There are many ways to touch porcelain.
Next door, luxury models such as BMW and Porsche are parked there. If you don’t take advantage of them, how sorry are you for having the opportunity to be in the same room?
Next, Cao Yang not only pulled out the parameters of the BMW X5 to compare with him, but also pulled the Porsche Cayenne over and stepped on it.
Whether it is power performance, equipment configuration, or size, it is definitely a crushing advantage for those positioned as large SUVs.
"McTy, do you think there is a market for large SUVs in China?"
At the BMW booth next to him, Aimoha, the general manager of BMW China, was feeling a little depressed.
Yesterday, I was scolded by Phillips, the president of the Asia Pacific region, over the phone, and now I am encountering this situation again.
BMW’s trip to the Yangcheng Auto Show didn’t seem to go so smoothly.
I don’t know if anything will cause trouble again in the future.
Will the position under my butt be unstable by then?
"Judging from the current investigation and understanding by our sales and marketing department, the market for large SUVs is mainly in the United States."
“The Escalade owned by General Motors and the Navigator owned by Ford Motor Co. are both among the best.”
"In addition, Toyota's Land Cruiser is barely the leader in this segment."
"Other manufacturers do not have particularly good performance in this regard."
"Neither we nor Mercedes-Benz have a large SUV with a length of 5.2 meters like Yang Wang."
"Even Audi's Q7 is actually one size smaller in size and is not on the same level as the one seen above."
"It can be seen from these situations that various car companies generally do not believe that large SUVs are a very promising market."
"Especially for large SUVs that are over 5 meters tall, even parking is a problem."
"The length of parking spaces in many parking lots is directly set to 5 meters."
McTee is obviously not particularly optimistic about the large SUV market.
In his opinion, it is enough to be as long as an Audi Q7.
"You are right to say that. After all, the best large SUVs currently sold in the Chinese market are probably Land Rover's Range Rovers. They are only 5 meters long."
"But don't you think Chinese people sometimes think very much like Americans when buying cars?"
"With the same price, everyone definitely wants a bigger car."
"Why do we need extended versions of the Audi A6L and our 5 Series? Isn't it just because of this?"
"It's not like Japan. The bigger the car, the harder it is to sell it."
"So I think in China, the market for large SUVs should be quite worth looking forward to."
As the head of BMW China, Aimoha obviously has a better vision than McTee.
After staying in China for four or five years, he has a relatively good understanding of the situation here.
Especially in the past four or five years, China's automobile industry has grown very fast.
"This analysis makes sense, but I feel that the headquarters will not easily start the development of large SUVs."
"In the entire European market, the demand for large SUVs is relatively low."
"Audi, which is moving faster, only launched the Q7 this year."
When McTee said this, Amoha had no way to refute.
Overall, the share of large SUVs in the global automobile market is relatively low.
For a company like BMW, the development investment to develop a new model is very huge.
The company's professional managers must be responsible for the stock price.
With such a large investment and uncertain future expectations, no one will make decisions easily.
"Assign people to pay special attention to the performance after listing and collect relevant information in a timely manner."
"If their performance is very good, I think it is not impossible to report to the headquarters and consider starting the development of large SUVs."
Aimoha looked at the lively scene at the Xingchen Automobile booth and felt a little disappointed.
However, Cao Yang on the stage couldn't control that much.
"Our car has a length of 5222mm, a width of 2102mm and a height of 1901mm. Combined with the wheelbase of 3100mm, it can provide consumers with ample interior space."
"For some seven-seater models on the market, there is almost no way to seat people in the third row, so we have to put a child there."
"We have no problem looking up at all. Even in the third row, there is plenty of foot room and three adults can sit comfortably."
At the Xingchen Automobile booth, Cao Yang continued to explain the various parameters that he looked up to.
"Compared with other car companies' SUV models, our Yangwang is also equipped with the world's first electric four-wheel drive system, which allows us to maintain sufficient safety and driving performance even in harsh road conditions."
"Except the X5 and Cayenne next door, there is no way to compare in this regard. Even the Range Rover, which has always been famous for its excellent off-road performance, is no match for us."
"We will also invite the media for test drives later to feel the differences between our models and Range Rover, Audi Q7, Land Cruiser, X5 and Cayenne."
"To put it bluntly, Yang Wang is the most luxurious and powerful large SUV to date."
"And it's like no other."
The more aggressive you are, the more traffic you will attract.
Cao Yang was naturally very familiar with this routine.
Many car companies in later generations also like to play this trick.
However, all current car companies, whether they are international car giants or domestic independent brands, have not learned this yet.
Xingchen Automobile unleashes this ultimate move, and the effect is naturally impressive.
The most important thing is that to a certain extent, this statement is a bit difficult to refute.
In terms of power, it has a W12 engine. Looking around the world, there really is no other SUV that can match the engine performance of Shanwang.
As for the gearbox, the 8AT produced by Nanshan Gearbox can be regarded as the king in this field.
Although Aisin and ZF have hurriedly released their own 8AT this year, the performance parameters are somewhat different from Nanshan transmission products.
Compared with SUV models or off-road vehicles, which are more concerned about four-wheel drive, people look up and directly develop electric four-wheel drive.
This is completely using new generation technology to crush old era products.
Even Audi, which has always benchmarked its four-wheel drive system as a powerful one, did not dare to stand up and refute easily.
Otherwise, if Xingchen Automobile focuses on conducting a few comparison tests, the Q7 and Q5 will probably be embarrassed.
"Mr. Yu, I feel that in the next month, our website will not have to worry about running out of hot news to write about."
"The impact this look up to everyone has is much greater than that of Ziweixing."
Under the booth, He Ling and Yu Yu from Autohome naturally participated in the press conference.
"That's true. Looking up has brought so many surprises to everyone."
Yu Yu is now very happy that he chose to change jobs and come to Autohome and Nanshan Group.
Obviously, he is now on a broad road.
"The main reason is that Xingchen Automobile's positioning is very good."
“If the size you look up at is smaller, the topic will be much smaller.”
"Now, whether it's the appearance or interior, or the power and various configurations, they are ahead of the competition in all aspects."
“I just don’t know what the pricing will be later.”
He Ling has been working at Autohome for a long time, and is relatively familiar with the models of various automobile companies on the market.
The more familiar I became, the more I was surprised by the various performance parameters announced by Cao Yang on the stage.
"Indeed, the maximum output power reaches 589 horsepower and the maximum output torque reaches 589 horsepower."
"The excellent performance and fuel economy have definitely refreshed the power ceiling of China and even the global SUV market."
"This price probably won't be low, and it shouldn't be low either."
Just when Yu Yu said this, Cao Yang on the stage was ready to start dissing other car companies.
"I just introduced a lot of information about it, and everyone has a certain understanding of its size and power performance."
"Now I would like to introduce to you another unique technology in the world."
"Besides that, let's first appreciate its peerless appearance."
Following Cao Yang's words, there were naturally staff members at the booth who lifted up their car jackets and looked up.
Although some pictures have been exposed on the Internet before, everyone is no longer so curious about the appearance under the car jacket.
But when this car actually appeared in front of everyone, it still caused a surprise at the scene.
"Faced with such a model, I feel that if we don't brag a few words, it will make friends and businessmen not know how to conduct future press conferences."
"After all, a top-notch luxury SUV that is making its world debut is not bragging, so they are too embarrassed to brag too much, right?"
Cao Yang's words hurt BMW and other car companies in the nearby exhibition hall again.
"luxury!"
"atmosphere!"
“Elegance with toughness!”
"As you can see, the front grille and headlights that look up are integrated with each other. At the same time, the front lines of the car appear smooth and majestic, highlighting the tough atmosphere of the SUV."
"The design of the grille and front fog lamps also make the entire front of the car more coordinated and harmonious."
"The side lines of the car body are thick and thick, and the horizontal lines at the rear of the car are more eye-catching. At the same time, it continues to be equipped with LED taillights like Ziweixing. No matter which angle you look at, the whole car is a luxurious and first-class luxury car."
When Cao Yang boasted like this, the reporters in the audience rarely complained.
After all, the appearance of looking up is really good.
"Xiao Lin, I heard that all the new models of Xingchen Motors were designed by Mr. Cao. Do you think it is possible for us to invite Mr. Cao to do an interview and create a special topic around the topic of car designers?"
Fang Dawen in the audience was also thinking about how to stand out from so many media.
The media who came to attend the Yangcheng Auto Show basically all came to attend the new car launch conference.
In this case, everyone naturally received the press release from Xingchen Automobile.
How to attract the attention of netizens in this news requires careful thinking.
"Editor Fang, at last year's auto show, Autohome already had a special topic around Porsche's chief designer and Mr. Cao."
"If we do it now, it will probably be a bit difficult to come up with new ideas."
Lin Jiayan knew that this job would most likely fall on her, so she got vaccinated with Fang Dawen in advance.
"Last year, Autohome only focused on Porsche and Xingchen Motors. Can we introduce the chief designers of the world's major car companies?"
"I think this topic should still be of interest to many people."
"The most important thing is that special topics like this will make our channel more cultural and have more heritage."
"This has a unique appeal to some netizens."
When Fang Dawen said this, Lin Jiayan naturally had no way to refute.
She had no choice but to say: "I'll try to contact their people tomorrow to see if it's possible to make an appointment with Mr. Cao."
…
"Okay, everyone is probably very curious as to what the exclusive ability of looking up and having a global technique I just mentioned is, so now let's appreciate this technology in combination with the screen."
On the stage, Cao Yang continued to introduce the situation of looking up at his own pace.
According to the original plan, some new car launches or other activities of other car companies have also started one after another.
However, most of the reporters were still looking up here, and many staff members of the friendly businessmen frequently looked at their watches.
"Those present are all people who are familiar with the automobile industry, and they must be more concerned about the safety performance of automobiles."
"Some time ago, there were many videos or pictures about car collisions on the Internet."
"For example, in the Volkswagen Passat, the entire A-pillar was bent and raised during the collision, which did not play its intended role at all."
"The previous pictures of the collision between the Great Wall Motors H6 and Honda CRV are probably still fresh in the memory of many people."
"As these collision problems continue to explode, the entire automotive industry is paying more and more attention to the invisible performance of cars."
"In the past, consumers didn't pay much attention to this. Some manufacturers also cut corners and wanted to reduce costs."
"However, we, Xingchen Motors, are a very responsible company and we will fully consider the safety of consumers."
“Previously, the models that performed better on the market were all models that used hot stamped parts.”
"Our Xingchen Automobile's Ziweixing, whether you look up at it or not, naturally uses a large number of hot stamping parts."
"However, what I will introduce to you today is not just as simple as hot stamping parts."
Along with Cao Yang's words, the picture on the screen also began to change.
"You see, this is the integrated hot stamping door knocker technology that we look forward to pioneering in the world."
"The entire door knocker is made of hot stamped parts and is stamped in one piece."
“And we use integrated hot stamping door knocker technology for both the inner and outer panels of a door knocker.”
“These four door knockers, combined with hot-stamped reinforcements on the roof and hot-stamped parts on the cowl fender, provide an unprecedented safe space for looking up.”
"To put it bluntly, the collision safety performance of Yangwang is the best in the world!"
"Whoever's car is not satisfied, we can arrange a crash test so that everyone can see the difference with their own eyes."
Cao Yang said this loudly, making many reporters present get excited.
They love speeches like this the most.
Don’t worry about the manuscript after I get back today.
However, people from other car companies had mixed feelings after hearing this.
Especially the Mercedes-Benz, BMW and Porsche next to them are all luxury cars, but now they are being dissed on the spot.
That uncomfortable feeling...
"Domestic collision regulations do not have requirements for the relevant situations after a car rolls over."
"So many car companies also think that it is enough for their designs to meet regulations, and they have not fully considered the safety that consumers need."
"But we at Xingchen Auto are different. We are committed to providing consumers with the safest cars."
"When you choose Xingchen Auto, you choose to be responsible for yourself!"
Cao Yang will not give up such a good publicity opportunity and is ready to praise him!
Anyway, after so much hatred, it's not even a little bit worse.
(End of chapter)
