"Mr. Cao, we are all confident in your level. If even the Dahongqi you designed can't satisfy people, then I think we won't be able to find a car that satisfies people."
Zhu Zhengfeng must have no choice but to trust Cao Yang at this time, and in turn, he must express his unconditional trust in Cao Yang.
Otherwise, this cooperation will definitely not continue.
"Since Mr. Zhu has so much confidence in me, it's hard for me to refuse."
"However, there are so many independent brand companies in the country, and everyone has mentioned this topic before. I am definitely not going to make everyone feel that they are favoring one over the other."
"Otherwise, it will be difficult for Nanshan Group to discuss cooperation with them in the future."
Although things can be done, the benefits cannot be less.
Cao Yang will definitely not relax this principle.
Zhu Zhengfeng was also a smart man, and he immediately understood the meaning of Cao Yang's words.
"Mr. Cao, whatever conditions you need are up to you. As long as I can do it, I'll do it for you!"
Zhu Zhengfeng didn't even think about Cao Yang's plan of having sex for free. He also knew that this was impossible.
However, he had previously thought about whether he could pay the design fee in disguise by asking Cao Yang to sell parts more expensively.
After all, whether an engine sells for 50,000 yuan or 100,000 yuan is Cao Yang's final decision.
There is no domestic company that can provide a 3.0T engine.
Even internationally imported products with better performance at the same level cannot be found.
What's more, if you import it, you will pay twice the price, and they may not even sell it to you.
"Actually, we can't say what the conditions are. Letting the big red flag shine again is the common wish of every Chinese car person."
"But Mr. Zhu, you must be able to understand my difficulties."
Cao Yang's approach of having cards in his hand but not showing them made Zhu Zhengfeng feel a little aggrieved.
But if Dahongqi really wanted to do well, he really didn't have the confidence to leave Nanshan Group.
So I had no choice but to take the initiative and say: "We will pay a technology commission fee of 3% of the selling price for each Dahongqi."
"And the price of Dahongqi will never be lower than that of Ziweixing, and it will not compete with Ziweixing for the market."
"In fact, the model positioning of Ziweixing and Dahongqi is also different. Except for some overlap in high-end official vehicles, there is no competitive relationship."
"In the high-end official vehicle market, Dahongqi can join forces with Ziweixing, and we will participate in the bidding as a joint group."
"If you purchase a Dahongqi, you will at least purchase a Ziweixing. This can be left to our Spring City Automobile Group to be responsible for."
Zhu Zhengfeng said while watching Cao Yang's reaction.
Fortunately, when the other party extended the conditions to such an extent, Cao Yang accepted the offer and said, "We have all felt Mr. Zhu's sincerity."
"Don't worry, I will send you the appearance picture of this big red flag after the Spring Festival. I will make sure to adjust it until you are satisfied!"
Hearing Cao Yang's words, Zhu Zhengfeng finally breathed a sigh of relief.
This time, the big red flag is stable.
By directly using the engines, gearboxes and other parts produced by Nanshan Group, the development speed of the models will definitely be much faster.
By then, as long as the interior and exterior decoration-related parts can be produced in time, the new Dahongqi can be officially launched.
If the speed is fast enough, new cars will be rolling off the assembly line by this time next year.
"Mr. Cao, then I will wait for your good news."
After the major matters were discussed, the teams on both sides chatted some more, and then switched to the wine table to exchange feelings.
…
"Ayang, I think you made a very right choice by cooperating with Spring City Automobile Group on Dahongqi."
"Although it will be their brand, everyone knows where the core components come from."
"In the future, the personnel who are qualified to man the big red flag will not be low-level."
"It would definitely be a good thing if they could see the goodness of Nanshan Group."
"Besides, Spring City Automobile Group is willing to attract Ziweixing in the high-end official car market, which can be considered very sincere."
That night, after dinner, Cao Yang, Zhu Zhengfeng and his party went to Fang Sisi's residence.
Naturally, both parties mentioned today's events.
"As far as this cooperation is concerned, our Nanshan Group has gained actual benefits, and Spring City Automobile Group has gained honor and name."
"It can barely be said to be a win-win solution."
"In other words, Hongqi cars still need to have a little face, otherwise we can just help them manufacture them and put the Hongqi brand on them."
According to what I communicated with Zhu Zhengfeng today, the engines and gearboxes of the Dahongqi models are both from Nanshan Group.
Core chassis parts such as air springs and subframes are also produced by Nanshan Auto Parts.
Even the headlights and other parts on the car are produced by Nanshan Auto Parts or related manufacturers.
In the end, some interior and exterior decorations and some skeleton parts were left to Hongqi Car's purchasing department to select suppliers for production.
In this case, Nanshan Group basically has the final say as to how high Dahongqi's procurement costs will be.
Of course, Cao Yang certainly couldn't go too far.
Otherwise, there may be some adverse consequences.
"Xingchen Motors, a self-owned brand car company that has just been established for a few years, can make such a big noise in the luxury car field."
"But the Hongqi sedan, which has placed the hopes of countless people, has become half-dead now. Many people must be dissatisfied."
"I guess Zhu Zhengfeng must have been under some pressure, otherwise he wouldn't have made such a big concession."
Fang Sisi's family background determines her views on many things, and she may be more thorough than Cao Yang.
For Cao Yang, although he has two lives of experience, he has not had much contact with people like Fang Sisi's family.
It is normal to see some things at high places in a cloudy and foggy way.
"It's normal to have pressure. If the Audi A6L can be squeezed out of the high-end official car market after the big red flag appears, it will be a good thing for the development of China's automobile industry."
"In the current official car market, it is basically rare to see the shadow of independent brands. This is definitely not a good thing."
In Cao Yang's view, there is no problem in the market replacing technology itself.
It’s just that now that development has occurred, the market has been replaced, but the technology has not been replaced.
The reason for this is hard to say.
"In the past, people were reluctant to use self-owned brand models, mainly because they had minor problems every now and then and had a bad reputation."
"Especially problems with the engine and gearbox, which will directly cause the vehicle to be unable to move or make abnormal noises."
"Now that Dahongqi uses engines and gearboxes from Nanshan Group, this problem has basically been solved."
"In the future, we should be able to make a difference in the official vehicle market."
"There are so many provinces and cities in China, and even if there is only a few hundred vehicles in each place, the demand for the whole country is very considerable."
"The key is that once this business is done well, the indirect impact will be worth looking forward to."
"Ayang, I think you can be more active in this cooperation with Spring City Automobile Group."
"If it goes well, maybe they can give you some better cooperation conditions."
"As the first domestic automobile company, they are the kind of presence in the automobile industry that can influence policies."
Fang Sisi was worried that Cao Yang would feel unhappy when the time came, feeling that he had been bullied by Spring City Automobile Group.
This is definitely not conducive to the development of Nanshan Group.
When doing things domestically, sometimes you can’t be so reckless.
"Don't worry, we will definitely actively pursue this kind of money-making good thing."
"After spring, I will also go to Spring City to personally explain the appearance design issues of the Dahongqi to Zhu Zhengfeng."
"He just wants face and reputation."
"Then we'll give it to him!"
Cao Yang cares about real interests.
Besides, once this project is completed, who says Nanshan Group can’t gain fame?
…
"Mr. Cao, when dealing with a large company like Spring City Automobile Group, the senior management's path is smooth, and many things can be done smoothly immediately."
Zhu Zhengfeng and the others had just left for two days when Pan Jinxing came over to report good news to Cao Yang.
"What? Has the project that you couldn't handle before suddenly made progress?"
As soon as Cao Yang saw Pan Jinxing's excited expression, he probably knew what was going on.
In the past year, Nanshan Equipment has developed rapidly, and various technologies have been accumulated, and it has begun to actively promote various mold processing equipment and other machine tool equipment to the outside world.
However, sometimes if your product is not good, others will definitely use you.
When it comes to the replacement or purchase of a company's equipment, the story is often complicated.
Your equipment is technologically advanced and the price is low, but in the end I just don’t need you.
This kind of thing is too common.
Anyway, as long as they don’t want to use you and come up with a bidding process like a carrot pit, you won’t be able to complain even if you want to.
"Yes, Chuncheng Stamping Factory has been reviewing whether to introduce a hot stamping production line."
"We have also recommended a package of production line delivery solutions in the past, and even worked with Nanshan Mold and Baosteel to develop a complete solution for them."
"We can provide them with all-round support from materials, equipment, processing technology, molds, etc., so that they have the ability to produce hot stamping parts."
"But after half a year of trying, there is still no answer."
"Their general manager just contacted me and said that this project will be officially launched this month, and then the formal bidding process will begin."
"Basically, our plan will be chosen in the end, so we can start making some preparations in advance."
This kind of package delivery plan is naturally the most trouble-free solution for manufacturers who don’t know how to do it.
It’s nothing more than spending a little more money.
For Nanshan Equipment, customers like this are the best.
They have a lot of margins in the middle that they can operate with.
"The last few months should be the honeymoon period between us and Spring City Automobile Group. We have any equipment we want to sell to them."
"Or if they have any new projects to launch, you can take the initiative to communicate with them."
"Not only Spring City Automobile's wholly-owned holding companies such as Spring City Cars, Hongqi Cars and Jiefang can contact them, but also joint ventures such as Spring City Volkswagen can also make a push."
"In these joint ventures, Spring City Automobile Group still has some say."
If you don't fully obtain it when there are benefits, then when the relationship between the two parties weakens, you will need to spend more effort to have a chance to obtain it.
This is naturally not a situation Cao Yang wants to see.
"After the Spring Festival, I will visit various companies related to Spring City Automobile Group one by one, trying to sell our machine tools and other products to them."
The boss had given instructions, so Pan Jinxing naturally said without any hesitation that he would follow up personally.
"Not only can the equipment be well promoted with them, but businesses such as robots, molds and parts can also rush forward in one go."
"This year China's automobile industry is expected to be in a high-speed development mode. Whoever seizes the opportunity first will be able to eat more meat in the future."
Cao Yang is very clear about the future of China's automobile industry.
The automobile industry may be considered a sunset industry in developed countries, but it is definitely a sunrise industry in China.
There are at least ten more years of glory left to achieve.
"No problem. I will join forces with several other branches later and we will discuss how to break into Spring City Automobile."
"Make our business bigger and stronger!"
…
When Nanshan Group's own internal personnel were discussing the pros and cons of the cooperation project with Spring City Automobile Group, others were also discussing the matter internally.
As for the R&D side, it must be easy.
The company handed over the main design tasks to Nanshan Group, so they were under little pressure.
But the ideas of some other personnel are not exactly the same as R&D.
As the head of the brand public relations department, Tao Wen couldn't help but talk to Zhu Zhengfeng about his concerns.
"Mr. Zhu, the new Dahongqi, from the model to the powertrain and core components, all use Nanshan Group's products."
"Will it bring us some bad reputation then?"
Although Tao Wen hopes that all this information can be kept confidential, she also knows that this is unrealistic.
For example, when it comes to the 3.0T twin-turbocharged engine, as long as the parameters are announced, everyone will know that it is used on Ziweixing.
Besides, don’t you know what Spring City Automobile Group’s own engine level is like?
Let alone 3.0T, Spring City Automobile Group itself is still unable to handle any engine with a T.
As for the 8AT, it goes without saying that of all the companies in the world, only Nanshan transmissions can be mass-produced.
As long as this configuration is announced, it is basically equivalent to announcing the supplier.
Tao Wen is really worried about what public opinion will be online at that time.
"Whether the reputation is good or not depends on whether Dahongqi's sales will be good or not."
"If the sales volume increases and the high-end image of Hongqi sedan is re-established, then this will be a good thing and a successful case."
"On the contrary, if sales are not good, no matter how you do it, there will be no good results."
Zhu Zhengfeng saw the problem very clearly at this time.
He offered such good terms and even took Ziweixing into the high-end official car market. Why?
Isn't it just that I want to create a successful big red flag so that I can face the leadership well?
As for making money or not, this is not the key at all.
Even in order to comply with some price restrictions on official cars, selling at a loss can be considered.
Of course, Cao Yang would definitely abide by the conditions he had agreed to before.
It’s just that more flexible solutions will be available in the future.
In 2006, there were not as many rules and regulations regarding the purchase of official vehicles as there would be a few years later.
There is still a lot of room to maneuver inside.
Besides, even if there are really strict restrictions, it can still be achieved with the energy of Spring City Automobile Group to promote some changes.
"That's true."
"I hope Mr. Cao can come up with an appearance that will amaze everyone this time."
"The style this time is completely different from F150 and Ziweixing."
Tao Wen was actually a little worried about whether Cao Yang could give such a stunning look again.
After all, the requirements for high-end business vehicles are still very different from those of other car companies.
"The results will come out after the Spring Festival. We will know when we see it."
“Whether a car looks good or not can basically be felt at a glance.”
"If he dares to agree, he should still be somewhat sure."
"After all, even Huaxia TV has given him the title of a Chinese automobile design master."
Zhu Zhengfeng's easy compromise this time has something to do with Huaxia TV's recognition of Cao Yang.
From his position, he is very sensitive to some information broadcast by China Channel.
He can interpret some other contents from this information.
This is something that many ordinary people cannot do.
"Then I will ask the relevant departments of the group to follow up on this project and see what surprises there are."
…
As the Spring Festival approaches, some workers have already started taking holidays.
Nanshan Film and Television, which has its headquarters in the imperial capital, also brought good news to Cao Yang.
"Mr. Cao, the first TV series we invested in has been finalized."
"The car used by the male protagonist in it will be Ziweixing. Basically, there will be relevant shots in every game."
"We will even arrange several conversations to deeply implant Ziweixing."
Although Zhang Songwen is not well-known in the entertainment industry, he is no longer a rookie.
The film and television industry of this era has passed the era of enthusiastic investment by coal bosses, and new Internet funds have not yet begun to enter.
Therefore, all directors and actors are looking for opportunities, and it is not easy to attract investment.
As soon as Nanshan Film and Television was established, Cao Yang injected 100 million in cash into it.
Such a big deal was definitely very rare among domestic film and television companies in 2005.
"Have you finally chosen a partner?"
"What's the name of the TV series and what is it about?"
"Do you have any role in it?"
Cao Yang has confidence in Zhang Songwen, so he is not prepared to interfere too much in the first drama.
Otherwise, Zhang Songwen would have many ideas.
But I must intervene appropriately later and find a few familiar film and television dramas to invest in and film.
"It's a bit of a coincidence that director Zhao Baogang is planning a new drama called "Struggle", but he has never found suitable investment."
"I asked him to chat and found out that the show was quite interesting."
"This drama tells the story of the youthful emotions and struggles of the post-80s generation, especially the post-80s generation in the imperial capital. It not only incorporates the cynicism, rebellion, confusion, and emotional chaos of young people, but also describes the emotional life and career of six newly graduated college students. struggle."
"Although it looks a bit cliché, the script is very well written. I think this investment will not make a loss even if it doesn't make a lot of money."
"So after communicating with Director Zhao for a period of time, I was ready to invest."
"I play the father of the protagonist Lu Tao in it, and there will also be some scenes of me driving the Ziweixing."
Cao Yang didn't have much control over the Nanshan investment, but Zhang Songwen definitely had to report it.
Even the current investment has not been officially made yet and has to wait for Cao Yang's official approval.
""struggle"?"
Cao Yang didn't expect that Zhang Songwen would be a TV series that he was very familiar with.
When this show premiered in 2007, it was not a hit at all.
One drama has made several characters famous.
Although the content in the play actually has nothing to do with "struggle", it further proves that "struggle" has no practical significance.
But the screenwriter and director handled the storyline very well and resonated with the audience.
"How much to invest?"
"15 million!" Zhang Songwen looked at Cao Yang nervously, "But the money has not been officially sent out yet. I told Director Zhao that the contract will not officially take effect until the group approves it."
"1500?"
"Is it enough?"
"There should be dozens of episodes, right?"
Cao Yang doesn't have much idea about TV series shooting.
In his opinion, investing 1,500 in a TV series seems a bit low?
"Enough, absolutely enough!"
"Mr. Cao, the 15 million TV series is the most heavily invested urban TV series this year."
"If we hadn't hired some famous actors, we wouldn't have needed so many."
Zhang Songwen quickly explained.
"Do you think this drama can increase Ziweixing's reputation?"
In Cao Yang's impression, "Struggle" originally had a car advertisement embedded in it, but it was for the Audi A4.
It left quite an impression on myself at first.
I don’t know if the effect will get better now that there are such changes and more ads are embedded.
"Mr. Cao, I am very optimistic about "Struggle" and I am ready to watch it myself."
"Don't worry, I will definitely find a way to make Ziweixing's appearance more natural and outstanding."
Zhang Songwen cannot guarantee how much advertising effect this drama will have on Ziweixing.
But he can promise that he will work hard.
"Since you are optimistic about it, then invest boldly!"
"My only request is that the filming speed should be faster and the broadcast time should be earlier."
"Don't wait until next year before it's aired!"
Cao Yang's film and television business is to serve Xingchen Motors, and everything will naturally revolve around this goal.
Ziweixing has just launched this year, so it would be best to air "Struggle" as early as possible in the second half of this year.
"No problem, this drama doesn't have any difficult moves. If it starts shooting after the Spring Festival, it will probably be completed in three months. If it's quick, it can be seen on the TV station in June!"
(End of chapter)
