Ji Zhenghuai was a little worried because he couldn't understand what Jiang Yulou was doing. He had never heard of sponsorships or TV series advertisements.
Jiang Yulou said calmly: "Director Ji, as long as you believe that I have no bad intentions, the ideas I came up with are also to help Team Leader Xu."
"Oh, I hope you are right." Ji Zhenghuai shook his head.
He felt that his students were a bit less like literary and artistic workers and more like businessmen. Although he did not agree with this approach, he could understand it.
Is it just that money from CCTV is so easy to make?
He had reservations about this.
Besides, after Xu Huanzi returned to CCTV, he told the station director Dai Linfeng exactly what happened during his meeting with Jiang Yulou today.
"Xiao Xu, are you saying that Comrade Jiang Yulou not only wants the remuneration for adapting the script, but is also dissatisfied with the production funds set by the station, and even gave us some suggestions?" Dai Linfeng asked with interest.
Xu Huanzi was afraid that the station director would have objections to Jiang Yulou, so he quickly explained for him: "Director, Comrade Jiang is a young man. He has not graduated from college and his thinking is not advanced enough. I will correct him if I give you more advice and teaching."
"What are you correcting? I think this little comrade is very interesting." Dai Linfeng didn't take it seriously. On the contrary, he was quite generous. He didn't show annoyance because Jiang Yulou was just a student but he gave opinions to CCTV.
He felt that Jiang Yulou was different from the writers he had met before, such as the writer Tang Peilin whom the station contacted before. When he heard that CCTV was going to adapt his novel, not to mention how happy he was, he didn't even ask for copyright royalties.
If you are an ordinary person, you will definitely think that Tang Peilin is noble and upright, but Dai Linfeng is different. He has been abroad, seen the world, and understands how TV stations in capitalist countries operate.
After gaining knowledge, he felt that Tang Peilin's behavior was not worth promoting and was too pedantic.
Xu Huanzi said cautiously: "But... some of Comrade Jiang's opinions are a bit too bizarre."
"Is it unbelievable?" Dai Linfeng shook his head and said, "Okay, Xiao Xu, please invite Comrade Jiang Yulou to our CCTV. I have some questions I want to ask him."
Xu Huanzi looked at the director in disbelief, "What?"
Dai Linfeng is the director of CCTV. Because of Jiang Yulou's unknown suggestions, he actually wants to invite people to CCTV?
At this moment, she even thought she was hallucinating.
"Xiao Xu, you heard right, I asked you to invite someone over." Dai Linfeng said with a smile: "I think this young man is very interesting and has ideas, and may be able to help CCTV get out of the current predicament, so I want to work with him Let him meet and communicate.”
Until Xu Huanzi walked out of the director's office, he still looked like he had seen a ghost.
She didn't understand why the station director had the idea that Jiang Yulou could help CCTV.
This is incredible.
But even if Xu Huanzi still didn't understand, after getting the leader's reply, he still contacted Jiang Yulou, "Comrade Jiang Yulou, I have reported your requests and suggestions to the station director, who wants to meet with you."
"The leader of your station wants to see me?"
Jiang Yulou was a little surprised after receiving the call.
Ever since he put forward his opinion, he had made a presupposition in his mind, but no matter what it was, he never expected that the director of CCTV wanted to see him.
In other words, it shouldn't be so early.
But there seems to be no problem in meeting each other, and maybe there can be more in-depth cooperation.
"Okay, I agree."
"Then I look forward to Comrade Jiang's visit."
After the two made an appointment, Xu Huanzi said in a relaxed tone.
Jiang Yulou also had a smile on his face. At present, it seems that everything is developing for the better.
The next day, Jiang Yulou came to the CCTV building alone.
After registering, team leader Xu personally came down and took him in.
In the office, Jiang Yulou met Dai Linfeng.
This is an old man who is nearing his age and his ears are smooth. His hair has turned gray. Those white hairs are the witness of the years, a sign of wisdom, and a trace of his hard work. Although his hair is no longer thick and black, it shines with wisdom and dignity like silver threads.
His eyes were deep and bright, and those intelligent eyes seemed to be filled with endless tolerance and warmth, as if they contained endless stories and experiences.
When Dai Linfeng saw Jiang Yulou, he stood up with a smile and greeted him, "Is it Comrade Jiang Yulou here? Thank you for your hard work."
The old man's tone was kind, and even those deep wrinkles looked particularly kind and warm against the backdrop of his smile.
Jiang Yulou quickly stepped forward and said respectfully: "Hello, Director Dai, I am Jiang Yulou."
For such a kind old man, he is willing to give himself the greatest kindness.
Dai Linfeng grabbed his shoulders and pressed him on the sofa in the office. "Come, Comrade Xiao Jiang, talk to me, an old man. Don't be too formal."
Although the old man is skinny, his hands are quite strong.
Jiang Yulou sat on the sofa obediently, Dai Linfeng sat next to him, and Xu Huanzi sat opposite them.
After a brief chat, Dai Linfeng asked with a smile: "Comrade Xiao Jiang, I am very curious about TV series sponsorship and advertising, and I want to hear your opinion."
Jiang Yulou said eloquently: "In fact, soliciting sponsorship for TV series is a common method used by TV stations in capitalist countries. Most of their TV stations are private enterprises, and their purpose is to make profits. But how to make profits requires advertising."
"For example, when they film a TV series, they will find sponsors in advance based on the theme of the TV series. For example, for urban-themed TV series, clothing, watches, and even cars can be sponsored by well-known companies. In addition to these, they can also get a sponsorship fee. As for the producers, all they paid was to add the names of the sponsors to the credits at the end of the film."
"As for TV drama advertisements, does Mr. Dai still remember our country's first advertisement?"
Dai Linfeng immediately replied: "Is it the advertisement for Shengui Yangrong Wine that was broadcast on Modou TV Station in January last year?"
Jiang Yulou nodded and confirmed his answer.
He said: "Last year, that is, in 1979, the per capita net annual income of farmers in our country was 160.17 yuan, which was only enough to buy 10 bottles of Shengui Yangrong wine. The advertisement was only played a few times, and all the stores in Magic City mainly sold this medicinal wine. Out of stock. This is also the first time we have witnessed the strength of television as the first media. You must know that last year, the number of domestic TV sets was less than 5 million, but this year, in less than a year, the number of domestic TV sets has exceeded 6 million. .”
Dai Linfeng looked shocked. The figures Jiang Yulou revealed were completely unexpected to him.
If that advertisement was broadcast by CCTV, with CCTV’s market share, the impact would be even more terrifying.
