The US market is looking forward to booming sales.
Now affected by the hot sales of "Snail House", Zhang Wang's domestic sales in July have also reached a new high.
Adding up the global sales, the sales volume of Yangwang reached 10,834 units.
This achievement, even if it is not compared with luxury models, is still impressive.
Coupled with the sales of Ziweixing and Xingkong sports cars, the sales volume reached a record of 12,022 units in July.
With such good news, Xingchen Automobile naturally immediately released relevant news on its official Weibo account.
"Mr. Cao, congratulations on another great achievement."
"The GDP performance of our district this year depends on the performance of your Xingchen Motors."
Liu Tianwu is in a very wonderful mood now.
Last year, the district's GDP exceeded 100 billion, firmly occupying the first place in Yangcheng.
I originally thought that this year I could normally increase the number by more than a dozen points, which would be considered very good.
Who would have thought that a Xingchen car could double the GDP of the district.
This is such a surprise.
No wonder that in so many places in later generations, the love for automobile companies cannot be concealed no matter how hard it is.
For a luxury brand like Xingchen Automobile, the GDP generated by producing one car is ten times that of other car companies, and Liu Tianwu is even more scared to hold it in his hand.
"The performance of Looking Up is indeed a bit beyond our expectations, and it has become popular both at home and abroad."
"Next step, our Xingchen 4 hopes to become even more popular than what we have seen, so that Panyu's GDP can completely overwhelm other districts."
Cao Yang really has the confidence to say this now.
As long as an additional 100,000 vehicles are sold in a year, it can contribute hundreds of billions of GDP.
This kind of increase is definitely very scary.
Under normal circumstances, the annual GDP growth of the entire Yangcheng is about 100 billion yuan now.
Now the Xingchen Automobile family has taken care of it.
It is conceivable how high Xingchen Automobile will be in Yangcheng in the future.
"The products produced by Xingchen must be high-quality."
"This has become everyone's consensus."
"In the future, whether it is Xingchen Motors or Nanshan Group, if there is anything that requires help from the district to coordinate, please don't be polite to me."
“It is our natural responsibility to protect the development of the enterprise.”
Liu Tianwu was really lucky that Nanshan Group was in his jurisdiction.
At the beginning of the year, Nanshan Carbon Fiber set up a factory in Chang'an City, and he was a little worried that the region's GDP growth would be affected in the future.
Now it seems there is no need to worry at all.
As long as you stick to Xingchen Automobile, a major contributor to GDP, it will be enough for you to move up.
Liu Tianwu called Cao Yang today. It was more of a daily contact, so he didn't hang up the phone for too long.
But while Cao Yang and the others were enjoying their joy, some people were very unhappy.
"Han Yang, now Xingchen Motors is looking up to them. Thanks to the popularity of "Snail House", sales continue to set records."
"Compared with theirs, the sales volume of our X5 is far behind now."
"It goes without saying that it's even more so in the United States."
"Due to the unsatisfactory results of the 25% offset collision, the monthly sales of the X5 in the United States have dropped to less than 2,000 units, which is more than halved compared to the peak period."
"On the contrary, the sales volume of Zangwang Automobile exceeded 5,000 units a month."
"Although strictly speaking, Yangwang is not in the same class as the X5, but the current guide price of our X5 is between more than 700,000 and more than 1.3 million. Compared with the guide price of Yangwang of 149.99, it is actually relatively close."
"Some of our potential X5 consumers have definitely changed their minds and bought the model during this period."
"We cannot allow this situation to continue."
As the sales director of BMW China, Mike was very anxious at this time.
As for some methods to deal with local Chinese companies, it is definitely necessary to consult the company's Chinese employees.
The plan they formulated is more in line with China's national conditions.
"McTy, I think it wasn't that popular in China before. Now it can sell 5,000 units per month because of the popularity of "Snail House"."
"Even as a competitor, we have to admit that the advertising placement in "Snail House" is very successful."
"Even this advertising placement can be regarded as a classic case in the automobile industry."
"So if we want to suppress the popularity of watching TV series, we first need to reduce the popularity of the TV series "Snail House"."
"Otherwise, everyone's attention to Wangwang will definitely increase."
Han Yang is very aware of how popular "Snail House" has become during this period.
Just go online and it's hard not to see relevant news.
For example, in the hot news on Weibo, there are topics related to "Snail House" every day.
Song Siming's open look looking up has become the most classic shot in this drama.
"There should be a lot of debates about "Snail House" on the Internet, right?"
"Is there any way you can take advantage of these arguments to reduce the popularity of this drama?"
Mikedy looked at Han Yang with expectant eyes.
This time, Han Yang did not disappoint him, and quickly made a proposal, saying: ""Snail House" is too realistic, naked and bloody, and touched many people's nerves. Just like what is described in the TV series, people They have become very materialistic, and their only belief is money.”
"In addition, at a time when housing prices are rising, the irony of such a drama being broadcast is also full."
"We can definitely start from this aspect and mobilize some personnel to complain to the General Administration."
"Some public relations experts even asked them to come forward and propose banning the show."
Han Yang can become the deputy director of BMW China Marketing Department, obviously he still has a lot of skills.
Combining various reports and comments he saw online during this period, he proposed a plan that seemed to be very effective.
"Is this really possible?"
Although McTee has also stayed in China for several years, his understanding of China is obviously not as deep as Han Yang's.
"A simple complaint will definitely not do."
"But combined with the promotion of some articles, experts' speeches, and the influence of our BMW cars, there is still hope."
"The most important thing is that this drama itself has many controversial points. We are just going to amplify these controversial points now."
When Han Yang said this, McTee stopped worrying and arranged for him to implement it as soon as possible.
And there is definitely not just one company that has the same actions as BMW.
Other car companies that are envious of the publicity effect will definitely make some secret moves.
Companies like Volkswagen and Toyota are also using their connections to get Black Star Motors.
Even some other film and television companies in the entertainment industry did not want Nanshan Film and Television to rise so quickly, and wanted to ban "Snail House" while it was becoming popular.
However, no one inside Nanshan Film and Television knows about this move yet.
At this moment, Zhang Songwen is preparing for his next TV series "Empire Love Story".
Nanshan Film and Television is already a well-known company in the Chinese entertainment industry, and it has also signed a number of actors in the past two years.
The successful advertising cases of Ziweixing and Zangwang in Nanshan Film and Television's TV series have attracted many automobile companies to turn their attention to Nanshan Film and Television.
Of course, other film and television companies have also been greatly affected.
These days, China's real estate funds and Internet funds have not yet made a big splash in the film and television industry.
The coal boss has just started to show off his power.
Therefore, the large advertising placement expenses of the automobile giants are definitely worth looking forward to for various TV series and movies.
If a TV series contains a large number of advertisements for a certain car, the price will not be less than 1 million.
Some good-looking urban-themed TV series can cost as much as four to five million.
These days, the cost of filming a TV series like this is often less than 10 million.
Even if some celebrities are invited, the cost will not exceed 20 million.
After all, the price of celebrities is not as exaggerated as in later generations.
In this way, the cost of advertising placement in the millions cannot be underestimated.
However, the auto market has developed rapidly in recent years. Among the major OEMs, which one does not have an annual marketing budget of over 100 million?
Anyone can afford the millions in advertising placement fees.
Suddenly, the Chinese film and television industry received a wave of benefits brought by automobile manufacturers.
Various directors are beginning to move closer to urban dramas in order to better win the favor of automobile manufacturers.
Some far-sighted real estate businesses have also begun to consider learning the advertising placement methods of automobile manufacturers, opening up a new model of real estate advertising placement.
"Mr. Cao, Nanshan Film and Television plans to invest in filming more than five urban dramas in the second half of the year, and is also preparing to create an online video website."
"At that time, the company can invest heavily in filming some low-cost online dramas, micro-movies, urban dramas and other films to further expand the influence of Nanshan Film and Television."
Although Cao Yang rarely cares about Nanshan Film and Television, it is impossible for Zhang Songwen not to report to Cao Yang.
If he really makes all decisions by himself, he probably won't be able to hold the position of general manager for long.
"Create your own online video website?"
"Lao Zhang, your idea is okay."
"As a film and television company, if you don't have your own distribution channels, there will definitely be many restrictions."
"In the future, more and more TV series will be broadcast simultaneously on the Internet."
"However, it is definitely not enough to rely solely on our own TV series."
"Taking advantage of the fact that the copyrights of TV series and movies are relatively cheap now, you can boldly acquire a batch of them with confidence."
"All we need is the online broadcast rights."
Seeing Zhang Songwen so actively planning the development of Nanshan Film and Television, Cao Yang naturally wanted to support him.
For example, if you don't specifically raise the issue of copyright acquisition, even if Nanshan Film and Television does it, the move won't be particularly big.
In 2007, everyone's awareness of copyright was very weak on the Chinese Internet, especially on various video websites.
On the forums of various schools, a large number of movies and TV series can be downloaded and watched.
None of these have been paid to the copyright owner.
But Cao Yang knew that this situation could not continue forever.
In the future, as China pays more attention to copyright protection, the value of the copyrights of TV series and movies that were once looked down upon will skyrocket.
Now if you go to some companies to buy the online broadcast rights of TV series, you can get it for a few thousand yuan per episode, and some even cost less than a thousand yuan per episode.
But after more than ten years, you would still have the nerve to talk to someone about purchasing the copyright for a few thousand dollars?
People's saliva can drown you.
"Mr. Cao, when it comes to copyright acquisition, if you only acquire a little bit, it doesn't make much sense."
"If you acquire a lot, the cost will be very high."
"Now, whether it's Tudou or Youku, everyone plays it casually, and no one cares about copyright matters."
After all, Zhang Songwen couldn't have Cao Yang's vision. He was still thinking about how to save Cao Yang some money.
"The future income from this investment is worth looking forward to, and it is completely worth investing."
"You don't have to be afraid of spending money. Arrange a dedicated team to take care of this work."
"If Nanshan Film and Television wants to establish a new online video website, it must always have some unique features of its own."
"All the movies and TV series played on our website are copyrighted."
"That in itself is a good point to promote."
"Besides, now that we have acquired the copyright, when other websites casually infringe the copyright, our sword can be used to strike at any time."
When Cao Yang said this, Zhang Songwen immediately had no objection.
The boss is not afraid of spending money, so what does he have to worry about?
The most important thing is what Cao Yang said in the last sentence, which is very exciting.
However, just as the two of them were happily discussing the copyright acquisition, secretary Ruan Ling walked up to Zhang Songwen and hesitated to report some news.
Zhang Songwen knew that Ruan Ling would still come to him in this situation, and something big must have happened.
So the phone report with Cao Yang ended quickly.
"Mr. Zhang, our "Snail House" has been banned by various TV stations."
Sure enough, it was very bad news as soon as Ruan Ling came out.
During this period, Nanshan Film and Television has attracted a lot of attention with this drama.
Not to mention that all the actors in the drama have become more popular, making actors from all walks of life more interested in Nanshan Film and Television.
The second-round broadcast rights sold alone are not slightly enhanced.
Not to mention the promotional effect it brings to Wangzang.
In this case, "Snail House" was banned, and the impact must be very large.
"Did you say why?"
Although he was very anxious, Zhang Songwen also knew that it was useless to be anxious. He would understand the situation first.
"It is said that this drama is relatively vulgar. Whether it is lines or content, it is full of all kinds of inappropriate things."
"In addition, it is said that many people complained to the General Administration, so it was banned today."
Ruan Ling reported carefully.
She was really worried that Zhang Songwen would vent his anger on herself.
"It's just banned on TV stations, right?"
Zhang Songwen was thinking quickly. The purpose of establishing Nanshan Film and Television was to serve the promotion of Xingchen Motors.
As long as this goal can be achieved, the ban may not necessarily have such a big impact.
"The current situation is like this, it can still be played on the Internet."
"But if it's played online, there's basically no income."
“The fees offered by each platform are very low.”
As Zhang Songwen's secretary, Ruan Ling also knows a lot of information about Nanshan Film and Television.
In this era, online broadcast platforms will not spend millions or even tens of millions to purchase the broadcast rights of a drama, as they did in later generations.
For example, Tudou.com, if people are willing to pay hundreds of thousands symbolically, it is already very interesting.
Otherwise, we won’t give you any money.
"Immediately arrange for people to contact each platform and authorize them to broadcast our "Snail House"."
"It doesn't matter how much money you have, what you want is to broadcast the thing as quickly as possible."
"In addition, we also release our video resources online through some means. Don't worry about whether it will be leaked or not."
After thinking clearly about the purpose of the company's existence, Zhang Songwen quickly made a decision.
"this……"
Ruan Ling's face was full of shock.
This decision was beyond her expectation.
But she was just a secretary, and she didn't dare to say anything nonsense when it came to such an important decision.
So after being stunned for a few seconds, he immediately continued: "I'll make arrangements right away."
After giving instructions to Ruan Ling, Zhang Songwen immediately called Cao Yang again.
Briefly and quickly report the situation.
"Your decision is right. Since it has been banned, the possibility of being unbanned again is infinitely close to zero."
"It is most appropriate to take advantage of the time window when the broadcast can continue on the Internet to carry out all-round publicity on the Internet."
"Release the relevant film sources so that more people can download the resources themselves through the Internet. Even if the Internet is banned in the future, many people will still have the resources."
Cao Yang had no objection at all to Zhang Songwen's decision.
This is indeed the most appropriate solution.
Fortunately, Cao Yang was mentally prepared for "Snail House" to be banned before, so he accepted it quickly.
"Yes, I thought so too."
"Although from the perspective of Nanshan Film and Television, the revenue of this TV series may be greatly affected."
"But after the Internet is completely liberalized, it may spread faster and more widely."
"This kind of spreading speed may be faster than that of TV series, especially among potential customers of Xingchen Motors. The spread on the Internet will be faster than that of TV series."
Zhang Songwen knew very well what Cao Yang valued.
What leaders value is the most important thing.
In this regard, he is clear.
"Be bold and do it."
"I will also ask Xingchen Automobile to cooperate with the broadcast of "Snail House" on the Internet platform and do related publicity work."
"You can even provide some links to "Snail House" privately in car club groups that look up to other car models."
"Spreading this drama through various channels will indirectly increase the popularity of watching it."
I have to say that Cao Yang really attaches great importance to this model.
A large 7-seater luxury SUV. If this model is completed, it will really make money.
You don’t need to come up with new models every year, and you don’t even need to launch new generation products every four or five years like other car companies.
A car can basically be sold for six to seven years, or even seven or eight years. In the meantime, it only needs to launch some modified models appropriately.
After the development costs are recovered in the first few years, the profit margin will become higher and higher.
Of course, the premise is that your price is strong enough and sales are good.
After getting Cao Yang's approval, Zhang Songwen naturally became more confident in doing things.
Soon, various Internet platforms had relevant broadcast links for "Snail House".
Nanshan Film and Television has also accelerated the construction of its own platform.
As a result, the popularity of "Snail House" not only did not decrease, but actually increased.
After all, the more banned it is, the more attention it will attract.
Some young people originally did not watch domestic TV series, but due to the ban, they began to watch them.
"Ayang, on the hot searches on Weibo, there are hot searches for "Dwelling House" and "Looking Up" every day."
"I personally went to Xingchen Automobile's 4S store yesterday to take a look. The popularity is obviously much higher than before."
Fang Sisi was also very concerned about Nanshan Film and Television and Xingchen Motors during this period.
As the general manager of Weibo, many of Nanshan Group’s publicity strategies require cooperation between Weibo and Nanshan Film and Television.
She saw this very clearly.
"In the past, Nanshan Group had been doing various businesses for so many years before it achieved a turnover of more than 80 billion."
"Today, the turnover of Xingchen Automobile Company has increased by more than 80 billion."
"No wonder the social status of companies that make complete vehicles is so much higher than that of parts and components companies. In fact, in terms of creating economic output value, we are not the same level of competitors."
Cao Yang clearly felt that agencies at all levels in the district had become more concerned about Nanshan Group's affairs recently.
Basically, as long as Nanshan Group doesn't mess around, there will be no resistance to whatever it wants to do in the district.
Even various departments in the district have received internal notices to fully assist the development of Nanshan Group and contribute to the economic development of the district.
Under this situation, Nanshan Group's status in Yangcheng, and even in Lingnan Province, is rising rapidly.
The annual output value can not only easily exceed 100 billion, but can even hit 200 billion.
It is very likely that there will be hundreds of billions more in the future.
If this kind of enterprise is not properly maintained, what other enterprise is worthy of care?
"Yes, it is estimated that with the strong sales of Xingchen Automobile, other places in the country will also go all out to work on Xingchen Automobile, hoping that Xingchen Automobile will build a second factory elsewhere."
Cao Yang could understand what Fang Sisi said.
However, the Yangcheng factory can easily expand to a production capacity of more than 300,000 yuan, so there is no need to consider building a factory elsewhere so quickly.
It only makes sense to wait until the factory's production capacity is saturated and there is no room for expansion before considering other locations.
Of course, Yangcheng local area will definitely provide enough land for Xingchen Motors to build a new factory.
But at this time, it is necessary for Xingchen Motors to build a new factory elsewhere.
Whether you are going to the Magic City or the Imperial City, it is something worth considering.
"We will consider these things next year. The most important thing now is to maintain or even continue to increase our sales."
"Creating a hot model can sometimes have a better publicity effect than a bunch of low-volume models combined."
Cao Yang obviously has his own unique insights into car promotion.
Although Xingchen Motors now has three mass-produced products, almost all of its promotional resources are tilted towards looking up.
As long as the sales volume of Zhanwang is increased, Ziweixing and Xingkong will naturally enjoy some overflowing benefits.
On the contrary, if the promotional resources are divided into three parts, the three models can be promoted together.
Then the final effect may be much worse.
Not every manufacturer can understand this truth.
(End of chapter)
