Everyone is basically tired of watching promotional videos.
Especially the media who came to participate in the event, what kind of promotional videos have they not seen?
To put it bluntly, promotional videos are actually a kind of advertisement for car companies.
Obviously, Cao Yang wants everyone to watch an advertisement for Xingchen Motors.
However, as soon as this promotional video started, it unexpectedly attracted everyone's attention.
Similar to the performance just now, this promotional video makes full use of light and shadow to fully express the stunning appearance of Ziweixing.
At the same time, the ultra-high-strength body, LED headlights, air suspension, and the performance of the 8AT and 3.0T twin-turbo engines are also extremely exciting in this promotional video.
"Mr. Zhang, this promotional video shot with the help of Nanshan Film and Television is quite good."
Fang Sisi was seated next to Zhang Songwen and others today.
This area is filled with CEOs of Nanshan Group affiliated companies.
"Many of the ideas here were provided to us by Xingchen Automobile. I just hired some people to implement them."
"If I really want to say it's good, it's all thanks to Mr. Cao and Minister Zeng."
Zhang Songwen is very low-key and humble.
Even though he is now the general manager of Nanshan Film and Television, and has initially shown the company's wealth in the industry, there has not been much change in the way he treats people and treats.
“Every aspect of today’s press conference is a classic so far.”
"It seems that what Xingchen Automobile wants to achieve can basically be achieved."
Fang Sisi had never participated in any previous rehearsals, so this was her first time seeing today's scene.
Even though she is well-informed, she has to give a thumbs up to today's press conference.
However, soon, the promotional video was played.
At this time, Cao Yang's voice sounded again.
"If you have a good meal, you won't have to worry about being late; if you have a good girl, you won't have to worry about getting married."
"Do you think our Ziweixing is good?"
Cao Yang walked to the center of the stage and interacted directly with everyone.
"good!"
Not to mention that the media wants to sell face to Cao Yang, the voices of the group employees who came to participate in the event today can bring down the roof.
"So for such a good car, how much do you think it should be sold for?"
Cao Yang once again betrayed his feelings.
"1000000!"
"800 000!"
"Two million!"
"500000!"
Various sounds came from around the venue.
This is really not a pre-arranged request. It can only be said that everyone's sense of participation has been stimulated by the performance and promotional video just now.
"Before we officially announce the price of Ziweixing, let's take a look at the performance of our friends."
Whether it's a ploy, taking advantage of the hot spot, or deliberately raising one's worth.
Anyway, Xingchen Automobile cannot easily let go of Mercedes-Benz, BMW, Porsche and Ferrari.
Soon, the screen showed everyone the configurations of some luxury models currently on sale in China according to several dimensions.
Moreover, this display is not a simple list, but after direct comparison with Ziweixing, a result of the configuration pros and cons will appear directly in front of everyone.
This approach is obviously the first of its kind in the industry.
Although the name of the friend is processed on the header of these data, as long as you are not blind, you will naturally know which car company this is.
"Have you noticed that among domestic models with a price tag of less than 1 million, no car has better power performance than our Ziweixing?"
"There are also very few models equipped with air suspension."
"And there is no one that uses LED headlights."
"As for the 8AT automatic transmission, I won't use it to bully others. It is the only gear in the world."
"Even if you spend 10 million to buy a Rolls-Royce or a Ferrari, it is impossible to equip you with an 8AT automatic transmission this year."
They are all on stage already, Cao Yang will definitely have a chat with everyone.
Anyway, the media loves this kind of nonsense.
These are the best materials for writing articles.
The more Cao Yang does this kind of action, the more material he can provide to various media.
"Mr. Cao really dares to say anything and is not afraid of offending others."
He Ling naturally followed Yu Yu to attend the press conference today.
Dozens of people came to Autohome today, almost forming a group to attend the press conference.
This is absolutely not seen at the new car launches of other car companies.
"As the founder and design director of Xingchen Motors, Mr. Cao has the confidence to say this."
"Among domestic automobile companies, and even looking at the world's automobile industry, there are very few automobile companies that are talented enough to compete with Mr. Cao."
"If Mr. Cao had been born seventy or eighty years earlier, he would definitely be comparable to Henry Ford, Karl Benz and others."
Yu Yu was in a state of excitement throughout today.
This press conference is full of useful information!
"Indeed, Xingchen Motors can attract so many people's attention. In addition to publicity reasons, Mr. Cao personally designed each of its models. This is also a very important reason."
"We Chinese people still admire the strong. People like Mr. Cao who created his own car company, designed his own cars, and designed them perfectly, will definitely be able to attract a large group of supporters, and even have as many fans as celebrities. Woolen cloth."
He Ling looked at the stage with shining eyes.
In fact, she is now a fan of Cao Yang.
No matter what celebrity or young star, none of them are as attractive to her as Cao Yang is now.
She is not the only one with similar views.
Zhang Songwen, who was not far away, said to Fang Sisi at this time: "Mr. Cao's ability to control the field is not matched by many people."
"Even if it's a celebrity concert, not everyone can reach this level."
"Mr. Fang, I think the group can vigorously promote Mr. Cao's deeds in the future, and achieve the purpose of promoting Xingchen Automobile by promoting Mr. Cao. I think this is more effective than simply promoting a certain model."
"Nanshan Group has grown from a small factory on the verge of bankruptcy to its current scale in just a few years. The story could definitely be turned into a book."
"I think this resource can be put to good use."
When Zhang Songwen said this, Fang Sisi nodded immediately.
This idea makes sense.
I have to have a good talk with Zeng Tingting and Cao Yang later.
"Promote specific models through film and television placement, and promote Xingchen Motors by promoting Cao Yang's deeds."
"Mr. Zhang, I don't think there is any problem with your proposal."
"As long as this route is successful, Xingchen Motors will have a firm foothold in China."
Fang Sisi's statement made Zhang Songwen couldn't help but smile.
Since joining the Nanshan Group, he has not had much interaction with Cao Yang.
It would definitely be very meaningful if the "boss lady" Fang Sisi could recognize her and thus be recognized by Cao Yang.
For Nanshan Film and Television to develop and grow, and for his film and television dream to be realized, it will definitely be inseparable from Cao Yang’s trust and support.
"I didn't mean to belittle my friends!"
On the stage, Cao Yang did not stop.
"In fact, there is no luxury model on the market that catches my eye, so I simply designed and produced one myself."
"Every car from Xingchen Motors will be one of my daily cars in the future."
"I also believe that Xingchen Automobile will be able to bring the best experience to all customers and give the most perfect answer."
"Okay, after so much verbosity, I guess many people have started to greet my ancestors in their hearts."
Seeing that he was trampled by a bunch of peers, Cao Yang ended his speech with a little joke in time, and then officially began to announce the price of Ziweixing.
"Next, please keep your eyes open. The price of our Ziweixing deluxe version is..."
"799,900 yuan!"
“The flagship version is priced at 899,900 yuan!”
"Of course, I'm talking about RMB."
Finally, Cao Yang stopped holding back and officially announced the price of Ziweixing.
This price cannot be said to be cheap. After all, it is only the beginning of 2006, and there is a big gap between prices and wages compared with later generations.
With just one Ziweixing, you can buy a luxury home in Yangcheng.
There is no problem even buying two large apartments.
Of course, this price cannot be said to be expensive.
After all, the Audi A6L is priced at 427,900-656,800 yuan.
The manufacturer's guide price of the BMW 530 is also 436,500-562,500 yuan.
As for the BMW 730, it starts from 988,600.
And the Porsche 911 has even reached 2 million.
Needless to say, Ferrari is exaggeratedly expensive.
Cao Yang does not expect to raise the price of Xingchen Car to more than 1 million in one step.
There are also large SUVs and sports cars behind, and the price space is still huge.
"This price is really cleverly set."
"Xingchen Automobile once said that Ziweixing is competing with the BMW 730. Judging from its various performances, it is indeed worthy of this statement."
"But the price is much lower than the BMW 730."
"As for the comparison with Porsche at the station, it further highlights Ziweixing's conscientious pricing."
After Lin Jiayan saw the price, she couldn't help but start discussing with Fang Dawen next to her.
Whether the price of a model is high or low, often after it is announced, everyone will have an intuitive impression.
"Your analysis is quite reasonable."
"However, with the pricing of Xingchen Auto, it is basically out of reach of the official car market."
"Before, I thought they were preparing to compete with the Audi A6L in the high-end official car market."
"But their starting prices are higher than the top-end Audi AL6, which definitely cannot meet the needs of most official car bidding."
Fang Dawen pointedly pointed out the current problems with Ziweixing’s pricing.
For some car companies, the official car market is dispensable, such as Great Wall Motors.
But for some car companies, official vehicles are a very important market, such as Spring City Volkswagen Audi.
In the opinion of many media people, Ziweixing of Xingchen Motors must also be planning to enter the official car market.
Even the style of a four-door coupe is not that suitable.
It's not like there's no chance at all.
But at this price, it's hard to say.
"They are now the official reception vehicles for the Olympic Games. There should be no problem if they are used in some relatively high-end reception occasions."
"For example, receiving foreign guests or some courtesy cars is not a big problem."
"After all, they are just coupes, not sports cars."
After hearing the price announced by Cao Yang, Lin Jiayan and Fang Dawen continued to exchange opinions.
Other people present would naturally comment on the price.
"This car is so cool. Except for Ferrari, Lamborghini and other sports cars that can compete with it, other luxury models are really no match."
"I think many stars in the entertainment industry would be interested in Ziweixing."
"I even wonder if we can cooperate with some film festivals in the future and use Ziweixing as a reception vehicle. It may also have a good publicity effect."
Zhang Songwen has now joined Nanshan Group, so naturally he will not think solely from the perspective of Nanshan Film and Television.
If he can help his boss improve the reputation of Xingchen Motors, even if Nanshan Film and Television is messed up, Zhang Songwen will not lose trust.
This is obviously very important to him.
"The occasion you mentioned is indeed quite good."
"We want Ziweixing to continue to appear in various high-end scenes and subtly make everyone think that it is a high-end model."
"At that time, if Nanshan Investment can find a few well-known entrepreneurial stars to help promote it, the effect will probably be better."
Fang Sisi is also thinking about how to help promote Ziweixing.
Cao Yang asked her to be responsible for the construction of Weibo. The main purpose was actually to provide some convenience for the promotion of Xingchen Motors.
Contribute to Nanshan Group’s ecosystem construction in the automotive industry.
Others are secondary.
"We are already in contact with several production crews, and we are still negotiating whether it is investment or advertising placement."
"During this time, I also set up the company's structure and started signing some actors."
"In the future, we can also lead the filming of some TV series or movies. At that time, advertising placement will be even easier."
"As long as Nanshan Film and Television can become bigger and stronger, the celebrities in the industry will take the initiative to help promote Xingchen Motors."
Zhang Songwen had been severely beaten by society for several years, so he naturally knew that he would take this opportunity to explain the importance of Nanshan Film and Television to the "proprietress".
If Nanshan Film and Television becomes bigger and stronger, it can not only make money, but also better serve Xingchen Motors.
"You are Cao Yang's cousin. Since he has put you in charge of Nanshan Film and Television's business, he must have great trust in you."
"The current scale of film and television investment is not particularly large. If you see some suitable projects, you can boldly apply for investment."
"Of course, it would be best if it is a project that can contribute to Xingchen Automobile's advertising placement."
Fang Sisi Bingxue was smart and naturally understood the implication of Zhang Songwen's words.
However, this was Cao Yang's original intention for setting up Nanshan Film and Television, and there was no need to impose so many restrictions.
It just so happened to take this opportunity to build some confidence in Zhang Songwen.
Otherwise, it's obviously not possible to do anything without being able to do anything.
…
On the stage, after the price of Ziweixing was announced, Cao Yang did not come down immediately.
Instead, I continued to introduce Ziweixing’s after-sales service to everyone.
"In today's automobile market, the warranty for a complete vehicle is generally only two years or 60,000 kilometers, whichever comes first."
"You know, the lifespan of a car is more than 10 years."
"This means consumers have to bear huge after-sales risks and costs."
"For example, if the gearbox breaks down after two years of use, and you need to replace it, it may cost you 10,000 to 20,000 yuan."
"As for the engine having problems or something like that, it's a common occurrence."
"This is a very big risk point for consumers."
"We, Xingchen Auto, will protect the rights and interests of consumers to the greatest extent and consider the risks of consumers."
"In the future, the after-sales warranty period for all Xingchen Auto models will be increased to 3 years or 100,000 kilometers."
"Among them, the engine and gearbox, the two components that everyone is most worried about, have been raised to 5 years or 150,000 kilometers."
When Cao Yang said this, the scene immediately went into an uproar.
A 3-year or 100,000-kilometer warranty will be standard in later generations.
But in 2006, it was really not mainstream.
The most important thing is that the engine and gearbox also come with a 5-year or 150,000-kilometer warranty.
These are absolutely unprecedented conditions.
For most consumers, the driving mileage will not exceed 20,000 kilometers a year.
This means they don’t have to worry about anything going wrong in 5 years.
Xingchen Motors dares to issue a warranty like this, which also proves from the side that they are very confident in their engines and gearboxes.
This is a very rare thing.
After all, when it comes to cars, what everyone is most afraid of problems with is the engine and gearbox.
However, the most prone to problems are the engine and gearbox.
"Editor-in-Chief, will Xingchen Motors offend colleagues by doing this?"
"The warranty standards of other car companies are far from meeting this requirement. Without comparison, there is no harm."
"If Xingchen Motors does this, other car companies will probably have strong opinions."
"After all, warranty is essentially a cost. The longer the warranty, the higher the corresponding cost."
"Especially for some manufacturers whose engines and gearboxes are not very good, this problem is even bigger."
"Even if they want to follow up, it is estimated that few people will dare to extend the warranty period of the engine and gearbox to 5 years or 150,000 kilometers."
"Invisibly, Xingchen Motors also caused hatred for Nanshan Engine and Nanshan Gearbox."
Lin Jiayan stared blankly at the warranty terms announced on the screen.
Although each clause is followed by a "※", some special clauses are noted in small print below.
Wear parts such as wipers, tires, and batteries are not covered by the warranty.
Man-made damage is not covered by the warranty.
If you do not go to a Xingchen Auto 4S store for regular maintenance, it will not be covered by the warranty.
And so on.
But these are the basic operations of various car companies, and there is nothing to criticize.
At least it can't be used to attack the Star Car.
"I have a slightly different view than you."
"This wave is a very good advertisement for Xingchen Automobile, and it also makes everyone more confident in the quality of Xingchen Automobile."
"They are taking a high-end route, so their market share will not be particularly high, at least not in the short term."
"In this case, there will definitely not be many models with problems, and the corresponding warranty costs will not be very high."
"But it leaves a very good impression on customers. They don't need to worry about this or that."
"At the same time, they have also made a very good advertisement for Nanshan engines and Nanshan gearboxes."
"You know, most of the domestic independent brand car companies are now using Nanshan Group's engines and gearboxes."
"Xingchen Motors dares to provide a five-year or 150,000-kilometer warranty for engines and gearboxes, which shows that they are very confident in their engines and gearboxes."
"We are even confident in the quality of new technology parts such as 3.0T and 8AT used in MSI. Even the 1.5T and 6AT products used by other car companies are naturally not to mention."
"I even think that taking this opportunity, many independent brand car companies will extend the warranty time of their engines and gearboxes."
"This will further dispel consumers' concerns and provide better conditions than joint venture car companies in the field of after-sales warranty for the first time."
"After such a round of influence, Nanshan Group will definitely be the biggest winner."
Fang Dawen's position is higher than that of Lin Jiayan, so his perspective on the problem is naturally different.
In his opinion, Xingchen Automobile made a good move.
The entire press conference was full of useful information.
Not only did everyone have a deep impression of Ziweixing, but it also gave a strong publicity to Nanshan Group's robots, engines and gearboxes.
It can be said that it kills two birds with one stone.
…
Xingchen Auto's Ziweixing launch conference was live broadcast online, and whether it was Autohome or other automotive channels, viewing links were provided.
Although limited by network speed, the definition of these videos is not very high and looks somewhat laggy.
But people outside can still learn about the release content of Xingchen Motors in a timely manner.
From the very beginning, five large robot arms appeared holding the Star Car, coupled with various specially designed light shows, it has already aroused great enthusiasm on the Internet.
"A Dong, you said I will start looking for a job in the second half of this year, how about I also go to Xingchen Automobile by then?"
Lingnan University of Technology is about to go on winter vacation, but Li Rongfang and her boyfriend Zhang Yingdong are still studying in the library.
For Zhang Yingdong, he has already received a job invitation in advance regarding the Xingchen Automobile logo design, and can join the job directly after graduation.
His girlfriend was in law school and originally wanted to be a lawyer.
If you want to be a lawyer, it is naturally best to go to a law firm.
Originally, Li Rongfang was also working towards this route.
But now she was watching Xingchen Motors' new car launch with her boyfriend, and she couldn't help but start to have other thoughts.
"how?"
"Did one press conference change your mind?"
"I have told you many times before that you are very confused whether you should consider going to Xingchen Automobile in the future."
Zhang Yingdong is naturally happy to see this change in his girlfriend.
Everyone is in the same company, so holidays and other things are all the same, and there aren't that many disputes when we go out to play.
However, seeing his arrogant girlfriend's sudden change of attitude today, he couldn't help but start teasing her.
"This time, that time."
"I used to think that positioning Xingchen Auto as a high-end luxury brand was an unrealistic idea."
"Wouldn't it be better to just produce mid-size cars like other independent brands?"
"But we have to choose such a difficult path."
"But starting from the Yangcheng Auto Show, my ideas gradually changed."
"At today's launch conference, they further demonstrated their strength."
"I think it's very possible that Xingchen Motors can really make luxury cars."
"Today's car light show and robot show, as well as the introduction of warranty terms, these are very innovative things."
"As Cao Yang said at the beginning, the most important thing about luxury cars is innovation."
"You have to let consumers feel the charm of some new technologies."
"Today's Ziweixing, even a layman like me in the automotive industry, is deeply impressed by their world's first LED car lights and 8AT automatic transmission."
"Then other consumers or potential users will naturally be aware of this."
"Whether a car is luxurious or not is sometimes determined by this public opinion environment."
"When people around you think this thing is very high-end, then when you want to buy a high-end car, you may choose Xingchen Automobile."
"It's like Haagen-Dazs. As long as everyone in China hears about it, they think it's a high-end ice cream."
"As for whether Haagen-Dazs is a high-end ice cream in its original country, it no longer matters."
"Audi is another example. Globally speaking, there is no way they can compare with Mercedes-Benz and BMW."
"But in China, there is a term BBA, which puts it on the same level as Mercedes-Benz and BMW."
"It's a similar reason."
"I think it is really possible for Xingchen Motors in the future to become something like Mercedes-Benz and BMW, or even like Porsche and Ferrari."
"So I think it might be a very good choice to get in when Xingchen Automobile has just started to rise and has not yet taken off."
Li Rongfang ignored the friend's teasing and explained her opinion seriously.
"The future of Xingchen Motors is indeed worth looking forward to."
"Nanshan Group has the best engine technology in the country and the world's leading transmission technology, and also has outstanding performance in other parts and components."
"This situation means that the lower limit of Xingchen Automobile will not be very low."
"Even if the sales of Ziweixing's car are not ideal, it will not affect the long-term development of Xingchen Motors."
"In the future, at the worst possible outcome, we will launch some models with a similar price to the Audi A6L, or an SUV with a similar price to the BMW X5."
"After all, there is still a chance to rise completely."
Zhang Yingdong is someone who wants to join Xingchen Automobile, so he is naturally very confident in the company.
It's just that the previous confidence was based on some self-indoctrination, but now it is supported by more and more information.
"Yes, so I plan to go to Xingchen Automobile then."
"With Cao Yang's style, Xingchen Automobile will definitely be involved in a lot of lawsuits by then. If I go to their legal department, I won't have nothing to do."
When Li Rongfang said this, Zhang Yingdong felt a little speechless.
For this reason, no matter how you listen to it, it makes people feel a little uncomfortable.
However, considering that it was his girlfriend who said this, he could only pretend that he didn't hear it.
…
Yang Ze is a programmer in an IT company.
When I bought BYD's F6 model, I often liked to post some posts on the "Wives-in-law as Car Models" section of Autohome.
Since my ex-girlfriend is good-looking enough to fight, those posts caused a wave of popularity.
But in the end, the owner of the BMW 730 took advantage of him, which made him very depressed for a while.
After all, not to mention the uproar caused by this incident on the Internet during that time, even his colleagues around him knew about it.
So in the next two years, he worked hard and worked hard in the company, trying to get other colleagues into trouble.
At the same time, his income has naturally increased.
The annual salary is quickly moving from 100,000 to 300,000.
However, these are not his confidence.
"A Kuan. What do you think of Xingchen Automobile's Ziweixing?"
In the office, the two programmers were still working overtime and had no intention of getting off work.
"Ziweixing?"
"Needless to say, it must be good."
"The appearance of this car puts even the people at Porsche to shame."
"If I had money, I would definitely buy one."
Zhang Kuan had just watched the new car launch conference of Xingchen Motors at Autohome, so he naturally knew the situation of Ziweixing quite well.
Both of them are car enthusiasts, and they often mention some cars in their daily conversations.
What's so good about Lamborghini, what's wrong with Koenigsegg?
It's like these cars are in your own garage.
"What do you think if I buy the flagship version of Ziweixing?"
"Is it more stylish than the BMW 730?"
Yang Ze stared at the purple Ziwei star on the screen, and the more he looked at it, the more excited he became.
"Of course!"
"But I suggest you get off work early and go to bed early. You can have everything in your dreams!"
Zhang Kuan slapped Yang Ze without any hesitation.
The two are very familiar with each other and know each other's salary and bonus income very well.
Obviously, Zhang Kuan doesn't think Yang Ze is Ziweixing's target customer.
"I'm serious with you."
"Do you really think this car is good?"
Yang Ze turned around and stared at Zhang Kuan, wanting to confirm whether everyone had the same understanding.
"Of course the car is good, there is no doubt about it."
"The world's first model equipped with 8AT."
"The world's first car equipped with LED headlights."
"The fastest four-door coupe."
"There is no opponent within 1 million."
"But you have to be able to afford it."
"Don't take out a bunch of loans just to buy a car."
Zhang Kuan looked at Yang Ze worriedly.
He knew that until now, Yang Ze had not completely recovered from the incident where his girlfriend was snatched away by the owner of a BMW 730.
So I have always wanted to own a more stylish model than the BMW 730.
"What kind of loan?"
"The two buildings in our house were included in the demolition category some time ago."
"Not to mention the replacement of thousands of square meters of new houses, the cash subsidy alone is worth millions."
"As long as I beg my mother, there is no problem in buying a Ziweixing."
Yang Ze looked calm and relaxed, and told a piece of news that made many people want to beat him up.
Demolition!
Although it is not the most popular period yet, it still depends on where it is and how big the building is to be demolished!
Zhang Kuan:......
Big dog owner!
Why don’t I have two demolished buildings in Yangcheng at home?
(End of chapter)
