Cao Yang kept talking about all the good things he looked up to on the stage.
The more he talks, the more bitter other car companies become.
"Mr. Zhu, fortunately we chose eleven o'clock for our big red flag press conference, otherwise it would be embarrassing if there were not many reporters present."
"Yangcheng Toyota's facelifted Camry is scheduled to be released at 9:30. I guess I feel regretful now."
Xingchen Automobile made such a big noise, naturally not only the media came to watch.
Many people from other car companies also came to participate.
Since the first appearance of Xingchen Car last year, it has brought many surprises to everyone.
Their press conference method can be regarded as an object of study for various car companies.
Now that they can observe it on the spot, the car company employees present naturally don’t want to miss it.
Except for those who couldn't leave, most of the remaining auto show staff came over.
Zhu Zhengfeng, Tao Wen and others from Spring City Automobile Group are naturally no exception.
"Xingchen Automobile can always break the rules and do things that other car companies have not done."
"Whether it is independently developing the W12 engine or innovatively using electric four-wheel drive and integrated hot stamping door ring technology, this is really something that ordinary car companies can handle or think of."
"I feel that the model that gets the most attention at the entire auto show, apart from our big red flag, is Xingchen Automobile."
Zhu Zhengfeng was also quite emotional.
He can be regarded as witnessing the development of Xingchen Motors, or the development of Nanshan Group, step by step.
At the beginning, he was unhappy with Nanshan Group.
But now, for the sake of future, we have become a close partner with Nanshan Group.
This relationship may be further strengthened in the future.
Especially when he just heard about the performance of the W12 engine installed in the Xingchen car. With a displacement of 6.3L, there is no domestic passenger car with a higher capacity.
When the time comes, Dahongqi’s flagship version will use this engine...
Thinking about that scene, he was a little excited.
"Mr. Zhu, Mr. Cao's influence is also very large now. He has a lot of fans on the Internet, especially on Weibo."
"After today, it is estimated that the number of fans will increase even more."
"I think when the time comes, Dahongqi's publicity can release the information that Mr. Cao is the exterior designer."
"Let's also take advantage of it."
When Tao Wen said this, Zhu Zhengfeng couldn't help but his eyes lit up.
This is a good idea.
For Cao Yang, this is also propaganda in disguise.
For Hongqi, it also took advantage of Cao Yang's popularity.
A complete win-win.
"I have just said so much. Everyone must be very concerned about how much such a good large SUV will cost."
"We look forward to launching only one powertrain configuration now, and in the future there will be entry and flagship versions using V8 engines and W16 engines."
When everyone in the audience was whispering, Cao Yang aroused everyone's enthusiasm.
After all, when a new car is launched, what everyone pays most attention to is definitely the price.
Now that Cao Yang has revealed the next step when he talks about the price, there will be more articles for everyone to write.
In particular, Cao Yang also said that the W16 engine will be launched in the future. What is this concept?
There are not many car companies in the world with W16 engines, right?
Is Nanshan Engine going to heaven?
"The current W12 deluxe version is priced at..."
Following Cao Yang's words, the screen changed again.
"1.4999 million!"
As soon as Cao Yang said these words, coupled with the big screen, everyone naturally knew the price of looking up.
not cheap!
But it’s definitely not expensive!
After all, it is a large SUV.
"McTy, our X5 is probably in trouble."
Aimoha frowned when he heard the price of looking up.
Although he has always felt that the brand power of Xingchen Automobile cannot be compared with BMW.
But the various abilities of looking up are there, even if he is unwilling, there is no way to deny them.
If BMW had such an SUV, let alone 1,499,900, even if it cost an additional 500,000, it wouldn’t worry about not being able to sell it.
So this price is definitely competitive.
"I think the people we need to worry about most right now are the people at Land Rover."
"After all, our X5 is a 5-seater medium-sized SUV, and its positioning is different from that of Zhanzhan."
McTee is unwilling to admit that Xingchen Automobile's admiration can pose a threat to its own X5.
But Aimoha doesn’t think so.
"Although the positioning of the models is different, the potential consumers of the models are the same group of people."
"In this case, Yangwang is better than our X5 in all aspects, and there will definitely be a group of potential consumers who will turn around and buy Yangwang."
When Amoha said this, Mikedy opened his mouth, not knowing how to refute.
As for Cao Yang on the stage, he didn't care about the reactions of other colleagues and continued to talk at his own pace with no intention of ending.
As a result, many car company staff are really anxious.
The press conferences of various car companies have been scheduled in advance.
Xingchen Motors was towed, and they had no way to blame them.
But it will definitely affect their activities.
In previous years, if any company kept talking for so long, the reporters would probably leave on their own.
After all, everyone has shooting duties.
But this rule doesn’t work when it comes to Xingchen cars.
"We hope that official delivery will begin next month."
"Due to limited initial production capacity, we will arrange delivery time according to the order time."
"Customers who place orders during the auto show will have the opportunity to visit Xingchen Automobile's automotive research institute and factory."
"China's independent brands have always been criticized for many aspects."
"But we have to see that independent brands have been making real progress in recent years."
"us……"
Cao Yang regarded this auto show as a good opportunity to promote Xingchen Automobile and began to talk to everyone about the situation of China's automobile industry.
Although these topics have been discussed by many car people, some words have a different meaning when they come from Cao Yang, the general manager of Nanshan Group, the founder of Xingchen Automobile, and the chief designer of Xingchen Automobile.
So there are really not many media outlets who are willing to leave now.
"Mr. Wang, I think it is necessary for the company to further increase investment in research and development."
"Although the sales of various independent brands are still growing, sooner or later the competition will become more intense."
"At that time, only manufacturers with their own core technologies could win the competition."
Liang Chuanqing and Wang Fu also came to the Xingchen Automobile booth today and watched the entire press conference.
It is relatively rare for a car to be launched directly at an auto show without any previous test drives or other actual car-related activities.
To a certain extent, Xingchen Automobile has created a new model.
"Nanshan Group's technical strength is indeed very strong."
"We can't even build an ordinary 1.5T engine, but they have already started researching the W16 engine."
"In the future, if we want to become one of the best among independent brands, we must have our own competitiveness."
"After the auto show, various ministers within the company held a meeting to discuss the research and development direction for this year."
Wang Fu could naturally understand the meaning of what Liang Chuanqing said.
Although Liang Chuanqing, as the person in charge of R&D, would naturally find reasons to strive for R&D investment.
But this time the reason is completely impossible to refute.
Obviously there are more than one family who have similar sentiments to Wang Fu and others.
"Previously, Mr. Cao suggested that we at Great Wall Motors focus on SUV models. Many people in the company were somewhat worried."
"Judging from the current situation, Xingchen Motors obviously regards SUVs as a very important field."
"It can even be said that Xingchen Automobile wants to lead the trend in the SUV market."
"So I think the company needs to implement the SUV strategy more firmly in the future and launch more SUV models."
Wang Ying from Great Wall Motors was talking to Boss Wei next to him.
In the past few years, Great Wall Motors has developed rapidly, and she, as general manager, has naturally enjoyed great success.
But after all, she is just a professional manager, and many things still need to be approved by her boss.
"SUVs have a significant price premium compared to cars, which is very important for independent brands."
"After all, there is no way for us to sell at the same price as joint venture car companies."
"Otherwise the cost pressure will be even greater."
"Since Mr. Cao's own company is betting heavily on the SUV market, we have even less reason not to believe what he says."
Boss Wei once again strengthened his confidence in developing SUVs today and gave Wang Ying a reassurance.
"We estimate that we won't be able to learn the powertrain of Xingchen Motors in a short time."
"However, I think the integrated hot stamping door ring technology can be considered for use on our flagship model."
"We can do some good marketing then."
Wang Ying attaches great importance to the safety performance of Great Wall Motors.
In the previous collision with CRV, their H6 also experienced benefits.
Now we naturally hope to maintain this advantage.
"no problem."
"For the specific content in this regard, you can communicate with the research institute and then see if Huaqiang Factory is willing to cooperate."
Wang Ying's proposal is obviously good for Great Wall Motors, and Boss Wei will naturally not disagree.
"It shouldn't be a big problem. Huaqiang Factory has installed a hot stamping production line next to our company. Naturally, it wants to cooperate with us."
"When the time comes, we can use models with integrated hot stamping door ring technology to collide with best-selling cars from joint venture auto giants, and the effect should not be bad."
One fresh trick, eaten all over the world.
Wang Ying obviously fully enjoyed the dividends brought by the crash test.
Unless other car companies also improve their crash performance as soon as possible, she will continue to be in trouble.
Of course, Cao Yang on the stage didn't know what Wang Ying was thinking.
At this moment, he is continuing to talk about car design with everyone.
"Our next step at Xingchen Automotive Research Institute will be to cooperate with Lingnan University of Technology to offer a course dedicated to automotive design."
"There is still some gap between the current domestic automobile styling design and that of international automobile giants."
"I personally participated in the styling design process of Ziweixing, Yangwang and other models, and my experience was very profound."
"In the next ten years or so, China's automobile industry will definitely continue to develop rapidly and become the world's largest automobile production and sales market."
"Faced with this..."
Cao Yang talked non-stop on the stage, and the people from BMW, Porsche and Mercedes-Benz next to him were depressed.
Although they don't have any blockbuster models to launch, they have the aura of a luxury brand. The press conference is also very lively and the time is relatively early.
Everything needs to be modified now.
The most troublesome thing is that with such a reference to look up to next to them, no matter how exciting their press conference is, it is probably just a red flower as a green leaf.
They have always been used to being the protagonist. When did they become willing to play the supporting role?
However, no one paid attention to this feeling.
"Metz, what do you think of this model from Star Automobile?"
Since almost all reporters in the entire exhibition hall were at the Xingchen Automobile booth.
Ford, which originally wanted to hold a launch event for the Focus hatchback, simply moved the launch event to the afternoon.
Ford Motor CEO Jacques Nasser and Design Director Metz, who came to China in person, accompanied by several employees, also came to the booth of Xingchen Motors.
"Judging from the current situation, every car designed by China's Cao Yang is very classic."
"Needless to say, our F150, GM Chevrolet's silverado is still the leading model, and there are no plans to replace it easily."
"And the Ziweixing he designed for Xingchen Automobile caused quite a stir even in Europe, with its stunning appearance."
"Looking up at this model now, there is a hint of Range Rover in it, but overall it looks more fashionable, modern and luxurious than Range Rover."
"This is very rare."
"The most important thing is that in addition to having a design master like Cao Yang, Xingchen Motors also has its own unique technical advantages in power systems and other parts."
"Although the price of Zhan Wang is RMB 1.4999 million, which is almost twice as expensive as Ziweixing."
"But I think its sales volume is likely to be much higher than that of Ziweixing."
Metz is the design director of Ford Motor Company and is considered a colleague of Cao Yang.
Sometimes, peers can best appreciate the strength of their opponents.
"It's a pity that after Cao Yang provided us with the appearance drawings of the F150, he was no longer willing to cooperate with us in vehicle design."
"Otherwise, our current situation might not be so difficult."
"I think there is still a market for this kind of large SUV in the United States."
Jacques Nasser looked at the four cars on the stage with a very complicated mood.
Which appearance is definitely in line with his aesthetics and the needs of the American market.
"Nasser, Ziweixing of Xingchen Motors relies on Lincoln's dealer channels in the United States to achieve sales of nearly 100 vehicles per month."
"Xingchen Motors has not yet formed its own dealer network in the United States. I think there is actually room for cooperation among everyone."
When Metz said this, Nasser was full of interest.
"How to cooperate?"
"Continue to help them sell cars?"
"In that case, Ford would not gain any actual benefits, and all the profits would be earned by the dealers."
Today Ford is facing unprecedented pressure.
In the world's major automobile markets, except for China, where the profit situation is relatively optimistic, almost all other places are losing money, or close to losing money.
Especially in the United States, it suffered a huge loss.
This was something Nasser desperately needed to change.
"Hangwang is a very good large SUV, and it should have a lot of audience in the American market."
"But the Xingchen Automobile brand is too unfamiliar to most American consumers."
"If it were a Lincoln logo, then I think it would be entirely possible to sell 3,000 units a month in the United States."
"Looking at the price of RMB 1.4999 million in China, the cost of various taxes and fees should be very high."
"If you export to the United States, a lot of taxes can be refunded or you don't have to pay."
"At that time, even if we sell a car for 180,000 to 190,000 US dollars, we can still leave enough profit margin for both parties."
"A car owner can earn US$10,000, and it can contribute US$30 million a month. It can help the company a lot in a year."
These days, the US dollar against the RMB is basically close to the level of 1 US dollar = 8 RMB.
US$180,000 to US$190,000 and RMB 1,499,900 are relatively close.
After Metz analyzed this, Nasser was naturally moved.
So as soon as the press conference ended, he took the initiative and walked towards Cao Yang.
It seems that the exhibition hall is still crowded and has not completely dispersed.
But he didn't care about that much.
"Cao, congratulations, you have designed another such an excellent car!"
This is not the first time that the two parties have met. Although Cao Yang is not familiar with Nasser, he is an old acquaintance with Metz.
"I heard you came to China yesterday, and I was wondering if I could find a chance to chat with you. I didn't expect to meet you today."
Ford Motor is a major customer of Nanshan Group.
When Party A’s father comes, Party B must accompany him with all his strength.
Even though Cao Yang was "arrogant" and dismissed a bunch of opponents just now, now that he saw Nasser, his attitude was very enthusiastic.
He had a feeling that it would be a good thing for Nasser to find him.
"That's just right. Your press conference is now over. Ford's press conference is scheduled for the afternoon. We can have a cup of coffee and chat now."
Nasser extended the invitation to communicate very directly.
Naturally, Cao Yang would not refuse.
The group of people went directly to the backstage, and encountered many models coming and going.
Although Xingchen Motors does not need to rely on coolly dressed models to get out of the industry, it is not exempt from the usual things.
"Cao, your admiration is very good. You must also plan to sell it overseas in the future, right?"
Nasser did not follow Cao Yang in circles and got down to business as soon as he sat down.
"That's natural!"
"Every product of our Xingchen Automobile is developed for global consumers."
"It will be sold not only in China, but also in North America, Europe and the Middle East."
Cao Yang was a little unsure of Nasser's purpose, so he didn't speak too actively.
"The cost of establishing a sales system in an unfamiliar place is very high."
"The most important thing is that it is very difficult for a new brand to establish its own sense of luxury."
"Looking at this excellent model, it is likely that due to the brand power of Xingchen Motors, the market performance is unable to give full play to its strength."
Since Nasser wanted to launch a car with a Lincoln logo on it in the United States, he naturally had to lay the groundwork first.
After hearing this, Cao Yang seemed to have some taste for what the other party meant.
"What you say makes sense, but in the final analysis it still depends on whether the product is good enough."
"Even if it is a brand new brand, if its performance is world-leading, many consumers will recognize it."
Now that he has realized some of the other party's thoughts, Cao Yang naturally wants to give Xingchen Car a good lift.
Otherwise, the following terms of cooperation will definitely not be so ideal.
"What you said is not unreasonable, but after all, it is not as attractive as a mature luxury brand."
"Just like your Ziweixing, if it carries the Ford Mustang, Porsche, BMW or other car logos, then there is no problem in doubling the sales volume."
"Of course, I'm not saying that Ziweixing's current market performance is not good."
"I just think it can be done better."
"There has been a lesson learned in the past, and I feel that we cannot suffer a loss again."
When Nasser said this, he looked at Cao Yang with burning eyes.
We are all smart people, so naturally we already know some of each other's thoughts.
"As I just said at the press conference, there is no rival in the global large SUV market."
"Whether it is power performance, appearance, or various configurations, it is far ahead of its opponents."
"This is destined to be a brand-new model that will leave a mark in the history of the development of the automobile industry."
If the other party doesn't tell them their purpose directly, Cao Yang will naturally not let go first.
In negotiations, whoever compromises first will suffer the most.
"I don't deny what you said, and it is precisely because I am good enough that I am interested in sitting down with you to discuss cooperation between the two parties."
"Cao, leave the North American market to Ford."
"You change all the car logos to Lincoln, and then hand over the cars to Ford Motor Company for sale."
"This way you not only don't have to worry about selling cars, but Ford will also provide after-sales services in the future."
"This kind of cooperation will definitely make Yangwang one of the best-selling large SUVs in the North American market."
Nasser was not one to beat around the bush.
Of course, the most important thing is that he truly feels that this special cooperation is a win-win situation.
"Cao, what we at Ford Motors only want is the American market. The cooperation between the two parties will not only not harm Xingchen Motors' earnings, but will also allow you to earn more money."
Metz also added next to him.
He is also very optimistic about the sales prospects in the United States.
"Ford Motors is Nanshan Group's most important customer, so I am naturally very willing to cooperate with Ford Motors."
"Whether it is complete vehicles or parts, both parties can further strengthen cooperation in the future."
"In principle, I agree with Ford Motor Company being directly responsible for sales in North America."
"But the logo still needs to be that of Star Motors, not Lincoln."
"This is a matter of principle and there is no way to compromise."
"But in terms of selling price, we can leave enough profit margin for Ford."
"If Ford thinks it's okay, the teams from both sides can discuss the details in detail."
Cao Yang is naturally willing to cooperate with Ford Motor Company, but the car logo cannot be lost.
Otherwise, Ford can kick Xingchen Motors away at any time in the future.
"Cao, I know Xingchen Motors is a great company, but looking up to the Lincoln logo can lead to better market performance."
Metz still wants to fight for it.
However, Cao Yang's attitude was very firm.
In the end, Nasser joined in and discussed it for a while, and finally agreed to Cao Yang's plan.
(End of chapter)
