The Geneva Motor Show was founded in 1924 and is the only large-scale auto show held annually in Europe.
Different from domestic auto shows, the Geneva Motor Show is the most important exhibition platform for major automobile manufacturers to launch new products for the first time. It is known as the "international automobile trend vane".
Xingchen Motors participated in the Geneva Motor Show in a big way this time, and the domestic automotive media naturally paid attention to this news.
Whether it is Autohome or the auto channels of the four major portals, people have been arranged to attend this auto show.
"Mr. Cao, Switzerland is a very special country. Although it does not have its own automobile manufacturing company, it is a huge automobile consumer market."
“In the streets and alleys, we can often see luxury cars such as Bentley and Porsche.”
“Here, luxury cars have become a symbol just like luxury watches.”
Zeng Tingting went to the auto show a week earlier than Cao Yang to plan the relevant preparations.
After Cao Yang flew over, she naturally wanted to give him a good introduction.
“The exhibits at the Geneva Motor Show are not only the latest and most cutting-edge products from various car manufacturers, but the models on display are also extremely luxurious.”
"I think it is necessary for the company to participate in this auto show every year in the future."
Zeng Tingting expressed her own opinions while introducing.
"Since major companies have chosen the Geneva Motor Show as the venue for the first launch of their latest models, the Geneva Motor Show has earned the reputation of 'an international automotive trend vane'."
"For us at Xingchen Motors, the Geneva Motor Show is not only high-grade and high-standard, but more importantly, the auto show is fair and there is almost no discrimination."
"Although general international auto shows are called 'International', the area of the exhibition hall and the level of supporting facilities will be tilted towards the host country. Automobile manufacturers from the host country will often occupy some of the better exhibition halls."
"But only at the Geneva Motor Show, people can't see this special 'favor', because the host country does not have its own automobile industry and does not need to give special care to any automobile manufacturer."
Obviously, during the time when Zeng Tingting came over in advance, all the preparations were done relatively smoothly.
Otherwise, I wouldn’t have such a high opinion of the Geneva Motor Show.
"Are there any special new models launched by each car company at the auto show this year?"
Regarding Zeng Tingting's evaluation, Cao Yang was noncommittal.
The auto show is a business for Geneva.
During the auto show, all hotels in Geneva were fully booked.
Due to the large number of people, many people had to live in nearby cities such as Lausanne, Zurich, and Bern.
In this case, the local government naturally hopes to provide good service to every manufacturer that comes to the exhibition.
Only in this way can the auto show business get better and better.
"This year many car companies will release new models at the auto show."
"Mazda will display the new Mazda2 compact sedan."
"Volvo will launch V70."
"Jaguar's luxury model XJ has launched a new facelifted version."
"The new BMW 1 Series and the new MINI Cooper D will also be launched."
"Maserati will launch a replacement model for the Coupe/Spider at the auto show - the Maserati GT."
"Ford will also officially release its new generation of flagship product - Mondeo sedan at this auto show."
"At the same time, the new Audi A5 will also be shown to the audience. This is a mid-level four-seater sedan. The new model will directly compete with the BMW 3 Series and Mercedes-Benz CLK. This also makes up for Audi's lack of success here in the past 10 years. There is a gap in the product range at the level.”
"The Audi A5 is the first new car produced on a new platform. The new model uses some technologies of the next-generation Audi A4. It is expected that the Audi Q5 will also use this new platform for production."
Due to Audi's special presence in China, Zeng Tingting focused on introducing their new models.
"By the way, in addition to our Xingchen Automobile, another Chinese car company is also participating in the exhibition."
When Zeng Tingting said this, Cao Yang became interested immediately and asked, "Which family is it?"
According to the information he knew, no Chinese car company had participated in the Geneva Motor Show in the past many years.
He also wanted to use this gimmick to promote it well.
"It's Brilliance Automobile. They debuted with Junjie, Zunchi, M3 and a 1.8T engine."
"According to their own statement, this is the clarion call for Brilliance Auto to enter the European market."
"Prior to this, in November last year, Brilliance Group and Deutsche Harms AG signed a vehicle export cooperation document, involving a total of 158,000 Chinese cars."
"The 1.8T engine that was unveiled with the vehicle is a 1.8T turbocharged engine that was jointly developed by Brilliance Auto and the internal combustion engine giant Deutsche FEV and has intellectual property rights."
Zeng Tingting is naturally very concerned about her colleagues who are also from China.
After all, Brilliance Auto is not a competitor of Nanshan Group, but is even a potential customer.
Last year, Brilliance Auto's sales exceeded 200,000.
This is their highlight moment.
However, Cao Yang was not very interested in them.
Because Brilliance Automobile has always "emphasized joint ventures and neglected independence."
In 2006, Brilliance began to give up independent research and development.
At first, Brilliance purchased BMW's technology by transferring rights, but it did not get the core technology. Instead, Brilliance lost its original car-making technology.
Independent research and development has stagnated, and it has become a "lame" by hugging BMW's "leg".
As for the so-called 1.8T turbocharged engine that Zeng Tingting just said was jointly developed with the internal combustion engine giant Deutsche FEV and has intellectual property rights, it is even more of a joke.
FEV is a company that ordinary consumers must be unfamiliar with.
But the automotive industry, especially those engaged in engine research and development, must be very familiar with it.
FEV is a world-renowned leader in the field of internal combustion engine research and development. It is mainly engaged in the research and development of engine technology and the production of engine-related testing equipment.
Most of the time, he is the best choice for those who want to engage in independent research and development, but are not strong enough, or do not want to invest too many resources in a certain field.
Whether it is the 3-cylinder engines of later generations or the so-called engines with independent intellectual property rights by many domestic companies in China, they were all created with the help of FEV.
Adhering to the style of collecting money to do things, FEV cares about profits, and reputation can be given away.
The parameters of Brilliance's 1.8T turbocharged engine are inferior to those of the 1.5T engine developed by Chery itself, not to mention the 1.5T of Nanshan Engine.
That is to say, Brilliance came out of the trough last year and started high-profile publicity, which resulted in these things.
Under such circumstances, if Brilliance wants to purchase parts from Nanshan Group, there will naturally be no problem.
But it was unnecessary for Cao Yang to go up to the pole to sell.
"So, there are no particularly eye-catching models at this Geneva Motor Show."
"Our twelve-cylinder engine Ziweixing and Xingkong are actually a bright spot."
Although Zeng Tingting just mentioned that there are many new models from car companies, in Cao Yang's opinion, there is nothing that can bring pressure to him.
If Ferrari releases a new sports car, or if Bugatti, Lamborghini, or Porsche launches flagship products, the situation will be different.
None of these are available now. The only Maserati GT uses 4.2L and 4.7L engines. Compared with the 3.0T version of Ziweixing, it can barely compete.
But in front of the high-performance version of Ziweixing with a twelve-cylinder engine, it is completely inadequate.
Not to mention compared to the Star Sports Car.
In this case, Xingchen Automobile can fully utilize its advantages.
Let European consumers know that Xingchen Motors from China is no weaker than local giants.
"After combing through it carefully, it seems that it is really like this."
"Our twelve-cylinder engine Ziweixing has been sent to Niubei. It will be officially tested tomorrow and then officially put on sale on the first day of the auto show the day after tomorrow."
"At that time, the organizers of the auto show should also be willing to cooperate with us in doing some proper publicity. Otherwise, they will feel embarrassed if the auto show has too few highlights."
Zeng Tingting is now full of confidence in this auto show.
The company's products are great, and her life as the sales director is relatively easy.
"The popularity of "Transformers" is still there at this time. Have our Autobots been debugged?"
Obviously, the "Bumblebee" Ziweixing is another highlight of this auto show.
Although there are many other models in "Transformers" for advertising placement, the prototype of the most classic character Optimus Prime is the Bilt389 truck, a typical American muscle car, which has nothing to do with this auto show.
The millions of dollars Nanshan Group spent to obtain advertising placement of the Bumblebee character was completely worth it.
Just by contributing to the growth of Xingchen Auto's brand value, the cost has been recovered.
Not to mention that it also drove the sales growth of Ziweixing in the United States.
Every time I attend a car show in the future, this will be a good eye-catching prop.
"It has been debugged. We have also transported a batch of Bumblebee Autobot models from China in advance as some prizes for the event."
The most important reason why Zeng Tingting was able to gain Cao Yang's trust was that she handled things properly.
Today, Cao Yang came over early to check out the location. Basically, she was able to give a satisfactory answer to any question she asked.
To be able to do this, Zeng Tingting naturally needs to put in a lot of effort in advance.
All subsequent arrangements are also unfolding as planned.
Before the official opening of the auto show, the high-performance version of Ziweixing clocked 7 minutes, 23 seconds and 16 seconds, breaking the previous record of 7 minutes, 29 seconds and 81 seconds created by itself.
Although it is only 6 seconds faster, this improvement is huge.
You know, Ziweixing is just a coupe, not a sports car.
With such news, Xingchen Auto naturally had to make good use of it.
On the pre-made publicity board, the latest Niubei results were manually written directly in the blank space.
Then in China, overwhelming propaganda was launched.
There is no need to mention that it is the first time for a Chinese car company to participate in the Geneva Motor Show. It must be promoted.
The twelve-cylinder engine version of Ziweixing is officially launched, and it is hot news on several automotive channels.
With the official opening of the auto show, Xingchen Automobile's booth immediately attracted a large number of visitors.
Even staff from Porsche, Mercedes-Benz, BMW, Ferrari, Lamborghini, McLaren, Maserati and other car companies came to the Xingchen Auto showroom to see what this Chinese car company always brings surprises to everyone. What is the situation.
"Mr. Yu, I didn't expect that Xingchen Motors would be so popular overseas. It's really surprising."
This time, He Ling came to Geneva with Yu Yu to participate in the auto show. Her focus must be on Xingchen cars.
Originally, she thought that it was the first time for Chinese car companies to participate in an auto show here, so it would be very deserted.
Unexpectedly, this was not the case at all.
"Xingchen Automobile's products, whether it's Ziweixing, Zhanwang, or Xingkong, are very competitive."
"The pursuit of car performance in Europe is relatively high, and consumers know more about cars than people in other places."
"Xingchen Automobile's products will naturally attract a lot of attention if they showcase their performance here."
"For example, the twelve-cylinder engine Ziweixing's amazing performance in Niubei yesterday, even if many car companies are not convinced on the surface, they are also deeply impacted."
"On this point, no other domestic car companies can compare with Xingchen Motors."
"Look at Brilliance Auto, which is also exhibiting at the exhibition. How many people are there at their booth?"
“There are more staff than spectators!”
When Yu Yu said this, He Ling couldn't help but nodded.
This is indeed the truth.
"Mr. Yu, although Xingchen Automobile was also sold in Europe in the past, the publicity was not that big."
"After this auto show, it is estimated that many car companies will start to pay attention to Xingchen Motors as a competitor."
"Then, doesn't it mean that Xingchen Motors will encounter more opponents in Europe in the future?"
When you are weak, everyone can show a charitable attitude.
When you are strong, things are completely different.
Because you can already threaten my existence.
This attitude is applicable in many scenarios.
Obviously, He Ling also has full understanding of this point.
"This is inevitable."
"If Xingchen Motors wants to grab orders and the market from other car companies, it will naturally suffer counterattacks from all parties."
"Look, Ziweixing, as a coupe, is a competitor to the Maserati GT, but its various parameters keep the Maserati GT firmly on the ground."
"Although the size is larger than the Range Rover, they are still competitors."
"Needless to say, Xingkong, as long as it is a supercar, it can be regarded as its competitor."
"The lower-priced Porsche 911, BMW's 4 Series, Mercedes-Benz SLS, similarly priced Ferrari Enzo, and even the more expensive Bugatti Veyron are all considered rivals in the starry sky."
"To put it mildly, Xingkong is a troublemaker in the high-end sports car market."
"The performance crushes Porsche, BMW, Mercedes-Benz, and even the Ferrari Enzo is no match."
"That is, the Bugatti Veyron and a few other supercars with low sales can compete with each other, but their performance is better than that of Starry Sky, and the price is much more expensive."
"The target of limited sales of 999 units of Starry Sky should be achieved soon."
Yu Yu is obviously full of confidence in the future of Xingchen Automobile.
This is a unique car company that has mastered many core technologies. It is simply not comparable to other domestic independent brands.
Porsche Design Director Lai Ping, who was also very confident in Xingchen Automobile but a little anxious, also came to the Xingchen Automobile showroom at this time.
"Mr. Cao, the products produced by Xingchen must be high-quality. You really have never disappointed anyone."
Although Lai Ping and Cao Yang cannot be said to be old acquaintances, they have been in contact with each other in the past two years.
So when we meet and chat, it's not unfamiliar.
"Thank you, Mr. Lai. We just want European consumers to know that good cars can be built in faraway China."
"This time we are attending the Geneva Motor Show with great sincerity, in order to let more people know about Xingchen Motors and our advanced car-making technology."
Excessive modesty is not popular here in Europe.
Therefore, although Cao Yang's words were polite, they also directly expressed his confidence.
With the results that Xingchen Motors has achieved so far, it is indeed something to be proud of.
"This starry sky sports car is the most beautiful sports car I have ever seen."
"Her beautiful appearance also contains surging motivation. I have to say that Xingchen Automobile has really refreshed everyone's understanding of Chinese car companies."
Lai Ping is a car lover.
The Porsche 911 is his most satisfying work.
But in front of the appearance of the starry sky, he had to admit that the appearance of the Porsche 911 was slightly inferior.
Of course, in this private situation, he would say this.
If someone were to interview me, this would definitely not be the right thing to say.
"The Starry Sky Sports Car embodies all the new technologies of Nanshan Group, and its appearance is also the result of careful attention to detail."
"It is our honor to receive such high praise from Mr. Lai."
Cao Yang was a little unsure of the purpose of Lai Ping's visit, so he just greeted him politely.
"Mr. Cao, you designed these cars. I think whether it is Xingchen Automobile or Lingnan University of Technology, there is no need to recruit designers from outside. It is enough to train them yourself."
"With your current achievements, Mr. Cao, you can be considered a famous presence in the automotive design circle."
Lai Ping suddenly changed the topic here, which made Cao Yang's eyes light up.
The poaching move planned earlier seems to be working.
"Nanshan Group has a lot of business. In addition to Xingchen Automobile, it also has many businesses in equipment, parts, and even materials."
"I am also very busy, so it is impossible to follow up on all models personally."
"In this case, it would be best if there is a veteran in charge."
"Mr. Lai, if you come to Xingchen Automobile, I can give up the position of design director with peace of mind."
"In addition to work, you can also go to Lingnan University of Technology as a part-time visiting professor to better pass on your skills."
Now that he has seen hope, Cao Yang naturally wants to wave his little hoe.
Lai Ping was obviously very excited after hearing this.
After circling the starry sky sports car for a few more times, he said: "I still have some work on hand that needs to be handed over. After all the work is handed over, I will harass Mr. Cao again."
Hearing this, Cao Yang was overjoyed.
Although Lai Ping is almost sixty years old, he has passed his best years as a designer.
But his rich design experience can be used to cultivate his own team of automotive designers for Xingchen Motors.
(End of chapter)
