Hunger marketing is nothing new.
However, in this era, few manufacturers play it well.
It was only in the era of Apple phones and Xiaomi phones that this routine became so popular.
Of course, the Toyota Alpha behind them is also considered a leader in hunger marketing.
An Alfa costing hundreds of thousands has been pushed to millions due to hunger marketing.
It can only be said that there are too many rich people in China.
"Do you think that by officially launching the car at the auto show, but only starting to deliver the car in December, you can better promote the Star 2?"
Cao Yang did not directly deny Zeng Tingting's proposal.
After all, what she said was not unreasonable.
Even after listening to her advice, I also thought of announcing the product first during the Apple mobile phone conference every year, but the launch time would be much later.
Judging from the results, this approach seems to be successful.
Although there is no direct comparability, it at least shows that Zeng Tingting's proposal is reasonable.
"Yes, maybe our Xingchen No. 2 can rub the hot spot of Ziwei Star by then and make it hotter from the beginning."
"In addition, I propose to release renderings, camouflage pictures, new car names and other information one after another starting from next week."
"Let Xingchen 2 maintain a relatively high popularity before it is launched at the auto show."
"But because except for insiders, the outside media have not seen the actual car or driven it, so it can maintain a sense of mystery."
Zeng Tingting expressed her thoughts.
I have to say that this idea still makes sense.
"Wouldn't it be better to launch Xingchen No. 2 on the same song?"
Cao Yang is quite looking forward to "The Same Song" from this period.
There are many stars gathered here, and there is China TV as a platform.
The publicity effect is absolutely stunning.
"Mr. Cao, this is the second thing I want to propose to you, which is the program "Same Song". Can we do it on the first day of the auto show?"
"At that time, a press conference for Xingchen No. 2 was held during the day, and company employees participated in "The Same Song" together in the evening."
“You can also invite media from all walks of life to participate together, so that one plus one is greater than two.”
When Zeng Tingting said this, Cao Yang became interested immediately.
Pure hunger marketing cannot impress him.
But when hunger marketing is combined with "Same Song", the Yangcheng Auto Show, and even the traffic brought by "Struggle", it will look different.
"I agree to your plan!"
"But you have to coordinate the time on Huaxia TV as soon as possible."
This time, Cao Yang didn't hesitate anymore and gave a direct answer in the affirmative.
While the two of them were discussing the listing arrangements for Xingchen 2, many people in the industry were discussing the situation of Ziweixing.
"McTy, I heard that Xingchen Automobile's Ziweixing has been selling very well recently. The sales volume that week exceeded our 7 Series?"
Aimoha, the general manager of BMW China, understands Chinese and goes online to read some news almost every day.
Websites like Autohome are his favorite places to visit.
In addition to reading some official articles, he also likes to read posts on various forums.
Early this morning, he saw a report that Ziweixing's sales exceeded the BMW 7 Series and Mercedes-Benz S-Class, becoming the sales champion of the same level.
This naturally caught his attention.
"I have also heard about this situation."
"As a local car brand in China, Xingchen Motors has made various actions in the field of publicity this year."
"Especially this year they successfully inserted advertisements into a TV series, and this TV series is now the most popular TV series in China."
"Not only are there many people discussing it online, but countless people are discussing the situation of this TV series offline."
"It is said that the second round of broadcasting will begin soon, and there will be several TV stations starting to broadcast it at different times."
"There will even be some related playback videos on the Internet later."
"This means that Ziweixing's exposure rate has increased rapidly during this period."
"The most troublesome thing is that through precise advertising placement, it has given Chinese consumers the impression that Ziweixing is a top-notch luxury car."
"That's why their sales have increased rapidly in the past half month."
"Correspondingly, the sales of our BMW 7 Series have declined to a certain extent."
"The situation of the Mercedes-Benz S-Class and Audi A8 is somewhat similar to ours."
As the sales director of BMW China, Mike is very proficient in business.
He may not be willing to spend much time learning about the news of Chinese independent brands such as BYD, Great Wall, and Chery on the market.
But he didn't dare to ignore an opponent like Xingchen Automobile easily.
Since its official launch in January this year, Xingchen Automobile has brought a lot of impact to the automobile industry.
People who are not in China may not feel that strongly about this.
Even if there was a collision between Audi TT and Ziweixing before, its popularity has not completely increased.
“Is advertising placement so effective?”
"We have done advertising placement before. Didn't the sales department at that time think that this method was not as effective as direct advertising on China Channel?"
When Amoha said this, Mikedy felt a little embarrassed.
What happened to the Chinese TV series that BMW chose to implant before?
Not to mention the hits, one of them has not even been officially aired.
Even those dramas that are broadcast have very limited influence.
They didn't feel the change in the number of units sold from this drama.
That’s why I’m not interested in advertising placement.
Who knew that the situation would change when it came into the hands of Xingchen Automobile?
"Amoha, this could be a coincidence."
"The TV series they implanted is one of the most popular TV series in China in recent years. Some people even think that it is a TV series that can leave traces in the history of Chinese TV series."
"However, I think the people who watch these TV series are very young."
"Few of them can afford luxury cars."
Mikedie could only desperately find reasons and excuses for himself.
What else to do?
Fortunately, Aimoha did not worry too much about advertising placement, but asked him to reverse the current situation as soon as possible.
The flagship model of BMW cannot be suppressed by a Chinese independent brand car company, right?
…
"Ayang, the layout of the automotive industry ecosystem you mentioned before seems to be slowly taking effect."
"With the help of "Struggle", Nanshan Film and Television not only became famous in the industry, but also thoroughly promoted Ziweixing."
"Nowadays, there are hot news on Weibo every day that is related to Nanshan Group."
Fang Sisi was in a good mood.
She is now a famous entrepreneurial goddess in China, with countless halos around her head.
Although this also made her schedule more complicated, she often traveled to participate in activities, and the number of times she got together with Cao Yang became less frequent.
But that sense of accomplishment is not something that being a reporter at China Television could bring.
“It’s just the beginning now, and the ecosystem has not stabilized yet.”
“This ecosystem will be stable only when each becomes a leader in its segment and its position is firm.”
Cao Yang did not lose himself because of the hit "Struggle".
Although Ziweixing's sales have increased very well, the scale is still there after all.
Up to now, Xingchen Auto's annual output is less than 5,000 units.
As a boss who wants to run Xingchen Motors into the world's top car company, how could Cao Yang be proud and complacent just because of his current achievements.
"That's true. Our Weibo has now launched overseas versions in Japan and other places."
"There are also websites imitating ours in the United States. I am going to arrange a legal team to fight them properly."
Weibo is at its peak right now and is about to go public.
In this case, it is natural not to see anyone plagiarizing you.
However, Cao Yang has a different point of view.
"For an Internet company like Weibo, it is impossible for a Chinese company to become the leader in the United States."
"We develop overseas versions more for listing services."
“From a long-term perspective, Weibo’s roots are still in China.”
"Similar overseas platforms can cooperate with other companies through investment and equity participation."
"For example, if you say that a company in the United States is copying us, then you can arrange for someone to negotiate with them with a stick in one hand and sweet dates in the other."
"I believe there is no problem in taking a few percent of other people's shares."
"In the future, even if our Weibo fails to operate well in the United States, we will not completely lose the American market."
Fang Sisi found it difficult to accept Cao Yang's plan.
In her opinion, Weibo clearly has the upper hand, but it is retreating in front of its competitors.
"Weibo has a lot of personal user data. Do you think the people in the United States are willing to let the Chinese company have this data?"
"Weibo has just emerged, and it hasn't attracted enough attention from everyone."
"It will be different in the future."
Cao Yang naturally saw Fang Sisi's expression in his eyes.
So I said a few more words and explained.
Fang Sisi is also a smart person. After hearing Cao Yang's explanation, she naturally realized it immediately.
"Then I'll make a call right away to make arrangements. Weibo's focus is still on the domestic market. We will do it abroad in the short term. In the long term, we will rely on investing in other local companies to develop in a different way."
After Fang Sisi said this, she couldn't help but pick up her phone and started giving orders.
At the same time, Zhang Songwen was also having dinner with the main actors from the "Struggle" crew in a private kitchen in the imperial capital.
Said to be the main actors, they are actually the few people who bought Ziweixing.
Anyone else who didn't buy it, even if you are the lead actor, is not included in tonight's invitation.
To a certain extent, Zhang Songwen is also sending a signal to some people in the industry.
As for whether those people can see through this signal, or whether Charlene and Mi Lai are willing to take the initiative to share it with their friends, it's not worth it.
"Come on, Charlene, let me toast you."
"Ziweixing's sales have doubled in the past half month, and you have a share of the credit for this."
"Mr. Cao of our group has heard about the fact that you bought a Ziweixing."
Zhang Songwen gives people a very elegant feeling. He speaks in an unhurried and unhurried manner, making people listen without any pressure.
"Mr. Zhang, you're welcome. The appearance of Ziweixing is my favorite."
"Just because of its appearance, I want to buy one."
Charlene was still heartbroken over the millions spent on the car. Now that she saw Zhang Songwen mentioning this matter to her so solemnly, she felt that the one million spent was so worth it.
"Ziweixing was designed by Mr. Cao himself. Even China TV Station considers Mr. Cao to be the master of car design in China."
"The appearance is naturally fully competitive."
"In addition, Ziweixing is actually not only beautiful in appearance, but also surpasses its peers in terms of power performance and other aspects."
"Even a layman like me, who doesn't know much about cars, knows that Ziweixing is the world's first model to use an 8AT automatic transmission and LED headlights."
"The various parts above basically represent the pinnacle of the current auto parts industry."
After joining Nanshan Group, Zhang Songwen also supplemented his knowledge about the automobile industry.
Otherwise, he really wouldn't be able to say so many things now.
"Mr. Zhang, when will Mr. Cao come to Nanshan Film and Television to inspect, will he also introduce us to us?"
Mi Lai is also very angry now.
Even a bit hotter than Charlene.
Of course, if she suddenly becomes so popular, she will also worry that one day she won't be popular anymore.
So how to continue to be popular is actually something they need to consider.
Obviously, they all know what kind of person Cao Yang, the general manager of Nanshan Group, is.
Especially after cooperating with Nanshan Film and Television, I learned more relevant information.
In this case, it is absolutely impossible to say that they have no idea at all.
There are many articles or videos related to Cao Yang on the Internet.
Even Cao Yang is now a role model for young people, and his influence is no worse than that of ordinary celebrities.
"No problem. When Mr. Cao comes over, I will report it to him properly."
"Mr. Cao has always been very enthusiastic about friends who fully support Xingchen Motors and Nanshan Group."
On this occasion, Zhang Songwen must have patted his chest and agreed.
As for how to arrange it in the future, that is a matter for the future.
Anyway, there is a long way to go.
"Mr. Zhang, I heard that Nanshan Film and Television is preparing to invest in another urban drama. If there is a suitable role by then, please give us more consideration."
Lu Tao also took the initiative to show his goodwill to Zhang Songwen today.
He is already famous, but he also knows who the real boss is in this circle.
Nanshan Film and Television is destined to play a decisive role in China's entertainment industry in the future.
In this case, there is absolutely no harm in maintaining close cooperation with Nanshan Film and Television.
Especially since Zhang Songwen previously said that Nanshan Film and Television prefers to shoot urban dramas, this positioning is more suitable for him.
"Nanshan Film and Television will never treat its friends badly. Everyone will wait and see. There should be some results this year."
Zhang Songwen drank the wine in his glass in one gulp and chatted with everyone proudly.
The atmosphere was very harmonious.
Nanshan Film and Television needs a group of stars to cooperate, and these stars also want to have another backer.
Everyone gets what they need.
(End of chapter)
