The 2006 Yangcheng Auto Show was held at the Pazhou Convention and Exhibition Center.
The Changan Ford Focus hatchback, the new Volkswagen Polo in Shanghai are both powerful and powerful, the Peugeot 1.4L Peugeot 206 from West Wind Peugeot, and the new Bora from Spring City Volkswagen.
Imported cars such as the Cadillac Escalade, Volkswagen New Beetle, and Phaeton, which are making their first public appearance in China, will also appear at this auto show.
"Mr. Zhu, your affiliated company of Spring City Automobile Group is worth looking forward to this time."
"Needless to say the red flag, the appearance of the big red flag can definitely attract the attention of many people."
"It is said that Audi also brought out all its main models to participate in the exhibition."
The day before the auto show, Cao Yang came to the site as a routine to confirm the layout of the exhibition and also rehearsed some activities for tomorrow's media day.
I happened to meet Zhu Zhengfeng in the exhibition hall, and naturally we had to have a good chat.
After all, Zhu Zhengfeng had contacted him specifically.
"Audi really attaches great importance to this auto show."
"Audi has always sold well in the northern market, but its sales in southern China have been mediocre."
"In order to better open up the southern market, the Audi models displayed to the public this time include Audi A8, Audi Q7, Audi A6L, Audi A4, Audi A4 convertible, and Audi A3 hatchback sports car."
"In addition, the Audi S8, Audi's top high-performance sports luxury sedan that made its global debut at the end of 2005 and has attracted much attention, will also be shown to Chinese audiences for the first time. This model will also officially enter the Chinese market this year."
"Mr. Cao, the person in charge of Audi stated in an internal speech that the S8 will defeat Ziweixing in China."
Zhu Zhengfeng inadvertently revealed a piece of news to Cao Yang.
Audi's A6L and A4 are produced at the Volkswagen Audi factory in Spring City, but the S8 is sold through Audi's own channels.
Therefore, whether the S8 sells well or not has little to do with Spring City Automobile Group.
Under such circumstances, he naturally wouldn't mind taking this opportunity to sell a favor to Cao Yang.
"What model is the S8?"
"I'm not interested in it."
"Our MSI is not afraid of competition from the S8."
"I'm even still confident that our car, which will be launched tomorrow, will surpass the Audi Q7."
Who wouldn’t say harsh words?
Cao Yang definitely couldn't show weakness at this time.
"You are looking up to use the W12 engine, right?"
Seeing that Cao Yang mentioned looking up to this car, Zhu Zhengfeng immediately brought the topic to the engine.
Dahongqi currently uses the 3.0T engine from Ziweixing, which is already very good in China.
But compared with the W12 engine that I look up to, it is definitely not on the same level.
So Zhu Zhengfeng has some ideas.
"Yes, this engine was first developed by our Nanshan Engine and represents the highest level of our group's automotive engines."
"Even the W12 or V12 engines used by Volkswagen and BMW in the world are not as good as our W12 in various performance parameters."
It is correct to say that W12 represents the highest level of Chinese automobile engines, let alone Nanshan Group.
But the more Cao Yang said this, the more excited Zhu Zhengfeng became.
"Mr. Cao, our Dahongqi is currently launching a deluxe version, but I also want to launch a flagship version next year."
"Looking at the W12 engines used on it, can you also sell some to Dahongqi?"
After Zhu Zhengfeng said this, he looked at Cao Yang expectantly.
He knew that they had no other choice but to buy the W12 engine from Nanshan Group.
Volkswagen will not sell W12 to Spring City Automobile Group.
Or to put it another way, even if Volkswagen sells its W12 engine to Spring City Automobile Group, Zhu Zhengfeng would find it difficult to accept the price.
When it comes to post-maintenance and so on, it can make people's heads explode.
"If it is only used on the big red flag, it is not impossible."
"However, the technical difficulty of this W12 engine is many times higher than that of the V6 engine."
"Plus the overall quantity is not very large, so the price of each engine is very expensive."
Cao Yang thought about it and felt that selling Spring City Automobile Group would be okay.
Not only selling finished engines, but also selling the entire engine production line to them may not pose any threat to Nanshan Engine.
It's better to take this opportunity to make some money.
After all, except for Dahongqi, even if other domestic car companies want to buy W12 engines, Cao Yang will not sell them.
Selling high-performance engines indiscriminately will indirectly affect the brand value of Xingchen Motors.
After all, no wealthy person would want to drive a car that costs more than one million and use the same engine as someone else's car that costs hundreds of thousands, right?
“Price is not an issue!”
"This flagship version of Dahongqi was not originally designed for sales."
"Our Spring City Automobile Group is ready to develop a bulletproof vehicle based on this basis."
"When coupled with the W12 engine, the power performance will definitely be fully utilized."
"At that time, the price will not be hundreds of thousands more expensive than the luxury version."
Zhu Zhengfeng didn't mind if Cao Yang stabbed himself on the W12 engine.
No matter how powerful the Nanshan engine is, can it be more powerful than the W12 engine with worse performance imported from abroad?
"In this case, let's go back and let Hongqi's procurement connect with the sales department of our group."
Cao Yang was also prepared to board the bulletproof vehicle.
Looking up is very suitable.
When the W16 engine comes out, it is not an exaggeration to sell it for 3 million if it is equipped with the top-end engine.
As for Ziweixing, forget it.
A bulletproof version of a coupe-style car is neither fish nor fowl.
In this case, let Dahongqi do this for the time being.
Anyway, even if I don't sell the engine to Hongqi, they will still get the bulletproof version.
Even in the purchase of some bulletproof models, Dahongqi has its own unique advantages.
"Thank you, Mr. Cao, for your support. At Volkswagen, do you need me to communicate with them as a middleman to ease the relationship?"
Zhu Zhengfeng also wanted to show his value.
Spring City Automobile Group and Volkswagen have had a history of cooperation for many years, and Zhu Zhengfeng can really say a few words at Volkswagen.
"No need, Volkswagen regards our Nanshan Group as a thorn in its side, so let's have a good fight."
Cao Yang does not expect the relationship with Volkswagen to ease.
Now that things have reached this point, we can only keep doing it.
If it can pull down the sales of Volkswagen in the north and south in the future, Nanshan Group will be considered a big name.
"Your relationship with Volkswagen is at loggerheads. Maybe other car companies will also have grudges."
Zhu Zhengfeng was still thinking about whether to persuade him again, but Cao Yang had already made up his mind and naturally he would not change it easily.
Fortunately, both of them were busy people, and their respective secretaries kept reminding them that they had other arrangements later, so the two stopped chatting.
"Mr. Cao, we have basically figured out the situation of Porsche, Mercedes-Benz and BMW in the same exhibition hall as us."
"Porsche's main products are still those cars, such as the Porsche 911, Cayenne, Carrera, new Cayman, Boxster and other models."
"Basically there is no model that is at the same level as us."
"BMW has brought many models to the exhibition, such as X3, X5, M5, M6, 325, Z4, MINI, MINI convertible, 530i, 760, 645CI, basically all BMW models have been brought here."
"However, there is no one that can beat it. Even the closest one, the X5, is on the same level as the Xingchen 4 and is not a rival to look up to."
After Cao Yang returned to his booth, Zeng Tingting immediately reported to him the status of various car companies in the exhibition hall.
"As for Mercedes-Benz, CLS, CLK, SL, SLK, C-Class, S-Class, whether they are imported or domestically produced by Imperial Benz, we basically brought them all over."
"Their booths seem to be for selling cars, and there are no new models."
"So what we are looking at tomorrow will definitely be the most important model in this showroom."
No matter which car company it is, it must carefully analyze the situation of the exhibition hall where it is located.
Otherwise, I don’t know how to deal with any emergencies.
That would be embarrassing.
"Although every car company attaches great importance to this Yangcheng Auto Show, there are still very few models that have truly made their global debut."
"Currently, which car companies' models are attracting more attention?"
When Cao Yang asked, Zeng Tingting thought about it for a moment before saying: "Luxury brands as a whole attract more attention, whether it is BMW or Mercedes-Benz, or Ferrari or Lamborghini."
"But if we really want to talk about what ordinary consumers are more interested in, I think Changan Ford's Focus hatchback and Chery's QQ6 have received quite a lot of attention."
“We supply the former’s 6AT gearbox, and we also supply the latter’s 1.0T engine, 4AT, and 4MT.”
“In addition, Camry, Tiggo 2.0T, VOLVO S40, Sylphy, New Bora, Pentium, 206 1.4L, Nissan Junyi, Mazda RX8, New Horse 6 Wagon, Galant, Santa Fe, Great Wall Fengjun, Zotye Models such as 2008 have some popularity.”
"However, I feel that the most eye-catching thing at the moment will be our look up to us and the big red flag of Spring City Automobile Group."
Whether it's flattering or confident, Zeng Tingting is definitely someone who looks up to her.
As for Dahongqi, except that the logo is not from the Nanshan Group, it is basically the same as the Nanshan Group’s cars.
At least 60% of the cost of this car belongs to Nanshan Group.
“Which showroom is Land Rover in this time?”
Obviously, Cao Yang knew that Range Rover was the opponent he looked up to.
In particular, the look itself is based on the 2018 Land Rover Range Rover, which has been further enlarged.
"Land Rover, VOLVO, and Jaguar are all in the Ford showroom. Range Rover and Land Rover Discovery are also exhibiting."
Zeng Tingting has spent a lot of time in the exhibition hall these days, and she has a relatively good understanding of the situation of various car companies.
It’s definitely a matter of knowing yourself and your enemy.
"Pay attention to their movements. We will have some information about them in our files by then."
When Xingchen Motors' Ziweixing was launched, it was Porsche that failed.
Looking up at this level of models today, Porsche has no similar models.
As for the Cayenne, the size difference is a bit big, and it seems a bit far-fetched to insist on bumping it up.
So this time Cao Yang is planning to make Range Rover a stepping stone to look up to.
As a brand that is gradually not being taken seriously by Ford Motor, if Xingchen Motors steps on Land Rover, it should not cause a big backlash from Ford Motor Company.
After all, Cao Yang had asked people at Ford Motor whether Land Rover cars could be sold.
Check it out now, maybe the price will be cheaper when you buy it in the future.
…
"Xiang Nan, I feel like Mr. Zhang doesn't particularly treat you during this time."
"Xingchen Motors' new model will be launched tomorrow. Why don't you go to the site and order one on the spot?"
"In this way, Mr. Zhang's attitude towards you should change."
On a plane from the Imperial Capital to Yangcheng, Xia Lin and Xiang Nan were sitting in the first class cabin, communicating in low voices.
With the popularity of "Struggle", both of them have become completely popular.
The prices of their commercial performances have more than doubled.
This time they came to Yangcheng to participate in the "Same Song, Entering the Star Car" event.
"It's not like there is only Nanshan Film and Television in the imperial capital. Why buy such a domestic car just to please the company?"
Xiang Nan obviously disdains Xingchen Automobile.
Even when Xia Lin bought Ziweixing before, he didn't support it.
It's just that they are still boyfriend and girlfriend, not married, so it's hard for him to say anything.
Now that he has to buy it himself, he is not happy.
"Although Xingchen Automobile is a Chinese independent brand, its cars are really good."
"I opened Ziweixing myself, so I have a lot of experience with it."
"Even if it is placed in the international market, it is not bad."
"The most important thing is that behind Nanshan Film and Television is Nanshan Group, and Xingchen Motors is the industry of Nanshan Group."
"I heard Mr. Zhang say that Xingchen Automobile is the company that Cao Yang values the most, no one else."
"We spent more than one million yuan to buy a Xingchen Automobile product. I think it is a very cost-effective thing."
Charlene is very smart.
She has experience in how to deal with the company within the scope that she can accept.
"are you serious?"
Xiang Nan looked at his girlfriend beside him and couldn't help but frown.
"If you want to develop well in the entertainment industry, I think Nanshan Film and Television is a good place."
"I'm even planning to base my studio under Nanshan Film and Television."
Charlene answered this question very seriously.
"In that case, I'll order one."
Weighing the pros and cons is every star’s favorite thing to do.
Although Xiang Nan is a bit unruly, he is no exception.
The same scene keeps happening in the conversations between some stars and their agents or friends.
Even among celebrities, this statement has become popular.
Zhang Songwen has the most say in this situation.
"Mr. Cao, after Zangzhang is officially launched tomorrow, there will be more than a hundred artists on Weibo to help post related pictures and soft articles. I have already communicated and coordinated."
Tomorrow is not only the Yangcheng Auto Show, not only the launch of Xingchen Motors' new car, but also the day of "The Same Song, Entering Xingchen Motors" jointly organized by Nanshan Film and Television and China TV.
So Zhang Songwen naturally wanted to come.
"It's not troublesome to operate like this, right?"
Cao Yang was obviously quite satisfied with Zhang Songwen's arrangement.
When you set up Nanshan Film and Television, didn't you just want to help the development of Xingchen Motors?
Otherwise, what's the point of just working in the entertainment industry?
"No trouble!"
“For them, it’s a piece of cake.”
"Now that the company's influence in the industry has increased, there are some artists who we have not actively contacted, but they are willing to promote Xingchen Motors."
Zhang Songwen answered easily.
"The entertainment industry is the most realistic. Those stars who support us must feel the benefits."
"Didn't you say that you want to report to me the investment in the new drama the day after tomorrow?"
"At that time, we can focus on actors with whom we have a good relationship."
Cao Yang does not want his investment to become a tool for some directors to make profits.
If Nanshan Film and Television does not contribute to the development of Xingchen Motors, there will be no meaning of existence.
Cao Yang saw this very clearly. .
"Yeah, that's what I thought too."
"There are several protagonists in it, and I plan to continue using Xia Lin, Mi Lai and Lu Tao from "Struggle"."
"It just so happens that the character is quite suitable. When the time comes, I can tap into the popularity of "Struggle" and make this drama even more popular."
"As for the implanted car model in this drama, I think it is very suitable to have it launched tomorrow."
"There is a character in it who is said to be a villain, but he is not exactly a villain."
"His ride will then be set to look up."
"At the same time, Ziweixing will also have some appropriate scenes."
"As for common vehicles, people from BYD came to us before and said they mentioned it to Mr. Cao."
"So I plan to make BYD's models general-purpose cars for other occasions."
Zhang Songwen knew that Cao Yang was only interested in car advertising placement, and other advertising placements did not require special reporting.
Therefore, the selected content is all content that Cao Yang is interested in.
"What's the name of this show?"
Although Cao Yang has great confidence in Zhang Songwen, but in the face of the special perspective of God, sometimes confidence does not work.
"The name of the TV series is "Snail House". It just so happens that housing prices have started to rise significantly in the past two years, and there is a lot of talk about house slaves on the Internet."
"Many people have been working in the city for many years and cannot afford to buy a house."
"There will also be some emotional themes in it, and I feel it should be popular."
"The most important thing is that its investment is not particularly high. If the salaries of several leading actors had not gone up, it would have cost 5 million to film."
As soon as Zhang Songwen finished speaking, Cao Yang breathed a sigh of relief.
"Snail House"!
Although this drama was later criticized for various reasons.
But I have to say that this drama is a drama that has left a strong mark in the history of Chinese TV dramas.
Song Siming and his Range Rover became even more popular.
It can even be said that the car advertising placement in this drama is relatively successful in the entire history of advertising placement in Chinese film and television dramas.
The key is that Yang Wang will just be launched tomorrow. By then, the promotional effect of advertising placement can be fully utilized, so that the sales volume of Yang Wang will surprise everyone next year.
"I will leave it to you to be responsible for the investment and filming of the TV series."
"I won't ask about the details, but I have one request, that is, the filming of this drama should be completed as soon as possible, and then it will be broadcast as soon as possible in the first half of next year."
Shooting TV series is much less difficult than shooting movies, and Huaxia itself has relatively rich experience.
Therefore, if there is no shortage of funds, the shooting cycle of an urban drama really does not need to be very long.
If it's quick, it can be done in two months.
It didn’t even take two months.
There will be no problem in catching up with the broadcast in the first half of next year.
"Some of the early communication information is almost complete, and it can be officially finalized after reporting to you."
"We will try to complete all the preparatory work next month and start filming before the Spring Festival."
"The filming location will be in Yangcheng."
After Zhang Songwen heard what Cao Yang said, he naturally decided on the next step without hesitation.
If the boss lets you go and do it, he will naturally cherish this opportunity.
Several things have been decided one after another, and the Yangcheng Auto Show, which various car companies have been waiting for for a long time, has finally officially opened.
As usual, the first day is media day, and the following two days are professional audience days.
Then comes the general audience day.
For car companies, the most important thing is definitely the media day.
Whether the publicity effect is good or not often depends on today's performance.
In order to avoid collisions at press conferences between various car companies, the organizers collected everyone's arrangements in advance and then tried their best to coordinate the staggered times.
Otherwise, everyone would hold a press conference at 9:00, and the reporters would be too busy to do anything.
Unlike last year, when new car launches were put at the bottom of the comparison, today's launch of Xingchen Motors is considered the earliest batch.
Last year, Ziweixing wanted to take advantage of other people's hot spots, so naturally it would be more appropriate to do it after other manufacturers' press conferences are almost completed.
This year, there is basically no opponent to look up to. Although there are still hot spots, there is no need to wait until the end.
“Thank you all for coming to Nanshan Group’s booth and to Xingchen Automobile’s booth.”
"At the Yangcheng Auto Show last year, Xingchen Motors' first model, Ziweixing, was officially launched, which brought everyone a big surprise."
"Whether it is the world's first mass-produced model equipped with 8AT, the first equipped with LED headlights, or the subsequent refresh of the car's history on the Niubei circuit, it all proves the excellence of Ziweixing."
"And Ziweixing's sales at home and abroad are worthy of this excellence."
"After a year, we are once again holding a long-awaited new car launch and launch event here in Pazhou."
"We bring you the second model of Xingchen Motors."
Cao Yang is now able to handle speeches on such occasions with ease.
He didn’t even need to write a speech, he just stood in the middle of the booth without writing it.
Behind him were four vehicles covered in car jackets, Zangwang and four Ziwei Stars.
"In recent years, SUV models have received increasing attention, and the number of SUV models on the market has increased significantly compared to a few years ago."
"SUVs have better passing performance and better field of vision performance, and can meet the diverse needs of many people."
"But I found that it is very difficult to find a luxurious large SUV on the market."
"Next door to us are the stands of BMW, Mercedes-Benz and Porsche. Everyone must have paid attention to their show cars."
"I don't need to say anything more. Everyone can see that none of their booths are large SUVs."
"Even the BMW X5, which is very popular in the market, is like a little brother when we look up to it."
Next to the BMW, a group of staff naturally heard what Cao Yang said.
Although this is true, everyone sounds aggrieved.
Does the little brother have the same existence?
This review...
The normal Guangzhou Auto Show is held in November. 2006 is a little special, so this book will be written in November.
(End of chapter)
