Registration is finalized.
Next, it’s time to discuss specific work arrangements.
Scott and Cooper are both experienced editors and can figure things out quickly.
Cooper said: "First of all, running a newspaper requires a printing plant, an office location, and news sources... In short, there are all kinds of things, and it is nothing more than the word 'funding'."
Lu Shi pointed at Wodehouse,
"Simple."
Wodehouse also had the consciousness of being taken advantage of. He shrugged his shoulders and said, "It's easy to talk about the funding. Since the University of London Union runs the newspaper, we will naturally pay for it. Likewise, we have to take the lion's share of the shares."
After saying that, he coughed lightly,
"The 'we' here include Professor Lu. I think he should be the president of the newspaper."
Lu Shi didn't want to be shot in the head.
He declined: "Since you have borrowed the name of the University Press, it's not my turn to be the president, right?"
Wodehouse seemed to have expected this and said: "Okay, if you pay a few thousand pounds and take more shares, then... just 50%. The London University Alliance Press will take 30%."
The implication is that the Manchester Guardian and The Scotsman each account for 10%,
This is also very reasonable,
The two newspapers do not provide any money, only experienced personnel, which is considered a technical investment.
Moreover, "Mirror" was the first tabloid newspaper. Scott and Cooper could also take the opportunity to gain experience, so they would not lose anything.
Lu Shi said: "Fifty percent is a bit much."
Scott shook his head,
"Not much, not much at all."
Cooper helped from the side: "Lu, you will take the lead in completing this matter. The final content published by the "Mirror" also needs to be reviewed by you. You are equivalent to the editor-in-chief of the "Mirror". And you also provided funds, 50% Not too much.”
A newspaper has two main points -
Operations and content.
Lu Shi felt that these two priorities were pressing towards him, so he asked, "Can't you just let me catch everything?"
Wodehouse shook his head;
"I know you have a lot of things to do, so don't worry about business matters. The main thing is content. Tabloids don't have much space anyway, so you can just pass it by."
This arrangement is much more reasonable.
Lu Shi didn't refute again.
Scott said: "The next step is to discuss the layout. Sports news and entertainment news are easy to understand. For example, Mr. Bernard Shaw and the female star Ellen Terry are in a couple, staying in a certain place, etc... "
Before Scott could finish speaking, the other three looked at him in surprise.
He said: "What's wrong?"
Lu Shixin said that everyone in the media has the potential to be a paparazzi.
He waved his hands repeatedly,
"No, Mr. Scott, please continue."
Scott always felt that others looked at him strangely, and he couldn't help but scratch his head.
Cooper coughed lightly and continued the topic.
"If you ask me, a section on people's livelihood consumption is unheard of. Even if it only records the rise and fall of flour and other ingredients, just with this section, the sales volume of "Mirror" cannot be bad. Lu, you are really a genius in journalism. .”
Lu Shi joked: "Why don't you editors have your feet on the ground~"
This is a satire on Fleet Street's newspapers for not paying attention to what the citizens really care about.
Cooper and Scott gladly accepted,
"Indeed, we think less."
The two of them didn't take offense to Lu Shi's sarcasm.
Especially Scott, after Lu Shi helped the sales of "Manchester Guardian" exceed 100,000 copies in a single day, he was completely convinced by Lu Shi, so he didn't feel Lu Shi's sarcasm was offensive at all.
Cooper asked again: "What should I do with the scandal page?"
Lu Shi pointed at Wodehouse,
"Don't we have a source of information?"
Wodehouse was stunned, and waved his hands repeatedly: "No, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no, no. I am a member of the House of Lords and cannot be interviewed."
He still wants to continue to mix in politics.
Lu Shi chuckled,
"It's okay. If there is any political scandal, just write 'according to reliable sources' at the front, and I won't name names. Don't worry, our great, glorious, pure and innocent Earl Kimberley will not be affected."
Wodehouse had a headache;
"I feel like my secret will still be revealed..."
Lu Shi said: "Then let the retired politicians be your shield~"
A word to wake up the dreamer.
Wodehouse played with his beard and said: "Well, this is feasible. I can also introduce some colleagues... hum... the tabloids are pretty good."
At this moment, he also realized the benefits of tabloids.
Just dig out wherever there is something fishy, there is no need to rigorously verify the authenticity.
Besides opinion polls, is there any better public opinion tool than this?
In comparison, broadsheet newspapers are not so good.
Wodehouse smiled sinisterly: "Hehe...hehehehehehehe..."
I don’t know what this old man thought of.
The other three people's hair stood on end.
Cooper coughed lightly and continued: "There are still pages at the back, including comics, gender, jokes, and common sense of life. The easiest thing is, Lu, if you go into battle yourself, you will definitely increase sales."
Scott said: "Comics, jokes, and common sense of life are also very simple. You can just choose from the editors of the Manchester Guardian and The Scotsman. It's just that these two genders are..."
As he said that, Scott and Cooper looked at each other,
The expressions of the two of them were very strange. It seemed that they were thinking of some unhealthy adult content.
Lu Shi quickly said: "No, don't get it wrong."
Scott laughed,
"No, we didn't think wrong."
Cooper laughed too,
"Yes, we are on the right track."
The two of them had that weird expression on their faces that "all men understand."
Lu Shi's face darkened.
"You...well...let me give you an example. After listening to the example I gave, you will naturally understand what 'gender' is."
He pondered for a moment and said: "Suppose that a woman subscribed to the Manchester Guardian for a whole year, and the newspaper deliveryman came to deliver it every day. But one day, the newspaper deliveryman suddenly left London, and the lady There’s no evidence of a newspaper subscription, what should she do?”
Scott immediately replied: "Contact the newspaper. Don't worry, we will definitely solve it."
Lu Shi’s black line,
￣□￣｜｜
"No, what I mean is, how should I write the experience I mentioned into news?"
This stumped Scott and Cooper.
The two exchanged glances,
Finally, Scott couldn't help but ask: "Is that considered news?"
Lu Shi smiled and said, "How many grudges and hatreds are hidden behind a small newspaper? Who in the world will take over her unfinished love?" What do you think of the title?"
Scott was confused;
"This...this...Fxxk!"
He looked at Cooper beside him,
I saw that Cooper also looked quite shocked, his eyes almost popped out of his head.
Lu Shi said: "The so-called 'gender' section is actually just making a fuss out of a molehill and focusing on the bloody emotional aspects of everything. Readers like this kind of sentimental, emotional story with ups and downs, coupled with the gimmick of documentary close-ups. "
Scott and Cooper had previously felt that they were seniors in the journalism world and could talk in front of Lu Shi,
As a result, they found that they were completely incomparable to Lu Shi.
Lu Shi is so good at creating explosions!
"Gu..."
Scott swallowed subconsciously and said, "Lu, teach me."
Cooper then said, "Lu, teach me too."
The two of them pretended to be asking for advice humbly.
Lu Shi was puzzled.
"Teach? What to teach?"
"Teach us how to keep our eyes open...ahem...teach us how to write that kind of in-depth press release," Cooper said.
He obviously wanted to say "tell lies with open eyes", but he suppressed it.
Lu Shi waved to the two of them repeatedly.
"Mr. Scott and Mr. Cooper, both of you are the editor-in-chief of a serious newspaper. You have the resources in hand and you can defeat ten groups at once. Why do you need to learn these crooked ways? There is no need, it is really unnecessary."
Scott followed closely and said: "There is no end to learning, Lu, don't hide your secrets."
Lu Shi was helpless,
"Okay. I can... No, what should I teach you?"
He doesn't really understand journalism;
I just said it casually, mixing up headlines and close friends.
Unexpectedly, the two chief editors actually regarded it as a guideline.
This is too outrageous!
Scott said: "Lu, it doesn't matter if you don't know what to teach. Whatever we ask, you just try your best to answer it."
He paused and asked: "First of all, how should I write that kind of article?"
Lu Shi was caught off guard by the question.
The thing that netizens complain about in modern times turned out to be the "Sunflower Collection" that everyone in the world was grabbing at the beginning of the 20th century.
He said: "This type of article must have a narrative function and the personal feeling of prose and poetry. The documentary component of reportage is also essential."
Scott frowned,
"Wouldn't that make us look different?"
Lu Shi said: "So, it depends very much on the author's writing style."
Cooper asked, "Can you write it?"
This question stopped Lu Shi.
He said with some hesitation: "Probably... maybe... maybe... maybe... it can be written."
Scott and Cooper looked at each other silently,
Looking at Lu Shi's performance, they all felt that that kind of writing method should be difficult. It actually made the authors of "No Survival" and "Roger's Mystery" hesitant and afraid to confirm.
In this case, it is even more impossible for other ordinary people to control it.
Scott retreated and said, "It's difficult to write an article, so tell us how to choose the title."
Sometimes, an eye-catching title is more important than great content.
Lu Shi hesitated: "The title..."
Scott nodded repeatedly,
"Yes, just like the one just now, "How many grudges and hatreds are hidden behind a small newspaper, and who in the world will take over his unfinished love."
Lu Shi: "..."
I picked up a random title with an absurd number of words.
Unexpectedly, Scott remembered it after hearing it once.
I have no choice but to try my best to "preach the truth, learn karma and resolve doubts."
Lu Shi said: "If you want to write a similar title, you must meet the two major needs of readers. One is drama; the other is resonance. For example, "Snow White" can be called "The Misfortune of Seven Girls" The brother of Yi Bo Yuntian holds up a small sky for you."
"puff!"
Wodehouse just took a sip of tea and sprayed it.
He laughed,
"Professor Lu, you really know how to joke."
As he spoke, he looked at the two newspaper editors,
Unexpectedly, Scott and Cooper did not find it funny. Instead, they had serious expressions on their faces, with a gleam of light on their faces, as if they had been baptized by knowledge.
Wodehouse looked confused;
"You...you are..."
Scott and Cooper ignored him, but solemnly thanked Lu Shi and said, "I learned a lesson."
A thin layer of sweat appeared on Lu Shi's forehead.
"No, I just..."
Before he finished speaking, he was interrupted.
Cooper smiled and said: "Lu, are you being humble again? Are all Chinese people as humble and cautious as you? In fact, there is no need to be like this. Just what you just taught us would not cost you thousands of pounds in tuition." question."
Scott echoed: "A thousand pounds? If you only give me this little money, I will feel like I have earned it."
Even though Lu Shi had copied so many books and was thick-skinned to a certain extent, he still couldn't stand it now.
He brought the topic back to business,
"Boy, is there anything else you want to discuss about the Mirror?"
Scott shook his head,
"No problem."
In fact, filing a newspaper is far from simple.
In addition to editors responsible for content, there must be at least reporters, and functional departments such as distribution and communications cannot be missing.
Only when these are ready can the newspaper office be set up.
But because of the support of the publishing house of the London University Alliance, and the staff and equipment of the "Manchester Guardian" and "The Scotsman", all management and operation matters can be taken care of in one go.
At this point, "Mirror" is a big bargain.
Lu Shi said, "Thank you both."
Scott quickly said: "No, no, no, we should be the ones thanking you."
Lu Shi was afraid that this buddy would talk about something else, so he said first, "In that case, let's go back and make preparations separately, and strive to have "Mirror" published within a month."
Cooper did the math;
In about a month, the serialization of "The Hobbit" will almost come to an end.
Lu Shi made it clear that after "The Hobbit", there will be many other works related to it.
Cooper wanted to ask Lu Shi about the arrangements for his subsequent works.
As a result, Scott glared at him, preventing him from asking.
The four of them left the box and said goodbye at the door of the coffee shop.
After Lu Shi and Wodehouse left, Scott said to Cooper, "Do you know why I didn't let you talk?"
How could Cooper not understand?
He knew that Lu Shi wanted to take a break after finishing the serialization of "No One Survived".
However, due to Wilde's death, Lu Shi asked Cooper to temporarily revise the supplement of "The Scotsman" and temporarily added "A Generation" before the end of "No One Survived".
In order to repay the favor, Lu Shi wrote "The Hobbit" non-stop and serialized it in "The Scotsman".
Cooper muttered: "I know I shouldn't be greedy, but..."
He sighed deeply,
"well……"
Scott patted his friend on the shoulder and said, "You are right, people should not be too greedy."
Cooper asked: "What?"
Scott smiled and looked towards the river, his eyes deep and distant.
"Lu is an amazing person. Just like just now, we can all benefit from whatever he teaches us. So, why rush?"
Cooper fell silent;
a long time,
"You're right, there's no need to rush."
Scott smiled happily when he heard that Cooper agreed with his point of view.
He said: "Actually, after I came here and saw you in the box, I could roughly guess what Lu wanted to do. At that time, I was already prepared to help as much as possible and suffer a little loss. But who would have thought that, Can you learn so much?"
Scott took a deep breath,
"We are very lucky to be able to participate in the preparation of "Mirror". We will have to study hard in the future..."
Cooper was convinced,
"Yes, learn from Lu."
(End of chapter)
