The aroma of wine is also afraid of deep alleys.
In this era, if you don’t understand publicity, it will be impossible for your company to develop quickly.
Obviously, Cao Yang is fully aware of this.
Otherwise, we would not have specifically arranged for people to set up related companies such as Autohome, Nanshan Investment, Weibo and Nanshan Film and Television.
In the past few days, reports and videos related to Xingchen Automobile’s benchmark factory have been all over the Chinese automobile industry.
Whether it is Mercedes-Benz, BMW, Chery, or Geely, relevant personnel are watching relevant reports and videos.
The factory of Xingchen Automobile was determined by Cao Yang by combining many technical directions of later generations. In this era, it really beat all peers.
Cao Yang also thought a lot about how to fully publicize this thing.
"Teacher, here at Lingnan University of Technology, the number of students in automotive engineering and related majors has increased rapidly in recent years."
"But now the teaching content of automotive engineering majors in various schools is somewhat out of touch with the needs of OEMs."
“Many students studying this major don’t even know how a car is produced when they graduate.”
"Our textbooks don't seem to specifically introduce the production process of automobiles."
"I think the automotive engineering major of Lingnan University of Technology can take the lead and work with some major domestic universities to compile a relevant professional textbook?"
"I believe that all domestic OEMs hope that universities can teach this course."
"It is not only necessary for automotive engineering majors to learn this course, but also for students in mechanical design and automation, mechatronics majors, welding engineering majors, equipment majors and other related majors."
"In the future, in colleges and universities, this course can also be used as an elective course for all students who are interested in automobile production."
In order to establish the status of Xingchen Automobile as a benchmark factory in the long term, Cao Yang has taken great pains.
Although domestic university education is criticized, most of the talents in enterprises are trained by domestic universities.
As long as Xingchen Automobile sets a benchmark for students at the university level, the factory is the most advanced automobile factory in the country and even the world, which will definitely benefit Xingchen Automobile.
These people will eventually grow up in the future, and it is not surprising even to become customers of Xingchen Motors.
Under the subtle influence, it is also very beneficial to establishing the image of Xingchen Automobile as a high-end luxury brand.
Besides, if all colleges and universities train students around Xingchen Automobile's factory-related technologies and operating models, these people will definitely be able to get started faster after entering Xingchen Automobile.
To a certain extent, it can be regarded as saving time for talent training for Xingchen Automobile.
This point is actually very critical.
"Write a professional textbook specifically to introduce automobile factories and automobile production processes?"
As the dean of the Automotive College, Xiang Changle is naturally very aware of the current teaching status of the automotive engineering major.
In fact, not only the automotive engineering major, but also most majors have a disconnect between theory and practice.
Many of the contents taught in books are from more than ten years ago.
Just like the book "Automotive Structure" that is now widely used in various universities, the gearboxes in it are basically introduced using manual gearboxes as examples.
But now all car companies on the market are using automatic transmissions extensively.
There are even many chapters related to carburetors in the textbook. This thing has long been eliminated by the times.
"That's right, the automotive engineering major of Lingnan University of Technology is leading the effort to compile a book specifically in this area, with our full cooperation from Xingchen Automobile."
“Whether it’s an introduction to related processes or the provision of some pictures and video materials, there’s no problem.”
“Our technical staff can even be directly involved in writing the books.”
"As long as we move quickly enough, we can basically complete the compilation of the textbook in one month, and it can officially appear in the classroom in the first half of next year."
When Cao Yang said this, Xiang Changle was immediately moved.
Although he has published books, frankly speaking, the popularity of these books is still relatively low.
At most, some universities in Lingnan Province will use it as a teaching material, but there is still a big gap between its national influence.
But if this book is compiled now, it will be a national textbook.
Without the cooperation of Xingchen Automobile, the quality of books written by other universities would definitely not be as good as this one.
"If you want to write a special textbook, some of the content in it must be written in more detail."
"For example, some technical principles of welding robots, and even some programming-related things."
"This content may involve the secrets of Xingchen Automobile. Will it be inconvenient to display it?"
Although Xiang Changle was looking forward to the appearance of such a book, he also fully considered the issue from Cao Yang's perspective.
"Basically, there is no need to worry about this. In fact, everyone knows some basic technical principles."
"It's not like other manufacturers can produce the same parts as us once they know the basic principles."
"Besides, the basic configuration and basic operation methods of the workshops of each OEM are the same."
“We just made some special improvements on what everyone else was doing.”
"For example, we have increased the use of robots, further improved the automation rate, and introduced some leading welding processes."
"Other manufacturers will do these things sooner or later."
“Even if they do it faster, it’s not a bad thing for our Nanshan Group.”
"Perhaps some manufacturers will directly approach Nanshan Group to purchase relevant equipment and technology."
When Cao Yang said this, Xiang Changle breathed a sigh of relief.
"Then I will personally serve as the editor-in-chief of this book, and tomorrow I will convene teachers from the automotive engineering major to start the compilation of this textbook."
"Lingnan University of Technology has its own publishing house, so all preparations can be started at the same time."
"When the time comes, just arrange for someone to connect with our editorial team."
Xiang Changle naturally knew the benefits of writing such a book.
He had never thought of doing it this way before, but without the cooperation of the OEM, it would be difficult for the school to completely compile all the relevant things.
After all, it would be embarrassing if you wrote it wrong.
At that time, it is possible that the results will not be obtained, and the face will be lost.
Therefore, no decent book on this topic has appeared in the past few years.
"No problem, I'll make arrangements later."
Cao Yang was not surprised at all that his teacher would agree to this request.
His move was a conspiracy, a win-win plan.
"Schools are now paying more and more attention to metalworking internships."
"I think in addition to metalworking internships, we can cooperate with Nanshan Group to allow more students to intern at Nanshan Group."
"What do you think of this direction?"
Now that business matters have been discussed, Xiang Changle simply threw out other matters.
"No problem at all."
"Nanshan Group has so many factories and has a lot of cooperation with Lingnan University of Technology."
"We are also preparing to build a separate training center to provide various trainings for company employees."
"This aspect can allow our Human Resources Department to connect with the college."
Although there seems to be no benefit from this matter in the short term, the subtle benefits are hard to describe.
Cao Yang, who has a long-term vision, will naturally not refuse.
"That's great."
"By the way, you will graduate with your doctorate next year. Are you interested in serving as a visiting professor at the school then?"
Xiang Changle promptly made another suggestion.
"Is it appropriate for me to become a visiting professor as soon as I graduate with my Ph.D. degree?"
Someone had made a similar proposal to Cao Yang before, so he was very happy to serve as a visiting professor in a university.
Of course, he definitely doesn't have time to go to class often.
"Suitable! How could it not be suitable?"
"If you hadn't happened to be studying for a Ph.D. in school, I would have no problem hiring you as a visiting professor now."
"You are now an authoritative car design master certified by Huaxia TV."
"In the entire Chinese automobile industry, there is no designer with higher achievements than you."
"Coupled with Nanshan Group's current social status, a mere visiting professor is nothing."
Xiang Changle is obviously very confident about this.
After spending his whole life in college, he still knows what can be done and what cannot be done.
"Okay, I'll ask the teacher to help me then."
Cao Yang would not do anything like being polite.
no need.
Anyway, serving as a visiting professor can be regarded as a win-win solution for Lingnan University of Technology and myself.
The hat of a cultural person is sometimes beneficial.
After that, Cao Yang chatted with Xiang Changle for a while, and Mi Ying came in to see him several times before ending the meeting.
"Mr. Cao, Mr. Zhu from Spring City Automobile Group has just called you several times. Would you like to reply to him first?"
Cao Yang has two mobile phones. He only carries the one for personal use, and the other one is given to Mi Ying for safekeeping most of the time.
Obviously, when Cao Yang met Xiang Changle just now, there were many calls to him.
"Zhu Zhengfeng is looking for me?"
"Did you say anything?"
Although Zhu Zhengfeng has a high level, he has a cooperative relationship with Nanshan Group, so Cao Yang can interact with him on equal terms.
"I haven't said anything, but their big red flag is about to go on the market. I feel like it may have something to do with it."
Being a secretary is not just about arranging some schedules.
Mi Ying's work of coming to the company in advance every morning to understand the latest industry news on the Internet is obviously not in vain.
"I'll give him a call and see what he says."
If you don't understand, just stop thinking about it and just call.
…
"Mr. Cao, are you free next Saturday?"
"We would like to invite you, the designer, to participate in our Dahongqi launch ceremony."
After Zhu Zhengfeng received Cao Yang's call back, he went directly to the topic.
He was worried that he would make matters worse by going in circles.
"I will definitely participate in Dahongqi's listing event."
"This is an important moment to witness the glory of China's Hongqi sedan again."
Cao Yang had just received a reminder from Mi Ying and took the initiative to call Zhu Zhengfeng back, so he already had the answer in his mind.
So I didn’t hesitate and agreed directly.
The persona Zeng Tingting and the others gave Cao Yangli was the master of car design and the founder of Xingchen Automobile.
The other identities have been weakened intentionally or unintentionally, and I want to promote these two more stylish identities.
Attending Dahongqi's launch event is obviously beneficial to promoting Cao Yang's identity as a master of automotive design.
Besides, Cao Yang actually didn't have much room to refuse.
If you don't attend this kind of event, your relationship with Spring City Automobile Group will definitely be affected.
Although Spring City Automobile Group has never been so competitive, its position in China's automobile industry is very special.
He is the kind of person who can influence the policies of the automobile industry.
If one day you really want to put some shoes on Xingchen Motors, there is really a way to make it happen.
Although Cao Yang was not afraid of them, there was no need to be so rigid.
"At that time, can you please help Mr. Cao introduce the design concept of Dahongqi to the media friends?"
"You, as a design master, are much more convincing than me, an old man."
Zhu Zhengfeng rarely teased himself.
In fact, he is not old at all, he can be said to be a young man.
"If Mr. Zhu gives orders, I will naturally go all out."
"At that time, we will let our domestic media friends know that Huaxia can also produce high-end luxury models."
The more successful Dahongqi is, the greater the Nanshan Group will benefit.
As for whether it will affect the development of Xingchen Automobile, Cao Yang is not worried at all.
"Then Mr. Cao will have to worry about it."
"It just so happens that I have some good news to share with you."
"Some departments in the imperial capital responsible for receiving foreign guests are expected to purchase dozens of reception vehicles early next year."
"Both our Dahongqi and Ziweixing can participate in bidding activities. When the time comes, they will most likely be able to compete with models from other manufacturers."
Return a favor in return.
Zhu Zhengfeng had previously said that Cao Yang was willing to help Dahongqi. In some official car markets, Spring City Automobile Group would play with Xingchen Automobile.
Now it is indeed time to reap the fruits.
Although the official car market is no longer relevant to Ziweixing's current sales, this is a good thing after all.
Cao Yang was quite happy after hearing this.
"Mr. Zhu, I will arrange for someone to pick you up immediately."
"For some reception cars, I think they should use China's own car brands."
"Otherwise, it would be inappropriate for a country with a large automobile industry to use German models such as Mercedes-Benz and Audi for many important occasions."
Taking advantage of this excuse, Cao Yang further discussed this topic with Zhu Zhengfeng.
Like an ordinary official car, Ziweixing is definitely useless.
After all, the price is there, and it is impossible for Xingchen Automobile to give a particularly low price alone.
It's unnecessary and pointless.
But for some official cars used on special occasions, Xingchen Automobile can still fight for it.
"What you said makes sense. I will try to push it forward later and see if I can add more restrictions to the bidding for official vehicles in the future."
Zhu Zhengfeng weighed the pros and cons and agreed with Cao Yang's proposal.
After all, even Audi is only a product produced by a joint venture and is not as significant as the Hongqi sedan.
(End of chapter)
