The high-speed rail bearing project is very important, but Nanshan Group has a big business and there are many other equally important things.
The Ziweixing No. 3, the starry sky sports car that has been prepared for more than two years, is finally going to be officially launched.
Thanks to the publicity in "Need for Speed", Star Sports Car has become quite famous in China.
Although most people can't afford a sports car like this, it doesn't stop everyone from getting to know it.
Just like many people can't sleep with female celebrities, it doesn't stop them from discussing it every day.
"Mr. Cao, this time the launch of our starry sky sports car in China is directly combined with the promotional activities of "Need for Speed"."
"The overseas launch activities will be promoted in conjunction with the Niubei Circuit lap lap."
"At the same time, we will also participate in the Geneva Motor Show in March this year and bring the latest models to display."
"When the time comes, publicity will be launched simultaneously at home and abroad. In the automotive industry in the first quarter of this year, there will be no shortage of news about our Xingchen Motors."
Zeng Tingting and Cao Yang reported on Xingchen Automobile.
As the most important industry of Nanshan Group, Xingchen Automobile has major projects to promote every year.
This year is even more critical.
Whether the sales of the mass-produced cars Ziweixing and Yangwang can reach a higher level, and whether the new models can attract consumers, all play a very critical role in the development of Xingchen Motors.
"The Starry Sky Sports Car has been warmed up in China for some time. What do you expect from its price?"
Although the price of the Star Sports Car has been discussed internally before.
But before the final selling price is announced, everything can be modified.
Unlike models like Ziweixing and Wangwang, the market for sports cars is definitely smaller.
Even if you set its price at 1 million, sales won't increase much.
On the contrary, it is not conducive to building a reputation.
As a model used to enhance the brand power of Xingchen Automobile, the price of Xingkong is destined not to be low.
To what extent punctuality is high requires careful investigation.
"Judging from everyone's reactions so far, everyone likes to compare it with the Ferrari Enzo."
“Our own publicity team is also providing guidance in this regard.”
"The overseas selling price of Enzo is about US$700,000, which is equivalent to more than 5 million yuan."
"But the domestic price is around 12 million yuan, which is much higher."
"I think it is more appropriate to set the price of Starry Sky at 4.9999 million yuan."
"On the one hand, this price is already relatively close to the overseas price of Ferrari Enzo."
"On the other hand, compared with the price of Ferrari Enzo in China, it is more than half cheaper."
"At this price, it is already the highest among all domestically produced cars."
Zeng Tingting is naturally very concerned about the pricing of the Starry Sky Sports Car, and has discussed it many times within the sales department.
"Didn't you say before that you wanted to set the price at around 3 million?"
It’s not that Cao Yang thinks the Starry Sky Sports Car isn’t worth 5 million, but the difference in pricing is a bit big.
So he also wanted to hear how Zeng Tingting considered this matter.
"For people who can afford a starry sky sports car, whether it costs 3 million or 5 million, there is actually not much difference."
"Those who can't afford it, even 3 million won't be able to afford it. Those who can afford it, if you price it too low, they may think it's not stylish enough."
"The price of 4.9999 million is already higher than the price of some sports cars from Mercedes-Benz and BMW, and it is also higher than the price of the Porsche 911."
"But compared with Ferrari, Lamborghini and other sports cars, it is cheaper."
“This is a compromise price that takes everyone’s wallet and style into full consideration.”
"At that time, we will fully benchmark the Starry Sky with the Ferrari Enzo to demonstrate our reasonable price and advanced performance."
Obviously, Zeng Tingting is preparing to compete with Ferrari Enzo.
In the field of sports cars, Ferrari is much more famous than Porsche, Mercedes-Benz and BMW.
As for Lamborghini, although it is more high-end, its output is too low, so it may not be the best candidate.
"In terms of marketing, apart from the Ferrari Enzo, are there any other new measures?"
Cao Yang felt that what Zeng Tingting said was somewhat reasonable, and he basically agreed to the price.
The W12 version currently sells for 4.9999 million yuan. If the sales are okay, then we can make a W16 engine version, and the price will increase by one to two million yuan, and there will be no need to worry about the brand power.
Of course, if the W12 engine fails to sell well, there is no need to bother with the W16 engine.
"We are going to spread the word and say that we are planning to acquire an F1 team and make the Star Sports Car appear on the F1 track."
As soon as Zeng Tingting said these words, Cao Yang was stunned for a moment.
Although after the financial crisis, he had plans to buy an F1 team for fun and develop the style of Xingchen Motors.
But certainly not now.
However, if it is to release false news, or if the news is true but has been delayed and not implemented, there seems to be no problem?
Although even if it is participating in F1, the model actually has little to do with the Star Sports Car.
But it does not affect Xingchen Automobile’s marketing.
"You can arrange for people to have contact with some teams, and then let people be exposed by 'accidental'."
Cao Yang's words were regarded as approval of Zeng Tingting's proposal.
"We are preparing to do this, and are also preparing to work with the Human Resources Department to release some recruitment information related to the F1 competition on the recruitment website."
"On the one hand, it is really to recruit some suitable personnel as technical reserves. On the other hand, it is also a publicity stunt."
"At that time, the editors of Autohome will also 'accidentally' discover this recruitment, and they will do marketing simultaneously."
"Of course, the technical parameters of our starry sky sports car are very impressive."
"The title of the most powerful sports car under 10 million yuan has absolutely no problems, at least in the Chinese market."
Zeng Tingting is now considered to have mastered the math tricks that Cao Yang used in the past.
Although other car companies have used publicity stunts such as the best car within 300,000 yuan before, how can 300,000 be as impactful as 10 million?
The most important thing is that around this gimmick, Autohome can publish various articles.
On the one hand, it is to step on the models of Mercedes-Benz, BMW, and Porsche openly. On the other hand, it is to let everyone know that the Starry Sky Sports Car is expensive enough.
"'Transformers' has been officially released in the United States, and the market performance is very good."
"It will also be officially released in China during the Spring Festival, which is also good news for our Ziweixing."
"At that time, we will take advantage of this trend to see if there is a suitable movie to include the starry sky sports car."
"You should make good use of Nanshan Film and Television. It is difficult to implement foreign film and television placements and it is too expensive."
"But for domestic film and television placements, Nanshan Film and Television has the ability to negotiate most of them, and the prices are not high."
"Appearing in front of everyone's eyes a few more times will slowly make the high-end brand image of Star Sports Car deeply rooted in people's hearts."
Cao Yang is still very confident in the performance of the Starry Sky Sports Car.
This is Ferrari's flagship model, and it would be abnormal if it was released in 2007 in advance and has no lethality at all.
"Don't worry, Mr. Cao, Xingchen Automobile models will appear frequently in urban TV series and movies released in China in the next three years."
"We will also make full use of Weibo and various forums to organize trolls to promote various models of Xingchen Motors for a long time."
Zeng Tingting chatted with Cao Yang for more than an hour about Xingchen Automobile, and then began to implement these measures.
February 18, 2007.
This day is the first day of the first lunar month.
The Starry Sky Sports Car has chosen this special day to achieve simultaneous global launch.
However, this time there was no offline launch event held in China. Instead, a special competition for the starry sky sports car launch event was opened in the "Need for Speed" game, which attracted a lot of people's attention.
"Xingchen Motors is going too far, and it won't let everyone celebrate the festival."
As the core editor of NetEase Auto Channel, Lin Jiayan naturally could not miss the news of the launch of the Star Sports Car.
So even though she has gone home for vacation, she still has to write manuscripts at home.
Fortunately, Xingchen Automobile provided some materials, and in fact, what she needed to do was not particularly much.
"Every time there is news about Xingchen Auto, Autohome is the first to get the materials."
"This time the Star Sports Car has chosen such a special launch time and method, and the price has been directly set at RMB 4.9999 million."
"If we don't seize the opportunity, we will be further left behind by Autohome."
On the other end of the phone, Fang Dawen, who was taking his family on vacation at the beach, was comforting his right-hand man.
Lin Jiayan endures hardships and stands hard work, so naturally there will be endless hardships waiting for him.
Of course, Fang Dawen would not speak so directly.
"The most powerful sports car within 10 million yuan, this statement became a hot search on Weibo."
"Even the heat from last night's Spring Festival Gala was suppressed by it."
"Weibo has already been listed on the market, but it is still so partial to Xingchen Motors, and it is not afraid that its stock price will be affected."
Lin Jiayan complained to Fang Dawen while writing the manuscript.
"Although hot searches on Weibo can be purchased with money, they can be considered as settings."
"But I have to say that the gimmick of the most powerful sports car within 10 million yuan created by Xingchen Automobile is really effective."
"I heard that they also produced a batch of QQ emoticon packs of starry sky sports cars. They were just launched early this morning and immediately became popular among young people."
"I have already seen it in the QQ group."
Obviously, the QQ emoticon pack mentioned by Fang Dawen is also a new marketing tool developed by Xingchen Auto Sales Department.
When it comes to making trouble on the Internet, among all the car companies in the world, Xingchen Motors dares to be ranked second, and absolutely no one dares to be ranked first.
Xingchen Auto alone, as well as Autohome, directly and indirectly support more trolls than all other car companies combined.
This is also an important reason why Xingchen Automobile is invincible on the Internet.
Even if some other car companies are aware of this, they are very slow to act.
Those traditional car companies already have a very mature set of work processes.
It is very difficult for you to innovate.
Just like when the era of electric vehicles arrives in the future, don't those international automobile giants want to make their own electric vehicles better?
But which giant has done it well?
public?
Universal?
Ford?
Toyota?
Honda?
If there is one, there is no electric car that can be used.
For example, the price of Volkswagen's ID series electric vehicles is only half of that in Europe. It's a huge loss, and the sales volume is not that good.
Toyota seems to be making frequent moves, but when it comes to sales, it's disastrous.
Not to mention the performance of other car companies such as Honda and Ford in China's electric vehicle market.
No one wants to sell a car at a loss.
The sales volume of electric vehicles is much lower than that of Volkswagen.
"In terms of marketing, Xingchen Automobile is worth learning from other car companies."
"But their new models are technically advanced and impressive."
Lin Jiayan is a knowledgeable person.
0-100km/h acceleration time is less than 3 seconds!
0-200km/h acceleration in less than 7 seconds!
0-300km/h only takes 15 seconds!
The top speed is as high as 350km/h or more!
Although this data cannot be said to be the strongest in the world, there are really only a handful of people who are better than it.
The most important thing is the sports car that is even more awesome than this figure, one of which sells for tens of millions.
Five million and six to seven million may be the same price for wealthy people.
But 5 million and tens of millions are still different.
There are still not many rich people who can directly ignore this price difference.
"One thing to say, Xingchen Automobile has really given Chinese car companies a breath of fresh air on this point."
"If you take out the data of the Star Sports Car, it can directly crush the sports cars of Porsche, Mercedes-Benz, BMW and other car companies."
"Not even the Ferrari Enzo can compete with it."
"This point, even if Xingchen Auto does not advertise on our platform, is still worth writing about."
Fang Dawen is also a person who has a little passion for cars.
Although the relationship between their channel and Xingchen Automobile has never been good, sometimes he is still willing to objectively introduce some things about Xingchen Automobile.
This has nothing to do with the conflict between the two parties, it is purely out of the pride of Chinese automobile practitioners.
"Well, I've almost finished writing an article."
"I will write another article later to introduce the various performances of the Starry Sky Sports Car."
"Although Xingchen Motors has chosen such a depressing time to launch new models, the materials they provide to the automotive media are quite rich."
"I estimate that in the next period of time, no one will have to worry about not knowing what to write."
Lin Jiayan and Fang Dawen chatted about Xingchen Automobile for more than half an hour.
Similarly, some other people in the automobile industry are also discussing Xingchen Automobile.
"Lai, are you sure there is nothing wrong with these data?"
Wei Dejin looked at Lai Ping with a serious face.
China is on the Spring Festival holiday, but the German side is working normally.
As Lai Ping, who has been paying attention to Xingchen Automobile, he learned about the relevant situation on the day Xingkong was launched.
"Xingkong has been officially launched globally. If Xingchen Motors publishes false information, it will be exposed soon."
"It's not April Fools' Day and I don't think there's a problem with the data."
Lai Ping's answer was very positive.
How could the data released when this new model was launched be false?
Which car company has such a big heart and dares to do something like this?
If you are concerned about fuel consumption, you can choose some different working conditions to test. If the difference is a little bit worse, you can still make a difference.
But it is very difficult to falsify engine parameters and other information.
"Our 911's 0-100km/h acceleration time takes 3.9 seconds, one second slower than the starry sky."
"The 0-200km/h time of 10.5 seconds is even three or four seconds behind the starry sky."
"How can this be?"
Weidekin still couldn't accept this situation.
The Porsche 911 is the main source of their company's profits. If it is suppressed by Xingkong, the impact will be huge.
"Although I hope it's false, the truth is the truth."
"Their engine is a W12 engine. It is more cleverly made than Volkswagen's and has better performance."
"The entire car uses a large amount of carbon fiber and hot stamping parts, and it is also very lightweight."
"Coupled with the stunning appearance, the aerodynamic performance is also very good."
"Under such circumstances, it is normal for the Star Sports Car to have better performance than the 911 in various indicators."
"And the price of Starry Sky is higher than that of 911."
When Lai Ping said this, Weidejin became even more angry.
Although the Porsche 911 sells for only about US$200,000 overseas, it costs more than one million to three million in China.
The price has an advantage compared to Xingkong, but sales will definitely be affected.
If the Star Sports Car performs another disgusting crash test by then, then the sales of 911 will probably be even more dismal.
"Lai, we at Porsche are a luxury car company with a long history. We are not comparable to upstarts like Star Motors."
"I hope that the design team will also cooperate with the sales team in the future and make a good contribution in this regard."
“We need to tell our customers about the brand’s heritage and history, and we cannot simply look at parameters.”
Wei Dejin didn't know what to do for a while, so he could only arrange some tasks for Lai Ping first.
"It's not that our design team is uncooperative, it's just that Xingchen Automobile's marketing work is very good."
"The Starry Sky Sports Car is now known as the most powerful sports car within 10 million yuan. It has attracted the attention of countless people in China."
"Even their China Channel broadcast a lot of news about the Star Sports Car on the news that day."
"Under such circumstances, it will probably be difficult for us in China to suppress the Star Sports Car."
"The company must be mentally prepared for a sharp decline in sales of 911 models in China."
Although Lai Ping's words were unpleasant to listen to, they were what he really meant.
He has not retired yet, so he is naturally willing to contribute to Porsche.
As for whether Wedejin can listen, that is not something he can control.
"I will immediately arrange for someone to buy a starry sky sports car. Your design department will dismantle and analyze it to see if our next-generation 911 model can surpass the starry sky."
Weidejin also felt a little weak at this time.
So I arranged for someone to buy a sample car and come back to dismantle it and analyze it.
This kind of thing is something that every car company likes to do.
(End of chapter)
