After a new car is launched, daily orders and actual sales data are naturally a piece of information that attracts great attention from OEMs.
Although Xingchen Automobile currently has only a dozen 4S stores, they are still expanding.
However, the data compiled on the first day surprised Cao Yang.
"22 units were sold on the first day. Is that such an exaggeration?"
For ordinary models, if only 22 cars were sold in a day, I would probably faint in the toilet.
But Xingchen Automobile is different. It takes a high-end route.
Ziweixing even announced that it is limited to 10,000 units.
In this case, if we can sell 22 vehicles every day, we can sell 40,000 vehicles in the entire life cycle.
This is definitely a very exaggerated figure.
"I was a little surprised after seeing this content, so I went to the 4S store sales staff one by one to understand the situation."
"Judging from the information currently available, half of these 22 customers may have been bought back by competitors for research."
"The other half was purchased by some of our partners. For example, Mr. Guo from the Yangcheng Huaqiang Factory bought two cars, and Mr. Zhou from Xingyu Auto Lighting also bought two cars."
"Only about five or six cars are purchased by ordinary consumers."
Zeng Tingting was able to secure her current position, so she naturally had a few tricks up her sleeve.
Before reporting to Cao Yang, she had already confirmed all the doubtful information.
So if Cao Yang had any questions, she could answer them immediately.
"If that's the case, it would be much more normal."
"After all, our Ziweixing has just been launched, and various publicity has not yet fully demonstrated its power."
"Under such circumstances, sales of less than ten vehicles a day are in line with common sense."
Cao Yang has a very clear understanding of the current situation of Xingchen Automobile.
Although the Internet is very popular now, it will definitely take some time for sales to explode.
Even if some consumers are interested in buying, they need to look at the development trend of public opinion and see what people around them think of Xingchen Motors before they make a move.
This is different from the situation faced by other mature car brands when they launch mature replacement models.
"Mr. Cao, should we investigate and see which rivals bought our cars to dismantle and study?"
"Or should the 4S store impose some restrictions on such customers?"
Zeng Tingting naturally does not want to see Ziweixing being dismantled and imitated by competitors.
However, there is obviously no way to avoid this.
Even in Cao Yang's view, there is no need to avoid it at all.
This may still be a good thing.
"Don't worry about him. He's going to dismantle and study it. It's also a good thing for our sales."
"No matter who you are, as long as you buy our Ziweixing, you are our customer."
"So there is absolutely no need for 4S stores to treat them differently. On the contrary, we must strictly control the inflow and outflow of some after-sales parts in 4S stores to prevent people who want to dismantle and study our Ziweixin from getting what they want through 4S stores. Component."
"For example, if competitors of Xingyu Auto Lighting want to study Ziweixing's LED headlights, there is only one way now, and that is to buy a car and dismantle it for research."
"If the management of the 4S store is not strict, it is possible that others can accomplish this purpose at a very low cost by purchasing after-sales parts."
"In addition to car lighting manufacturers, gearbox manufacturers are definitely also very interested in our 8AT automatic gearbox."
"Whether it's Aisin or ZF, or BorgWarner and JATCO, they all have a need to obtain 8AT samples."
"Some other parts such as engines, air springs, etc., there must be companies that have needs for disassembly and research."
"Well done, this is a good thing for our Ziweixing."
"Even at some time in the future, we can find someone to directly break the news, saying that Aisin or some other famous company purchased our Purple Star in order to learn the advanced technology on Purple Star."
When Cao Yang said this, Zeng Tingting immediately felt that her thoughts were opened.
"I will immediately remind all 4S stores to strictly manage after-sales parts."
"Overseas car exports will also have to manage the situation of after-sales parts in the future."
It has always been China's independent brand car companies that purchase models from international auto giants and then dismantle and analyze them.
Now things are finally changing, which seems to be a good thing.
"How is the progress of finding Messi as a spokesperson?"
Speaking of overseas sales, Cao Yang immediately thought of how he had arranged for the sales department to find Messi as an endorsement.
Others don't know how popular Messi will be in the future, doesn't he know?
Although Messi is now well-known, his endorsement fees have not yet exploded.
According to historical development, it was only in the second half of this year that Messi's advertising revenue began to grow by leaps and bounds, heading towards more than 100 million US dollars a year, which is really surprising.
At this time, at a cost of US$1 million a year, it is absolutely possible to win Messi's car endorsement contract.
This price is not even required for the first year.
"We've almost reached the point of negotiation. The other party wants to see our actual cars launched overseas and see how the market performs before deciding whether to sign a contract."
"Both parties have actually reached consensus on other terms."
Zeng Tingting is also quite concerned about the spokesperson matter.
It’s just that there’s no final result yet, so it’s not as diligent as reported.
"Assign someone to sort out the various responses and performance of Ziweixing in China since its listing."
"Then let's see if we can convince Messi's agent to sign with us as soon as possible."
"If the other party is really concerned, then the domestic and foreign contracts can be signed separately."
"Let's finalize the domestic endorsement contract first."
Although Xingchen Motors will go global in the future, the main sales volume will definitely be contributed by domestic sales.
Relatively speaking, it is even more important for domestic consumers to recognize Xingchen Automobile.
"no problem."
"Our Xingchen Motors' performance in the country has been very impressive in the past two days. Messi's agent should also arrange for someone to get to know it."
"As long as their concerns are relieved, it shouldn't be a big problem."
"We are also telling them that Messi is not the only option for Xingchen Motors."
"If the contract is not signed as soon as possible, maybe we will also consider other players."
Zeng Tingting really didn't mean to scare Messi's agent.
Messi is not the only player who is popular right now.
Even the most popular one is not Messi at all.
"Try to finalize it after the Spring Festival, the sooner the better!"
…
"Lai Ping, the Huaxia branch has sorted out the launch of Xingchen Motors' new cars today."
"Do you think they will really have a certain impact on Porsche's sales in China?"
Having just finished the long Christmas vacation, Wedekind has almost forgotten some of the shocks of his last trip to China.
He felt that he was overly shocked by the situation on the day of the Yangcheng Auto Show, so even when he was leaving, he arranged for someone to keep an eye on Xingchen Motors. After Ziweixing was officially launched, he must report it to the headquarters.
Later, Wei Dejin also heard about the fact that Lai Ping and Cao Yang participated in an interview with Autohome.
So I called Lai Ping here today.
"In the short term, it will definitely not have a particularly big impact on us."
"But there is no way to completely avoid consumers losing some expectations for CAMAN Y."
"Actually, if Cao hadn't created a company by himself, then I think it would be very appropriate to recruit him as the next design director of Porsche."
When Lai Ping said this, Wei Dejin couldn't help but pay more attention to it.
Although his relationship with Lai Ping was average, he was very aware of Lai Ping's design talent.
"If this Cao Yang can really design one amazing model after another as always, then even if Xingchen Automobile cannot compete with us in the future, it will be different from other Chinese automobile companies and become an existence that cannot be ignored. .”
The fact that Porsche is what it is today has a lot to do with the talent of its first-generation founder, Mr. Porsche.
Obviously, there are some similarities between Xingchen Motors and Porsche back then.
"Yes, if Xingchen Automobile really becomes the same as Porsche, it will definitely not be that fast."
"But they will definitely become a force that cannot be ignored in the automotive industry, which is very possible."
"I think it is necessary for the company to pay proper attention to the situation of Xingchen Motors in the future."
"Even if you don't regard them as opponents, you can still learn from their propaganda methods."
"In this regard, they are really different from other car companies."
Obviously, Lai Ping also read the relevant information about Xingchen Motors' new car launch event.
The more you know about Xingchen Automobile, the more you will realize that this company is not simple.
"I will arrange for the Huaxia branch to report regularly on the situation of Xingchen Motors so that they can pay appropriate attention to it."
Weidejin thought for a few seconds and agreed to Lai Ping's proposal.
…
"Tao Wen, please find time to contact Xingchen Automobile, and we can go over and have a chat."
The rapid fame of Xingchen Motors has had a profound impact on the domestic automobile industry.
Zhu Zhengfeng, who was far away in Spring City, originally didn't think that Xingchen Automobile would have anything to do with him.
But yesterday, I was criticized by an old leader, saying how they made Hongqi Motors look like that over the years.
Let them learn from Xingchen Motors and not let the Hongqi brand decline.
Under this situation, even if Zhu Zhengfeng didn't like Nanshan Group, he would definitely have to adjust his mentality.
For people like them, grasping changes in some things in a timely manner is more important than the work itself.
So the next day, he asked Tao Wen to contact Xingchen Automobile.
With his status as the general manager of Spring City Automobile Group, he would definitely be able to meet Cao Yang.
"Mr. Zhu, the Spring Festival will be around the corner soon. Your schedule was relatively slow a year ago. Can we schedule our exchange with Xingchen Automobile after the Spring Festival?"
Tao Wen was quite clear about Zhu Zhengfeng's itinerary.
Her office is just next door to Zhu Zhengfeng.
As the head of the brand public relations department. Tao Wen attended many of Zhu Zhengfeng's schedules.
"Don't delay, make arrangements immediately and go before the Spring Festival."
"By the way, call the heads of the research institute and the Hongqi brand and let's go over and have a discussion."
“It’s no longer satisfactory for Hongqi Motors to become what it is now.”
Zhu Zhengfeng felt a little anxious when he thought of the old leader's unhappy tone on the phone.
In fact, he also wants to make Hongqi Motors a good product.
Within Spring City Automobile Group, the development of any automobile company is not as significant as the Hongqi brand becoming bigger and stronger.
"I'll get in touch right away. It should still be possible to arrange before the Spring Festival."
Tao Wen didn't waste any more nonsense, picked up the phone directly, and was about to start contacting.
Zhu Zhengfeng said that he had time before the Spring Festival, so there was no need to worry so much.
…
When various companies are busy summarizing the end of the year, Xingchen Automobile has released another satellite for everyone.
Messi officially signed an endorsement contract with them. The two parties signed a 10-year contract in one go from 2006 to 2016.
Although according to the contract, the endorsement fee will increase by 10% every year in the future, it will definitely be a very high number in ten years.
But judging from Messi’s endorsement fee ten years later, Xingchen Motors must have taken a big advantage in this cooperation.
In 2006, only $800,000 was needed.
In 2007, it only required $880,000.
Until 2016, it only amounted to more than two million US dollars.
The price is completely worth it.
Of course, Messi's side will agree to this contract, partly because Messi's endorsement fee is not high now, and 800,000 is considered the market price.
On the other hand, Xingchen Auto also sincerely stated that it will increase its sales by 10% every year for the next ten years.
No one can guarantee that he will still be so popular ten years from now, and that he will still have an endorsement contract worth more than two million U.S. dollars a year.
Besides, Xingchen Motors only needs Messi to participate in a new car launch or other event every year and cooperate in shooting an advertisement.
This requirement is actually not high.
After all, Messi didn't even come to China specifically for the signing ceremony of the cooperation.
In this kind of thing where you can make money just by lying down, both parties feel that they are taking advantage of the other party.
The so-called win-win situation is probably like this.
Even if Messi becomes popular in the future, looking back at this contract, he will not feel that he has suffered too much.
I can only admire that Xingchen Automobile is very optimistic about its future.
"Editor-in-Chief, do we really want to publish this press release?"
"What if this is a stunt by Xingchen Automobile?"
Lin Jiayan looked at the manuscript in her hand and was very confused.
Just this morning, Xingchen Automobile sent me a press release.
In most cases, various websites will cooperate in publishing this kind of thing.
Those who are more dedicated will process it on this basis, and those who can handle it will just send it out directly.
Lin Jiayan did similar things frequently.
But this time, she was a little confused.
No way, this content is really a bit exaggerated.
"Although Xingchen Motors has made a lot of stunts during this period, at least what they say is not a lie."
"I think they shouldn't dare to fake this kind of news that can be easily debunked."
"Otherwise, Messi can sue Xingchen Automobile by then."
Fang Dawen was also muttering in his heart.
Why did Xingchen Motors find Messi to sign an endorsement contract without making any noise?
Last year, Messi's performance in the football world was very impressive.
Messi represented Barcelona in 9 official first-team games, scoring 1 goal. He won the La Liga championship with the team and personally won the 2005 European Golden Boy Award.
, the title of Argentina Footballer.
Although it can't be said to be the best, it can still be regarded as a brilliant performance.
Generally speaking, this kind of football star will not look down on the endorsement contracts of China's own brand car companies.
"Xingchen Motors has not officially announced that it has signed Messi. These articles were published by us."
"Even if someone wants to sue, there's no way to sue, right?"
When Lin Jiayan said this, Fang Dawen immediately retorted: "The emails sent to us by the other party are all recorded. I believe Xingchen Automobile will not do this kind of denial. It is too harmful to character."
"Then I'll go first?"
Anyway, I have reported it to the above, and even if something goes wrong by then, it will not be my fault.
Lin Jiayan has now begun to learn to protect herself.
"Wait a minute, has Autohome released news about this?"
Fang Dawen was still a little worried.
If Xingchen Auto wants to cheat NetEase, then he will lose some points with the company's senior management.
"I just saw it. Autohome has released the news."
"And it's still placed in the most conspicuous position."
"But the pictures there look like they were photoshopped."
"Otherwise, why would there be a photo of Messi and Ziweixing?"
When Lin Jiayan said this, Fang Dawen was completely relieved.
As for PS or not, he is not worried at all.
Anyway, they weren’t the ones who posted it.
"Then send it!"
“Then keep an eye out to see how the article is received.”
…
"Peng Lin, please arrange for someone to follow him and see how the Xingchen Automobile's meeting with Messi turns out."
"If the effect is good, we can also consider signing a star as a spokesperson."
As various websites released the press release provided by Xingchen Automobile, the relevant information naturally spread quickly in the automotive circle.
Even many domestic fans have become aware of the existence of Xingchen Motors through this incident.
"Judging from the current situation, Xingchen Automobile is taking a gamble."
"I signed a ten-year contract, but there wasn't even a decent signing ceremony."
"I guess you want to get Messi's image endorsement rights in some way, right?"
Peng Lin feels that this matter may be a little different from ordinary endorsements.
He is a bit disdainful.
"Mr. Cao has never let anyone down in his work."
"If they choose a strange way of cooperation this time, then maybe there is something in it that we haven't seen through."
This is not the first time Li Su has dealt with Cao Yang.
Obviously he didn't think that Cao Yang would suffer a loss.
"That's right. I'll arrange for someone to follow up and see if there is any new news in the future."
"Xingchen Motors didn't even announce the endorsement fee. I guess it didn't cost a lot of money."
"I don't know why Messi would agree to such cooperation."
Peng Lin's reaction not only represents him as a person, but also represents a type of person.
In other words, although Xingchen Motors signed Messi as spokesperson, it immediately became headline news in the automobile industry, but the response was not that big.
After all, Messi's popularity in China is not that high now.
After a few years, the situation will be completely different.
…
"Mr. Cao, now our signing of Messi has become more popular on the Internet."
"But many people said strange things, thinking that we did something opportunistic. They even thought that we were stupid and had too much money, so we were deceived."
"I think why don't we let Messi find an opportunity to come to China this year and we use the first opportunity to stand?"
The holiday was coming soon, but Zeng Tingting felt a little uneasy in her heart.
This development of public opinion is a bit different from what I want.
"Just holding a signing ceremony wouldn't be that meaningful."
"The other party can agree to our current price because we don't bother."
"Although it is said that you have to attend an event and shoot an advertisement every year, it is specifically mentioned in the contract."
"Most of these events are held in Europe, and they only come to China once a year."
"Instead of doing this, it would be more valuable to wait until the launch of our new Xingchen No. 2 and Xingchen No. 3 cars to have Messi come."
Cao Yang feels that as long as someone discusses it, even if it is not so positive, it does not necessarily require special attention.
Sometimes, black and red are also red.
As long as it doesn't affect Xingchen Auto's brand image, let those people discuss it.
"Then I'll arrange for someone to guide public opinion and simply suppress the heat on this matter?"
Since Cao Yang has no plans to ask Messi to come over now to cooperate with the platform, Zeng Tingting must think of other ways.
"Aren't bonuses going to be given out again this year?"
"You don't need to ask people to do anything specifically. As long as they report the number of bonuses paid by Nanshan Group, it will be enough to attract everyone's attention."
"Then the day after tomorrow, isn't Mr. Zhu from Spring City Automobile Group and his party coming?"
"We will definitely talk about some cooperation at that time. We will promote this cooperation online together. Isn't it just another news?"
Cao Yang casually gave Zeng Tingting two reasons.
"I see."
"Then I'll make arrangements first."
Whether it's Xingchen Auto or Autohome, they all have people who specialize in this job.
It can be said that no automobile company in China pays more attention to various public opinion guidance and public relations on the Internet than Cao Yang.
Under the Autohome banner, there is even a group of exclusive water troops.
At the critical moment, opponents can experience the power of Nanshan Group.
(End of chapter)
