At 6:12, Wu Zhou opened his eyes and woke up.
Apparently, he also time-traveled the biological clock of someone in his thirties.
Get up, wash up, and then turn on the computer to take a look at the data. Old operators are used to it...
"What the hell kind of data is this..."
"Number of clicks: 8000, number of settlements: 5283, payment amount: 3754241, estimated settlement income: 375424.1"
Open excel again, and the previously marked data is:
"Number of clicks: 5000, number of settlements: 3216, payment amount: 1254240, estimated settlement income: 125424"
Added 3000 traffic, number of settlements: 5216-3216=2067 orders, payment amount: 3756271-1254240=2502031
This conversion rate is almost 70%...
Moreover, the average settlement amount of an order is actually as high as 1210, and the average transaction price of one box is about 300. In other words, the average transaction is close to four boxes...
"this......"
Although he is not sure what the specific situation is, Wu Zhou himself knows that this data is abnormal.
As for the abnormal data, Wu Zhou very much hopes to find the reason. If he finds the reason for 'success', then copy...
More than 300,000 a day, not more than 100 million a year.
Then Wu Zhou should be able to lie down by then...
Obviously just thinking about it, Wu Zhou doesn’t have the background to love mooncakes. If he asks for them from there, he most likely won’t give them to him...
Of course, Wu Zhou also had some speculations in his mind...
In the following time, Wu Zhou went to class as usual. When he had free time, he went to the second-hand market and looked for it on the second-hand trading platform.
Finally, I found a particularly suitable one. It was an office desk and chair that a company bought before. I bought too many of them, but now I don’t use them anymore, so I’m planning to get rid of them. But, you can’t sell it at a high price, because it is one-piece assembled office furniture, which is troublesome to disassemble and assemble.
I don’t want to buy second-hand ones either.
Wu Zhou went over to check out the quality of the tables and chairs, and then asked for them all. A total of 5 sets of desks, a total of 300 yuan, and office chairs, 50 yuan each, and matching sets. Wu Zhou also asked for 5 sets, a total of 550 yuan.
In addition, Wu Zhou was not idle, and continued to select products, analyze, plan, and take simple pictures of product pictures. However, most of them still found corresponding brand stores and stole pictures directly.
After all, Wu Zhou is not a professional artist or photographer. He doesn’t know these things. After a little exploration, the day lily has gone cold. Looking for someone...no money...
In addition, the e-commerce store data collection is launched.
Cooperate with the accounting agency to implement the business license as soon as possible.
If we still have some free time, we can plan the space at the bottom store.
As for recruiting people, let’s wait until the business is officially launched... Let’s build up the basics first...
Moreover, Wu Zhou is not someone who likes to paint big cakes, and he doesn’t have much money in his pocket. Why hire people for free?
"Money makes people bold,"
When you have money, you can speak more forcefully.
In the blink of an eye, the Mid-Autumn Festival has passed, and the three days of Mid-Autumn Festival holiday are also the busiest three days for Wu Zhou. Fortunately, all the matters were almost completed around the time the company was registered.
Because I rent a house, the registered address of the business license is directly the same as the one I rented from, which is equivalent to saving 1,000 in disguise.
As the first step in starting a business, Wu Zhou chose to open a Taobao store. The reason for choosing a Taobao store was that the threshold was low. The disadvantage may be that the traffic weight of Taobao is now smaller than that of a Tmall store.
But for Wu Zhou, this is no big deal. Although the platform traffic is very good, Wu Zhou has his own traffic.
Wu Zhou chose some good-looking thermos cups. The material is mainly 316 stainless steel. The purchase cost is between 50 and 60 (different models, capacities, and costs are different). In the end, Wu Zhou bought another one for 300. Laser engraving machine.
Therefore, the last product Wu Zhou sold was a stainless steel thermos cup that was personalized, good-looking, and made of good materials. Express courier Wu Zhou chose to cooperate with SF Express. Because there was no quantity in the early stage, Wu Zhou's delivery cost was still relatively high. After discussing for a while, they finally saw that Wu Zhou was a student at the school and gave him a preferential price of 8 yuan for the first weight and 2 yuan for the additional weight.
When the quantity is large later, the price can be negotiated.
Therefore, if a single product is sold, Wu Zhou’s cost is about 58-68. But Wu Zhou’s current flagship product is the couple’s model. That's 2 packs.
The actual cost is between 110-130 yuan.
Afterwards, several couple cups were matched according to the color matching of the main couple models in the industry, so that the two cups were combined. Then I bought a few high-quality packaging boxes from the wholesale market to polish the packaging.
In this way, the couple's items are assembled and can be used as Valentine's Day gifts, holiday gifts, birthday gifts, etc.
The main marketing slogan is "you are my cup".
The price is 210 yuan. The profit per order is between 90-100.
The natural traffic of the new store is very low, so low that it can make people despair. In addition, Wu Zhou is still a Taobao store, with such a high number of customer orders...
So the last hope is Wu Zhou's own accurate flow.
Naturally, after selling for 1 day and placing 0 orders, Wu Zhou made a decisive decision on the afternoon of the next day and put them first...On the first day, he put 10 pieces first, then 20 pieces the next day, and 30 pieces on the third day. On the fourth day, 40...the delivery has been increasing.
With such a high price in the industry, and in the season of the end of September, the average conversion is actually a little more than 1%.
However, the accurate traffic produced by the system has raised the conversion rate to 10%, 15%, 20%... After a little bit, it can't reach around 20%...
Compared with the conversion rate of moon cakes, it is more than a little lower... But that can be regarded as the result of the right time, place and people, and there are many restrictions and requirements.
And now... Wu Zhou's own "small business" is obviously much longer than the moon cake in terms of time and length.
Furthermore, for this product of my own, the profit per order is about 100 yuan. Even if the traffic conversion rate is currently only about 20%, it is equivalent to the value of a precise traffic being about 20 yuan.
Another week…
The sales volume of the product finally slowly climbed to 22, and Wu Zhou finally started to make money at this point...
It's not easy...
It's not easy...
The money is finally coming back.
Looking at the money in Alipay, Wu Zhou had the urge to cry. He had never been so embarrassed. Starting a business is really not something ordinary people can do. The uncertainty is too high... Now there is only the last thing left in his bank card. It’s 32 yuan.
During this period of time, Wu Zhou had been making plans to live his life.
There is too little money, so we have no choice but to maximize the utilization of funds.
Although there are only 16 sets left in stock at the store, the cost is only 1,700.
Fortunately, the money finally arrived on the fifth day after Wu Zhou’s store opened, and the first consumer’s confirmed amount arrived in Alipay.
Amount received in Alipay: 210, for the order on the first day.
242 yuan, this is Wu Zhou’s current total net worth.
But tomorrow will be better!
