"Director Dai, do you know why the ads on Magic City TV have such a big impact?"
Jiang Yulou asked mysteriously.
Why?
Dai Linfeng really hadn't thought about this question seriously. After thinking for a moment, he replied: "Is there a need?"
"No, there may be some demand for this wine, but it is not enough to make an unknown product sell out. The reason why it had such a big impact is because the audience at that time did not have the concept of "advertising" in their minds." The advertisement for "Yangrong Wine" was actually regarded as a news report by them. Think about it, the national TV station said that this wine can maintain health, so people still rush to buy it." Jiang Yulou replied with a smile.
Dai Linfeng opened his mouth wide, not expecting the answer to be so ridiculous.
Just thinking about it carefully, he realized that Jiang Yulou's statement was probably true.
Then, he seemed to have thought of something, his face changed drastically, and he said, "Listening to what you said, I think the country must be cautious about the broadcast of advertisements."
Jiang Yulou secretly praised that he was worthy of being the director of CCTV. He sees far, "This is a matter of supervision. What Director Dai wants to see is the influence of the TV station as the first media, and this influence can change the situation for the TV station." Come to countless wealth."
Thinking about future generations, a CCTV prime-time advertisement of only five seconds can be sold for hundreds of thousands. Looking at today, there is still huge potential to be tapped.
So CCTV will have no money?
Don't be kidding, this is because CCTV does not realize its own value at all.
Dai Linfeng's expression changed. It was because Jiang Yulou's cake was too big.
"Let's first talk about how to promote TV dramas."
"It's very simple. After the filming of the TV series is completed, you can insert a few commercials into the film during editing."
Dai Linfeng exclaimed: "Advertisements in TV series? Is this possible?"
"Why not? Has Director Dai ever been to the United States?"
"Been there."
"Then you should know that in the United States, many popular American dramas are broadcast through public television stations. The operating funds of such TV stations, which do not require payment, mainly come from advertising revenue, so it is inevitable to insert advertisements in film and television dramas.
Take American dramas as an example. In addition to pay TV stations, it is common for other TV stations in the United States to insert advertisements in corresponding dramas. There are a lot of advertisements in American TV series. An episode of an American TV series lasts about 40 minutes, but it takes an hour to finish. About 15 minutes are filled with advertisements, which are interrupted four times. "
"The American magazine "Advertising Age" stated that the length of commercial breaks in the United States has been getting longer. In the 1960s, a one-hour program lasted 51 minutes without commercials; but now similar programs only have 42 minutes without commercials. In other words, For every 10 hours of television viewing, viewers spend approximately three hours watching commercials.”
"how so!"
The series of data exposed by Jiang Yulou made Dai Linfeng dumbfounded, and he felt as if his entire outlook was shocked.
That is America, a symbol of freedom, technology and wealth. How could it be...how could it be so philistine?
Dai Linfeng said suspiciously: "Hey, Comrade Jiang, how did you know this news?"
He suddenly thought that Jiang Yulou was a college student and had never been abroad. Knowing that these messages were very unreasonable, he must be lying to him.
"There are many international students from the United States at YSU. I also know a reporter from the New York Times. I learned all this information through them." Jiang Yulou blamed the source of the information on foreigners.
Dai Linfeng, a CCTV director, would never go to foreigners to verify the authenticity of the news, right?
Even if it is really verified, he is not afraid because what he said is true.
Dai Linfeng said in surprise: "Comrade Jiang also knows foreigners."
"The school organized an exchange activity with international students, and I was honored to participate as a student representative of our country." Jiang Yulou said modestly.
Dai Linfeng said: "So Comrade Jiang's English is pretty good?"
"There is no problem with daily communication." Jiang Yulou said modestly.
At this time, Dai Linfeng's doubts about his words disappeared a lot, and he also looked at him with admiration.
"Will there be any trouble if we put commercials in TV series?"
"What are Director Dai worried about?"
"Actually, CCTV has aired advertisements before, but it caused quite a bit of controversy internally..."
"Director Dai is overly worried. Our country is engaged in economic construction, and there are many places to spend money. Even if CCTV is a biological son, it is impossible to always have large sums of money to support it. In the end, you have to bear the responsibility for its own profits and losses in the end. . Since this is a big trend, why not start from now? Only by making programs, then selling time slots, advertising, and then making money through advertising can you have money to continue making programs. This can form a virtuous circle. Otherwise, we will always rely on the national finance. Support is not a long-term solution.”
Dai Linfeng's eyes lit up. He didn't expect that from a college student, even though he was also a writer, these remarks were still impressive.
"Jiang... Yulou, are these all your own thoughts?"
"I have nothing to do but think about it."
Dai Linfeng said with emotion: "I didn't expect that the development difficulties of our TV station would be solved by you, a college student."
"Actually, this is just a small suggestion I made based on the information given by others. If we really want to change the situation of TV stations relying on financial support, there is still a lot to do." Jiang Yulou said.
Dai Linfeng agreed: "Well, things have to be done step by step, I understand this."
"Actually, the adaptation of "The Conspiracy" into a TV series is a very good opportunity." Jiang Yulou said.
After laying the groundwork for so long, Jiang Yulou finally came to the conclusion.
"What do you say?" Dai Linfeng didn't notice that he was paying more and more attention to Jiang Yulou's opinions.
Jiang Yulou smiled and said: "My idea is to invest more in "The Conspiracy" and make it a benchmark for domestic TV series. Then I will hold a movie viewing party and find some advertisers. As long as the show is good, I think they will definitely be willing to spend money. Buying advertising space.”
"Increase investment? How much will it cost?" Dai Linfeng frowned.
Jiang Yulou stretched out a finger and said, "At least this number."
Dai Linfeng was stunned. At first, the investment required in the report written by Xu Huanzi was one hundred thousand. Obviously Jiang Yulou didn't know it. So, if he stretched out a finger, wouldn't it be...
"You mean, one million?"
Jiang Yulou said passionately: "Yes, with the best actors, the best costumes, and my script, we can create a domestic TV series that is not inferior to foreign TV series."
Dai Linfeng was frightened.
Bold, so bold!
He was obviously just a writer, so where did he get this kind of confidence?
"Comrade Xiao Jiang, your idea is good, but where did our CCTV get so much money..."
