Spring City Automobile Group is an unavoidable presence in China's automobile industry, now and in the future.
Their level is exactly the same as that of Yangcheng City.
General Manager Zhu Zhengfeng brought a group of senior executives to Nanshan Group for a visit, and Cao Yang had to receive them seriously no matter what.
Especially from Zeng Tingting's reporting process, Spring City Automobile Group's attitude has obviously improved a lot this time.
In this case, it is natural to have a good chat.
Whether Nanshan Group's auto parts business or equipment, it would be best if it could be fully developed within Spring City Automobile Group.
"Mr. Cao, judging from some communication topics shared by the other party in advance this time, Spring City Automobile Group mainly wants to discuss cooperation with Xingchen Automobile."
"Or to be more precise, I want to discuss cooperation with Mr. Cao."
"Judging from the list of attendees reported by the other party, in addition to General Manager Zhu Zhengfeng, the Deputy General Manager, the Dean of the Research Institute, the person in charge of the Hongqi Brand, the Director of the Brand Public Relations Department, the Office Director, the Executive Deputy General Manager of Spring City Volkswagen, and the Spring City The general manager of the sedan, the general manager of the Spring City Stamping Plant, the general manager of the Spring City Fourth Ring Plant, etc. are among them."
"The other party has put the heads of the companies that have the closest relationship with our group into the personnel list. It is obvious that they want to release some goodwill."
Zeng Tingting's IQ is much higher than the average person.
She could tell a lot from the other party's communication topic and list of attendees.
Whatever thoughts a person has will be reflected subconsciously in some places.
Zhu Zhengfeng's behavior this time is naturally no exception.
"Our group's engines, gearboxes, or other auto parts and equipment can all be sold to external parties as long as they want them."
"So there is no need for Mr. Zhu and the others to pay a sudden visit before the year because of these things."
"So the theme of their visit this time should not be about cooperation on these projects."
Cao Yang also made some judgments of his own based on information from all parties.
Being able to figure out the other party's true purpose in advance will naturally help advance the reception work.
At that time, there will be no surprise attack by the other party.
"Yes, if none of these are true, then the most likely thing is to ask Mr. Cao to help Hongqi Motors."
"I just don't know how they want Mr. Cao to help them."
Zeng Tingting quickly pinpointed the target of Spring City Automobile Group.
If Zhu Zhengfeng saw this scene, he would probably be depressed.
"Hongqi Motors is of special significance to China's automobile industry, but judging from its performance in the past few years, it has not been very good."
"Or we can create some entry-level cars to boost sales."
"Either we just take Audi's obsolete models and directly change the logo to serve as a high-end car."
"No matter which one it is, it is obviously not worthy of the identity that Hongqi Motors should have."
"If they really want to raise the red flag, it's not impossible for us to find an acceptable cooperation point."
Nanshan Group is only a private enterprise, so Cao Yang naturally does not want to have trouble with Spring City Automobile Group.
Can't do it.
Of course, Nanshan Group is definitely not someone to be bullied.
If the other party wants to take advantage of others, that will definitely not work.
If we talk about cooperation properly, as long as we can make money and do not harm the interests of Nanshan Group, we can talk about anything.
Maybe this is another new development opportunity for Nanshan Group.
"Mr. Cao, they have already crossed the Tianhe River and should be at the door of our company in about ten minutes."
At this time, Mi Ying answered a call and reported to Cao Yang the current location of the people from Spring City Group.
"Don't think about it so much first, let's see how they play their cards."
"Taking this opportunity, we will ask each branch of the group to visit the affiliated companies of Spring City Automobile Group after the year to sell our equipment and parts."
"With the background of this visit, it will definitely be beneficial to our business expansion."
There are advantages to taking advantage of it first.
As for what kind of a stick the two sides can cooperate with later, I won’t think too much about it.
…
"Welcome Zhu Zhengfeng of Spring City Automobile Group and his delegation to visit and provide guidance!"
With a red banner with white characters hanging high at the entrance of Xingchen Automobile Co., Ltd. and fluttering in the wind, Zhu Zhengfeng and his party finally arrived.
They had lunch on the plane this morning, and after getting off the plane, they went directly to Xingchen Car.
This work pace is definitely considered dedicated in a state-owned enterprise.
Normally, we have to arrange a decent lunch no matter what, and let everyone communicate first.
From this point, we can also see that Spring City Automobile Group's visit this time was a bit sudden and a bit urgent.
"Mr. Zhu, I've always wanted to visit you, but I've been busy with all kinds of trivial matters every day. I didn't expect you to come here first."
"I'm so ashamed!"
"This time, Xingchen Automobile can welcome the guidance of seniors in the industry, which is a great success."
Although Cao Yang and Zhu Zhengfeng are not familiar with each other, they must have something to say in the scene.
Although Cao Yang is not a social cow, he is not a social fear either.
There is still no problem with this kind of normal communication.
"The performance of Xingchen Motors in recent months has been very dazzling, which has given China's independent brands a lot of face."
"Mr. Cao, we at Spring City Automobile Group need to learn from you."
"We are here today to learn from Nanshan Group and the advanced work experience of Xingchen Automobile. There is no guidance work."
Although Zhu Zhengfeng had never liked Cao Yang very much before, but now he was under pressure, he naturally did a good job in the scene.
Life is like a play, it all depends on acting skills.
Anyone who can be a general manager has good acting skills.
"I don't dare to take it. I really don't dare to take it."
"Spring City Automobile Group is our first automobile company in China, and it is an example for us to learn from."
"The original road was covered with blue threads to open up the mountains and forests."
"It was very difficult to establish an automobile manufacturing plant and produce cars in 1953."
"But the hard-working and brave forefathers of Spring City Automobile Group have fulfilled their mission and, under the leadership of the factory director, have achieved breakthroughs again and again."
"On July 13, 1956, the first Jiefang brand car was successfully trial-produced, which ended China's history of being unable to mass-produce cars."
"Compared with Spring City Motors, the historical heritage of our Xingchen Motors really pales into insignificance."
The more unfamiliar people you meet, the more polite words you will use.
This is something that cannot be avoided.
Cao Yang was also very aware of this situation.
Fortunately, before the meeting, Mi Ying had already compiled relevant introductory information about Spring City Automobile Group for him, so he would not be tempted to follow Zhu Zhengfeng's words.
“Thanks to the efforts of our ancestors, we have achieved what we have today.”
"Mr. Cao, you are quite right about this."
"It's a pity that the original Hongqi sedan has not been satisfactory until now. On the contrary, it is Xingchen Motors, the rising stars, that we can learn from."
Zhu Zhengfeng and Cao Yang spent five or six minutes chatting at the gate of Xingchen Automobile, and then the group went to the reception hall.
Next, it is inevitable that the host will introduce the attendees of both parties in a streamlined process, and then Cao Yang will give a welcome speech.
Then Zhu Zhengfeng came out and said a few words, and finally started to enter the theme.
After introducing the manufacturer, exchanging questions, and visiting the site, it was almost five o'clock before I returned to the reception hall.
The matter of today's visit has truly entered its most critical moment at this time.
It can be said that the previous arrangements are all prepared for things that will be communicated later.
"Since the 1980s, Hongqi sedans have been forced to cease production due to high fuel consumption and high manufacturing costs. However, the spring breeze of reform and opening up has attracted foreign brands to enter the Chinese market and Spring City Volkswagen, Spring City Toyota, and Spring City Mazda have been established one after another. Hongqi sedan has begun to usher in new development."
"During the process of cooperation, our Spring City Group learned the advanced technologies of foreign brands, and at the same time reborn the Hongqi brand."
"However, to be honest, due to relying too much on foreign brand technology, Hongqi can never get rid of the shadow of old Audi models in appearance."
"This makes people miss the 'Big Red Flag' that had more Chinese characteristics before the 1980s."
"Mr. Cao, to tell you the truth, I came here today just to talk to you about Hongqi sedan-related cooperation."
Zhu Zhengfeng knew that if he didn't bring up the topic, Cao Yang would definitely not take the initiative to pursue it in this direction.
So seeing that today's event was coming to an end, he directly brought up the topic.
“For every Chinese person, Hongqi is an irreplaceable spiritual totem in the Chinese automobile industry. There is no brand that represents Chinese characteristics better than Hongqi. At the same time, Hongqi’s development and growth and going global is also the dream and pride of every Chinese person. .”
The purpose of Zhu Zhengfeng's visit was similar to what Zeng Tingting had guessed before.
Cao Yang naturally felt more confident.
To put it bluntly, this time Spring City Automobile came to ask for help.
Your own mentality can naturally be very stable.
So whatever Zhu Zhengfeng said, he could follow it up without being criticized.
Whether or not these words have any actual content is beside the point.
"The Ziweixing launched by Xingchen Motors last week not only uses a lot of world-leading technologies, but also has an amazing appearance."
"In the whole of China, I can't find a more professional car designer than Mr. Cao. Even China Radio praised you as the master of Chinese car design."
"Mr. Cao, I won't beat around the bush."
Zhu Zhengfeng did not expect that Cao Yang, at such a young age, could act and speak so well.
If he didn't make his words clear, Cao Yang would definitely not ask for cooperation on his own.
"We at Hongqi Cars want to cooperate with you in depth to create a 'Big Hongqi' that belongs to China."
"I wonder if Mr. Cao is willing to support our idea?"
As soon as Zhu Zhengfeng finished speaking, Cao Yang immediately expressed his stance. I saw him smiling and saying: "Mr. Zhu, it is the dream of countless Chinese automotive designers to be able to cooperate with Hongqi Cars."
"Especially the creation of a flagship model like the 'Dahongqi' is what all Chinese people want to see."
"I just don't know what kind of cooperation you are talking about?"
Cao Yang could actually guess what Zhu Zhengfeng wanted to say.
But I guessed it, he didn't say it out loud.
Since Zhu Zhengfeng didn't say it, he definitely wouldn't explain it.
"As the flagship model of Hongqi sedan, Dahongqi naturally takes a high-end route."
"It just so happens that Xingchen Automobile's positioning is also high-end and luxurious."
"But the style of Xingchen cars is definitely different from Hongqi cars."
"We would like to ask Mr. Cao to help design a new generation of 'Dahongqi', and then we can purchase the twin-turbocharged engine and 8AT automatic transmission used in the 3.0T Ziweixing from Nanshan Group."
"We will also purchase other key components such as air suspension springs from Nanshan Group."
"In short, as long as Mr. Cao helps design Dahongqi, we will buy from Nanshan Group all the parts used in this car and the equipment needed to produce parts. As long as Nanshan Group can provide it."
"If Nanshan Group cannot provide it, we will also seek your opinions to choose suppliers to cooperate with."
"I have only one purpose, to create a classic flagship model of the Hongqi sedan so that it can appear in important occasions such as military parades in the future."
"Of course, I also know that the 3.0T Nanshan engine is not for sale to the outside world, and I completely understand your concerns."
"After Hongqi Car purchases this engine, it will only be used in Dahongqi, and the price of Dahongqi will not be less than 1 million."
In order to dispel Cao Yang's concerns and let Nanshan Group feel the benefits, Zhu Zhengfeng spent a lot of money this time.
To put it bluntly, except for the Hongqi logo, this collaboration is considered to be another Xingchen car.
Spring City Automobile Group just wants a name, and it obviously doesn't have much plan to make money on this project.
Of course, for the huge Spring City Automobile Group, there is no shortage of such a money-making plan.
As long as we can produce a classic model with reliable quality, excellent performance and eye-catching appearance, then everything will be worth it.
Zhu Zhengfeng was even willing to pay a sky-high design fee for this.
"Mr. Zhu, our Nanshan Group is naturally very willing to cooperate with Hongqi Car."
"But I worry that the greater the hope, the greater the disappointment."
"The appearance of a car is a matter of personal opinion."
"No one can say that the car model they designed is the style that everyone likes."
Cao Yang actually had the answer in his mind very quickly.
But there are some things that obviously cannot be taken out so directly.
Otherwise, people wouldn’t know how to cherish it.
For such a model, if it weren't for Spring City Motor's special status, there would be no problem for Xingchen Motor to make it on its own.
At that time, it will also be very beneficial to improve the brand image.
Of course, now that the Hongqi sedan is available, if it is promoted well, it can also indirectly increase the brand influence of Xingchen Motors.
Cao Yang knew this well.
(End of chapter)
