As the Internet industry returns to a stage of rapid growth, news about various listings and sudden fortunes are also emerging one after another.
If a company wants to go public, it doesn't matter whether ordinary employees will get benefits. The middle and senior leaders will definitely have original shares.
This is why everyone was so interested in Dong Shengnan's question as soon as it came out.
Although Cao Yang clearly rejected Dong Shengnan's proposal, how to better integrate the income of Nanshan Group's middle and senior management with the company's profits is also an issue that needs to be considered.
Previously, a small portion of the profits were used as additional bonuses and given to everyone.
But people's desires are always endless, and they definitely hope to get more.
However, if a large number of key employees can achieve financial freedom, it may not be a good thing for the development of the company.
Cao Yang is going to think about this matter carefully later.
A model like that of Warwick Company in later generations has certain reference significance.
But if he were asked to give up most of his shares, frankly speaking, Cao Yang was unwilling.
Besides, for Warwick to maintain sufficient competitiveness, in addition to the money being provided, the survival of the fittest model is also very important.
Nanshan Group must also learn from this point.
Otherwise, Nanshan Group will become a retirement home for a bunch of people in the future, and that won't work.
"The development in 2006 is better than expected. In 2007, relying solely on the increase in Xingchen Automobile's turnover, there is hope that the group's scale will exceed 100 billion."
"But this is not the end for us."
"On the contrary, I think 2007 was a very important turning point."
"We have a lot of preparation work to do this year."
After summarizing the achievements of 2006, we must discuss the specific work arrangements for next year.
Although this kind of meeting, in which the bosses of each branch participate together, will not discuss specific details, it is still meaningful to discuss the general direction.
It is also good for each business department to understand each other's development direction.
Only in this way can we achieve better coordination.
Otherwise, if you act alone, you will not be able to take advantage of group operations.
"What is different from the past is that in 2007, I hope that each business unit will shift its focus from domestic to overseas."
“Look at what international peers are doing and see what potential companies there are in the same field.”
"The group is now considered to be growing stronger. In the future, there are plans to expand international business and improve some layouts by further acquiring some companies."
"Especially Nanshan Battery and Nanshan Semiconductor need to consider how to make full use of international resources and how to grow and develop through acquisitions and patent purchases."
"Although the domestic economy has been developing very fast in recent years, some situations internationally are not so optimistic."
"For example, in the automotive industry, even General Motors and Ford Motor Co. have fallen into losses, which will create operating risks for a series of companies."
"I think in the next two years the group can consider acquiring some companies that are suffering from losses or development difficulties."
"Of course, the price must be right. You don't have to rush to make a move right away. You can take the time to study it slowly first."
It’s already January 2007.
Cao Yang will naturally start preparing for next year's financial crisis.
When you buy a business, it’s not something you can do with just a quick thought and money in your bank account.
Don't waste your money or buy good things, and you will be taken advantage of.
That would be funny.
It's like a certain company bought IBM's personal computer business, thinking it was a good thing.
Now everyone knows what happened.
Cao Yang would never allow this kind of thing to happen to Nanshan Group.
"Mr. Cao, if we need to acquire companies internationally, our legal team must first be prepared. Many things need to be considered in conjunction with legal affairs and local policies."
“It’s not just about having money.”
As the head of the legal department of Nanshan Group, Xiang Wei didn't say much today.
In previous years, the annual summary meeting often had little to do with the legal department.
However, Cao Yang has now mentioned the matter of external acquisitions, which is closely related to legal affairs.
If you are not careful, your money will be wasted.
"What kind of talents are needed, be bold and recruit them."
"Recruit a group of people who are familiar with American law, Japanese law, and European Union law."
"At the same time, we will also see if we can cooperate with some law firms from various places."
"In the next three years, I predict that the group will have a lot of business to advance in terms of international acquisitions."
In order to avoid making too many moves next year and causing everyone to be in a hurry, Cao Yang has now begun to vaccinate everyone.
"Mr. Cao, although the company currently has some offices overseas, their functions are relatively weak."
"The group plans to further expand the international market in the future, so it is necessary for branches in various countries to prepare as soon as possible."
"After branches are established in the United States, Japan, Europe and other places, it doesn't matter if the factory is not built first."
“But local human resources, legal and other related teams can be formed.”
"When the time comes, we will make use of the strength of the branches and cooperate with some law firms, and many things will be promoted more ideally."
Xiang Wei once again made a suggestion.
Almost half of Nanshan Group's current turnover comes from overseas.
Normally, for such a large company, overseas branches have already grown and developed.
However, due to the special advantages of China's manufacturing, all parts of Nanshan Group have been produced in China so far.
Cao Yang has no plans to build factories abroad for the time being.
"What I said to the minister makes sense. The General Manager's Office will discuss it with the Human Resources Department and Sales Department to draft a charter first."
“Branches can be set up wherever necessary.”
“Even some assembly plants may be considered overseas in the future.”
China must be the base camp of Nanshan Group.
There is no doubt about it.
However, if there are advantages in tariffs when importing components from China and assembling them into assembly parts locally, it is not impossible to consider.
Anyway, the key things are still produced locally in China.
For an assembly process, the number of employees required to make full use of robots is very small.
"Mr. Cao, the group has developed very rapidly in recent years, which is naturally a good thing."
"But I think the improvement of the quality system and on-site management must also be promoted as a focus in 2007."
"Until now, the quality management system and on-site management methods of various factories in Nanshan are actually a bit messy."
"Nanshan Group has developed to its current scale, and it is time to form our own unique set of quality and management methods."
As the group's vice president in charge of production, Luo Hongxing naturally pays great attention to quality, craftsmanship and other aspects.
These things are the cornerstone of enterprise development. Looking at something alone does not seem to be that important.
But after forming a system, if you don't set it up well, various problems will occur.
Those giants, whether they are automobile giants, parts giants, or equipment giants, have their own set of product quality management systems and related standards.
Obviously, Luo Hongxing also hopes that Nanshan Group will have these things of his own.
"What Mr. Luo said makes sense. Our sales department is currently dealing with a lot of customers, and each customer's needs are different."
"For example, some program document requirements of German car companies are different from those of American car companies, and they are even different from the requirements of various domestic OEMs."
"How to fully combine the needs of each customer and form a set of our own management documents is very important."
"Like Bosch, when they deal with OEMs, they often directly use their own standards or technical requirements."
"OEMs are just doing some basic approval of their parts."
"I think Nanshan Group can also work hard in this direction in the future."
Cao Yang naturally had no objection to Luo Hongxing's proposal.
In this world, the most basic business rule is to listen to whoever is powerful.
Chip manufacturers are powerful, so even if you are only a third-tier or fourth-tier supplier, you can still influence some of the requirements of the OEM.
If you are weak, even as a first-tier supplier, you will have no choice but to be manipulated by various departments of the OEM.
Zeng Tingting has a strong say in this point.
"The number of employees in the group is increasing, and the Human Resources Department is also preparing to optimize some documents related to the salary system and promotion system for personnel at all levels this year."
"In addition, we will also promote talent cultivation as a key business in 2007."
"So far, the employee turnover rate in various business divisions of Nanshan Group is still at a relatively low level."
"How to better stabilize the workforce and keep everyone active and full of enthusiasm for work is a key consideration of the Human Resources Department this year."
Liu Youmei also intervened at the right time and shared some plans of the Human Resources Department with everyone.
As a relatively special department in the company, if the human resources department does not do its job well, it will be difficult to manage the workforce.
"Each department has some key businesses to develop, and detailed explanations can be given later in each monthly key project report."
"I would also like to take this opportunity to clarify with you the main development directions of each branch this year."
Cao Yang knew that every department did not want to miss the opportunity to present content related to its own development direction on this occasion.
But he feels that what is most necessary to discuss with everyone now is the specific direction of business development of each branch.
Efforts are meaningful only if the direction is right.
Otherwise, the harder you work, the less ideal the results will be.
"The first is Nanshan Gearbox. In the next ten years, it will be a very important part of the group's business."
"Compared with the independent research and development of engines, each OEM's investment in research and development of gearboxes is relatively small."
"This also gives us better opportunities for development."
"Now our gearbox technology has been fully reserved. Whether it is 4AT, 6AT, 8AT or the 10AT we are currently studying, it can basically meet market demand."
"The next step of studying the benchmarking situation of other types of engines should be able to produce results relatively quickly."
"Under this situation, Nanshan Transmission's biggest task is how to develop new customers and how to get more OEMs to choose Nanshan Transmission's products."
"Of course, it is also essential to continue to promote some cost reduction plans."
"But technically, there are relatively few innovations that need to be made."
Unlike auto parts, equipment, robots and other businesses that are booming, the gearbox business is about to reach its peak.
The future development space is actually relatively limited.
Of course, this also means that the R&D investment related to gearboxes can be significantly reduced in the future, making the profits of gearboxes more substantial.
Ji Hua had a similar understanding of this.
So after Cao Yang finished speaking, he did not express any objection.
"As for Nanshan Special Steel, the business in this area is indeed promising and has brought everyone a lot of surprises."
"However, there are many types of special steel, including some low-end high-energy-consuming products. With the technological progress of other domestic manufacturers, our advantages are not particularly obvious and we can give up appropriately."
"But for some mid-to-high-end products, research and development can be further increased."
"We strive to make steel materials for a future vehicle available from Nanshan Special Steel whenever we want to use them."
Cao Yang is naturally very clear about the importance of steel.
There are many auto parts companies in China now, even if the parts are already produced domestically.
However, some components, or the designs, materials, molds and other components that constitute the components are all imported from abroad.
Special steel is a very typical representative among them.
As long as the parts produced by international auto parts giants, special steel is almost always imported from overseas.
Even some domestic parts companies use equipment, cutting tools and other parts purchased from abroad when it comes to some difficult or special parts.
"What is worth looking forward to this year is Nanshan Resin. The first phase of the project can be successfully mass-produced, providing the group with some high-performance modified resins and allowing us to achieve complete localization of polymer materials for our auto parts and equipment."
Materials are the basis of all components.
However, when it comes to high-end materials, China is relatively weak.
This situation, even in later generations, cannot be completely changed.
In this regard, Cao Yang naturally wanted to do something.
If we have to directly catch up with or even surpass our international counterparts within the next few years, things will be easier to handle later on.
If everyone is on the same starting line, there is no reason why the members of the Chinese team cannot beat other manufacturers.
"In terms of Nanshan engines, the focus this year is on the W12 engine and V8 and W16 engines."
"Other engines are relatively mature, and the focus this year is on hybrid transformation."
"I hope that all the engines used in Xingchen Motors' next-generation models will be hybrid engines."
"In this way, while we maintain the advantage of large displacement, our fuel consumption problem will not be so prominent."
Cao Yang knew very well that Hummer's sales continued to decline because of its exaggerated fuel consumption.
Eventually it went bankrupt.
Nanshan cannot suffer from this loss anymore.
"Mr. Cao, in addition to gasoline engines, we are also preparing to launch a diesel engine product this year."
"However, Xingchen Motors can only produce passenger cars now and does not have the production qualifications for commercial vehicles."
"I think we can also consider acquiring a qualified company so that the group can officially enter the heavy truck industry?"
"For example, Deutsche Benz's heavy-duty trucks have developed very well and are worth learning from."
Cheng Tao naturally hopes that Nanshan Engine's business will be as broad as possible.
The best way to achieve this goal is to expand the business scope of Xingchen Automobile.
If passenger cars, commercial vehicles, buses, and all kinds of vehicles are involved, then Nanshan Engine's business will naturally become very broad.
"The domestic heavy truck industry is actually a bit different from the passenger car industry."
"More than 90% of the heavy trucks sold in China are self-owned brand products. Groups such as Spring City Jiefang, Shaanxi Automobile Heavy Truck, Xifeng Automobile, and Modu Automobile have heavy truck companies."
"This is completely different from passenger cars that mainly compete with international auto giants."
"So I think it is not necessary for the group to enter the production of heavy trucks. It is enough to produce some engines for heavy trucks."
Before Cao Yang could answer Cheng Tao's question, Zeng Tingting couldn't help but speak up.
In her opinion, the Nanshan Group's heavy-duty truck business is not that meaningful.
The domestic heavy truck industry is completely different from that abroad.
Even if you design the appearance to be beautiful, it will be of no use.
If you cannot load a 30-ton heavy truck with a weight of 100 tons, it is destined to not meet the needs of the Chinese market.
"First try to complete the complete diesel engine, and then recommend it to various heavy truck companies and engineering equipment manufacturers. This is the main development direction of Nanshan Engine's diesel engine business in 2007."
"If it's a heavy truck, we won't do it ourselves for the time being."
Cao Yang feels that it is not that heavy trucks have no future, but it is not the most important development direction for the current Nanshan Group.
Of course, if Nanshan Group wants to do something in the future, it will have to do something different from other companies.
So we quickly determined a direction for this matter, and then started discussing other business.
“Nanshan Auto Parts is the division that needs to work hard to innovate the most.”
"Cars have been around for more than a hundred years, and until now, there have been no earth-shaking changes."
"But with the development of science and technology, there will be more and more changes in cars."
"Especially for various electronic components, the number installed on the entire vehicle will increase greatly in the future."
"Our company is still relatively weak in terms of technology research and development related to cameras and radars, and we need to strengthen this aspect."
"Of course, we can also develop this area in conjunction with the mergers and acquisitions business mentioned at the beginning."
Cao Yang attaches great importance to auto parts.
China used to be a big automobile country, but it could not be said to be a powerful automobile country.
Looking at the information on the world's top 100 auto parts list, you can see many problems.
Japan and Germany, which are relatively strong in the automotive industry, have a large number of parts companies on the list.
There are also many companies from the United States and Korea that have been on the list for a long time.
"The existing parts business, especially the one that only supplies parts to Xingchen Automobile and has not yet opened up to other OEMs, needs to be developed as a priority this year."
"I hope that Nanshan Auto Parts can become a company like Bosch and Denso that can obtain orders from various OEMs based on its strength."
This is not the first time Cao Yang has said similar words.
But every time I say it, some other expectations will be added to it.
Of course, Cao Yang would personally lead the technical staff of Nanshan Auto Parts every year to conduct technical research and development of some parts.
Otherwise, how could various new technology parts appear so quickly?
"In addition, the research and development of three-power parts that have been emphasized before, whether it is Nanshan batteries that have formed an independent company, or parts such as motors, chargers, and motor control systems, are the core competitiveness of the future."
Cao Yang is too aware of how influential new energy vehicles will be in the future.
If these parts do not accumulate some technology in advance, they may not be able to get the upper hand by then.
"Compared with other business units, Nanshan Auto Parts can adopt a more flexible approach in the development of some parts."
"Yangcheng Huaqiang Factory and Xingyu Auto Lighting have set a very good example for everyone."
"We can definitely expand the number of role models appropriately."
There are too many auto parts for a car, and Cao Yang does not expect to make all the parts himself.
This is simply unrealistic and unnecessary.
But how to choose and how to maintain competitiveness are issues that require full consideration.
"As for Nanshan equipment, in addition to technical research on existing machine tools, the focus in 2007 will be battery production equipment and semiconductor production equipment."
"Even this year, the focus has been on this area."
Compared with other business units, Cao Yang has given very clear goals for Nanshan Equipment.
If the core equipment of these two money-burning gadgets is not in the hands of domestic enterprises in China, there will be times when they will be choked by others in the future.
It is only January 2007. If we prepare early, we should be able to avoid a lot of troubles in the future.
Automobiles, parts and equipment, these are the troika for the development of Nanshan Group.
Although the difference in the scale of these troika is a bit large now, the difference may be even greater in the future.
But it does not affect their status in Cao Yang's heart.
For example, equipment has a turnover of billions now. In the future, if it can reach 10 to 20 billion, it will already be a very large equipment company.
But the automobile and parts business has the potential to reach hundreds of billions, or even hundreds of billions or trillions.
This is not an order of magnitude turnover at all.
"Mr. Cao, don't worry. With the automated battery production equipment, combined with the plan you gave before, our technical team already has a direction."
"The first-generation battery automation production line will be officially produced this year."
"Then we will assemble and debug the battery together with Nanshan Battery, and strive to officially enter large-scale mass production next year."
"As for semiconductor equipment, although we cannot study all areas, we already have some clear directions."
"We will report to you separately later."
Pan Jinxing saw that Cao Yang attached great importance to Nanshan's equipment, so he naturally wanted to stand up and express his opinion.
For a product, materials, equipment, and molds are all the most basic.
If you cannot handle these things in China, it may become a trap for others in the future.
Especially the equipment is more sensitive.
Some of the more advanced equipment will really be something you won’t be able to buy even if you’re willing to spend money in the future.
Not to mention whether the other party will kill you.
"As for Nanshan molds and Nanshan robots, I don't have any specific research directions. You can just fully combine the needs of each department to innovate."
It's not that Cao Yang doesn't pay attention to Nanshan Mold and Nanshan Robot, but that these two businesses are now positioned to serve other business units.
In this case, the direction of their efforts is not arranged by Cao Yang, but determined by each business department.
"The last one is Xingchen Automobile, which is the most critical business of the group."
"Other products are basically TO B, but Xingchen Automobile is TO C."
"For most consumers, their only opportunity to specifically contact Nanshan Group is through Xingchen Automobile."
Cao Yang did not hide his importance to Xingchen Automobile at all.
If a powerful automobile country doesn't even have a decent automobile company, how can it be decent?
Naturally, Cao Yang couldn't attach too much importance to Xingchen Automobile's ambition to become a company that surpasses Porsche, Mercedes-Benz and BMW.
"After the Spring Festival, our starry sky sports car will be officially launched. At that time, publicity work will be the most important thing."
"For many consumers who buy sports cars, their reasons for buying cars are quite special, and the sales department needs to accurately grasp and market them accurately."
"We can discuss specific plans with Autohome to make our Starry Sky Sports Car an instant hit."
Although Cao Yang does not expect the Starry Sky Sports Car to make money for himself, it is a good car to make a name for himself.
It would be a shame if it was wasted.
"In addition, Ziweixing's W12 engine version and Zhanwang's V8 engine version will also be launched one after another this year."
"It will also be very helpful for us to explain the original limited edition of Ziweixing to 10,000 units."
"As for Xingchen Automobile's main model that impacted sales in 2007, all areas are making full efforts."
"Whether Xingchen Motors can become a car company with an annual production and sales of 100,000 units as soon as possible depends on the performance of the company."
"Whether Xingchen Auto can become a car company with a production and sales of more than 300,000 yuan, Xingchen 4 is the most critical factor."
"I hope that any issues related to Xingchen Auto will attract everyone's attention."
"Xingchen Automobile is like a leader, which will drive the development of various business divisions of Nanshan Group in the future."
After Cao Yang emphasized this, every executive also adjusted their relevant positioning in their minds.
Naturally, no one would dare to stumble easily when encountering Xingchen Automobile in the future.
Otherwise, as the group becomes larger, there will inevitably be some contradictions and conflicts between the various business units.
It would be a pity if these things affected the development of Xingchen Automobile.
"Mr. Cao, of the four models we are currently developing, Ziweixing is a coupe. Even if the sales are better than expected, they are probably just like that."
"Xingkong is a sports car, and it is not used to boost sales."
"In other words, the sales of Yangwang and Xingchen No. 4 are worth looking forward to."
"But for us as a car company, these few models are definitely not enough."
"During this period, I had a lot of contact with Nanshan Film and Television because of the implantation of "Snail House"."
"For these celebrities, some people will buy Ziweixing or look up to them in order to build a good relationship with Nanshan Film and Television, but in their daily lives, they rarely have the opportunity to drive by themselves."
"Most of the time they are filming on various crews, and the drivers are driving."
"In this case, neither Ziweixing nor Looking Up is particularly suitable."
"I learned specifically that luxury MPVs like Toyota's Alfa are most likely to appear on the sets of various production crews."
"Especially celebrities here in the south like to ride in cars like this."
"Although these cars are not that outstanding in appearance, because of their square shape, the interior space is not small at all."
"In addition, it is fully equipped with various seats, refrigerators, screens, etc., so you can not only rest on it, but also change clothes and so on. It is very popular among some people."
"I think Xingchen Motors can also consider developing a large luxury MPV to focus on this segment of the market?"
"Some rich people probably also like to ride in this kind of car."
"The ride comfort of a luxury MPV is definitely much more comfortable than luxury cars such as Bentley, Rolls-Royce and Maybach."
When Cao Yang talked about Xingchen Automobile, Zeng Tingting naturally wanted to take this opportunity to bring up a topic for everyone to discuss.
Xingchen Motors already has four models, and it has become more cautious about which models it will develop later.
It's definitely not possible to swarm around and mess around.
Not to mention the waste of money, it will easily ruin the reputation.
Which luxury car company would have a bunch of slow-selling cars?
"Minister Zeng's analysis does make some sense. I have also been in contact with some business owners. Although these people usually ride in Mercedes-Benz and BMW, they sometimes find it inconvenient to take a nap in the car."
"If these wealthy people are fully aware of the benefits of luxury MPVs, this market segment may really have great potential."
“It’s probably impossible to sell tens of thousands of units a month, but it’s totally possible to sell three to five thousand units a month.”
Pan Jinxing also chimed in.
As the general manager of Nanshan Equipment, he often comes into contact with bosses of different companies in his daily work.
In particular, some relatively successful private enterprises have felt that Nanshan Equipment's products are of high quality and low price, and basically will not buy imported goods anymore.
Of course, low-end private enterprises cannot even afford Nanshan Equipment's products.
After all, although the price of Nanshan equipment is lower than that of imported equipment, it is still very expensive compared with similar domestic equipment.
You get what you pay for.
Cao Yang also didn't want to lower the price too low, as he would not make any money and offend a group of domestic peers.
You know, most of those engaged in the equipment industry in China are state-owned enterprises.
These companies may not be good at high technology, but they are better than anyone else in finding trouble for you.
"We will definitely build a luxury MPV in the future, but when it will start and what it will look like, the sales department will have to come up with a specific plan."
"For example, should the engine be equipped with a V8 or a W12? Or should it be equipped directly after the W16 comes out?"
"And how should we weigh the size? How big is the most appropriate size?"
"In addition, we must carefully collect and analyze the performance of our competitors so that we can launch new products in a targeted manner."
Cao Yang naturally knows that high-end MPVs have a future.
Not to mention other things, with the development and growth of Nanshan Film and Television, when the time comes to equip artists with various MPVs, this alone will consume dozens of MPVs.
Then there is the demand for official cars of various branches, which are more or less in demand.
Of course, Xingchen Automobile is too expensive after all, and it is impossible for all official cars to be made into MPVs.
Otherwise, the price will drop.
"No problem, the sales department has already started to prepare this content, and we will make an appointment with you after the Spring Festival for a separate report."
Zeng Tingting was very familiar with Cao Yang. Knowing what he said, she basically agreed to build an MPV.
It’s just that we need to discuss how it will be done.
Seeing that Xingchen Automobile is adding a new model, Rao Yongxiang is in a good mood.
In his opinion, Xingchen Automobile's benchmark factory has been built, and the team has been slowly getting on with it.
It’s time to launch a few more models, develop rapidly, and catch up with other peers.
So taking this opportunity, he also proposed several ideas for new models.
"Mr. Cao, although the SUV market is getting hotter and hotter now, our future development focus at Xingchen Motors is also on SUVs."
"But after all, cars still have their own unique advantages. For example, in some business situations, driving an SUV does not seem so formal."
"Sedans such as the Mercedes-Benz S Series, BMW 7 Series and Audi A8 have been able to maintain good sales for this reason."
"Although we already have a Ziweixing, it is a coupe after all. As a business car, sometimes it is not so suitable."
"I wonder if we can build a high-end luxury car that can compete with the Mercedes-Benz S600 or Bentley, and target some wealthy people who need to frequently attend business events."
In Rao Yongxiang's view, Xingchen Motors already has two SUVs, which should be enough in a short time.
Whether we want to develop more SUV models in the future, we need to take a look at the changes in the SUV market and the market response of these two cars.
However, in terms of sedans, it is still relatively weak and has a lot of room for development.
"I heard that Dahongqi from Spring City Automobile Group has performed quite well since its listing."
"Sales exceeded 200 vehicles in the first month, which is considered a success."
"However, their brand power is quite special after all. Since the official flavor is too strong, the response in the East and South China markets is not particularly good."
"The world here is mainly dominated by foreign luxury brands, and we can compete with them."
"When equipped with a W12 or W16 engine, the power of this model will not be matched by any opponent."
"As for other luxury equipment, we have caught up with or even surpassed our peers."
"As long as such a car is developed smoothly, although the sales volume may not exceed that of Wangwang, it should not be a big problem to be comparable to Ziweixing."
When Rao Yongxiang said this, many people present couldn't help but nodded.
There's nothing wrong with that.
Among luxury brands around the world, except for Land Rover, which focuses on SUVs, there is no one that does not make sedans.
It’s better to walk on multiple legs than on one, right?
"The cost of developing a new model is very high, and any of our products need to fully consider the purpose of its launch."
"Is it to participate in competitions and brush up data to enhance brand power, to increase the brand's selling price limit, or to support sales?"
"Such a new model as Mr. Rao mentioned naturally has its own meaning."
"It can be used as one of the company's backup models in the future, but it is not suitable to start it immediately at this stage."
"The W16 engine will be launched soon, and the bulletproof version of Yangwang can be launched as a separate model."
"By then, some overseas markets such as the Middle East will likely make Yangwang a hit product."
"At the same time, the bulletproof version of Ziweixing can also be reviewed."
"There are always some rich people who like cool cars, but they also cherish their lives."
Cao Yang has a special liking for SUVs.
In his view, SUVs are the biggest driver of future growth.
Relatively speaking, Xingchen Automobile encountered the least resistance when expanding its territory in the SUV market.
Although various competitors have gradually begun to participate in this market, few of them pay special attention to it.
In this case, Xingchen Automobile took the lead and gained a firm foothold.
In the future, whether we go back to cars or develop other products, there will be a lot of room for us.
"Mr. Cao, actually I have an idea. This engine has been developed. Whether it is the W12 engine version or the W16 engine version, it will basically be a ready-made platform by then."
"If we want to build a luxury car like the Mercedes-Benz S600, we only need to take the chassis that has been raised up, adjust it appropriately to make it suitable for use in a car, and then replace it with a car shell."
"Some of the main parts do not require any special technical updates. They only need to adjust the shape. Some even do not even need to adjust the shape. The parts of the two models can be shared directly in the design stage to the greatest extent possible. to reduce development costs.”
Rao Yongxiang is a bit unwilling to give up.
He is quite optimistic about such a car.
Rather than letting Dahongqi and Mercedes-Benz, Bentley, and Rolls-Royce take the lead in beauty, why not Xingchen Automobile also join in the mix.
It is not an exaggeration to have two cars from one brand.
"If parts can be shared to the greatest extent, it doesn't seem impossible."
Zeng Tingting said something helpful from the side.
For the sales department, the more new models the better.
In this way, the total sales volume will definitely increase.
"The research institute can first make an early research and development plan, and the sales department can also discuss the brand positioning together."
"If this car is to be built, it will definitely be sold at a price similar to that of Wang Wang."
"Even the bulletproof version can be launched directly together, and then the price will directly rise to three to five million."
Cao Yang looked at the expectant eyes of the executives present and did not refuse again this time.
Each model shares the platform, and I really didn't really consider this before
This is what many car companies are doing, which is a weapon that reduces costs and improves model development.
(End of chapter)
