What products are most likely to make consumers impulse buy?
Products that can arouse consumer emotions.
If the price of any product is low, consumers will buy less.
For example: products for gift giving.
What products have particularly strong sales growth, seasonal products.
Qingming Youth League, Dragon Boat Festival rice dumplings, Mid-Autumn Festival moon cakes, year-end gift boxes, etc...
Wu Zhou checked his phone and it showed that it was September 2nd, which was about ten days before the Mid-Autumn Festival. Isn't it a coincidence that the mooncake gift box has become Wu Zhou's perfect product of choice.
Wu Zhou sorted the sales of major e-commerce platforms and found the mooncake brand at the top of Blue Star and recorded it. Then find the best selling price for the top, record it, and finally delete it. Find the best ones.
Then use the Taoke platform to find out whether there are products being promoted and whether the promotion commission can reach more than 16 yuan...
After the screening, only one was left.
Wu Zhou organized his words in a targeted manner.
"Out of stock king! Love custard mooncake gift box,
It has been rated as "one of the three most delicious mooncakes in the world" by foodies. It has been recognized by many foodies as "Chanel" in the mooncake industry. People who don't like mooncakes can only remember it. It is so delicious that it makes people cry. , out of stock king, official flagship store! Offline 358 yuan per box! Now it’s only 299 yuan. (If the price is too low, don’t take chances. I wish everyone a happy meal.)”
The industry leader, the price is high enough. Although the commission is only about 10%, the average promotion fee for each order is close to 30 yuan. Although the conversion rate may be lower than the 30% I estimated, after all, the price is around 300 yuan. , indeed a bit high...
However, this is for gifting. Most people, when giving a gift, do not just give it to one person, so they will buy it in bulk...
Okay, all the preparations are done, the next step is to promote traffic.
Those data appeared in front of Wu Zhou's eyes again, "traffic usage", use 5000 first, Wu Zhou thought silently.
If you leave some escape routes for yourself, don't go all in at once.
After a while, the value after the flow rate changed to 5000.
"It seems like nothing has changed..." Wu Zhou waited for about 3 minutes and looked at the linked item he promoted. It seemed that there was no movement in sales.
Just when I wanted to check what was going on.
The dormitory door opened, and several roommates walked in one after another.
In Li Xing's hand, he used disposable chopsticks to carry some food in white plastic bags.
"Xiao Zhou, you finally woke up. Are you feeling better? This is the food I brought for you." Li Xing placed the food in front of Wu Zhou's table.
"It's okay, much better." Wu Zhou could feel the concern of his roommate.
The memory of this person also came to mind. The rich second generation in the dormitory was tall, handsome, and had a gentle personality. His family was engaged in real estate in a third-tier city. He had some money, but Wu Zhou didn’t know how much. He had no food or clothing. Worry is for sure. For more than two years in college, I have been keeping a low profile.
But he carries a watch that costs hundreds of thousands, and he buys the latest mobile phone that costs RMB to RMB 8,000 at any time. These all reveal his family background. As for why Wu Zhou knew the price of the watch, it was because when he was in class, Wu Zhou accidentally saw that Li Xing's watch was very good-looking.
Just ask him how much he paid for it.
Li Xing smiled and didn't say anything, just said it was not expensive. Wu Zhou had no choice but to search on the shopping platform himself, and then...
"Thanks, how much is it?" Although he is concerned about the food he brought, friends still figure out money clearly. Li Xing also understood Wu Zhou's personality, and after telling the price, Wu Zhou transferred it to him.
"It does look much better." Li Xing smiled.
"That's right, it's not worth it for a woman. By the way, I know a beautiful woman in the accounting class. Why don't I introduce her to you." Wang Tao is the self-proclaimed "big brother" in the dormitory and is also the monitor of the class. His nature is not bad, but he just likes to show off. He will often say things like how he knows xxx or how close he is to teacher xxx.
"Forget it, no need. I still want to live a few more years." Wu Zhou smiled and waved his hand.
While eating and chatting, Wu Zhou became more and more accustomed to his role. The two souls of Earth and Blue Star seemed to slowly and completely merge together.
There were 6 people in the dormitory, 5 of them except Wu Zhou, and they were the only two who came back.
Some are preparing for the postgraduate entrance examination, some are working part-time jobs and need to travel around, and some are accompanying their girlfriends. Each has their own reasons.
Li Xing and Wang Tao didn't stay in the dormitory for long before going out. After all, they had no classes in the afternoon, and they both had girlfriends. The summer vacation had just ended, and they had only been back to university for a few days.
Between young lovers, the beauty of distance is really at its peak. Now I am still in the honeymoon stage with my girlfriend. Of course, I always want to stay with my girlfriend for a while.
The purpose of coming back is to care about Wu Zhou's condition.
After Li Xing and Wang Tao left, Wu Zhou turned on the computer again.
It had only been about half an hour, but before I could watch it, the computer made a beeping noise and shut down.
Wu Zhou knew that there was a power limit in the dormitory and the computer was out of power. If he wanted to turn it on again, he would have to wait until after six o'clock in the afternoon. The only power source for the electric fan in the entire dormitory still has electricity. This is because the school is worried about students suffering from heat stroke due to the hot weather.
Wu Zhou saw that the computer was hopeless, and then looked at the changes in wealth value in the system. It was still the same as before.
Somewhat helpless, this form of traffic usage with no feedback at all and no sense of control meant that Wu Zhou couldn't get feedback in time and didn't like this experience.
But Wu Zhou didn't know it, but the operator of the official flagship store of Love was looking at the data with wide eyes.
Although Love's Liuxin mooncakes are in season recently, they are also the best in the industry, with sales of 100,000+. The early products have been promoted on Taoke live broadcasts, and only after they started to be measured recently, the frequency of these off-site promotions has become less.
After all, the season is coming soon, and the company doesn’t stock much anymore. The sales tasks for this year’s Mid-Autumn Festival have also been completed, and they will be taken off the shelves as soon as the inventory is sold out. I feel very relaxed.
In the last few days, just sell and sell at will, and sell short of inventory...
Currently, the daily sales volume is more than 1,000 a day, and there is still 1.5,000 in inventory, which is almost sold out.
In the past, during the day, the highest sales per hour were just over 60 points, but at night after 19:00 to 24:00 it could reach around 100.
But now, with a year-on-year growth of more than 600%, sales have reached more than 400 units, which is particularly eye-catching.
After analyzing the source of product traffic, I finally saw that it was Taokelai traffic.
“I don’t know which Taoke it is, but I still have this amount now, that’s okay.”
However, based on the principle that one thing is worse than one thing less, he did not look closely at the specific amount that Taoke brought. After all, once the Mid-Autumn Festival was over, there was no need for this.
And obviously salted fish is enough, why do you work so hard? As the number one brand in the mooncake industry, even without much promotion, the brand’s traffic alone can make it easy to survive.
There is no need to be like those who operate third-rate brands. They need to grasp a lot of details and study various technical routines.
Wu Zhou appeared in the school classroom. It's not that he loves to study, but after walking around the school for a while, it was still a little hot outside. Although his body was feeling better, he was still weak.
The air conditioner is on in the classroom, which is cool, and most importantly, there is electricity.
After getting the power, the computer can finally be turned on again. The battery is only a little empty, indicating that it has almost no power.
This time Wu Zhou opened his own Taoke backend, and it seemed that he had placed a large number of orders.
My eyes widened quite a bit. After all, I said I was going to deliver traffic to this moment, but it had only been a little over an hour, and I had such an output, which was pretty great.
"Number of clicks: 985, number of settlements: 521, payment amount: 186934, estimated settlement income: 18693.4" Most people only buy one box at one time, but there are also some people who buy multiple copies at one time. So the number of orders is more than the actual sales.
"This conversion rate is a bit ridiculously high, a conversion rate of more than 54%. This is the accurate traffic generated by the system!" Wu Zhou couldn't help but admire. Under normal circumstances, for such a high-priced product, a traffic conversion rate of about 5% would be good.
The conversion rate of the traffic generated by the system is more than 10 times higher.
System: "The products produced by the system must be high-quality products."
Wu Zhou chuckled softly when he heard the systematic self-promotion in his mind.
The precise flow rate of the system is indeed very accurate and high-quality, but Wu Zhou feels that part of the reason is due to his good selection of products.
Of course, these will be verified later.
The data in front of him was an income of 1.80,000 per hour. When Wu Zhou saw this number, he couldn't help but feel a surge in his heart...
But then Wu Zhou also had another guess, whether the precise traffic of 10,000 refers to the number of impressions or clicks...
It's like, an advertising link is presented to one million users through the platform, but in the end only 10,000 users click on it. Then 1 million is the number of impressions, and 10,000 is the number of clicks.
The system did not give a reply to Wu Zhou's doubts. Obviously, it still hoped that Wu Zhou would get the answer through his own active thinking.
It is also easier for Wu Zhou to verify. He just refreshes it when nothing happens, and refreshes it again after a while.
Watching the value continue to rise, there is no downward trend at all.
What does this traffic refer to? Wu Zhou has the answer.
The result was much better than I thought.
The precise traffic of the system refers to the number of clicks.
"I have invested 5,000. Based on the current conversion situation, I will probably earn more than 90,000 yuan. After discarding platform fees and tax deductions, I estimate that I will get more than 7,000 yuan. I still have 5,000 traffic, can I continue to invest?"
