask Wu Zhou instead.
“Qiao Fei’s daily nuts?
Wan Cong didn't explain much and just passed over a screenshot of the sales interface.
The first thing Qiao Mu saw was the product picture. Looking at the picture, the texture of the product seems to be pretty good, so I nodded silently.
Then he noticed the selling price and sales volume, and his eyes suddenly froze.
The price is RMB 208, and the sales volume is RMB 10,000... It’s a hot item. The sales of snacks are so strong. It would be great if this was my single product...
But then I noticed the title, and sure enough, this brand name looked familiar... Isn't it the same as Wu Zhou's brand name here?
"Snacks are so easy to sell."
Qiao Mu couldn't help but be a little envious. He could be so happy if he sold a single product worth 100,000 or 200,000 yuan.
The snacks side is great, and you can easily find a product with a million+kpi.
Now all the Qiaofei products in the entire department store combined are not as good as the output of this one product.
Thinking of this, I feel even more jealous.
"Okay, let me ask." Qiao Mu originally planned to send it directly through Dingding.
But then I still thought it would be better to make a phone call, which would be more efficient. After all, Wu Zhou was often away from the computer, and it would take him several hours to reply.
Wu Zhou gave a direct answer in the affirmative.
Then......
Qiao Mu and Wu Zhou couldn't help but talk about it, "Our department store also has great potential, and we should pay attention to it. We can look for suitable products and promote them hard, and strive to make them a big hit."
"Okay, let's look here to see if there are any suitable products. Then we can give it a try."
After getting the answer he wanted, Qiao Mu helped match Wu Zhou and Wan Cong.
Then Wan Cong will be responsible for what happens next.
Because the backend has already been settled, although settling in other categories is still a bit cumbersome, it still saves some processes.
Wancong was also very active in running the process. In about 2 days, all the processes were completed.
The deduction points for snacks are not low either. Most of the deduction points for new small and medium-sized brands are 25%. For Wu Zhou, Wan Cong applied for a 23% deduction separately.
The reason is of course not only the good sales volume in the industry, but also the price point.
For something worth 10 yuan, even if there is a 30% deduction, for this category, the final profit or loss may not make much money.
After all, picking fees, logistics fees, and even platform promotion fees will not be reduced for you just because your customer orders are low.
Many costs are fixed, but for products like Wu Zhou's with extremely high customer orders, these fixed costs are suddenly much smaller.
What is left in the end is the category profit.
Furthermore, giving Wu Zhou a lower deduction point will give Wu Zhou the motivation to do promotion close to the industry. Otherwise, if the product is put on the shelves and sold normally due to the deduction point... then what? It’s not a big loss.
"Are you sure you want to deliver so many goods?" Wan Cong was also confused when he saw the order form sent over by Wu Zhou. At this time, he roughly understood Qiao Mu's mentality.
These ten new products will need to be supplemented with 10 million worth of goods. This is so crazy. Even if it is the number one brand in its category, it would not dare to be so reckless when it comes to delivering goods for the first time.
"Well, that's all, you can sell it." Wu Zhou spoke concisely and concisely. He was confident, but he had no intention of explaining to Wan Cong.
The explanation is unclear.
"You can't sell too much if you give away too much. You know the risks, right? 618 is coming soon. Before and after the big promotion, it is easy to have high-death inventory. By then, the high-death standard may be directly changed from 60 days to 30 days. It's much lower than before, do you know this?" Wan Cong said again.
In fact, many merchants have been selling 618 goods to Tmall Supermarket recently, so Wu Zhou was also very stressed when he sent so many goods to Wu Zhou at once. Such a large amount of goods will definitely not be delivered through normal routes, so we must communicate individually.
"I know this. We will rush for 618 here. If these goods go well, it should not be enough, but to be conservative, after all, this is the first delivery, so this is the amount."
Wan Cong felt that the heavenly spirit was struck by lightning. 'There are so many goods, why did you tell me to give them as a conservative gift? "
If Wan Cong hadn't known about Wu Zhou's "glorious history and impressive achievements," he would really have suspected that Wu Zhou was a big parallel importer.
But from another perspective, if it can really sell so many, it seems that this year's 618 will be very good-looking.
The risks are there, but the benefits are also obvious.
The decisive factor in his final decision whether to agree or disagree was whether what Wu Zhou said was true.
In the end, he chose to believe first.
"Sell it. Sell it as hard as you can. We don't have enough goods. Contact me when the time comes and I will directly ask the supply chain for help before sending it in." Wan Cong gritted his teeth and fought hard.
In previous years, he had to find various merchants and allocate KPIs one by one. They would work harder to achieve results.
But this year, it seems that we only need to focus on Wu Zhou.
As long as Wu Zhou can sell what he says, there won't be much performance pressure.
Wu Zhou's goods come off the production line directly from the factory and are sent directly to the Tmall supermarket warehouse. The production line is contracted by ourselves, so we have the final say on how to schedule production.
After working overtime, the goods were ready in 2 days. We directly found a special car and delivered them directly to the transit warehouse of Tmall Supermarket in 1 day, bringing the special green channel order.
Three days later, various regions across the country began to put it on shelves.
On the first day of its launch, the national shelf rate was 18%.
Sales performance 1.2w
Mr. Wu only pushed 500 competitive traffic on this day, and the conversion rate was as high as 13.2%.
Nice start.
