For a whole day, Li Yi was busy at the cotton spinning factory.
In the morning, he communicated with Sun Feng, the section chief of the cotton spinning mill's sales department, about setting up sales channels.
For a garment factory, production is important, but sales channels are also the top priority for the factory to become bigger and stronger.
Especially for companies like cotton spinning mills, which control their own raw materials and have so many equipment and workers, they must have their own sales channels to ensure shipments.
Fortunately, the cotton spinning factory has long been aware of this, so it established a sales department early.
According to Sun Feng, their sales department now has more than 80 salespeople, who mainly contact various fabric-using units in the capital and nearby counties.
When there were no quality problems with the fabrics in the factory, the work of their sales department was pretty smooth, and there was basically not much left over from the fabrics produced in the factory every year.
But since there were quality problems with the fabrics three years ago, it has become difficult for them to complete their tasks, so that in the end they could only promote products at low prices, and they became promoters.
After understanding the situation of the sales department, Li Yi immediately told him his thoughts.
According to Li Yi's idea, the clothing produced by their factory mainly targets people with considerable economic strength in large and medium-sized cities as potential consumer groups.
There are three main sales channels: the first is to sell to various shopping malls in the city, the second is to sell chain stores, and the third is to trade exhibitions.
Subsequently, Li Yi asked Sun Feng and his people to immediately take the produced samples and promote them to large shopping malls and clothing wholesale markets in the capital and nearby counties, or participate in various clothing exhibitions.
As for the chain store, Li Yi planned to ask Jiang Longcheng to contact the local government, and finally he would keep an eye on it himself!
Although Sun Feng and others did not have much confidence in this matter, there was nothing going on in their sales department. According to the factory's regulations, if he remained idle, he would only be given half of his original salary.
Now, regardless of whether these clothes can be launched, as long as there is something to do, it is a good thing, so I readily took over the task of promoting clothes.
Of course, relying on these people to promote them alone is not enough. If you want to make these clothes "popular", you need to find another way!
Fortunately, he already has an idea on this matter!
After arranging the establishment of sales channels, Li Yi took matters into his own hands and designed several types of woolen coats for men and women.
Then he handed the drawings to Director Tan and asked them to trial production immediately!
These types of coats designed by Li Yi are all classic styles that are common in later generations. There are two types for men and women, one long and one short.
Director Tan did not disappoint Li Yi. Less than three hours after Li Yi's "design drawing" was sent to him, the sample came out.
After seeing the effect of the woolen coat on the upper body, Li Yi was very satisfied.
When the beautiful factory girl named Xu put on a bat shirt, bell-bottom pants, and a woolen coat, her whole temperament completely changed.
I have to say, these clothes are indeed classics.
Wearing it on your body, it will still look out of date even after decades!
At the moment, Li Yi immediately asked Director Tan to organize the workers in the factory to work overtime to rush production. If there is not enough manpower, Jiang Longcheng can be mobilized from other workshops.
Li Yi did not return to the store because he had an appointment to meet Jiang Longcheng's friend who worked in a newspaper office in the evening.
When it was almost time to get off work, he met up with Jiang Longcheng and left the cotton spinning factory together!
.......
On the way, Li Yi briefly asked Jiang Longcheng about his friend's situation.
According to Jiang Longcheng, his friend's surname was Yang, an editor of the Workers' Daily, and a minor leader in the newspaper office.
The place where the two parties agreed to meet was a state-owned hotel in the city. When the two arrived at the place, it was already 6:30 in the evening.
When the two of them entered the hotel, the other party had already arrived.
As soon as they met, Jiang Longcheng couldn't help but complain: "Lao Yang, you are still as lazy as before. Whenever I meet, I always stay near your unit!"
The fat editor Yang smiled and said: "I don't call that lazy. Do you think everyone has a car like you?"
Then, the other party looked at Li Yi and asked, "Who is this brother?"
Jiang Longcheng said immediately: "Let me introduce to you, this is my brother-in-law Li Yi..."
"Wait, brother-in-law? Where did your boy come from?"
"Cousin!"
"That's not right. It's not like I don't know what's going on in your family. Where did your cousin come from?"
"My third uncle's daughter, we'll talk about the details later. She's her brother-in-law, no joke!"
Editor Yang looked at Li Yi carefully, then stretched out his hand and said, "Yang Ling, this guy grew up in the same yard!"
Li Yi immediately said: "Hello, Brother Yang, I am Li Yi!"
Jiang Longcheng smiled and said, "You two sit down first, and I'll take the order!"
After sitting down, Yang Ling looked at Li Yi and said, "Brother Li Yi, Lao Jiang called me yesterday and said he had something to do with me. You should be the one looking for me, right?"
"Well, I want to ask Brother Yang about advertising!" Li Yi said.
"Hey, you want to advertise?"
"Having this idea, I wonder how much the quotation for an advertisement is?" Li Yi asked immediately.
In fact, it is not uncommon for newspapers to publish advertisements.
After the Opium War, Chinese-language newspapers began to emerge in large numbers, and advertising was naturally the main revenue channel for newspapers.
However, due to policy reasons, advertising in newspapers has been banned for many years, so at first glance, it seems quite new.
However, as far as Li Yi knows, China has already liberalized in this regard, and the first commercial advertisement was published in Wenhui Daily in Shanghai on March 15, 1979.
What was published at that time was an advertisement for Swiss radar watches. Due to printing reasons, what was published at that time was not a photo, but a hand-drawn watch pattern.
Yang Ling was silent for a moment, and then said: "Currently, the Workers' Daily has not opened advertising business. At present, only the Liberation Daily of the central media can publish advertisements, but the price is very high. The cost of an advertisement is not less than 1,800 yuan, and the layout is said to be Already booked for next year!”
Hearing this, Li Yi immediately frowned and said, "Since there are already newspapers doing it, why don't you Workers' Daily try it?"
As far as Li Yi knows, Workers' Daily is a newspaper under the name of the All-China Federation of Trade Unions, and its current circulation is still very high, second only to the People's Daily and other major newspapers.
"It's really hard to explain this matter, because our unit has been arguing about this matter for almost a year, but the leaders above still haven't made a decision!" Yang Ling said helplessly.
"So that's it. Can Brother Yang send a news report for us?" Li Yi said again.
"What report?"
"In a few days, a large number of clothing from the cotton mill will be on the market, and all the specialty stores in the city will be opened. This is part of the industrial transformation of the cotton mill. After all, this is Lao Jiang's major political achievement. I think it is necessary Promote it well!”
"If this is the case, it should be well publicized. How about I send a reporter over at that time?" Yang Ling said.
"Forget it about reporters. My idea is that we will provide a press release at that time, and how about your Workers' Daily finding a better page to help publish it?" Li Yi said.
Naturally, he not only wanted to help Jiang Longcheng publicize his political achievements, but more importantly, he wanted to make a soft advertisement.
Since normal advertising won't work, then let's put a soft advertisement in a normal press release and promote their clothing by reporting on the industrial transformation of cotton spinning mills. I guess it won't be a big problem.
Anyway, whether it is soft advertising or hard advertising, as long as it can achieve the publicity effect!
"This is within my scope of authority, so there's no problem, as long as it's not an advertisement!" Yang Ling said.
"It's definitely not an ad!"
"That's OK!"
...
