Promoting the development of China's independent brand car companies is what Nanshan Group has been doing.
This is not simply because of how great Cao Yang is, but because independent brand models generally use a large number of Nanshan Group parts.
As long as the independent brand develops and grows, it means that Nanshan Group will develop better.
Now that Volkswagen is going to deal with Nanshan Group, Cao Yang naturally wants to let everyone know that Volkswagen is not as powerful as everyone thinks.
In the world, whether it is the first or second car company, it is not Volkswagen.
But in China, Volkswagen has firmly occupied the number one position in the market over the years.
It can be said that the benefits they have gained in China go beyond their own status.
Of course, it is undeniable that early people did make some contributions and trained some Chinese parts companies and skilled workers.
However, there are no eternal friends, only eternal interests.
"Mr. Cao, don't worry, our Geely Automobile will definitely not be left behind."
"Working with various cooperating media to promote the development of public opinion and let everyone know that joint venture car companies are discriminatingly lowering configurations and material grades in China. This is also a good thing for Geely Automobile."
Volkswagen began to fight back on the Internet and began to drag more joint venture giants into the water, hoping to use this method to alleviate its recent unfavorable situation.
In response to this situation, Nanshan Group naturally did not take any action.
Cao Yang even personally called the CEOs of various self-owned brand car companies to discuss the recent publicity campaign.
Originally, at the end of last year, we had already discussed cooperation to promote the reputation of Nanshan engines and Nanshan gearboxes.
In this way, consumers can increase their confidence in independent brand car companies.
From the current point of view, the effect of this trick is still very good.
Throughout the first half of 2006, the growth rate of independent brands was higher than that of joint venture car companies.
Although the total market share is less than 50%, this day will come sooner or later.
"Mr. Li, you are indeed awakening in the world."
"Today's automobile market is obviously more popular than last year, and it is almost inevitable that sales will exceed 7 million units throughout the year."
"In this case, there is no reason for us to let the international automobile giants eat the biggest piece of the cake, while our independent brand car companies only drink a little bit of the remaining soup."
"I hope that through everyone's joint efforts, we can become independent brands that eat the meat, and joint venture car companies eat the soup."
If ordinary people heard what Cao Yang said, they would probably think he was just bragging.
But Li Su didn't think so.
He is a very ambitious person.
In particular, Geely Automobile's development this year has been much smoother than last year, which makes him more confident.
"Building Passat is a good thing for our Emgrand."
"The next step for Geely Automobile will be to focus on models of the same level as the Accord, Camry, Teana, and Mondeo."
"We want car consumers to understand that although the price of Emgrand is only about half of theirs, our performance is no worse than theirs."
"Even in terms of powertrain and body strength, we are better than them."
Li Su naturally knew the purpose of Cao Yang's call to him this time.
It is definitely a good thing for everyone to unite to deal with the joint venture giants.
He had no reason to object.
Even taking this opportunity, he was ready to further take advantage of Dihao's current advantageous position.
Take advantage of the fact that other car companies' models of the same level have not had time to change materials, so as to build up Emgrand's reputation.
As long as this is done well, in the future, even if all models of other car companies use hot stamping, consumers will not feel anything.
The impressions that have been formed in everyone's mind will not change so easily.
In the future, Geely Auto will no longer have to engage in price wars and can appropriately increase its profit margins.
In other words, richer configurations are used to promote the increase of the brand and car prices, thereby improving the charm of independent brands.
After Cao Yang finished the phone call with Li Su, he quickly continued the call with Yi Jia, the boss of Changan Automobile.
Since last year, Changan Automobile and Nanshan Group have entered into comprehensive cooperation.
Changan Automobile developed two SUVs and a sedan in one go, using engines and gearboxes provided by Nanshan Group.
According to their plan, the first SUV will be officially launched by the end of this year.
Counting the time, their prototype car is almost out, so they can start promoting it in advance.
"Mr. Yi, with the same model size, better body materials, and better power performance, there is no reason why our own-brand models can't be sold so much cheaper than those sold by joint ventures."
"I am contacting various independent brand car companies, and we will work together to promote our own technology and configuration through various channels."
"Properly publicize the joint venture car companies' behavior of discriminating against Chinese consumers."
"The best thing is to take this opportunity to reduce the brand reputation of the joint venture car company."
"With this trend going up and down, it is definitely a good thing for the development of independent brands."
Cao Yang's communication with everyone this time was relatively candid.
This is something that benefits everyone and there is no reason for anyone to object to it.
The difference is nothing more than the extent of effort.
"Mr. Cao, I completely understand this."
"Don't worry, although we at Changan Automobile also have our own joint venture, we will definitely not stand in their position in terms of policy."
"For our group, the purpose of the joint venture is to make money for shareholders."
"If we can make more money by developing our own brand models, then it will be possible for us to give up some of the business of the joint venture car companies in the future."
"As long as our Nanshan Group is not specifically targeting Changan Ford or Changan Suzuki, I will definitely cooperate fully."
Yi Jia is not stupid either.
Cao Yang's starting point for this matter and the ultimate profiteer were relatively clear to him.
Following the direction Cao Yang discussed with him would not cost much, but the potential benefits would be worth looking forward to.
In particular, Changan Automobile is about to launch three SUVs and sedans, so it naturally hopes that these models can perform well in the market.
To a certain extent, if these models want to sell well, then some models of other car companies must not sell so well.
In this case, it is almost inevitable to grab meat from the bowl of the joint venture car company.
"Then I will arrange for dedicated people to connect with Changan Automobile. We can join forces to take some actions together, and the effect will be better."
"We will also have people write some soft articles and share them with Changan Automobile."
The sword has been drawn out, so naturally there is no way to take it back.
Now Nanshan Group has rushed out to deal with Volkswagen, and has even further expanded to deal with domestic joint venture car companies.
Cao Yang must only allow success and not failure.
After communicating with Geely and Changan one after another, he naturally did not fall behind other independent brand car companies such as BYD, Chery, and Great Wall.
Of course, considering that the main opponent this time is Volkswagen, and Spring City Automobile Group and Modu Automobile Group are joint ventures of Volkswagen.
Therefore, Cao Yang did not harass these two companies.
In the next period of time, the Chinese Internet will be lively.
All kinds of articles are flying all over the place, and the smell of gunpowder is getting stronger and stronger.
At this time, the Yangcheng Automobile Wind Tunnel Laboratory, which was about to be completed, also ushered in its first car test ahead of schedule.
Autohome launched the Passat's crash test in the form of a live webcast.
Since this laboratory is operated by Lingnan University of Technology, there are also some official institutions as partners.
Therefore, it is regarded as a semi-official testing agency. It is definitely more convincing than Autohome just finding a place to conduct crash tests.
This is also an important reason why Yu Yuhui proposed to conduct testing in this place.
Of course, in order to show the so-called fairness, in addition to the overseas version of Passat colliding with the domestic version of Passat, Yu Yu once again arranged a collision between Geely Emgrand and Passat, as well as a collision between BYD F6 and Passat, and even announced that Camry and Passat would collide. Accord is the next batch of collision targets.
"Ayang, after the crash test of Autohome, our automotive wind tunnel laboratory has become famous."
"Not a single wind tunnel test has been started yet, but a crash test has been arranged first."
"But your relationship with Volkswagen is officially on the table."
As the director of the Yangcheng Automobile Wind Tunnel Laboratory, Xiang Changle naturally went to the site in person to follow up on the crash test today.
Cao Yang, the driving force behind it, also came to the scene.
"Teacher, the overt and covert struggle between us and Volkswagen in recent months is no secret within the automobile industry."
"Competition can better promote the development of China's automobile industry and allow consumers to gain more benefits."
"As for whether we break up or not, it doesn't matter anymore."
From the moment Cao Yang started calling the bosses of various independent brands, there was actually no way out.
If you retreat at this time, you will lose all face.
"This kind of competition is indeed good for the development of the domestic automobile industry, but the pressure is on your Nanshan Group."
Xiang Changle is still very optimistic about Cao Yang.
I was wondering if this would be one last reminder.
“The greater the pressure, the greater the opportunity.”
"If the reputation of independent brands can continue to rise and sales increase rapidly, then our Nanshan Group's business will also increase rapidly."
"Now we have been on the road of exchanging market for technology for more than ten years."
"We can't keep going like this."
When Cao Yang said this, Xiang Changle naturally had no objection.
Anyway, if Nanshan Group wants to go against Volkswagen, all he needs to do is give it his full support.
Soon, various basic test preparations were made in the laboratory.
He Ling from Autohome also served as the commentator for today's live broadcast and introduced everyone to the preparations.
"Editor Fang, isn't Autohome too stubborn?"
"This is to fight against Volkswagen."
As old rivals, Lin Jiayan and Fang Dawen naturally found a conference room to watch the live broadcast of the crash test conducted by Autohome.
"You only saw people's hard-fought confrontation with Volkswagen, but you didn't see that there was actually support from other manufacturers behind this matter."
"Look at the models selected this time, BYD's F6 and Geely Emgrand are both included."
"According to previous information, the body crash tests of F6 and Emgrand are both excellent."
"Autohome is obviously trying to support independent brand car companies such as Geely and BYD, and then use this opportunity to compete with Volkswagen."
"Didn't we hear before that Volkswagen wants to kick Nanshan Group out of the supply chain?"
"Obviously, Autohome's actions this time must be related to this matter."
Fang Dawen was basically able to see clearly some of the meaning behind it from the appearance of this matter.
This matter is obviously not as simple as everyone sees.
"No matter what the reason is, Autohome has attracted enough traffic by doing this."
"In the future, their position in the country will be more stable. Do you think we should conduct some similar tests?"
"Otherwise, everyone will go to Autohome to advertise and won't take us seriously."
Lin Jiayan raised a question from a very realistic perspective.
As an automotive media, it spends a lot of money to conduct these tests, obviously not just to bring good articles to consumers.
There are actually interests at heart behind it.
The most intuitive thing is how to get more advertising fees.
The more tools the automotive media has at its disposal, the greater its deterrent effect on OEMs. Each OEM will definitely place more advertisements in order to buy safety or promote its own models.
In the past, everyone relied more on the influence of the platform to attract advertising from OEMs.
But now Autohome has begun to let everyone see another plan for advertising to proactively seek out the above.
Lin Jiayan feels that this plan can be learned.
"You can make a plan and I will report it within the company."
"However, our focus does not have to be exactly the same as Autohome. We can do things in a different dimension."
Fang Dawen thought about it and felt that he really had to do something.
Otherwise, if car manufacturers don’t pay attention to them in the future, how could they put in more advertisements?
While Fang Dawen and Lin Jiayan were chatting about Autohome, at the Yangcheng Automobile Wind Tunnel Laboratory, with Xiang Changle's order, the crash test officially began.
A lot of preparation work has been done, but the official collision only takes a few seconds.
The first thing to collide was the domestic and foreign versions of the Passat. The host He Ling didn't need to say anything. The camera on the screen already told everyone the answer.
The two Passats look the same, but the A-pillars are obviously different.
The Passat has the words "domestic version" written in bright red on the body. The A-pillar arches upward and is severely deformed.
But the other foreign version is much better.
Except for some slight bends, the entire cockpit is relatively complete.
And with He Ling's explanation and the camera getting closer, everyone can directly see more direct problems.
"Mr. Cao, after the domestic version of Passat's airbag exploded, it didn't drag the dummy, but went astray."
"This is a problem that has not been discovered before."
"The entire steering wheel goes directly towards the driver, without any airbag protection in the middle."
"This time, Passat's safety issues are definitely confirmed."
Yu Yu followed Cao Yang and felt relieved after seeing the results of the crash test.
Although everyone had some predictions before, they already knew roughly what the test results would be.
But now that the actual results have come out, the performance is obviously better than they imagined.
This is of course the best.
"The people in the Magic City are probably going to have a headache now."
"But they've done a lot of work to muddy the waters."
"We'll see how Passat's sales change in the next few months."
Cao Yang has also seen various performances of Modu Volkswagen and Volkswagen in the past month or two.
They certainly won't sit still and wait for death.
"Both the Maison and the S6 will also undergo a crash test with the Passat. When the time comes, the public pressure that Volkswagen will face will not be the same as before."
"Geely Automobile and BYD will definitely not miss this opportunity."
"A melee in the domestic automobile industry has officially begun."
Yu Yu was a little excited.
Such a big scene is definitely a good thing for Autohome.
Of course, in the future, the advertising investment of joint venture car companies on Autohome is likely to be understood.
But in the early stage, it is definitely only Volkswagen that will decline more.
If other manufacturers do not want to be targeted, they will not dare to suddenly and significantly cancel their advertising cooperation with Autohome.
"One hero has three gangs, and if more car companies join forces with Nanshan Group to deal with joint venture giants such as Volkswagen, the chances of winning will naturally be better."
"With this plan of yours, I think the final result should not be bad."
"It is not impossible to even take this opportunity to reverse consumers' impression of the poor quality of China's independent brand car companies."
Fang Sisi also attended this event today.
Although Weibo is just a platform, it does not publish any news itself.
However, this matter has a great impact on Nanshan Group, and Weibo will definitely have to do some targeted traffic diversion and headline processing in the future, so Fang Sisi also wants to understand the situation on the spot.
So as not to lose control of the situation.
"The automobile industry is a pillar industry, and every aspect is paying great attention to it."
"You should also pay attention to the publicity of this matter, so as not to cause a backlash from all parties."
Xiang Changle gave a vague reminder.
After all, every car company that ranks high on the sales list has a bunch of monsters behind it.
It's not something you can hit just because you want to.
At that time, it may bring some trouble to Nanshan Group.
"As long as several large groups such as Spring City Automobile Group, Modu Automobile Group, Xifeng Automobile Group and Changan Automobile do not come out to oppose it."
"No matter how troubled this matter is, there should be no need to worry."
"Anyway, we didn't commit any fraud, we just presented some facts to everyone."
"Take this opportunity to promote the crash test business of China Automotive Center. Maybe they will also be very happy."
Fang Sisi's perspective on the problem is still a little different from Xiang Changle's.
In his opinion, no matter how hard it is, he is not afraid.
Because several groups such as Nanshan Group and Spring City Automobile are deepening cooperation.
They should not choose to jump out and break up with Nanshan Group at this time.
Otherwise, if Nanshan Group does not cooperate with them, other competitors will immediately surpass them.
Then it would be difficult to explain to the leader.
"This is the truth, but if the trouble becomes serious, those foreign automobile giants may drag those parts giants to the end."
"Although Nanshan Group's parts business is very strong, no matter which car company it is, it still uses parts from some international auto parts giants."
"Even on the Nanshan engine or some other parts, some parts are purchased from international auto parts giants."
"If we think about completely leaving them alone, it's not feasible in the short term."
Xiang Changle reminded him again.
It's okay to struggle.
But he felt that the scope and degree of struggle should be paid attention to.
"What the teacher said makes sense. We will focus on Volkswagen and not mention models of other brands without mentioning them by name."
"But I believe consumers are also clear-minded."
"Take advantage of this opportunity to increase the market share of our own brands."
"That way more people will support Nanshan Group."
Just as Cao Yang finished speaking, the next crash test was about to begin again.
BYD F6 vs Passat.
Geely Emgrand vs Passat.
Needless to say, the result is that the Passat must have been badly abused.
After the results came out, Autohome, Geely and Emgrand immediately began publishing the articles they had prepared online.
Hot posts on various forums also quickly changed.
Self-owned brand car companies have come to the end one after another and are looking for various opportunities to challenge joint venture car companies.
Many netizens have also begun to participate in this matter.
For a week in a row, the headlines on Weibo were all related to this topic.
All car companies, you sing and I show up.
So lively.
"Mr. Cao, the traffic of our 4S store has more than doubled compared to the same period last year."
"Emgrand's sales this month will definitely exceed 10,000 units."
"Thanks to your suggestion."
Li Su was in a very good mood and called Cao Yang to announce the good news.
For them, as long as they can boost sales, they can continue doing this.
There is no problem even if it is promoted as a major policy of the company.
"Congratulations, Mr. Li."
"This is the second mid-level sedan among domestic independent brand car companies with sales exceeding 10,000 per month."
"Our Nanshan Group has benefited from it."
At this time, there is no need to take credit for yourself.
Anyway, he has already obtained the real benefits.
The two of them just chatted and the atmosphere was very good.
(End of chapter)
