Although it is already 2007, Chinese people are still very concerned about various international recognitions.
The most obvious ones are the various film awards.
If a movie can win some awards abroad, it will become famous immediately.
Similarly, if a product can perform very well in foreign markets, especially the American and European markets, Chinese consumers will definitely feel very proud.
Zangwang has now become the darling of the American luxury high-end SUV market and has become popular in the United States. Naturally, this news should be taken advantage of.
Under normal circumstances, domestic people pay very little attention to the American automobile market.
No one cares much about what new models are launched there, or the prices and sales of various models there.
But if these cars are exported by Chinese car companies, the situation will obviously be a little different.
Cao Yang obviously has a deep understanding of this situation.
So after Melgen told him about looking forward to the hot performance in the American market, he immediately felt that this was a good publicity point.
Of course, simply promoting sales of several thousand vehicles may not have much impact.
After all, there are already many domestic models with monthly sales exceeding 10,000.
But I am afraid of comparison in everything.
As long as you choose a track for comparison, you can definitely win several championships.
For example, a large SUV with a price of more than 1 million yuan, or a 7-seat SUV, or a large 7-seat SUV with a price of more than 1 million yuan.
Anyway, you can always find several subdivided comparison tracks, allowing you to become the champion.
Whether it is in China, the United States, or around the world, if you look up, you will definitely be able to find a few comparisons in which you are the champion.
Almost all sales departments of various automobile companies have done similar things.
Otherwise, every company can find some firsts for each model, how could there be so many firsts?
Soon, articles such as "Looking up to the best-selling America" and "Looking up at the sales volume abroad are higher than domestic sales, why are they so powerful?" appeared on Autohome and Weibo.
In order to make the propaganda image more realistic, some articles also include some screenshots of American websites as support.
In this way, the news that is popular in the United States will soon be trending on Weibo.
"Ai Moha, Xingchen Motors' Zangwang is selling very well in the United States. Do you think the market demand for this large 7-seater luxury SUV is huge?"
As president of BMW Asia Pacific, Phillips’s office is in Shanghai.
Media such as Weibo Hot Search and Autohome are promoting the topic of looking forward to overseas sales, so he naturally paid attention to it.
In April alone, more than 3,000 vehicles were sold in the United States.
This data is really hard to come by on mid-level cars.
But it is not simple to put it on a large luxury SUV worth more than one million yuan.
Coupled with the sales of Looking Up in China and other markets, one model of Looking Up contributed more than 7,000 units to Xingchen Motors in July.
This data is definitely very good.
No wonder Phillips has questions in his mind: Has the spring of large luxury 7-seat SUVs really come?
"Phillips, in fact, I have always believed that there is a lot of space in the large SUV market, and it is worthy of the company to develop a new model."
"I have mentioned it to the headquarters before, but nothing happened."
"Our current X5 is selling well around the world. The cost of this SUV developed based on the 5 Series is not much higher than that of the 5 Series, but the price is much higher."
"The next step is for the company to consider developing an X7 model based on the 7 Series."
"Now the demand for SUV models in the Chinese market is obviously rising, and the United States also prefers SUVs."
"In other words, in Japan and other places, the market for large SUVs may not be that big."
"I think the Asia-Pacific region can fully sort out the relevant materials and then make a proposal to the headquarters to start the development of large SUVs as soon as possible?"
As the general manager of BMW China, Aimoha is very confident in the Chinese market.
Of course, it was mainly his performance that gave him a lot of confidence.
He doesn't think Xingchen Motors' brand power can be higher than that of BMW.
As long as BMW successfully develops the X7, sales will definitely be better than expected.
"Your proposal is indeed necessary. In the past, no one paid much attention to the large SUV market. Even for other types of SUVs, the market space is very small."
"But the situation is changing now. The rise of the urban SUV market has fully satisfied consumers' comprehensive needs for vehicle appearance and comfort."
“This market should continue to grow in the future.”
"However, as it is also an SUV model, our X5's performance in the United States in April was a bit poor."
"The result of the 25% offset collision has made many consumers of the X5 very unhappy."
"The fact that Zangwang sells so well in the United States has a lot to do with their excellent performance in 25% offset collision."
"When we come up with ideas for new models, we also need to put forward some equipment and precautions."
Phillips feels that it is indeed necessary to promote the research and development of the X7. Maybe this will be a major achievement for him in the future.
After seeing Yang Wang's excellent performance online, BMW was not the only one who responded fiercely.
"Mr. Cao, congratulations. The global monthly sales of Zhanzhan have exceeded 7,000 units, making it a model with monthly sales of over 10,000 units. That is just around the corner."
Zeng Guangda made a special call to Cao Yang.
Of course, this phone call was definitely not a simple congratulations.
"Same joy, I heard that your orders for GS4 have exceeded 10,000?"
"This is the peak of my debut."
Zeng Guangda was not the first to call Daoxi. Cao Yang had already developed a skillful way of speaking.
"GS4 is indeed worth looking forward to. Fortunately, I listened to your advice."
“Originally, we were a little worried about the prospects of the GS8, but with the hot sales of 7-seat SUV models such as the Changan CS95 and Highlander this year, and the fact that even the Zhanzang, which sells for more than one million yuan, is selling so well, I am worried about the 7-seat SUV. There is more and more interest in SUVs.”
"By the way, Mr. Cao, there is something I want to discuss with you."
Zeng Guangda suddenly changed the subject and asked: "Our engineers have done some testing and feel that if the GS8 can be equipped with a 2.0T engine and an 8AT automatic transmission, the performance will be further improved compared to the current situation."
"Aisin has been actively contacting us recently and is willing to sell 8AT to us."
"I wonder if there are any plans to sell the 8AT of Nanshan Transmission to external parties?"
8AT is better than 6AT, everyone knows this.
However, the 8AT of Nanshan Transmission has not yet been supplied to any independent brand car companies in China.
Except for the big red flags.
In this case, Zeng Guangda also knew that it would be difficult to make an exception for Nanshan Gearbox.
However, when he asked this, it really posed a problem for Cao Yang.
To sell or not to sell?
Ordinary domestic models may not be able to use 8AT for the time being.
But medium and large 7-seat SUVs are still affordable if you bite the bullet.
After all, the price is there, even if the 8AT is 10,000 yuan more expensive than the 6AT, there is no problem.
"Toyota's Highlander currently only uses a 5AT automatic transmission, but they are actually willing to sell you an 8AT?"
"Is it because Toyota has no confidence in Aisin's 8AT technology?"
Cao Yang did not directly answer Zeng Guangda's question.
Many times, some questions are not suitable for direct answers.
"This generation of Highlander has been launched for several years, and Aisin's 8AT was just mass-produced last year and is expected to be installed on the new Highlander."
"We are also thinking about launching several versions of GS8, some using 6AT and some using 8AT, to fully enhance our brand power."
Zeng Guangda's idea was understandable to Cao Yang.
After all, everyone hopes that their brand can become more high-end.
"Your considerations are quite reasonable."
"However, Nanshan Transmission's previous planning for 8AT was relatively conservative. Coupled with the increase in production, there is currently no excess production capacity for external sales."
"After further expansion of production in the future, we can discuss the sale of 8AT."
It would certainly be inappropriate to refuse directly.
You can’t say that my 8AT is only sold to high-end brands. You, Yangcheng Automobile, are not qualified for the time being, right?
After the 10AT is mass-produced, the 8AT will be available for sale.
Fortunately, Zeng Guangda is also a smart man.
After listening to Cao Yang's words, he immediately understood what he meant.
Although he was rejected, Cao Yang gave him a step down.
The production capacity is not enough.
It’s not that I don’t want to sell!
Of course, this is fine too.
Nanshan Transmission does not sell 8AT to Yangcheng Motors, so if they purchase it from Aisin, it will not have a particularly big impact on the cooperative relationship between the two parties.
As a subsidiary of Toyota Motor, it is normal for Yangcheng Motor to be willing to use it.
After all, the joint venture company Yangcheng Toyota has only been established a few years ago, and now is the time when it is developing smoothly.
Even the recent Highlander incident has not affected the overall development trend.
"That's such a shame."
"We will talk about it later when there is no problem with production capacity."
Basically achieving their goal, the two of them hung up the phone without exchanging pleasantries for too long.
Afterwards, Cao Yang went to the conference room to have a meeting with Guo Shuyin and Guo Shufu from Yangcheng Huaqiang Factory.
"Mr. Cao, in the past six months, new models of various car companies have begun to use hot stamping parts in large quantities, and the demand for hot stamping production lines has increased rapidly."
"In addition to Benteler, Cosma, a subsidiary of Magna, has also begun to set up a hot stamping factory in Shanghai. Gestamp from Europe has also invested in two hot stamping production lines in the Yangtze River Delta."
"Today I saw the news that Zhanwang is a hot seller in the United States. One of the important reasons is that it has achieved very good results in 25% offset collision."
"The integrated hot stamping door knocker plays an important role here."
"It can be predicted that in the next few years, the demand for hot stamping parts by various car companies will enter an unprecedented period."
"In order to completely occupy the leading position in the market, our Huaqiang factory is preparing to deploy 10 hot stamping production lines across the country."
"In addition to the current five, five more will be introduced this year and next year. In the future, the number of hot stamping production lines will be further increased to 20."
Guo Shuyin came here today specifically to report to Cao Yang about new investments.
In recent years, thanks to the rapid development of hot stamping parts, the Yangcheng Huaqiang Factory has developed very rapidly.
However, because the investment is also very large, the company's annual profit is actually not much in its account.
Now investing in 5 hot stamping production lines at once will definitely further worsen the income situation.
And you also need to find a bank loan.
This kind of matter must be discussed with Cao Yang.
Although Nanshan Group only holds 30% of the shares of Huaqiang Factory, the equipment and molds for the hot stamping production line are supplied by Nanshan Group. Cao Yang must have a greater say than Guo Shuyin.
But most of the time, Cao Yang didn't have time to take care of the affairs of Yangcheng Huaqiang Factory.
He can't manage so many businesses of Nanshan Group, so why should he worry too much about the situation of the invested companies?
"Hot stamping technology is a popular technology in the field of automobile body in the next ten years, and it is definitely necessary to expand investment."
"However, we also need to work hard on related technological innovation."
"For example, technologies such as hot stamping of patch panels, hot stamping of variable cross-section panels, and in-mold trimming all need to be carefully studied."
"As far as I know, Gestamp and Casma have conducted relatively in-depth research in this area."
"In the future, we may be able to obtain a large number of orders from European and American car companies such as General Motors and Ford."
"Huaqiang Factory wants to be a leading company in hot stamping, not only in terms of production capacity, but also in terms of technology."
Cao Yang attaches great importance to technology.
If a company is not technically competitive, it will definitely not be able to go far.
Nanshan Group has always adhered to the route of relying on technology to win orders, and he naturally hopes to follow a similar path for related investment companies.
Otherwise, everyone will make products at a bargain price and have no money to make, and it will be even less possible to make breakthroughs in new technologies.
"Well, what Mr. Cao said is that we have also set up a research and development department since last year and hired several engineers from Benteler."
"We will further increase investment in research and development in the future."
Guo Shuyin is naturally aware of the importance of research and development.
Huaqiang Factory is in today's situation not only because it entered the field of hot stamping in advance, but also because it has a technological advantage in this field with the help of Nanshan Group.
Otherwise, how could it develop so fast without any background?
"I have no problem investing in a hot stamping factory. I also trust Mr. Guo's vision for the specific site selection."
"In terms of equipment, just communicate with Nanshan Equipment when the time comes."
Cao Yang reminded Guo Shuyin, and seeing that he had accepted it, there was no need to say more.
Later, everyone discussed the cooperation between Huaqiang Factory and various customers, as well as the future planning of new models by each customer, and this time the meeting ended.
"Mr. Pan, for equipment related to hot stamping production lines, production capacity needs must be fully considered in recent years. I estimate that there will be at least 20 hot stamping production lines put into production in China in the next three years."
"This is a big order of more than 1 billion yuan, and we cannot let those imported equipment manufacturers make money away."
After seeing off Guo Shuyin, Cao Yang immediately called Pan Jinxing over.
As the hidden boss behind the hot stamping industry, Nanshan Equipment’s influence in the automotive industry is growing.
In the past, it was only famous for PRG presses and TRF presses, but later it also became famous for machine tools.
Now with the development of complete sets of hot stamping production lines, as well as battery production lines, carbon fiber production lines, etc., Nanshan Equipment has become one of the leading companies in China's equipment industry.
In a few years, this one can also be removed.
"Mr. Cao, I feel that your prediction may be too cautious."
"Since the marketing related to various crash tests has been very hot in recent years, and the cost of improving the strength of the car body is not particularly high, various OEMs are very enthusiastic about using hot stamping parts."
"Even Japanese car companies that have always been conservative, such as Yangcheng Honda, are reviewing their next-generation models and starting to introduce some hot stamping parts."
"In this case, the number of new hot stamping production lines added in the next three years, let alone 20, may more than double."
As the general manager of Nanshan Equipment, Pan Jinxing obviously has a keener sense of changes related to the equipment industry.
On the contrary, Cao Yang was influenced by the residual impression in his mind and felt that even if the use of hot stamping parts was faster than in his previous life, it would not be so fast.
According to original history, in 2007, there were only two Benteler hot stamping production lines in China, right?
Even in 2010, including those under construction in Gestamp and Casma, there were still less than 10.
But what now?
Only the Yangcheng Huaqiang Factory already has six hot stamping production lines in mass production.
The hot stamping forming lines of Chuncheng Fourth Ring Factory, Chuncheng Stamping Factory, and Xifeng Die Stamping have also been put into production.
Benteler is even preparing to build a third hot stamping line.
The production lines of Cosma and Gestamp can also be put into production next year.
It can be said that this development speed has reached the level of later generations around 2013.
Under this circumstance, it is not impossible that 40 more hot stamping production lines will be added in the next three years.
"The stronger the demand for hot stamping production lines, the better, and our prices will be stronger."
"Heating furnaces, presses and laser cutting equipment, these key equipment, we must get as many orders as possible."
"The best thing is to allow customers to choose a turnkey project for the entire production line, which is easier and more profitable."
Although the scale of Nanshan Equipment will never surpass companies such as Xingchen Automobile and Nanshan Auto Parts, its importance is not low at all.
Even more important than Nanshan Auto Parts.
The domestic equipment industry has always lagged far behind international giants.
Whether it is various machine tools, testing equipment, or test equipment, there is a huge gap in them all.
And it’s not just the automotive industry that’s like this.
In the medical industry, this situation is even more obvious.
Although manufacturers such as Philips and Siemens are only exposed to home appliances and other products for ordinary people, they actually make more money in the field of medical equipment.
Cao Yang naturally hopes that his own automobile industry can avoid this situation to the greatest extent.
Nanshan Group not only wants to be an automobile giant on the surface, but also wants to be the boss behind various OEMs and parts factories.
(End of chapter)
