Marketing is important.
But if a product wants to remain popular, marketing alone will definitely not work.
The most important thing is that the product itself is strong enough.
Cao Yang naturally has a clear understanding of this.
Since it was only launched at the end of last year, it is naturally impossible to launch any new models or the like at this time.
However, after producing so many W16 engines before, it has finally entered mass production.
The engine's on-board testing has also been completed.
At this time, it is natural to take the opportunity to promote it well.
"The maximum power reaches 1001 horsepower @ 6000 rpm and the maximum torque reaches 1250 Nm @ 2200 rpm."
"Mr. Cao, we are looking forward to having such a powerful engine. I think we can consider arranging a test drive on the northwest plateau so that all media can fully feel its surging power."
Although in terms of appearance, except for the addition of a W16 logo on the rear of the car, there are very few changes elsewhere.
But the performance difference between the W16 engine and the W12 engine is still very direct.
Even when the car is fully loaded, the car's throttle doesn't feel "meaty" at all.
"Yes, the price of coal has been rising in recent years, especially this year's increase is even more exaggerated."
“Every coal boss has a lot of money in their hands and they don’t know where to spend it.”
“This time we focus on promoting the excellent performance of the W16 version of Zangwang in places with poor road conditions.”
"You can even go to some coal mining areas to shoot relevant promotional videos."
"I feel that domestic coal bosses can at least contribute one to two thousand sales to the W16 version."
Xingchen Auto rarely advertises directly on a certain platform or TV station.
Cao Yang prefers to carry out alternative publicity through some soft articles or advertisement placement.
Now that the W16 version is expected to be released, related publicity work will naturally be carried out.
Due to the increase in engine displacement, the price has also increased from 1.4999 million yuan to 1.7999 million yuan.
The average wealthy person may not choose the W16 version, so it is necessary to screen potential consumers.
Obviously, coal bosses are a consumer group that Cao Yang thinks is more suitable.
In particular, "Snail House" has greatly increased the popularity of Yangwang. Although the brand power is still unable to compare with Mercedes-Benz and BMW, everyone has slowly recognized that Xingchen Motors is also a luxury model.
"Mr. Cao, when talking about Coal Boss, I think of hardcore off-road vehicles."
"Although the market in this area is relatively small, I think we can also consider developing a hard-core large SUV with a non-load-bearing body in the future?"
"By then, there should still be quite a market in places like the Northwest."
"There are not many people in China who are interested in cross-country activities, but these people are generally relatively wealthy."
"If we develop a hard-core SUV like that by then, we may be able to sell three to five thousand units a month globally, or even higher."
Zeng Tingting has now seen how good SUVs are.
So naturally I want to follow Cao Yang's ideas and continue to expand the product configuration of SUV models.
Urban SUVs already include Yangwang and Xingchen IV. Whether it is necessary to continue to develop smaller or larger SUVs in a short period of time needs to be carefully considered.
But as for hard-core off-road SUVs, there isn’t one yet.
It's totally worth developing one to test the waters.
"You can start the relevant planning work first, and we will discuss when it will be officially launched based on the subsequent situation."
Cao Yang did not directly agree, nor did he deny Zeng Tingting's proposal.
Since Xingchen Motors intends to use SUVs as its main sales model, it is inevitable to produce hardcore off-road SUVs.
Otherwise, I always feel like something is missing.
Along with the conversation between Cao Yang and Zeng Tingting, the relevant personnel of Xingchen Auto also took action.
Although there was no large-scale roll-off ceremony for new models, nor was there a special venue to hold any large-scale launch event.
However, when inviting various media to Ningxi City on the plateau, a simple new car launch conference was held in the hotel.
There are relatively few car companies that combine launch conferences with test drive activities.
However, considering that this time it is just a new model with a different engine displacement, it is not surprising to everyone.
"Editor Fang, it seems that Xingchen Motors has finally established its foothold, and now it has started to launch W16 engines."
"As far as I know, only a few companies such as Volkswagen and General Motors have developed 16-cylinder engines, right?"
Naturally, the staff of NetEase Auto Channel also participated in such an important test drive event.
Xingchen Motors' performance this year is so dazzling that as long as the media receives invitations, no one will not arrange for someone to come over.
Most of the events were even led by the editor-in-chief himself.
"When it comes to engine technology, Nanshan Engine's level is top-notch even in the world."
"Other domestic car companies are really incomparable to Nanshan Engine."
"But things like the W16 engine are destined to be niche."
"Even if it is installed, I estimate that most consumers will eventually buy the W12 engine version."
"Even if there are engine models with smaller displacement in the future, consumers will consider choosing a smaller one."
Although Fang Dawen knows that Chinese consumers like larger cars, larger cars do not necessarily mean choosing the engine with the largest displacement.
On the contrary, judging from the sales data of various models on the market in recent years.
For the same car, a car with a small engine displacement sells better than a car with a large engine displacement.
The main impact here is the price, and then the fuel consumption.
Even if it reaches the level of more than one million, it is inevitable that there will still be considerations in this regard.
"Don't mention it. I interviewed Mr. Cheng of Nanshan Engine before and I heard that they are developing a V8 engine. The displacement will be only half of the W16, and the price should be lower than the W12 model."
Lin Jiayan's information is relatively well-informed.
In the past two years, the relationship between NetEase Auto and Nanshan Group has been continuously improving.
Autohome has firmly established itself as the number one automotive professional media in the industry, and its advantages are even more obvious than the automotive channels of the four major portals.
As a result, Fang Dawen and the others gradually stopped considering Autohome as their opponent.
That's how people are.
When you meet an opponent who is similar to you, it's easy to be jealous of his progress.
But when your opponent is much stronger than you, you often can't be jealous.
"8-cylinder engines, 12-cylinder engines, and 16-cylinder engines. If these three engines are equipped, it is estimated that global sales will stabilize at more than 10,000 units per month in the future."
When Fang Dawen said this, he couldn't help but take a breath of cold air.
The sales of one model can exceed 100 billion.
Even if you look at the world, it is a very impressive data.
"Not only that, I heard that Xingchen Automobile is still developing a bulletproof version of the Zangwang model internally. If it goes quickly, it will be officially launched this year."
"The expected sales volume will definitely further impact higher goals."
"In the past, everyone thought that it would be great if Xingchen Automobile's annual production and sales exceeded 100,000 units."
"But in the future, maybe the annual global sales of one model can reach 200,000 units."
Lin Jiayan made a very bold prediction.
This data is nothing compared to ordinary car companies.
But if you put it on the price of more than one million yuan, it would be incredible.
From now on, we might as well stop calling him "Looking Up" and call him "Niu Potian" instead.
"Xingchen Automobile is now a great success."
"I heard that they will launch another mid-to-large SUV at the end of the year or early next year."
"By then, there will really be no domestic car company that can overwhelm them."
Fang Dawen looked at Cao Yang who was introducing the new W16 engine version on the stage with emotion, and his mood was quite complicated.
Although the relationship between the two parties has eased, it is still false to say that Fang Dawen really wants to see Xingchen Automobile develop and grow.
But Xingchen Automobile is able to do better than many international automobile giants, which makes him feel a little proud.
After all, everyone is Chinese.
"The price is 1.7999 million yuan. Just by replacing an engine, the price has increased by 300,000 yuan. Is the price of Xingchen Motors a bit high?"
At this time, Cao Yang on the stage had officially announced the price of this model.
This is a little different than some people expected.
Lin Jiayan felt high.
"If you put it on a general model, if there is a big price difference just because of the engine difference, it will definitely not work."
"But looking up is a high-end luxury model priced at more than one million yuan. For potential consumers, 300,000 yuan is not necessarily unacceptable."
"The power performance of this car has been significantly improved, and it can meet the special needs of a small group of people."
"So I don't think there is anything wrong with the price of 1.7999 million yuan."
"On the contrary, if the price is set too low, it will be of no benefit."
Fang Dawen's views are a little different from Lin Jiayan's.
However, they did not debate this issue for too long, but were busy editing related manuscripts on their laptops.
There are many media participating in the event. Whoever publishes high-quality articles first may enjoy the first wave of traffic.
With the actions of these people, the 16-cylinder engine was launched on the market, and the news spread quickly.
"Han, why is "Snail House" already banned, but Star Cars is still so popular?"
BMW China has regarded Yang Wang as the main rival that affects its own X5 and the X6 that will be introduced in the future. Everyone in the company is very concerned about Yang Wang.
It goes without saying that Mike Ti, as the sales director, is even more important.
At the beginning, "Snail House" was banned, but he was still very happy.
I felt that what I arranged for Han Yang to do was really successful.
To this end, he also reported this matter to the general manager and the president of the Asia-Pacific region.
However, he found that after the TV series was banned, the sales of Looking Up did not seem to be declining at all.
In some 4S stores of Xingchen Motors, some sales managers switched jobs from BMW 4S stores.
Therefore, Mike Ti is quite clear about the sales situation of some Xingchen Automobile 4S stores.
Therefore, Mike Ti is quite clear about the sales situation of some Xingchen Automobile 4S stores.
Although the situation in several stores does not represent the sales situation of the entire Xingchen Automobile, some trends can be seen from it.
However, judging from the current data, whether it is Xingchen Automobile or other models, there is no downward trend at all.
There was even a slight increase in sales.
This was completely different from what Mikedy thought, so he couldn't help but call Han Yang over.
"McTy, although "Snail House" is no longer allowed to be broadcast on TV stations, it can still be broadcast on the Internet."
"Even after the TV station couldn't broadcast it, it aroused the curiosity of many people."
“I didn’t want to watch it at first, but I couldn’t help but find resources online to watch it.”
"Correspondingly, more people will know and look up to this car."
"Especially after it was banned, the words "Looking Up" and "Snail House" continued to become trending news on Weibo, which made many potential consumers aware of looking up."
"That's why we have this situation now."
Han Yang also felt bitter in his heart.
Not long after he swallowed the fruits of victory, he discovered that this victory seemed to be an assist in increasing his popularity.
This made him feel very uncomfortable.
"I just saw a piece of news and looked up at the release of a sixteen-cylinder version of the new model."
"I heard that there will be a new model with a V8 version coming out later."
"In this case, the impact of looking up on our X5 and future X6 will be greater and greater."
"The headquarters has just started early market research on the development of the X7 model. I'm afraid our lives will be difficult in the future."
Mikedy couldn't help but sigh.
They have always regarded Mercedes-Benz as their opponent.
But in the field of urban SUVs, Mercedes-Benz is no match for BMW.
So X5 has had a good two years.
Now that things are suddenly going hard, Mikety is naturally very uncomfortable.
"Xingchen Automobile is different from ordinary Chinese companies. They have very strong technological accumulation in the fields of engines and gearboxes."
'That's why I can have such a brilliant performance now by looking up. '
"I think it is necessary to invite some people from the headquarters to come to China and let them fully understand the changes in the Chinese market."
McTee agreed to Han Yang's proposal without much hesitation.
If people from the headquarters are not allowed to come and understand the rapid changes in the Chinese market, it is estimated that the development speed of X7 will be much slower.
"The X6 was originally planned to be introduced to China at next year's Imperial Auto Show. I think we can also propose to the headquarters whether it should be introduced to China at this year's Yangcheng Auto Show."
"Otherwise, if we just rely on X5 and look up to compete, we won't be able to compete with each other at the same level, and we won't be able to beat them at all."
McTee is now becoming more and more pragmatic.
There is a price to pay for arrogance.
He didn't want to sacrifice the position under his ass.
People at BMW China will make these noises, and people at Volkswagen will be even more worried.
"Strauss, the recent market performance of the Audi Q7 has been very unsatisfactory. Do you have any improvement plans?"
As the general manager of Volkswagen China, Vondel has a heavy burden on his shoulders.
Volkswagen has always been the leader in China's automobile market.
But now the boss's position is becoming increasingly unstable.
Not to mention that the rival General Motors is desperately trying to catch up, but the performance of Audi, a luxury brand, has begun to decline, which puts him under a lot of pressure.
You know, the average profit of buying an Audi is more than double that of the Volkswagen brand.
Under such circumstances, no one can ignore the changes in Audi's sales.
"Vondel, our Audi Q7 originally had only one competitor in China: the Range Rover."
"Everyone's performance is basically evenly divided, each with its own merits."
"But now there is a model that looks up to us. It is larger in size, more powerful than us, has richer configurations than us, and its appearance is even more popular among consumers."
"As a result, our Q7 sales will naturally be affected to a certain extent."
"We tracked some consumers who had seen the Q7 but did not buy it in the end. Many of them turned to buying it."
As the head of the Audi brand, Strauss is naturally very concerned about the sales changes of its main models.
Originally, the sales volume of the Q7 was not particularly high. After all, the price of this large 7-seat SUV is relatively high, and if the publicity is not very good, not many people will buy it.
Who knew that this situation would be rewritten in minutes.
"Looking up again?"
"How come everything has to do with Nanshan Group?"
“Haven’t we already begun to fully integrate marketing with the Olympic Games?”
"Didn't it have any good effect on promoting sales?"
In order to qualify as a sponsor of the Olympic Games, Volkswagen spent a lot of money.
Now that the effect is not felt, Vondel is naturally dissatisfied.
He didn't even know how to report to the headquarters then.
"Xingchen Automobile is also a sponsor of the Olympic Games. If our competing models are not Xingchen Automobile, the publicity effect will still be there."
"For example, the sales of Audi A4L have increased recently."
When Strauss said this, Vondel's mood became even worse.
"You should hold a meeting with each dealer to see if there is any way to increase the sales of Q7 and other models."
"If the sales volume of a model does not get the attention of consumers for a long time, it will become increasingly difficult to sell it in the future."
Fondel felt a little tired.
But there is no particularly good way.
However, Volkswagen was upset about Xingchen's launch of a 16-cylinder engine, but Ford did not see it that way.
Melgen, who was far away in the Pacific, personally called Cao Yang.
"Cao, if you look up to the 16-cylinder engine, you should give priority to supplying a batch to the North American market."
"Consumers here have a particular preference for larger-displacement engines."
"Although due to the higher price, the 16-cylinder version is unlikely to sell better than the 12-cylinder version."
"But with the engine combination of these two displacements, I am confident that Yangwang will sell better in the North American market."
Melgen is very interested in looking up now.
In recent months, this model has contributed a lot to Ford's profits.
Last month alone it exceeded $50 million.
This is still very important at the critical moment when Ford is reducing its losses.
At this pace, selling Xingchen Motors products in one year can bring Ford more than $600 million in revenue.
If more new models are launched in the future, the revenue will become even better.
No matter what company it is, benefits of this magnitude are worthy of attention.
It’s no wonder that the 16-cylinder engine had just been launched in China, and Melgen’s call came over.
"Don't worry, the first batch of 16-cylinder engines exported to the United States has been officially shipped today."
"If everything goes well, we will be able to meet American consumers by the end of the month."
How could Cao Yang forget the United States, a major market?
Look at Japan's three major luxury brands, Lexus, Infiniti, and Acura. They all made their fortunes in the American market.
Although Xingchen Automobile is supported by local sales in China, the importance of the American market cannot be ignored.
"Cao, I have seen the performance parameters of your W16 engine. It is better than what Volkswagen uses in the Bugatti Veyron. It is really exciting."
"I heard that there is a bulletproof version under development later, and I really want to see it released soon."
As long as there is profit, Melgen's good words will be exported to others at all costs.
"There is not only a bulletproof version of the W16, but also a V8 version."
"When the time comes, we will have three motivations, four different levels of high and low configurations. If the price range is in China, it will cover from more than one million to three million."
"Our Xingchen No. 4 will be officially launched soon."
"Melgen, if Ford can help sell more than 100,000 Star cars next year, it can bring you at least more than $1 billion in revenue."
"This is very beneficial to completely turning around Ford Motor's operating conditions."
"When the time comes, your sales department will be Ford's biggest contributor."
I got a lot of benefits, but Ford was not bad either.
Cao Yang naturally wanted to emphasize more how much money Ford made.
And Melgen was in a very good mood after hearing this.
Although the car's logo is that of Xingchen Motors, many American consumers don't know that this is a Chinese car through and through.
They thought it was a newly established brand of Ford Motor Company.
After all, Ford already has Ford, Lincoln, Mercury, Mustang, Jaguar, Land Rover, Volvo and other brands, so one more star seems reasonable.
"Cao, as long as your Xingchen IV remains as good as ever, I am confident that sales will reach 100,000 units next year."
"By then, your Xingchen Automobile will be the largest automobile company in China."
Melgen also knows something about China's automobile market.
If Ford Motor can really help Xingchen Motors sell 100,000 units next year, then it doesn’t seem impossible for Xingchen Motors to sell another 100,000 units in other markets such as China.
A car company with an average car price of 1 million yuan can sell more than 200,000 products.
This is the largest car company in China.
"Then I'll lend you some good words!"
"Melgen, Xingchen Automobile will definitely continue to bring surprises to you."
(End of chapter)
