October 2006.
It is definitely a good month for China's automobile companies.
Adhering to the industry phenomenon that the better the sales volume, the earlier the sales data are released, only a few days have passed in November, and all the car companies have basically announced the sales data.
In addition to the traditional best-selling cars of joint venture car companies such as Jetta, Santana, Excelle, Elantra, Accord, and Passat, self-owned brand car companies have also begun to shine.
Whether it is BYD's F3, Great Wall's H6, or Geely Automobile's Emgrand, they have all made it into the list of monthly sales exceeding 10,000.
The market share of the entire independent brand has been further improved.
Many car companies have also begun preparations to build new factories or expand production.
In this way, the related equipment industry will naturally be the first to feel the benefits.
"Mr. Cao, our robot business has basically entered most of the domestic OEMs."
"BYD's latest factory has handed over all the robot business to us."
"This time at the Yangcheng Auto Show, I was wondering if Nanshan Robot could also arrange a booth so that everyone can see the strength of our robots?"
"After all, the CEOs of major domestic automobile companies will come to the Yangcheng Auto Show. The effect of promoting our robots on this occasion is probably better than that of a professional robot exhibition."
As the general manager of Nanshan Robot, Li Shigui is naturally an ambitious person.
In the past few years, the development speed of Nanshan Robot is actually not slow, but compared with other brother companies in the group, the overall size is smaller.
But Nanshan Robot masters a lot of core technologies.
The number of patents registered every year is also among the best within the entire group.
"It's not impossible."
"Last year, in our exhibition hall, in addition to automobile companies, there were also some auto parts companies and traditional newspapers and periodicals such as Bosch and Yangcheng Daily."
"I heard that this year there will be a dedicated component technology exhibition in the exhibition hall, and Nanshan Robot will also be able to occupy a place there."
"In our group, Nanshan engines, Nanshan gearboxes, Nanshan auto parts, Nanshan equipment, and even Nanshan molds can participate in the exhibition."
If the people below want to make progress, Cao Yang will naturally support them.
It’s definitely not possible to have to worry about everything by yourself.
"Mr. Cao, that's what I think."
Li Shigui was obviously not particularly satisfied with Cao Yang's reply.
So while watching Cao Yang's reaction, I tried to come up with my own ideas.
"We are playing at home. As long as we communicate well with the organizers, they should be able to give us a better position."
"Then when the time comes, can we make the exhibition area larger and then, in the name of Nanshan Group, move all the group's related industries to the auto show for exhibition?"
"At that time, it is likely that we will be able to achieve the effect of one plus one greater than two, so that the general managers of other companies in the industry and consumers can see our strength."
"For our group, those independent brands and even some joint venture car companies are our customers."
"Such an exhibition should be beneficial to enhancing the brand power of our products."
After Li Shigui said this, he stopped talking and looked at Cao Yang expectantly.
If the robot business is exhibited alone, the effect will definitely not be as good as that of a group exhibition.
Especially when forming a group, you can combine some parts business to dynamically demonstrate the power of Nanshan Robot.
This should be attractive to many people.
"I think this plan will work. You can discuss it with Zeng Tingting and call the heads of the relevant companies together for a meeting to discuss it."
"Then settle it as soon as possible, otherwise time will be tight."
Naturally, Cao Yang had no reason to object to this kind of thing that was beneficial to Nanshan Group.
If it were at the Magic City Auto Show or the Imperial Capital Auto Show, it might not be that convenient to set up the exhibition, and Nanshan Group's influence wouldn't be that great.
The Yangcheng Auto Show is different. It would not be a bad thing to take advantage of the home field and let other peers see the strength of Nanshan Group.
Li Shigui had just reported to Cao Yang about Nanshan Robot's participation in the exhibition. Zeng Tingting was also waiting outside the door to report and look forward to the relevant arrangements for the listing.
Since the launch time is scheduled for the auto show and it has to be done together with "Same Song", there are naturally a lot of things to do.
Even Zhang Songwen of Nanshan Film and Television was helping coordinate related matters in Yangcheng during this period.
"Mr. Cao, we have discussed it. When we look forward to the listing, why not do "The Same Song" together in the evening?"
"If you can sing a song together on stage when the new model is unveiled, the effect will be much better."
"What do you think?"
After Zeng Tingting said this, she looked at Cao Yang expectantly.
Zhang Songwen was the same next to him.
Obviously, this plan was discussed between the two of them.
"not so good!"
Cao Yang refused directly.
Although I don't mind becoming a publicity ambassador, if I perform on stage or something, forget it.
He was very aware of his tone-deaf appearance.
"There are so many celebrities who want to join the team of "Same Song", so I don't have to compete with them."
"If you want me to go on stage and say a few words then, that won't be a big problem."
Hearing Cao Yang's answer, Zeng Tingting and Zhang Songwen were both a little disappointed.
"Mr. Cao, it's actually not very difficult to perform on stage."
"If it's difficult for one person to perform, there's no problem in arranging a star chorus."
"We can even ask someone to write a song specifically based on the situation of Xingchen Automobile."
Zhang Songwen added on the side.
"Yes, Mr. Cao, you now have a lot of fans on Weibo."
"At that time, I will take the opportunity of the same song to let more people know about you."
"This is also good for the promotion of Xingchen Motors."
"After this program is over, China Channel would like to invite you to do an interview program."
"We happen to have two new models launched in the past six months, and we really need some exposure."
Zeng Tingting continued to persuade without giving up.
Having Cao Yang perform on stage is definitely something that many people in the Nanshan Group would like to hear.
"As the boss of a car company, there is no need for me to perform while not doing my job properly."
Although Cao Yang still refused, his tone was a little relaxed.
Although he is tone-deaf, if he sings a new song, he actually has no choice.
Creating a new song that fits well with Xingchen Motors is really good for publicity.
Like "The Brightest Star in the Night Sky"?
Looking at the positioning of this new model, it seems to be very good.
"Mr. Cao, as long as it is good for the development of Xingchen Motors and the promotion of our new models, I don't think there is anything that is not doing our job properly."
"Besides, you see, whether it's Du Niang or Ali, their bosses are not only willing to sing on stage for publicity, they are also willing to do other more exaggerated things."
After feeling the hope, Zeng Tingting became more active.
"Yes, I think Steve Jobs of Apple in the United States did something very special in this regard, making the company leader a propaganda symbol."
“Sometimes this is much more effective than spending tens of millions on advertising.”
"Especially since these models are all designed by you, Mr. Cao, you can definitely identify the two personalities of the car designer and the founder of Xingchen Automobile."
"If we do it well, Xingchen Motors won't even need to advertise separately in the future."
Zhang Songwen also quickly added his own opinions.
In his opinion, this matter is not only good for Xingchen Motors, but also of great benefit to Nanshan Film and Television.
The greater the influence of Cao Yang, the boss, the more leverage Nanshan Film and Television will have when negotiating cooperation with various celebrities.
"Mr. Cao, with your current achievements, you will definitely become the target of various media in the future. Even if you want to keep a low profile, it is impossible."
"Especially with the development of Xingchen Automobile, unlike engines and gearboxes that are not directly oriented to consumers, every customer of Xingchen Automobile will definitely be interested in you as the founder and designer."
"You won't even be on some wealth lists in the future without a trace."
"In this case, it is better to look at this problem from a different angle, make good use of this situation, and let the company's development and your personal image be closely linked."
What Zeng Tingting and Zhang Songwen said to each other all made sense.
In the end, Cao Yang was convinced.
"Then you make arrangements and find some people who are good at arrangement and music theory to come over. I have some ideas to communicate with them."
"When the time comes, let's just make the gimmick bigger and come out with an original song that is closely related to the company name and model."
Either don’t do it, or do it well if you want to do it.
Obviously, Cao Yang is preparing to surprise everyone.
"No problem, I can arrange this later."
Zhang Songwen took the job without any hesitation, and then continued: "Mr. Cao, would you like to arrange for a female star to sing a duet with you?"
Although they all want Cao Yang to stand in front of the stage, they are also worried that if Cao Yang's singing level is really too low, they will be scolded and they will be in trouble.
"There is no need to arrange for female celebrities. There is a demand for semi-accompaniment bands and the like."
"Then we'll have to arrange for someone who knows guitar to teach us some basic techniques. Then it will look better on-site."
Cao Yang already has a rough picture in his mind. When the time comes, he will go on stage to sing "The Brightest Star in the Night Sky" symbolically, and the band will help with the rest.
The sense of scene should also be very strong.
With proper marketing, a few hot searches will come out.
Next, Zeng Tingting reported to Cao Yang about the arrangements for "The Same Song" on the day and night of the auto show, and left the office with satisfaction.
At the same time, staff from other car companies were also busy with matters related to the Yangcheng Auto Show.
"Han, can the location of our exhibition hall be adjusted again?"
Phillips, president of BMW China Asia Pacific, couldn't help but frowned after hearing the relevant arrangements for the Yangcheng Auto Show.
At this year’s Yangcheng Auto Show, the exhibition hall area reached a new high.
Major car companies around the world will basically participate in the exhibition.
This time, BMW is in the same showroom with Mercedes-Benz and Porsche.
In addition, more than half of the remaining exhibition halls are occupied by Nanshan Group.
Xingchen cars, robots, equipment, parts...
It can be said that standing in the BMW showroom, it is impossible for you not to see the situation of Nanshan Group.
Obviously, Xingchen Automobile has worked hard to get itself into a showroom with BMW, Mercedes-Benz and Porsche.
Home advantage is not something that can be easily surpassed.
"At this year's Yangcheng Auto Show, although the exhibition hall area has increased, the number of exhibiting companies has also increased, and the number of exhibited cars by each company has also increased a lot."
"If we want to adjust, I'm afraid our position will be very bad and we will have to be crowded together with parts companies."
Han Yang could naturally guess why his boss wanted to adjust the location of the exhibition hall.
When Xingchen Automobile Ziweixing was launched last year, the Porsche in the showroom next door was severely stepped on.
Ziweixing also took out the BMW 7 Series for benchmarking before, which was very lively for a while.
If BMW's showroom was next door, something might happen.
"Then the marketing department should make a plan and be prepared for some emergencies, so as not to be embarrassed when the situation arises."
Phillips struggled for a while and could only accept the result of being in the same showroom with Xingchen Automobile.
However, I have some objections to the people at BMW China Branch.
And sometimes, what you don't like may be something that others really want but can't get.
On the BYD side, Wang Fu regretted not being in the same showroom as Xingchen Automobile.
“So, it’s confirmed that Xingchen Automobile’s showroom will be the same as that of Mercedes-Benz, BMW and Porsche?”
"Yes, the auto show will start in half a month. There is no time to adjust."
Wu Huabing responded firmly.
For large-scale events such as auto shows, each manufacturer needs to arrange for partners to go to the site in advance to set up the exhibition.
Moreover, these exhibition plans must be finalized half a month or even earlier in advance.
Then we will immediately prepare materials according to this plan. About a week before the official start of the auto show, we will enter the venue and start the detailed layout.
It’s not as simple as saying you want to adjust today and adjusting tomorrow.
"Xingchen Automobile is very good at publicity. If we can share a showroom with them, the traffic volume should be increased by several percent."
"Especially, they are looking forward to the official launch at the auto show. There should be a great response by then."
"What a pity."
Wang Fu looked full of regret.
However, Wu Hua Cing could only remain silent.
What else to do?
If he had the ability to change this ending, he wouldn't have to report like this today.
(End of chapter)
