The price for rising performance is the declining value of traffic.
In the past, Wu Zhou would have just added a few new links to spread the risk.
After re-linking, the worst case scenario is that the previous link will be downloaded. Anyway, this is already entering the off-season. A direct confrontation is not worth the gain.
But who made Wu Zhou feel bad during this time.
There is no way to vent, so I can only keep it in my heart.
Therefore, the caterer's targeted actions also gave Wu Zhou an excuse, and Wu Zhou's counterattack was certainly not small.
The targeted measures were implemented for a full week, and then the targeting was slowly lifted.
However, the traffic of the market will also decline rapidly after the year.
Coupled with the serious decline in ranking sales, the weight of this link has also truly declined. Therefore, even if Wu Zhou relaxes later, the hot-selling status of the chef is still half dead.
This week, the sales of chef stores fell by 50% compared with last week, and the sales of the market fell by 8%.
Chef's stores far underperformed the broader market.
The operation of the chef's house has also been reprimanded many times by the department manager.
At the beginning, that is, talk about it, pay attention to it, take measures, and think of ways.
But after seeing no results, the department manager immediately started to explode. Something is wrong with the way he looks at the operation.
"For this matter, you should make a summary report and make it into a ppt. I will see it before going to work tomorrow. Also, I will sort out the effects of the 300,000 yuan of funds."
This incident caused the department head to deeply question the professionalism of his operation.
After the catering manager heard this, he felt like he was struck by lightning. He was stunned for a while and nodded, "Okay, manager."
Blessings are unparalleled and misfortunes never come alone. I am going to be in a bad mood.
He began to reflect on whether he had been too comfortable during this period. After achieving certain results, it seems that I haven't taken the initiative to learn and improve myself for a while.
I have been complacent with the operation of ka merchants...
Now I can't even analyze why the product is declining.
Thinking of this, he found an operations group that had blocked messages for a long time. He used to often hang out in this group, but later found it boring and blocked it directly.
"Masters, I'm asking you to do me a favor. Help me analyze how this store sells its products. If anyone can analyze it, I'll pay for the paid service..."
After the chef manager sent out the information, the group gradually became lively.
"It's paid, is it paid for the flesh?"
"No kidding, after analysis, if it is reasonable and there is no problem, I will pay him 10,000 immediately. My friends can testify."
"Hell, you're not from the baker's family. The account has been changed? Your old man is a great person."
"There's no substitution, it's still me." He also handed out the work badge.
Then the group became more and more lively, and now everyone was even more curious about the store where the chef asked for help with operational analysis.
After all, they are certainly curious about a store that makes even a big-name person feel helpless.
And some people in the group noticed that Wu Zhou's shop was mentioned by the chef manager.
After all, the performance is there, and the performance flow is barely considered top in the daily necessities category.
What's more, it's made using a Sanwu brand.
"The masters have also noticed this store. I paid attention to this store last year. I have no idea how it started. I can't copy it even if I want to. If any master can analyze it, please send it to me. , the same paid service. I’ll pay 3,000, but it’s a small operation, so I can’t give you much.”
"Is this operator in our group?"
"It seems not."
"Taobao store, a third-tier brand, this performance is incredible... this is an absolute leader."
It is clear to all operations that operational capabilities cannot be based solely on performance.
A big-name operation may just put a product on the shelves, and its annual turnover can exceed 100 million.
But the vast majority of small-brand operations don’t even have traffic after reaching the top level. Always struggling for survival.
Therefore, for big brands, as long as nothing unexpected happens, most people can do it.
As for small brands, as long as there are no accidents, most people can't do it.
If you can build a small brand, or even succeed again and again, then your ability is absolutely... great.
The more chats there are in the group, the more people are paying attention to Wu Zhou’s store.
Some people even want to contact Wu Zhou through customer service channels and want to interview and apply for a job.
Of course, the reality is that we are stealing from others...
As for more, I was dumbfounded.
"The traffic is going really well, and the recent market situation has actually allowed it to rise against the trend. Isn't this a big V store with its own traffic?"
"Do you know anyone? Please recommend me. I want to find a master to become my disciple."
"Same request."
"Our boss just told me that he would let me dig for a while, and the salary would be whatever he wanted, and all the profits would belong to him, as long as he has the amount. If any of you can contact me, please tell me..."
"This kind of thing requires help. I think your boss wants to fire you."
"Yeah... forget it, I retract what I just said, and you just pretend I didn't say it."
The group became unusually lively.
Just because I don’t know how to analyze the traffic reasons of this e-commerce store.
There are many people who have tried analysis out of curiosity, but the results are confusing.
But the more I don’t understand it, the more mysterious it becomes, and the more I think it’s a good operation.
We are always waiting in the group to see who can analyze it.
Only half an hour, an hour later.
One after another, people began to give feedback in the group.
"I surrendered. I can't analyze it. Taoxi now has traffic support. Why do I think it is much better and easier than our Tmall store in terms of volume."
"Which master has the answer? Have you shared it? If possible, send me a copy by the way. I am also willing to pay for it." By the way, Aite also thanked the chef's family operator and another unknown person who initially said that he would pay. Famous store operation.
"No one sent me."
In a blink of an eye, it was already time to get off work. Although the group is still lively. But there is still no answer.
However, because there were so many discussions, everyone was extremely curious. Some people even went to Wu Zhou's store to buy some samples to see if they had something to do with the product.
On this day, the industry's market fell by 1%, but Wu Zhou's store sales increased by 35%, which was a windfall.
Far away in Yuncheng, even Wu Zhou didn't know what was going on.
Why did this natural traffic transaction more than double for no reason...
