Entertainment industry + automobile industry.
The two circles worked together, and Weibo's registered users soon exceeded 10 million.
For China Internet, this is considered a big success.
Those portal websites that helped with advertising immediately began to take action.
I would rather take the risk of breach of contract and remove Weibo ads.
Then he arranged his own technical team to start plagiarizing Weibo.
Even listed companies such as NetEase and Penguin directly stated in their announcements that they would launch their own Weibo next month and wanted a share of the pie.
In particular, Sina, which had previously been the most popular blog business, found that its blog traffic dropped by 30% in just one month.
This made them very anxious.
I hope to launch my own Weibo quickly.
However, Nanshan's first-mover advantage has been established, and Fang Sisi is not a fuel saver.
No matter how hard the portal websites are, they will just burn money in vain for a while.
It will definitely fade away in the end.
Of course, this is something to talk about later.
"Ayang, I have officially resigned from Huaxia TV, and I will exclusively run Weibo from now on."
"Judging from the performance during this period, various companies, especially entertainment companies, have fully realized the power of Weibo."
"Many celebrities' fans are even beginning to compare the number of followers on Weibo with the celebrities they follow."
"Some articles also matched the number of fans of celebrities with their celebrity status, which caused some celebrities to actively attract people to register on Weibo and follow them."
"Our Xingchen Automobile and Dahongqi have also been on Weibo's hot searches many times, and they can become some topics from time to time."
Fang Sisi was obviously radiant.
"The goddess of entrepreneurship!"
"The most beautiful entrepreneur!"
"Goddess of the Internet!"
With the success of Weibo, various titles began to appear on her head.
Even her old club, China Channel, specially invited her to appear on a column.
Interviews with other TV stations also continue every week.
This made Fang Sisi, who was originally unknown, suddenly become famous.
Weibo’s valuation exceeded 1 billion in a short period of time, making it a unicorn company.
Both Sequoia and IDG are actively contacting Weibo and want to invest.
Adhering to Cao Yang's previous will, Weibo, a website that is closely related to public opinion, cannot be independent.
Therefore, Fang Sisi has been in contact with various venture capital investors recently, hoping to introduce some investment at the appropriate time.
Of course, if you are confident about Weibo's future and are not short of money, you will definitely not give a major share to venture capital institutions.
It’s just a matter of giving them a small share of investment, lest they turn around and fully support Weibo’s competitors.
The balance among them is also a science.
"Weibo cooperates with Nanshan Film and Television and Xingchen Auto to continuously improve the level of Xingchen Auto."
“This has always been the most important task of Weibo, and the rest is left to your own judgment.”
"I will go to the United States with Ji Hua in a while, and when I come back, I will work with the research institute on the research and development of some bottleneck parts."
A person's energy is limited.
He set the general direction for Weibo’s development and told Fang Sisi the main profit measures.
If Weibo can still be defeated by other rising stars under such circumstances, it means that Fang Sisi is not suitable for starting a business or managing a company.
However, Cao Yang believes that he should not be able to wait for that day to arrive.
…
After chatting with Fang Sisi about Weibo, Mi Ying immediately led Guo Shuyin in.
Cao Yang's current daily schedule is quite full.
But most of them are businesses related to Xingchen Automobile.
"Mr. Cao, I have prepared the information related to the 4S stores of various car brands."
"I'll give you a report first, and then we'll see what the next step is."
As the general manager of Yangcheng Huaqiang Factory, he has been prospering in recent years.
Especially with the popularity of hot stamping technology, they have become completely famous in the field of automotive stamping parts.
Although few ordinary consumers or ordinary people have heard of the name of Yangcheng Huaqiang Stamping Factory, there are few people in the automotive industry, especially those in the R&D and procurement fields, who do not know Huaqiang Factory.
Their hot stamping production line, in addition to the factory next to the Great Wall and the factory next to Nanshan Industrial Park, has now officially built a third factory in Shanghai.
Two hot stamping forming lines per factory, 6 in total.
It is the hot stamping enterprise with the largest production capacity in China.
Even in response to BYD's demand, the Yangcheng factory is preparing to invest in a third production line.
If the demand for Geely and Chery in Shanghai increases, they will also consider adding two more production lines.
Although most of the money earned was invested in equipment and factory buildings, Huaqiang Factory's assets were increasing rapidly.
Along with this, Guo Shuyin's net worth is also rising.
And all these changes only occurred after cooperating with Nanshan Group.
Therefore, Guo Shuyin always took Cao Yang's words seriously without any discount.
Otherwise, if he is well engaged in the auto parts industry, why would he invest in a 4S store?
Of course, so far, they have only invested in two Xingchen Automobile 4S stores in Shencheng and Yangcheng.
He only regarded it as a way to repay Nanshan Group and did not pay special attention to it.
Until some time ago, Cao Yang called him specifically and told him about expanding investment in 4S stores.
He just started to pay attention to it.
"Well, let's first take a look at how many 4S stores each brand currently has in the country, their approximate distribution and store construction requirements."
"Then we will look at which brands we will focus on."
Nanshan Group will not personally invest in building 4S stores.
Most automobile companies probably don't want Nanshan Group to become their own car dealers.
However, 4S stores will still make a lot of money in the next decade or so, and 4S stores of especially luxury brands will make money on their own.
As a part of the closed-loop ecosystem, Cao Yang naturally does not want to miss out on terminal sales.
Sometimes, 4S stores are the ones who understand the market changes best and know what consumers care about.
So after much deliberation, he planned to ask Guo Shuyin to set up a company specifically to operate 4S store business.
Then Nanshan Investment can go around the corner to control part of the shares.
Ultimately, Nanshan Group can keep abreast of changes in the automobile market and the marketing strategies of some other brands.
This is also beneficial to the future development of Xingchen Automobile.
Just like how Porsche, Mercedes-Benz and BMW manage their dealers and train their sales stores.
There must be something worth learning from Xingchen Automobile.
If Guo Shuyin's company can become a dealer for these brands, then the relevant knowledge can naturally be easily mastered by Xingchen Automobile.
Anyway, it is very common for a car dealer to operate 4S stores of several brands at the same time.
Even at this time, since various brands have high investment requirements for the software and hardware of 4S stores, as long as qualified people apply to build a store, they can basically be approved.
It's not like a few years later, when China's auto market became completely popular, applying to open a 4S store required all kinds of connections and all kinds of overt and covert investments to get the qualifications to open a store.
"We combined the information obtained through investigations from all parties and found that since Yangcheng Honda first proposed the concept of 4S stores in 1998, there are currently more than 2,000 in China..."
Soon, Guo Shuyin personally introduced to Cao Yang the situation of 4S stores of various domestic brands.
I have to say that Guo Shuyin’s preparations were quite good.
He can even say a lot of content directly without looking at the PPT.
Cao Yang listened carefully to his introduction for half an hour before he started to speak.
"Currently, self-owned brand 4S stores generally have lower store construction requirements and lower profitability."
"Luxury brand 4S stores have high requirements for building stores, but the bicycle profits are also high."
"With this understanding, there is no problem, right?"
In his previous life, Cao Yang really didn't pay specific attention to the operational issues of 4S stores. He only knew which brands would sell well in the future.
Up to this point, though, it's actually pretty good.
At least you won't go wrong when choosing.
Many times, choice is more important than hard work.
If you go in the wrong direction, no matter how hard you try, it will be in vain.
Otherwise, why would there be a saying that men are afraid of entering the wrong profession?
Just like the current Internet industry, as long as you enter it after graduation, you will most likely be more successful than your peers in more than ten years.
"This is basically the logic, but the requirements are also very different from brand to brand."
"For example, Lexus, a subsidiary of Toyota Motor, has higher requirements for building stores than BBA. As a result, there are not many 4S stores so far."
When Guo Shuyin said this, Cao Yang became interested immediately.
Lexus.
Although it is an industry owned by its old rival Toyota Motor, in the next decade or so in South China, their 4S stores will really be like robbing money.
It would be a pity not to grab some of this money back.
At most, it will just look bad when you sell the car in the future.
"Lexus's requirements for building a store are higher than those of BBA? How can it be so high?"
With an idea in mind, Cao Yang immediately asked.
"Mr. Cao, before 2005, there were no Lexus models sold through official channels in China. People here in Lingnan Province were also used to calling them Lexus. There were only parallel imported versions and models that entered the country through unofficial channels."
"It wasn't until February last year that the first Lexus 4S store in China officially opened."
"They have many standards for building stores, such as a registered capital of at least 50 million and a store area of 5,000 square meters."
“Then there must be at least 8,000 square meters of self-owned land, as well as high store building deposits, brand deposits, construction costs, decoration costs, first batch of car models, etc.”
"It can be said that without a cash investment of 100-200 million, it would be impossible to win a Lexus 4S store."
"Their 4S stores can be said to be the only 4S stores in China that are designed and built according to the unified standards of five-star hotels."
"That is to say, some of the standards of our Xingchen Automobile 4S store can be compared with it. Mercedes-Benz, BMW and Audi are not even good."
Guo Shuyin was secretly glad that his preparations were not in vain.
Since he has to invest a lot of money in a 4S store, he is also worried about getting into trouble.
“The greater the investment, the higher the threshold, which is also a good thing to a certain extent.”
"The 4S stores you currently operate are only two Xingchen Automobile stores, and the others have not been involved yet."
"If we want to continue investing in the future, we should start with Lexus, Porsche, Mercedes-Benz, BMW, and Audi."
"In two years, we can set up another company to specialize in 4S stores for Volkswagen, General Motors, Toyota, Honda and independent brands."
Cao Yang gave his own suggestions without much hesitation.
The same company certainly cannot open a 4S store for Xingchen Automobile and a 4S store for Volkswagen and General Motors.
Otherwise, it would be easy for Xingchen Car’s style to be degraded.
Cao Yang still cares about this.
"Mr. Cao, this kind of dealers are usually operated by some powerful locals in various places. If we want to enter, we can only do it in Lingnan Province first, and then consider other provinces later. Is this okay?"
Guo Shuyin is mentally prepared to enter this industry.
However, he was also worried that Cao Yang's arrangements would be too radical.
That way he would be very passive.
Neither does it matter if you listen, nor does it matter if you don’t listen.
So before Cao Yang made any specific arrangements, he expressed the difficulties first.
"You are right. Businesses like car dealers are naturally a priority for this province."
"In the future, Huaqiang Group's 4S stores will focus on developing in Lingnan Province. If possible, we will expand the market in Fujian Province later."
"I won't go anywhere else yet."
Cao Yang didn't want to become fat in one bite.
As long as we firmly control the most important market in the south, we already have the right to speak in this closed-loop ecosystem.
The sales volume in the southern market is very impressive.
"I see that Autohome has some activities in cooperation with local 4S stores. Can Autohome also cooperate with our group's 4S stores?"
Guo Shuyin is now slowly feeling the power of the synergy of the industrial chain.
Not to mention that some parts in 4S stores can be purchased directly from Nanshan Auto Parts. In terms of marketing, they can also fully leverage Autohome.
This gives their 4S stores an advantage in the competition.
"Of course there is no problem with this. You also know Yu Yu from Autohome."
"You can just communicate directly when the time comes."
"If possible, it would be best for Autohome to come forward and coordinate with other existing luxury brand 4S stores in Lingnan Province to see if it is possible to acquire and merge them and create a suitable Lingnan automobile sales market."
"In this way, whether it is the arrangement in the face of some unreasonable demands from the OEM, or the unification of car sales discounts, it can have unexpected effects."
"For this reason, even giving up part of the shares can be considered."
Since Guo Shuyin was asked to open a 4S store, Cao Yang's purpose was naturally not just to make money.
It can even be said that making money is a side purpose, and mastering the sales channels of various luxury brands in South China is the core purpose.
At critical moments, this is also a means for Nanshan Group to counter its opponents.
"I started working on this work after our first batch of 4S stores were built."
"Most stores should be promising to cooperate with."
"After all, this cooperation is beneficial to everyone."
Guo Shuyin naturally understood the pros and cons behind the plan Cao Yang mentioned.
If this is done well, this company's influence in Lingnan Province will definitely not be low.
It is not impossible to achieve sales of tens of billions or even hundreds of billions a year in the future.
…
After the meeting with Guo Shuyin, Cao Yang called Zeng Tingting over and briefly talked about what he had just discussed with Guo Shuyin.
Then start arranging the next step of the work.
"Mr. Cao, judging from the current situation, although General Motors and Ford are both very interested in our 8AT, they have not yet fully finalized the next step of cooperation."
"As for Ziweixing models being sold through some of their dealer channels, the other party's attitude is also quite ambiguous."
"I'm afraid this trip to the United States may not go so smoothly."
Zeng Tingting is also under great pressure now.
Since the official launch of 8AT, she originally thought it would be easy to open up the situation of various OEMs.
As a result, no manufacturer has clearly stated that it will use the 8AT of Nanshan transmission.
Except for the big red flags, of course.
"These American companies value profits most."
"Only by allowing them to fully feel the benefits and think about what they are most anxious about from their perspective can we get them to proactively extend an olive branch."
Although Nanshan Group's cooperation with Ford Motor and General Motors has a relatively long history.
But Cao Yang didn't expect Austin or Chris to take the initiative to help Xingchen Automobile.
After all, everyone is also a competitor to some extent.
It’s just that Xingchen Automobile’s current scale and global influence are too small, so people don’t take it seriously.
As for 8AT, only Xingchen Automobile uses it in the industry. Although other manufacturers are also a little anxious, they are not impatient.
If Lexus or Audi used 8AT first, then the attitude of other brands may be completely different.
It can also be seen from this point that Xingchen Automobile’s influence in the world automobile market is still very weak.
Even ordinary consumers abroad don't know the name of Xingchen Motors.
"But their family has a big business, so it's difficult for us to always give him the benefits that make him excited."
"Unless there is a big price cut on the parts supplied to them, but that's not worth it."
Zeng Tingting felt a little tricky.
Although Nanshan Group has grown and developed, it is still not on the same level as GM and Ford.
A skinny camel is bigger than a horse.
Regardless of General Motors' huge losses in 2005, it was mainly due to sluggish sales in North America.
Throughout 2005, General Motors' global vehicle sales reached 9.17 million vehicles, with sales in Asia hitting a record high and sales in other regions also growing.
In this case, the company can lose tens of billions of dollars, and it can also be seen how failed they have been in the domestic market of the United States.
However, failure is a failure, and that is not an existence that Nanshan Group can control.
"There will naturally be no additional price reductions."
"Had it not been for the continuous expansion of Nanshan Group's parts business in recent years, General Motors' losses would have been hundreds of millions of dollars more."
"However, the most fundamental reason for them now is that sales in the local market are sluggish, and too much of the market has been seized by Japanese car companies."
"Even the previous 'brake door' and antitrust investigations involving Toyota Motor and Japanese parts companies have not completely changed the situation."
Cao Yang is very familiar with the situation of General Motors and Ford.
These are the two largest customers of Nanshan Group.
In the next few years, we still can’t give up.
"Mr. Cao, is there any way we can help GM and Ford develop a 'brake door' or other door for Japanese car companies as before?"
Zeng Tingting looked at Cao Yang expectantly.
In her opinion, if there is such a plan, Ford and General Motors will definitely be interested.
"Last year, 17 million vehicles were sold in the U.S. auto market, which was basically the same as the year before."
"However, the market share of the three major local car companies has increased by two or three points. The market share of Japanese and Korean car companies has increased by seven or eight points overall."
"Amidst this ebb and flow, the market share of domestic American car companies has dropped to a historical low of 56.9%."
"However, the market share of Japanese car companies such as Toyota and Honda and Korean car companies has risen to a record high of 36.5%."
"The equivalent of more than six million cars have been cannibalized by these car companies. Naturally, GM and Ford hate Japanese car companies and Korean car companies."
"Especially Toyota, Honda and Nissan, they are the three fastest growing companies in the American market."
"If we can find a way to deal with these Japanese car companies at the same time, we can indeed attract the attention of General Motors and Ford."
While Cao Yang was analyzing, he was quickly thinking about ways to get a hold of Japanese car companies.
He is still willing to do this kind of thing that benefits himself at the expense of others.
In the history of the development of the automobile industry, some major events happen almost every year.
Among them, recalls or counterfeiting related to poor quality are endless.
If we can find some material from this aspect, it can really make Japanese car companies uncomfortable.
Of course, the best thing is to form a series of problems and break out at the same time.
That's the best effect.
"Or can we look for some more plausible clues and let GM and Ford play on their own?"
"As long as the effect is achieved, then they will definitely remember our good deeds."
Zeng Tingting further gave her specific suggestions.
"I thought of a report from Nanshan Special Steel some time ago. It was said that they compared the pipe data of their own pipe factory with the pipe data of Kobe Steel, and found that the data tested by Kobe Steel was not consistent with the data provided by the other party in the past. superior."
"I'm thinking maybe it's not a coincidence, but there's something deeper."
"Could it be that the other party directly tampered with the data?"
"Does this situation still exist in Japanese companies?"
"Nanshan Auto Parts can use its own advantages to collect and sort out the situation in this area."
"At that time, we will give the information to Ford Motor and General Motors and let them deal with the Japanese OEMs through the problems of these parts manufacturers."
"As long as the reputation of Japanese OEMs is ruined, it will definitely have an impact on at least their sales this year."
A brake door allowed the Toyota to get through easily.
The antitrust investigation only resulted in some fines.
Then continue to engage in "Kobe Steel fraud", "Akebono data fraud", "Mitsubishi Motors fuel consumption fraud", "Hitachi data fraud", "Takata airbag design defects", "denso oil pump design defects"...
The lethality of one alone may not be great, but if they are all used together.
The situation should be different, right?
(End of chapter)
