People in different regions value very different things when buying a car.
A car that is popular in the United States may not be bought by many people in Japan.
If a car that is popular in Japan is sold in China, it will most likely be sold on the street.
In Europe, the cars that consumers like are unique.
Many hatchbacks are very popular in Europe, whether it is Volkswagen's Golf or Renault's Megane, many consumers like it.
"Mr. Cao, since consumers here in Europe attach great importance to performance, then I think we can let our Purple MSI go to New York and let the data speak for itself?"
Ji Hua has studied in Germany for many years and has a relatively good understanding of the situation here.
So he immediately gave his advice.
"New North brush circle?"
Cao Yang was a little moved after hearing this.
As a person in the automobile industry, it is impossible not to have heard of the famous name of New North.
"Yes, the Nürburgring is located in northwestern Germany and was completed in 1927."
"It is one of the few classic racing cars in the world that has historical status and technical difficulty."
“The runway is located in the hills at the junction of Germany, Belgium, and Luxembourg. It is nearly 30 kilometers long and has 187 curves. The terrain is very complex, with a height difference of more than 300 meters, and most of the tracks are less than ten meters wide. .”
“Until 1982, the Nürburgring was divided into a 20.8-kilometer north track and a 5.1-kilometer south track. The south track was designated as the official track for the Nürburgring Grand Prix. "
"The Nürburgring Nordschleife is the most familiar Nürburgring circuit. It has a total of 154 turns. The track is located on a mountain. It is the favorite place for various car companies to lap."
As a half-landowner, Ji Hua is obviously very familiar with the conditions of the New Nordschleife circuit.
Of course, nine times out of ten, he did his homework in advance.
This kind of business trip with the boss definitely requires a lot of preparation work in advance.
"Since New North's influence is so great, let's arrange to cultivate the circle."
"But won't it be troublesome?"
Although Cao Yang had heard of Niubei's name, he didn't know much about the specific contents.
"It's not that troublesome."
"If there are no official competitions or manufacturers booking the track at Niubei Circuit, even ordinary people can go up and drive a few laps after paying money."
"Of course, if our Ziweixing wants to achieve good results on the Niubei Circuit, it must not be so casual."
"We need to contact the management to book the venue for testing. The most important thing is to find a more powerful racing driver."
"Otherwise, it will affect the performance of lap brushing."
"According to our current power performance parameters, we are fully hopeful to set a new record in the car field."
"When the time comes, it should be a selling point if we promote it well."
When Ji Hua said this, Cao Yang probably knew what was going on.
"Then please contact me as soon as possible to see when the test can be arranged."
"In addition, we would also like to invite Autohome or other media with good cooperation to come to Germany to watch our laps."
"When the time comes, we will take video and photo shoots and promote them online."
Cao Yang knew very well what the purpose of running to Niubei was.
Self-entertainment is not suitable for the development of Xingchen Automobile.
If we want to set a new record, we must report it in a big way.
At the very least, potential consumers must think that Ziweixing is awesome.
Otherwise, you, a new local car company in China, want to sell the price so high in Europe, trying to sell it to 109,900 euros and 114,900 euros.
How can it be so easy?
At this price, it is considered a high-end car even in Europe.
It is not a car model that ordinary people buy.
"I will arrange this right away, but if the time is tight, some people may not have visas."
Zeng Tingting responded a little worriedly from the side.
"Dedicated automotive channels like Autohome now have relevant cooperation with various domestic OEMs."
"No matter which manufacturer they are, they are very friendly to these media."
"Visiting the headquarters is an event that happens every year."
"So there is no need to worry about visas. There must be some people on these websites who have visas."
When Cao Yang said this, everyone breathed a sigh of relief.
Such an important thing, if there is no media present.
Although Xingchen Motors can also arrange for people to shoot and promote it, there is always a sense of bragging.
The effect is definitely not that good.
Soon, Ji Hua contacted some of his former classmates in Germany and quickly settled the matter of booking the Niubei Circuit.
"Mr. Cao, reserve the venue for one day next Thursday for our exclusive use."
"In addition, as for racing drivers, I also contacted a driver who has been doing laps for various OEMs all year round."
"Although he can't compare with F1 racing drivers, he is very familiar with Niubei. Both Volkswagen and Honda have approached him to cooperate."
"I suggest that our Ziweixing also find him to be responsible for running laps."
Ji Hua spent a whole day and basically got the thing done.
Cao Yang naturally had no objection to this and said, "No problem, just do as you say."
"Then some domestic publicity can also be started in advance."
“You don’t have to wait until the day of running laps to start promoting.”
Cao Yang is still very confident in Ziweixing.
The performance of this car was definitely very impressive in 2006.
Otherwise, when I touched a porcelain Porsche before, the other party wouldn't have pinched their nose to recognize it.
It is obviously a 3.0T engine, but its performance exceeds that of other people's W8 naturally aspirated engines.
Coupled with the 8AT and aerodynamically designed appearance, the lap performance will not be bad.
"No problem, I'll contact Mr. Yu from Autohome and Mr. Fang from Weibo."
"Then our sales department will arrange personnel to promote it on various forums and Weibo."
This task naturally needs to be implemented by Zeng Tingting.
Fortunately, the sales department is already very experienced in similar work, so there is no need to worry.
Following Zeng Tingting's actions, there was an immediate corresponding response in the country.
Ziweixing once again became a hot search on Weibo.
"Dean Gao, you said that Geely Automobile will also develop a sports car or acquire a sports car company. What do you think?"
With Geely Automobile's outstanding performance in the past two years, its financial situation has greatly improved.
Li Su's confidence and ideas have also changed a lot.
Especially during this period, he kept seeing Ziweixing of Xingchen Automobile out of the circle, and he was envious.
It’s advertising placement in Hollywood blockbusters like “Transformers”, and it’s time to go to Niubei to gain popularity.
None of the domestic independent brand car companies are as capable as Xingchen Automobile.
Mainly, the models we produce are basically based on the mature products of other international automobile giants, and there is nothing to vigorously promote.
"Mr. Li, there is a big difference between producing sports cars and producing ordinary cars and SUVs."
"Not to mention the appearance design, just in terms of power performance and chassis design, the threshold is very high."
"Even if we learn from mature products of other car companies like we did when developing Emgrand, I'm afraid it won't be that easy to produce."
"The most important thing is that even if it is produced, the performance may not be as good as others, and there may even be a big gap."
"Under this circumstance, I feel that the company currently does not have the ability to develop and produce sports cars on its own."
"Unless it is based on the concept of producing a sports car, produce a car with the appearance of a sports car, and then sell it to a small group of consumers who have special pursuits."
The tall pine forest is a bit big. .
As the dean of Geely Automobile Research Institute, he knows better than anyone the difficulty of producing sports cars.
Where can it be so easy to produce a sports car?
But since the boss asked, he had to reply.
"What if I buy a car company?"
"China's automobile market is developing rapidly now, but some foreign automobile brands have actually had a difficult time in the past few years."
"Especially in Europe, there are some niche car brands that are on the verge of losing money or even losing money for several years."
"NAC purchased the Luofu brand from England before. I think this approach can also be considered."
Li Su's idea of achieving the rapid development and expansion of Geely Automobile by purchasing established car companies is obviously not something he came up with later.
Emgrand is now selling very successfully. They will also launch a sedan similar to the F3 and an SUV similar to the H6 this year.
At that time, the company's sales volume will rise to a higher level, and its profitability will be much better.
Nanshan Group is facing a situation where various banks are chasing after you to lend money to you. In fact, Geely Automobile is also similar.
There are a lot of banks willing to lend funds to Geely Automobile.
This is also the reason why Li Suhui has the idea of acquiring other car companies.
"You can try to get in touch, but I think you still need to do sufficient market research and preparation before considering the acquisition."
"And, I personally suggest that even if you want to acquire other models, you don't necessarily need to find a company that produces sports cars."
"Some other car brands may be more beneficial to our development."
My family knows their own affairs.
Although Geely Automobile has been developing for many years, the strength of the research institute is not particularly strong.
If it is developed based on a mature model, then the problem will not be big.
But if you want to develop a new model yourself, you still don't really have this capability.
Even for simple car exterior designs, internal designers don't have enough confidence.
Of course, in a few years and with more experience, the situation may be different.
"What you said makes sense. Let's arrange for someone to conduct a thorough investigation on this matter before we talk about it."
Li Su was just inspired by the news today, but he didn't want to implement it immediately.
…
On the plane flying to Germany, Yu Yu was a little embarrassed to find that his seat was next to Fang Dawen.
For his old superiors, it stands to reason that they should be very familiar with each other.
However, the actual situation is that after Yu Yu left his old club, he never had direct contact with Fang Dawen.
However, Fang Dawen was not so entangled this time and took the initiative to greet Yu Yu.
"Mr. Yu, I was just guessing who Autohome would arrange to witness Ziweixing Niubei circle brushing. I didn't expect it to be you."
"It seems like you don't have to worry about being bored on this journey."
When Fang Dawen said this, Yu Yu couldn't act so stingy.
After all, things are much better now than before. Normally, only people who are not doing well will be reluctant to contact their former colleagues.
"Editor Fang, this is the first time that a Chinese car company has gone to Niubei to test the industry, and the results will probably not be bad."
"We are going to witness history."
"Whenever any car company goes to Niubei in the future, they will probably mention this innovative move by Xingchen Motors."
"This is a very different feeling from visiting the factories of Mercedes-Benz and BMW in Germany."
It's best for everyone to just talk about work, cars, and nothing else.
This way it won't be awkward.
Yu Yu quickly made a decision in his mind.
"Yes, although Xingchen Automobile has only been established a few years ago, and the first car was only officially launched this year, it has had more impact on China's automobile industry than any other car company."
"I heard that they are already preparing for F1 races and WRC races, but I don't know when they will officially participate in these races."
"The more Xingchen Automobile can do things, it will be a good thing for those of us in the media in the automotive industry."
“In the future, we no longer have to worry about running out of good news to attract readers.”
As soon as Yu Yu finished speaking, Fang Dawen's eyes lit up.
Will Xingchen Motors participate in F1 and WRC in the future?
This is big news.
As the two most important events in the automotive industry, if domestic car companies really participate, there will be no need to worry about no news to report during the entire event.
You can even open a column to let more netizens go to the website to read relevant news.
"This is indeed the case. I hope other independent brand car companies will also take more actions."
"If we just borrow models from other car companies every time, even if they sell well, there won't be many gimmicks to report."
"If readers read too much news like this, they probably won't be interested anymore."
As a senior media person, Fang Dawen is naturally very familiar with readers' preferences.
He has a clear understanding of the situation in the domestic automobile industry.
"So I think it is necessary to make other car companies realize that it is beneficial to learn from Xingchen Automobile and come up with more tricks."
"We in the media should also publicize Xingchen Motors' efforts in this area more so that others can see the power of role models."
After going around in a circle, Yu Yu naturally hopes that the NetEase Auto Channel can post more news related to Xingchen Auto.
This is in the interests of the entire group.
Although Fang Dawen also understood what Yu Yu meant, he did not refute this time.
After all, although this approach is good for Xingchen Automobile, it is also good for their platform.
Making this piece of the cake bigger will benefit all practitioners in the industry.
The two of them chatted all the way to Germany.
After a day of local repairs, Ziweixing’s trip to Niubei has officially begun.
In the first few laps, the racers are familiar with the car and will not drive very fast.
After all, the situation on the New North Circuit is relatively complicated. If you are not familiar with the car model, you will not be able to fully utilize the performance of the car.
These racing drivers make a living by driving test cars for various OEMs. Subjectively, they also hope that the models they drive can set some records.
This way their treatment can be better improved next time.
"Mr. Cao, judging from the current situation, any mass-produced car that can run for less than 8 minutes is considered a model with relatively good performance."
“So far, mass-produced sedans have mainly been Volkswagen’s Golf, Honda’s Civic, Renault’s Megane and other models that have achieved relatively good results in New Zealand.”
"They both ran under 8 minutes."
"Judging from the performance comparison on paper, our Ziweixing will definitely not be worse than theirs."
"What we have to see now is how much the racing driver can maximize the performance of Ziweixing."
While waiting for the racing driver to become familiar with the car model, Ji Hua was also chatting with Cao Yang.
The entire track is more than 20 kilometers long, so it is naturally impossible for Cao Yang to follow him all the way.
Even the media from all walks of life often arrange people to take photos at the starting point and the more stunning tracks in the middle.
Fortunately, various media and Xingchen Motors' own people are distributed at various key nodes on the track. Coupled with the videos provided by the own track, it is enough.
"I wonder if we can sort out the data on Niubei's models from various car companies in the past few years, and then formulate a targeted publicity plan."
"If other car companies' sedans don't perform as well as our Ziweixing, then we can set up a banner to promote it as the number one sedan."
"If the data of some sports cars are not as good as our Purple Star, we can directly pull them out and compile a few articles to promote them online."
"By comparing it with models from other well-known car companies from different dimensions, we can enhance the brand style of Ziweixing."
"I think it might have unexpected effects."
Mi Ying added her thoughts on the side.
Xingchen Auto continues to compete with other well-known car companies, which is already a consensus internally.
Of course, this kind of conflict must be based on the premise that Ziweixing's own data is powerful enough.
Otherwise, you can't do it even if you want to do it, and you will be humiliating yourself.
"Director Mi's proposal, I think, is very feasible."
"I even think that I can further produce some videos and upload them to some domestic video websites, or even overseas video websites."
"These marketing plans are universal even if they are used globally."
Zeng Tingting added her own opinion.
"Mr. Cao, isn't Autohome making a car game?"
“I think it’s entirely possible to use the Niubei Circuit as one of the maps, or even as the default map.”
"At that time, domestic players can better understand the value of being number one on the Niubei Circuit."
"Coupled with the subsequent advertising placement of "Transformers", I think Ziweixing's traffic will be guaranteed for more than a year in the future."
Mi Ying and Zeng Tingting exchanged words with each other and quickly came up with many new ideas.
As the management staff of Nanshan Group slowly grew up, Cao Yang no longer needed to worry about many things personally.
In other words, Cao Yang can start by himself and find the right talents to implement it.
After all, Nanshan Group is now a large enterprise with more than 30,000 employees.
While everyone was chatting, the racer had completed adapting to the vehicle.
Ready to officially brush circles.
Of course, this circle brushing is not done once, but will be challenged several times to find the best results.
"Mr. Cao, it's officially begun!"
Along with the roar of the engine, Ji Hua began to introduce the situation on the Niubei track to Cao Yang again.
After a while, video footage is transmitted to everyone, and we can know the general situation.
In the video, you can see some abandoned vehicles next to the track from time to time, as if to tell the difficulty of the Niubei track.
"If you can run under 8 minutes, it's not considered a failure."
"If we can get within 7 minutes and 50 seconds, we can basically surpass the lap record of past cars."
"If we can go further to 7:40 seconds, we can challenge the data of some sports cars."
"As for a faster time of 7 minutes and 30 seconds, no car will be able to surpass us in the next few years."
"At most, sports cars from Ferrari, Lamborghini and other companies can compare with it."
Ji Hua explained to Cao Yang the meaning behind each data.
Otherwise, it would be difficult for everyone to have an intuitive feeling simply by looking at a number.
A lap only takes seven or eight minutes, which doesn’t seem short. In fact, because each section of the track is very different, the scene is very thrilling.
Everyone was more focused and it passed quickly.
"7 minutes, 43 seconds and 22 seconds!"
"Mr. Cao, this is a very good result in the first lap."
When Ziweixing crossed the finish line for the first time, the result was immediately set.
"Mr. Cao, can you arrange personnel to start publicity?"
Zeng Tingting also heard Ji Hua's introduction just now and knew the significance of this result.
"I think there is still potential. Let's look at the data later."
It's already reached this time, but Cao Yang is not in a hurry.
It's nothing more than waiting for dozens of minutes.
There is a time difference between China and Germany, and it is late at night in China now.
Soon, the second lap was completed smoothly, and the time improved by more than three seconds. .
By the third lap, the time suddenly changed to 7 minutes, 29 seconds and 81 seconds.
At this moment, the crowd immediately burst into applause.
Even some staff at the Niubei Circuit started clapping and calling.
This is definitely the best performance achieved by a car in recent years.
"Mr. Cao, I think this result is pretty good."
"How about we let the racer take a break first?"
"With this kind of highly concentrated racing, the results will often not be better later on, and there may even be accidents."
Ji Hua spoke to the side at the right time.
"Okay, let's promote it based on this result."
"Everything is progressing according to plan, so Chinese netizens will be able to see relevant news when they wake up tomorrow!"
(End of chapter)
