Nanshan Group made quite a few moves throughout 2006.
Whether it's engines, gearboxes or auto parts, or Nanshan Investment and Auto Home.
Even Nanshan Film and Television has made a lot of moves this year.
"Mr. Cao, the "Struggle" we invested in will officially premiere on Shanghai TV next Friday. The crew and related actors have also started to promote it."
"Weibo also asked Mr. Fang to help arrange some hot searches from time to time."
"At that time, Ziweixing will have a separate scene in each episode, and I will also communicate with Xingchen Automobile."
Zhang Songwen came to Cao Yang's office in a very good mood and reported to him on the situation of Nanshan Film and Television.
It has been a year since the company was established, and now it is finally starting to have some results.
Cao Yang didn't care much about other actors' signings, TV series with millions of dollars invested, and the like.
But Cao Yang must be very concerned about TV series like "Struggle" that are independently invested by Nanshan Film and Television and have a large number of Ziweixing's advertising placements.
Zhang Songwen also has a clear understanding of this.
So this time I came here specifically to report the situation to Cao Yang.
"This drama is Ziweixing's first attempt at domestic advertising placement. If the effect is good, Xingchen Motors will increase its advertising placement in movies and TV series in the future."
"How to make full use of these product placements to improve the brand power of Xingchen Motors requires everyone to discuss together."
"What you mentioned before about letting some celebrities take the initiative to participate in the promotion of Xingchen Automobile products, I think it can be done well."
"For those actors who are willing to take the initiative to show goodwill, the company can also provide some role support."
For many actors, getting a good role requires more than simply being good.
Whether it’s the director or the investor, there are always other requirements.
For Nanshan Film and Television, this requirement is quite special.
It depends on which actor can realize this first, and he will be able to get the full support of Nanshan Film and Television and even Nanshan Group in the future.
Everyone gets what they need.
The greater the celebrity's reputation, the better the publicity effect will naturally be.
Similarly, the greater the support of Nanshan Film and Television and the more guidance Cao Yang has, the greater the star's fame will be.
It's definitely a mutually reinforcing thing.
The entire ecosystem is formed step by step in this way.
Eventually, all industries of the entire Nanshan Group will enter a virtuous cycle.
"No problem. Soon the crew will start traveling across the country to do some promotion. I will also use this opportunity to communicate with the main actors."
"I believe there will be people who are willing to cooperate with our company."
Zhang Songwen is still very confident in Nanshan Film and Television.
Backed by Nanshan Group, relying on Weibo and not short of money, Nanshan Film and Television is definitely a dark horse in the Chinese entertainment industry.
"By the way, when Xingchen Motors' second new car is launched, we are going to invite "The Same Song" to come over."
"At that time, Nanshan Film and Television will also follow up on this project. It can be combined with some publicity of Xingchen Motors and cooperate with some celebrities."
In order to fully extract the value of utilization, Cao Yang asked Zhang Songwen to make good use of "The Same Song" again.
For Xingchen Motors, who will come to the show is not a particularly critical issue.
But for some celebrities, whether they can participate in "Same Song" is a very important matter.
"If that's the case, that's the best thing."
"I will communicate with the actors in the company and the cast at that time."
"I believe everyone's enthusiasm will become higher."
Zhang Songwen didn't expect that Cao Yang would give him another good card.
If this continues, Nanshan Film and Television's influence in the industry will become greater and greater.
Soon, he returned to the imperial capital and began to discuss matters with a few actors he was more optimistic about.
"Charlene, "Struggle" will be officially broadcast on Shanghai TV soon."
"Based on what we know now, this show will definitely be a hit."
"Although you are not a contracted actor of Nanshan Film and Television, we are very willing to continue to cooperate with you in the future."
After hearing what Zhang Songwen said, Xia Lin was a little nervous.
What's the meaning?
What does it mean?
Could it be that Mr. Zhang, who has a good reputation in the industry, has his true nature exposed?
"Mr. Zhang, I...I also hope to continue to cooperate with Nanshan Film and Television."
"I wonder if Nanshan Film and Television has any special requirements?"
Although she felt guilty, Charlene still had the courage to ask her question.
"Is there anything in the drama "Struggle" that left a deep impression on you?"
Zhang Songwen did not answer Xia Lin's question immediately, but asked instead.
Such a question confused Charlene.
Is Mr. Zhang asking about his significant other?
Or are you hinting at something?
Charlene, who has always been smart, found that her brain cells were not enough.
However, she always felt that Zhang Songwen was looking for her for something special.
Otherwise, wouldn't it be more effective to find yourself before filming?
Xia Lin thought about Zhang Songwen's personality, Nanshan Film and Television's background, then Nanshan Group, then Xingchen Motors...
Slowly, she came to some realization.
"Mr. Zhang, what impressed me most was the scenes of Xingchen Automobile's Ziweixing in every episode."
"I also tried to drive that car, and it was really good."
“Not to mention the beautiful appearance, the performance is also very good.”
"It's hard to imagine that our own Chinese car companies can produce such excellent cars."
Hearing what Xia Lin said, Zhang Songwen couldn't help but smile.
Chatting with smart people is such a pleasure.
"Yes, Ziweixing is the pride of our Chinese automobile industry. Whether it is styling or power configuration, it far surpasses its peers."
"You must also know that our Nanshan Film and Television and Xingchen Motors are brother companies, with the same boss behind them."
"To the boss, Nanshan Film and Television is an insignificant company, and Xingchen Motors is the key."
"As long as something is beneficial to Xingchen Motors, the boss will definitely support it fully."
When Zhang Songwen said this, Xia Lin immediately further analyzed the meaning behind these words.
Fortunately, having said that, Charlene generally knew what was going on.
"Mr. Zhang, I now have hundreds of thousands of fans on Weibo. Although it's not a lot, I think it will increase rapidly after "Struggle" is released."
"I will also promote Ziweixing well then?"
"During filming, there were many photos of me and Ziweixing together."
Charlene tried to express her meaning.
"This is naturally what it should be. Ziweixing's advertising placement is originally for publicity."
After Zhang Songwen said this, he didn't say anything more.
This made Xia Lin realize that she might not have fully achieved Zhang Songwen's goal just now.
Got it!
"Mr. Zhang, I happen to be short of a car. I'll go to the 4S store later to see if Ziweixing has a car available, so I can just buy a Ziweixing."
'At that time, I usually drive Ziweixing, and I will recommend it to my friends and so on when I have the opportunity. '
For Charlene at this time, her career has not yet reached its peak.
Spending millions to buy a Ziweixing is actually quite stressful.
The remuneration she received for "Struggle" was not that much.
However, after saying this, she quickly thought about the pros and cons of this matter in her mind.
I think this decision is still very valuable.
"Smart, Charlene, Xingchen Motors is not the only one selling like this."
“What our boss cares about is everyone’s cooperative attitude.”
"Don't worry, you won't regret this decision."
After going around in a circle, Zhang Songwen finally reached his goal and was in a good mood.
Next, he also communicated with several other leading actors.
Lu Tao and Mi Lai also gritted their teeth and prepared to buy a Ziweixing in person to cooperate with Xingchen Automobile's various promotions.
And Zhang Songwen also told them very clearly that Nanshan Film and Television would give priority to them as the starring roles in the next TV series.
Even "Same Song" will find ways to arrange some programs for them when they enter Xingchen Automobile's activities.
As the broadcast time of "Struggle" approaches, related promotional activities have naturally increased significantly.
There are some hot searches related to "Struggle" on Weibo every day.
At the same time, as Ziweixing is the main advertising target in this drama, its exposure rate is naturally increasing.
"Mr. Cao, I want to ask you for advice on the placement of advertisements in film and television dramas."
BYD's Wang Fu took the initiative to make a call to Cao Yang.
There are also dedicated people within their company who are responsible for paying attention to changes in public opinion on the Internet, and they also organize and analyze some of the actions of their peers on a weekly basis.
Obviously, this time Ziweixing's advertising placement caught his attention.
"Don't hesitate to ask for advice. If Mr. Wang has any questions, we can communicate openly."
Cao Yang really didn't expect Wang Fu to discuss advertising placement with him.
However, the group now owns Nanshan Film and Television. To a certain extent, if BYD wants to implement advertising, there is no room for cooperation with Nanshan Film and Television.
After all, in addition to high-end models like Ziweixing, some ordinary vehicles must also be used in the TV series.
It can’t be that ordinary people are using Ziweixing from beginning to end, right?
Isn’t that not advertising placement, but damaging your own brand power?
"Mr. Cao, is it expensive to place ads on a car like this?"
"I heard that Xingchen Motors has deeply embedded a large number of advertisements in "Struggle"."
It wasn't the first day that Wang Fu and Cao Yang met, so naturally they didn't bother to beat around the bush when talking.
"The total investment in this drama is less than 20 million. No matter how high the cost of advertising placement is, it will only be that high."
"Of course, if you go to Hollywood to do advertising placement, the price will naturally be different."
When Cao Yang said this, Wang Fu had no way to refute.
After all, he also knew about Ziweixing's implantation into "Transformers".
At that price, he really couldn't bear it.
"Nanshan Film and Television has made a lot of moves in the film and television industry this year. I heard that you are also preparing to shoot more TV series and movies."
"In the future, if there are TV series about Xingchen Automobile's advertising placement, could we also consider BYD Automobile's advertising placement?"
Wang Fu asked his question very directly.
There doesn’t seem to be much to talk about now about how effective the implant is.
After all, neither "Struggle" nor "Transformers" have been released yet.
"No problem. Mr. Wang, you can arrange for someone to connect with Nanshan Film and Television."
"As long as there is a suitable project, everyone can cooperate."
Cao Yang agreed without any hesitation.
It's a win-win thing.
Anyway, Nanshan Film and Television mainly invests in urban dramas, which will definitely require the use of some vehicles.
The low-end ones use BYD, and the high-end ones use Xingchen Automobile.
If there are other brands that want to cooperate in the future, you can find another mid-range brand.
Wang Fu is obviously not the only one paying attention to Ziweixing's advertising placement in "Struggle".
As this urban drama, which is said to have the largest investment in 2006, was officially aired, the popularity of several starring actors in it immediately skyrocketed.
Compared with youth idol dramas in the general sense, "Struggle" does not have a bloody Mary Sue, a willful CEO style, and there is no silly sweetness that is too clever.
This TV series, known as the "Bible" of the post-80s generation, focuses on that generation of recent college graduates from a sinking perspective, trying to explore how they, as "calves" who have just entered society, understand the world, change it, and integrate into it. of this world.
The strong personality Lu Tao, the calculating Xiang Nan and the affectionate Hua Zi met the infatuated Mi Lai, the self-centered Xia Lin, the straightforward and arrogant Yang Xiaoyun and the wandering Lulu.
Love, career, dreams, they carried all the beautiful imaginations of the world. They once believed that they could realize their own value with their own hands.
But they didn't expect that their careers would be so difficult, their dreams so far away, and even the love they thought they could know and wait for each other just by holding hands would be so elusive.
Episode after episode, the plot is gradually revealed, and the popularity is getting higher day by day.
"The protagonist of this drama can be compared to urban Internet novels. His adoptive father is a leader, his real father is a rich man, and he is very kind to him, and his girlfriend is a second-generation rich man. She cheated on him and was caught, but she still lingers on him. .”
"Lu Tao was so lucky to be filmed in the TV series. He grew up in a traditional family but was destined to be the second generation of rich people. His father, a very principled person, broke his principles for him. His plan would not work in ordinary companies, but his biological father He is willing to take risks and let him try, so Lu Tao can't talk about struggle."
"Some people say that "Struggle" is a must-see movie for college students, but apart from betrayal and the rich second generation, I don't see anything worth learning for us~~"
"For this film, I think the selection of supporting roles is really good. I mean the protagonist's father and mother. I personally feel that these actors are completely on point. So many fathers and mothers make me feel that the investment in this film is Painful.”
"The thing that impressed me most about this drama was Xingchen Automobile's Ziweixing. Her stunning appearance makes her every appearance extraordinary."
"Luxury cars, beautiful women, every role is performed very well. I haven't seen such a good TV series in a long time."
"Nanshan Film and Television, if it doesn't make a splash, it's already a blockbuster."
…
On Weibo, various topics related to "Struggle" dominate the hot searches every day.
Naturally, Xingchen Automobile would not miss such a good publicity opportunity.
Looking at the skyrocketing number of Weibo fans, Xia Lin and Mi Lai were very motivated. Not only were they promoting "Struggle" every day, but they were also promoting Ziweixing.
Even in many photos taken by paparazzi, the shadow of Ziweixing can be seen.
Especially Xia Lin, she really put a lot of effort into promoting Ziweixing.
Zhang Songwen naturally saw all this.
What he said before that the next drama would give priority to them is naturally not nonsense, but it is about to happen.
Of course, Charlene and Mi Lai didn't know this.
For them, the harvest from "Struggle" alone is enough to sacrifice a lot.
Although they could not be said to be unknown before, they were still far away from becoming popular stars.
Now, the situation is different.
Of course, Cao Yang didn't pay special attention to matters in the entertainment industry. He only cared about the effectiveness of Ziweixing's implantation.
"Mr. Cao, last week the national sales of Ziweixing reached 120 units, more than doubled compared to the same period last month."
"According to this pace, Ziweixing's domestic sales this month are expected to exceed 400 vehicles, or even reach a new high of 500 vehicles."
"If this number of units can be maintained, then our sales of Ziweixing this year are estimated to exceed 5,000 units."
"The limited edition of 10,000 units will be achieved soon."
Zeng Tingting was in a very good mood.
This sales data can be said to be very good.
"It seems that our high-performance version will be launched as soon as possible."
"Otherwise, someone might start making trouble about our limited edition of 10,000 vehicles."
Cao Yang already knew that "Struggle" would be a hit.
Historically, it was launched next year, and there was no difference among various social backgrounds.
There is no reason to rush out a little early.
It's just that historically, with the popularity of "Struggle", the Audi A4L was awarded.
Now it has become Ziweixing of Xingchen Automobile.
"The development of the W12 engine has been completed, and the preparations for the high-performance version are almost complete."
“We will officially launch the high-performance version in January next year, when ZiMSI officially launches its first anniversary.”
"I think maybe it's not surprising that the sales volume of the high-performance version is better than that of the regular version."
After a year of trial and error, Zeng Tingting gradually learned how to sell luxury models.
Sometimes, just because the price/performance ratio is high doesn’t mean you’re selling well.
For people who recognize Xingchen cars and are willing to spend a lot of money, a higher price may make them feel more stylish.
As for the extra hundreds of thousands...
You can spend eight to nine hundred thousand to buy a car. Whether it is hundreds of thousands more or hundreds of thousands less, sometimes it really isn't that important.
"With the launch of the high-performance version, the modified car for WRC competition must be completed as soon as possible."
"Next year Xingchen Motors will achieve some results in the competition and improve its own style."
Although China can rely on various publicity to enhance the brand strength of Xingchen Auto, overseas, the effect of such publicity is not so ideal.
Sometimes, some consumers still like to see your performance.
The high-performance version of Ziweixing using the W12 engine will definitely not disappoint everyone.
"I understand, I will also arrange for people to clear the circle in Niubei again."
"When the time comes we can break our own record, and that will be a good story."
When Zeng Tingting said this, Cao Yang couldn't help but nodded.
Niubei is a good place, we should make full use of it.
That data is not only popular among foreign consumers, but also among domestic tycoons.
"I think the drama "Struggle" will be a phenomenal TV drama. The sales department must continue to consider how to better utilize the influence of this drama."
"Ziweixing can also make a debut in some crew activities."
"For those actors who actively cooperate with the promotion, you can communicate with Nanshan Film and Television and discuss more cooperation in the future."
"Then the soft-propaganda on various online forums and Weibo must also follow suit."
"The best thing is to leave an impression on everyone that Ziweixing is the best choice for rich and famous people."
“This way we can maintain the current hot sales momentum.”
What Cao Yang is most concerned about is definitely the sales of Ziweixing.
The model has been successfully put into production for almost a year without any problems.
Whether it can be made more successful mainly depends on sales performance.
Until now, although Ziweixing does not increase prices in 4S stores, it does not offer a penny discount.
At most, there is some support for maintenance projects.
It's still possible to get free maintenance six times in three years.
There are no more others.
"Our sales department is already adjusting relevant publicity plans."
"At the current pace, the second round of "Struggle" should still arouse a lot of enthusiasm."
"This heat can last at least until next spring."
Previously, Zeng Tingting did not have great expectations for advertising placement in TV series.
After all, this is not a very innovative publicity plan.
If it were possible to achieve good results casually, then other car companies would have gone to great lengths to do it.
However, she didn't expect that the drama "Struggle" would have such a great influence.
Especially on young people, it has had a huge impact.
The rich second generation among young people can also be regarded as one of the main buyers of Ziweixing.
"Gold Nine and Silver Ten, after this month has passed, the market performance next month is also very worth looking forward to."
"But by then our Xingchen 2 will be officially unveiled, and some resources will definitely be dispersed."
"The sales department should also carefully consider the balance in this aspect."
Xingchen 2 has been confirmed to be officially launched at the end of this year.
Its official debut is in October.
Cao Yang naturally hopes that both cars will sell very well.
Especially for Xingchen No. 2, he has more expectations.
That is a model that can boost sales.
"Mr. Cao, why don't we just schedule the launch of Xingchen 2 at the Yangcheng Auto Show?"
"This is our home court, so the publicity effect will not be bad."
Zeng Tingting felt the benefits from last year's Yangcheng Auto Show.
Naturally, this year I am also very active and want to have some performance at this auto show.
"Some renderings, camouflage pictures, etc. will be released one after another in October."
"Then our test drive activities will be held after the auto show."
Zeng Tingting boldly proposed a new plan.
In her view, promoting the two cars together can complement each other, and there is no need to worry about occupying each other's resources.
"If it is launched at the auto show, there should be no cars in the 4S stores yet, right?"
Cao Yang is quite familiar with the advancement schedule of Xingchen 2.
Although small-scale trial production is possible in November, official mass production is scheduled for December.
If you have to advance now, the time to pick up the car will definitely be affected.
"Mr. Cao, maybe it's not a bad thing to look like that?"
“Consumers have to wait for a period of time before they can pick up the car after placing a reservation, which can be regarded as a kind of hunger marketing.”
(End of chapter)
