Cao Yang chatted with Zhang Songwen all afternoon.
The content of the conversation is of course not limited to "Struggle".
Nanshan Film and Television serves Xingchen Automobile, and to meet the needs of car implants, only urban dramas are more suitable.
Urban dramas also have a relatively wide audience.
Although Cao Yang did not directly refer to later works such as "Love Story in the Imperial Capital" and "Dwelling in a Dwelling", he also made some demands for Zhang Songwen both in words and in words.
"Mr. Cao, Mr. Fang asked me to list some influential celebrities in the industry and plan to ask them to help create some kind of publicity."
"I think to make those people more active in this matter, it would be best to release the news that Nanshan Film and Television invested 15 million yuan in the filming of "Struggle" before the Spring Festival, so that everyone can know our strength."
"After all, people in this circle are very realistic."
"When they see that Nanshan Film and Television has a bright future, they will take the initiative to cooperate in doing something."
"Otherwise, people may have hung up on the phone."
Zhang Songwen came to report to Cao Yang today. The most fundamental purpose was to formally finalize the investment tomorrow.
The first amount of funds was also transferred to the crew's account.
That way you can start promoting it.
"No problem. When the time comes, you can also let the news out on some occasions appropriately."
"We at Nanshan Film and Television will give priority to cooperation with celebrities who help Xingchen Motors promote it."
"If any celebrity directly buys Ziweixing by himself, then as long as there is a suitable opportunity, he will be chosen first."
Celebrities are a group that has its own unique influence.
Although most of the people chasing stars are not Ziweixing’s target customers, it is still very beneficial to enhance Ziweixing’s brand power.
Besides, people who are chasing stars now are not the target customers. In ten or eight years, some of these people will definitely be the target customers of Xingchen Automobile.
"no problem!"
"I will also release the news that Nanshan Film and Television plans to invest 100 million a year in the film and television field."
"When the time comes, we will definitely not only shoot one "Struggle", but will also make other investments if there are suitable investments."
"We can even directly sign some suitable actors and cultivate stars ourselves."
"In this way, we can cooperate in whatever way we want them to cooperate in promoting Ziweixing."
Zhang Songwen was once a teacher at Beijing Film Academy, so naturally he knew many actors.
There are even some people who are not yet famous, but he thinks their acting skills are good.
"You can make your own decisions on the specific operations of Nanshan Investment, and just report on the company's development regularly every month."
Zhang Songwen is his cousin, and his character has experienced the test of history.
So Cao Yang still trusts him.
The most important thing is that Nanshan Film and Television's investment is really nothing to Nanshan Group.
The taxes paid in a year are much higher than the investment.
"Thank you, Mr. Cao, for your trust. I will return to the Imperial Capital tomorrow and start arranging some related matters."
"You've arrived in Yangcheng, why don't you go back to your hometown?"
"I won't go back now. The company is in a lot of trouble right now, and there are many things to be busy with. I plan to finish this work and then find an opportunity to return to my hometown!"
I haven’t had the chance to film for so many years, and now I can finally show off my talents.
Zhang Songwen naturally didn't want to waste a day.
If it weren't for the Spring Festival that was coming soon, he would have wished that he and Director Zhao had decided on the actors and started filming immediately.
…
This year's New Year's Eve, Cao Yang spent it with his mother at the company as always.
More than half of Nanshan Group's current turnover is export business.
Therefore, it is naturally impossible for everyone to have a holiday during the Spring Festival or something like that.
Mi Ying, the secretary, continues to stay in the company and work overtime today.
In the past few years, she has officially grown into a strong woman in the workplace.
As the director of the general manager office of Nanshan Group, she has the same level as the general managers of each branch.
However, no one in the entire company dared to pursue her.
"Mr. Cao, I think this year's company anniversary or year-end party should invite "The Same Song" over?"
"When the time comes, there will be a "Same Song - Entering Nanshan Group" or "Same Song - Entering Xingchen Automobile", etc. It should also be very beneficial to the promotion of our group."
"The most important thing is to further improve employee cohesion."
Although this year's New Year's Eve event was also held in the canteen, there were still many spontaneous performances by employees.
Although this kind of self-entertainment performance is necessary, the atmosphere is naturally different from inviting celebrities to perform.
Cao Yang may not be star-chasing, but that doesn't mean that the employees of Nanshan Group are not star-chasing either.
"This is a good idea. Just find someone to arrange it when the time comes."
There are so many things going on in the group every day, and Cao Yang only needs to know about many things.
There is no need to worry about every detail, otherwise you will simply be too busy.
Cao Yang wants to develop China's automobile industry, but he is not exactly a workaholic.
"Actually, I think if we want to promote Xingchen Motors, can we consider sponsoring an F1 team?"
"When the time comes, whether we provide engines or simply name the company, it will be very helpful to enhance the brand power of Xingchen Motors."
Zeng Tingting gave her opinion on the side.
Obviously, she felt that it would be better to spend money to play in the F1 race than to spend money to invite "Same Song" to come over for a party.
For Xingchen Automobile, this is an improvement in hard power.
"F1 is the top event in racing. The overall arrangements for the whole year, the organization of each race, team work, television broadcasts and other aspects are all in good order. It can indeed be considered."
"However, if you want to establish an F1 team and achieve some good rankings, it is not something that can be done in a day or two."
As the highest level racing competition in the world today, the World Formula One Championship, also known as the "three major sports events in the world" along with the Olympic Games and the World Cup Football Tournament, is naturally known to Cao Yang.
I have also considered that Xingchen Automobile will join this competition in the future.
Especially after sports cars come out in the future, these competitions will be needed to let everyone feel the strength of Xingchen Motors.
It's just that he feels that now is not the best opportunity.
By the time of the financial crisis in 2008, many fleets would no longer be able to operate.
At that time, spending money to directly buy a team would be less troublesome than anything else?
"That's true, but I think we can let the wind out first."
"This is also a good publicity point for Xingchen Motors."
"As for when we actually start F1 racing, that's all negotiable."
Zeng Tingting is becoming more and more flexible now.
Look for various opportunities to touch luxury cars such as Porsche and Ferrari, and look for various hot news to take advantage of.
If not, then create your own opportunities.
Judging from the current situation, these tricks still have very good results.
"F1 racing should be very expensive, right?"
"I heard that just producing an F1 racing car costs seven to eight million US dollars. This does not include research costs, design costs, wind tunnel experiment costs, and public and private testing costs. Otherwise, the above figures will be at least doubled."
"Besides that, it doesn't matter whether it's buying a team or building one yourself."
"The costs are staggering."
"General teams have independent factory departments in addition to the staff who compete with the team around the world, and slightly stronger teams also have dedicated test teams."
"It is said that Ferrari's team has 450 employees."
"Ferrari started out as a racing car, but when it really ran out of money, it made money by making civilian sports cars."
"Although F1's publicity effect is indeed very good, I think it needs to be carefully considered whether it is suitable for Xingchen Motors, or whether it is suitable for the current Xingchen Motors."
"Otherwise, we have to invest hundreds of millions in F1 every year. It would be better to use this money in other publicity aspects, which may be more effective."
"If nothing else, hiring all kinds of navy, experts, and scholars to promote or brag in various Chinese newspapers, magazines, and the Internet can also establish the image of Xingchen Automobile's high-end brand."
I have to say that Mi Ying's statement is not completely unreasonable.
If Xingchen Motors is really willing to spend hundreds of millions to go to the trolls for publicity, the effect will definitely be good.
In fact, Xingchen Automobile is already doing this work, but the intensity is not as high as hundreds of millions a year.
"It is definitely possible to use F1 to promote our Xingchen Motors."
"However, for current Xingchen Motors, the conditions for directly entering F1 are indeed immature."
"The company can set up a dedicated team and let them first understand the various rules of the F1 competition."
"At the same time, we can also tentatively contact some F1 teams to see if they are interested in selling."
"In two or three years, when the conditions are mature, we can purchase a team and directly enter the F1 competition."
Cao Yang did not adopt Zeng Tingting's proposal, nor did he adopt Mi Ying's proposal.
Instead, they combined what they said and each adopted part of it.
"Mr. Cao's proposal is indeed more in line with the actual situation of our company."
"At that time, I will personally find a few people to take charge of the preliminary planning of the F1 project."
"At the same time, we can also find the right time this year to expose our preparations for the F1 project."
"We can even ask the designers at the institute to design a few renderings of F1 racing cars to coordinate with some of our publicity."
Zeng Tingting naturally had no objections to Cao Yang's decision.
Anyway, the general direction is good for the work of the sales department, and it is also in line with her original idea.
"I think since the F1 project can be established, can the preparations for the WRC World Rally Championship also be started simultaneously?"
"Compared with F1 events, the threshold of WRC is slightly lower."
Not to be outdone, Mi Ying also put forward a new proposal.
Although she was not born in the automobile major, she has learned a lot about the automobile industry in Nanshan Group over the years.
She has naturally learned about various famous automobile events.
Especially after Xingchen Motors planned to make a sports car, she got to know it better.
"In addition to formula racing, WRC should be another competition that fans can get crazy about."
“The competition is fierce and the car’s legendary charm is brilliantly displayed.”
“It is different from track racing in that it takes place in a closed-loop venue. Its race tracks cover different road conditions such as rainforests, mud, snow, deserts and winding mountain roads around the world. It is one of the most severe events in racing. "
"This special requirement also makes WRC one of the most attractive competitions."
"Mr. Cao, I think Director Mi's proposal can be carefully considered."
Naturally, Zeng Tingting would not object just for the sake of opposition.
Although her relationship with Mi Ying is a bit subtle, it is not a big conflict.
Participating in WRC is obviously beneficial to the company, and it is also beneficial to the work of the sales department.
Of course she had no reason to object.
"The racing cars used in WRC are all modified production models."
"This is also one of the reasons why this event is popular. After all, these cars are products that can be seen in daily life, unlike super sports cars or formula cars like touring car racing."
"If our Ziweixing is properly prepared, it can participate in the WRC."
Mi Ying once again added her own point of view.
Seeing that the two female generals in the company were so proactive in their proposals, Cao Yang naturally would not object.
"WRC races can travel around the world and span every continent."
"The track is rich and colorful, including the ice and snow track in Sweden, the 'Ten Thousand Turns' in Corsica, the rolling hills and enthusiastic spectators in Argentina, the scorching heat in Nairobi, and the rain in England."
“The WRC track environment creates a strong visual impact.”
"As the rear of the car passed by, sand and dust flew into the sky through the tires, and the atmosphere quickly ignited."
"That kind of scene really makes people's blood boil."
"However, the WRC competition rules are also very strict."
"For example, participating vehicles must be prototype sedans with an annual output of more than 2,500 units by major car manufacturers."
"At the same time, there are strict restrictions on the size, weight, displacement, power, etc. of modified racing cars."
"And each WRC car must carry a driver and co-driver at the same time."
"The most important thing is that in accordance with WRC regulations, all cars use four-wheel drive systems and are equipped with 2.0-liter turbocharged engines."
"If our Ziweixing wants to compete, it needs to be properly modified."
"We can start the preparations now, but the formal competition will probably have to wait until next year."
With Cao Yang's decision, Xingchen Motors' preparations for F1 and WRC have officially started.
In the future, when Chinese car enthusiasts watch these two competitions, they will be able to see their domestic teams competing.
This should be a good thing for increasing the influence of these two events in China.
For this reason alone, if Xingchen Motors participates in these two events, it will receive considerable preferential treatment from the International Motor Sports Federation (FIA).
(End of chapter)
