Of course, publicity should be taken seriously.
After Cao Yang finished talking to Wang Ying on the phone, he called Wang Fu, Li Su and others to communicate.
After everyone has reached a consensus on the direction, all that remains is for the sales and marketing personnel of each company to implement the tasks.
For Cao Yang, Ziweixing's listing activity is the most important thing during this period.
Therefore, Cao Yang personally participated in the confirmation of some performances and displays during the listing activities.
"Mr. Cao, this event has people from Lingnan Province and Yangcheng City participating, and basically all mainstream media have invited it."
"What everyone is most concerned about now is probably the price of Ziweixing."
"However, our current price is coupled with the promotion of a limited edition of 10,000 units."
"In the end, it is estimated that the sales volume will only be one or two hundred units per month on average. Can we consider not announcing the monthly sales volume at that time?"
Tonight is the official launch event, and then we have to face the issue of sales data.
For Zeng Tingting, the head of the sales department, no matter whether the sales data is 200 vehicles or 400 vehicles, compared with other car companies, the difference is definitely very big.
That's why she proposed not to announce sales volume in the future.
At least until Xingchen 2 is launched, monthly sales will not be announced.
Unless some of the subsequent data growth is very good-looking, then that's another story.
"There can also be a more flexible method of announcing sales volume."
"Although it is not necessary to release three months' sales data at the beginning of each month, we can use some soft articles or other methods to rank the sales of our Ziweixing with the data of luxury models such as Ferrari and Porsche."
"Or when the time comes, we can set some sales benchmark models for Ziweixing. In that case, the same data will display different information."
"Our Purple Star, even if the original plan is to sell about 200 units a month, it will not be worse than the Porsche 911 or Ferrari Enzo, right?"
When Cao Yang said this, Zeng Tingting immediately understood.
The same thing, shown in different forms of expression, gives people completely different feelings.
My proposal of not announcing sales at all is obviously not the best way.
"As a model that is comparable to sports cars, Ziweixing should really be closer to sports cars, rather than comparing it with cars."
"At that time, I will think about it carefully and find people to promote it on various forums, so that when everyone thinks of Xingchen Motors, they will think of car companies such as Porsche and Ferrari."
When Zeng Tingting said this, Cao Yang couldn't help but add, "It doesn't have to be that rigid."
"It is good for our publicity to be closer to sports cars, so we will be closer to sports cars."
“It’s good for our publicity to be closer to cars, so we’ll move closer to cars.”
"Whatever is the fastest car under 1 million, the fastest 5-seater car in history, etc., we can promote it."
"You must seize the gimmick and don't be afraid of how exaggerated it is."
Cao Yang thought that the new forces in the future would always use the most powerful SUV within 5 million, the most powerful within 500,000, etc. as a propaganda method.
Xingchen Automobile can definitely learn from this.
Anyway, as long as the advertising is not done openly, it does not involve violating advertising laws.
"I understand. There is no problem with Ziweixing's hard power. Now we just need to increase its popularity."
"Whether it's creating gimmicks or touching other luxury brands, whatever is beneficial to us, we'll do it."
Looking at Zeng Tingting's shining eyes, Cao Yang couldn't help but worry a little whether he had taught her a bad lesson?
In the future, the marketing of Xingchen Auto will not become an alternative in the automobile industry, right?
…
"I heard that the people present today are of quite a high level."
"It seems that Xingchen Motors is quite popular in Lingnan Province and Yangcheng City."
For such an important occasion, Fang Sisi must be present, both in public and private matters.
She is now in charge of Weibo projects, but Huaxia TV has not resigned directly for the time being.
Anyway, reporters like her who are stationed in other places have great freedom in their work.
If someone is covering you, there is not much difference between going to work and not going to work.
At the worst, we can just ask Nanshan Group to provide some materials when the time comes.
"In recent years, many complete vehicle projects have been launched in China, and the entire auto market is growing very fast."
"Although Xingchen Automobile takes a high-end route, it has not let anyone down so far."
"The leaders are naturally willing to come and support us."
Mi Ying had already given Cao Yang the list of attendees at today's listing event.
Although they were not the ones often seen on Lingnan TV, the heads of several bureaus related to the automobile industry were present.
"You are limited to selling 10,000 units. What if Ziweixing sells very well and 10,000 units are not purchased?"
“Wouldn’t it be a pity to stop production directly?”
Fang Sisi asked a question that many people have not yet considered.
Because for those who know the price. It is very difficult for Ziweixing to sell 10,000 units.
I haven’t even begun to think about what will happen after selling 10,000 units.
"This matter is very simple, as long as the information of more than 10,000 vehicles is not released to the public."
"Ferrari has done something similar before. It was obviously a limited edition model, but later it was discovered that in Japan alone, the number of models sold was more than the limited edition model."
"Not to mention sales in places like the United States and Europe."
"So this limited edition is nothing more than a gimmick to make consumers feel that they are worth their money."
“If it’s really easy to sell, it’s normal to produce more.”
"Or change the name and launch an Olympic commemorative limited edition, a special color limited edition or a special rim style limited edition."
"Are the problems you mentioned still a problem?"
Cao Yang spread his hands and didn't feel that Fang Sisi's worry was necessary at all.
Fang Sisi:......
"Why do I feel like I'll have to help you count the money if I'm sold by you in the future?"
…
"President Zhou, Xingchen Motors actually invited us to the launch conference of Ziweixing. This is a treatment that has never been enjoyed by other OEMs before."
"It seems that parts companies with backers are more comfortable."
Zhou Wenjing followed Zhou Ling to attend the Xingchen Automobile launch event today.
It looked like there were already a lot of people in the venue, but it seemed that apart from Xingchen Motors employees and media, there were very few suppliers attending.
At least she didn't see a familiar colleague.
Logically speaking, as a relatively good supplier in the domestic automotive lighting industry, we will have some interactions with many manufacturers at various OEMs.
Even half of Zhou Wenjing's mobile phone address book contains the contact information of other suppliers.
"I think this is not the only reason why we will be invited to attend the launch conference this time."
"Otherwise, Nanshan Group has a large number of parts factories under its own umbrella, and their employees can fill up the venue just by coming over."
Zhou Ling looked at the surrounding layout, which was obviously different from other car companies' press conferences.
"Then it's not because of this, but because of the parts themselves?"
"That may be the case. After all, Ziweixing is the first mass-produced model equipped with LED headlights."
"During this period, so many OEMs have taken the initiative to communicate with us, and some car companies have even ordered parts for us."
“The reason is because the performance of Ziweixing’s LED headlights is so eye-catching.”
“Nanshan Group’s technological accumulation in this area is deeper than we imagined.”
"I feel that in today's launch event, perhaps the performance of LED headlights will be more outstanding."
When Zhou Ling said this, Zhou Wenjing couldn't help but nodded.
This result is the best result for them.
…
No matter what kind of car company launches a new car, there will inevitably be some singing and dancing performances.
In particular, some dance elements are often related to new models as much as possible.
The press conference of Xingchen Automobile is no exception.
After the host Wu Yan's simple opening, it was the dance performance.
However, this is obviously not the most important aspect of Xingchen Automobile.
After the warm-up dance was over, it was inevitable to ask Cao Yang, the founder and design director, to come on stage to say a few words.
"Dear friends from the media, ladies and gentlemen: Good evening, everyone!"
"First of all welcome..."
After 3 minutes of garbage time, Cao Yang quickly entered the topic.
“Innovation is extremely critical for luxury car manufacturers.”
"Xingchen Automobile is committed to providing consumers with the most forward-looking technology and the most fashionable experience."
"I guess everyone is impatient for me to step down immediately and don't waste time here."
"Then next, please enjoy the wonderful performance of Ziweixing, our first high-end luxury four-door coupe from Xingchen Motors."
Following Cao Yang's words, the lights on the stage immediately changed, and the entire venue turned dark.
I saw five giant robots holding five purple stars of different colors emerging from the back of the stage.
The stunning shape of the LED headlights gives people a completely different visual effect.
This is obviously a perfect combination of the headlights and taillights of five cars, which are constantly demonstrating different patterns under the waving of the robot arm.
Even a headlight forms a very different pattern due to the mutual changes of different light sources such as daytime running lights, turn signals, low beams, and high beams.
Coupled with the stage effect, this appearance is definitely refreshing for everyone.
"Editor-in-chief, this Xingchen car is so good at playing."
"This idea combined with our own robot products allows the robot arm to play with its own new car. It is wonderful. The perfect combination of lighting and car gives people a new vision. It definitely opens up a new model for launch conferences."
Lin Jiayan in the audience looked at the perfect combination of the robot arm and Ziweixing on the stage with mixed emotions.
"Xingchen Automobile's launch event is themed with innovation, and the sense of technology is reflected throughout the venue. At the same time, this is the highest quality presentation among various new car launches, and every detail is controlled almost perfectly."
"You still need to build a good relationship with the people from Xingchen Automobile. It is estimated that many of the hot news in China's automobile industry in the future will be contributed by Xingchen Automobile."
"We are in Yangcheng, so we have a geographical advantage."
"It doesn't matter if we can't compare with Autohome. If we can't compare with the car channels of other portals, then it's hard to say how the company's management will view us."
When Fang Dawen said this, Lin Jiayan was shocked.
She really hadn't considered this issue before.
But it has to be said that Fang Dawen's concerns are entirely possible.
"Objectively speaking, Xingchen Automobile did not deliberately provoke us. Although Autohome and Xingchen Automobile are related industries of Nanshan Group, they are still two companies after all."
"It is indeed a bit inappropriate for us to transfer our grievances against Autohome to Xingchen Automobile."
"Editor-in-chief, don't worry, I will definitely contact more people from Xingchen Automobile in the future to grasp the latest news in a timely manner."
Lin Jiayan took a deep breath and found a very defensible reason for herself.
In this way, there is a perfect explanation for her change in attitude.
After all, she also has to answer to some other employees within the Auto Channel.
Lest everyone wonder why her attitude changed so quickly.
…
When the robot arm and the five Ziweixing performances were almost over, another twenty-five robots immediately appeared on the stage.
These robots are equipped with unique lights, sometimes forming a "star" character, sometimes forming a "chen" character, and sometimes becoming the five-ring symbol of the Olympic Games.
It can be said that everyone has not yet recovered from Ziweixing's stunning appearance, and was severely shocked by the scene in front of them.
Although Nanshan Robot's annual turnover is at the bottom of the group, when it comes to technical content, they are definitely not low.
As the most powerful robot company in the country, with the construction of various factories in Nanshan, they have also ushered in more and more application scenarios.
Now it is time for further large-scale external publicity and external promotion.
Such an appearance at the Xingchen Automobile press conference not only achieved the purpose of publicity, but also made everyone remember the press conference deeply.
Even after the show ended, several robots grabbed the engine, gearbox, subframe, tires and other parts and performed a parts assembly on the stage.
Although it is only the assembly of some key powertrain and chassis parts, and it is also to promote the excellent power performance and air spring technology of Xingchen Motors, this scene still has a great impact on everyone.
In 2006, although robots were used in various automobile factories, the application scenarios were completely incomparable with those of later generations.
Considering that labor costs are relatively low and robots are relatively expensive, as long as it can be solved manually, labor is still used most of the time.
But Xingchen Automobile is an exception.
As long as it can be solved by machines, don't use people.
Especially in the planning of new factories, the number of robots used is definitely the largest in the country.
At that time, this can also be regarded as a publicity point.
"Okay, I think through these performances, everyone's expectations for our Ziweixing have increased a little bit more."
"Since its official debut at the Yangcheng Auto Show at the end of November, many people have been very concerned about the pricing of our Ziweixing."
"Then I will work with everyone to uncover the answer to this mystery."
When Cao Yang's words spread in the field, it immediately became a little quieter.
Obviously, everyone is really concerned about the price of Ziweixing.
According to various performance data previously announced by Xingchen Motors, it can be said that Ziweixing really has no rivals among domestic models priced at 1 million yuan.
Even compared with multi-million sports cars, its performance is not far behind.
In this case, many people are very concerned about how much Xingchen Motors will price Ziweixing.
"Our Ziweixing officially launched two models today, the luxury version and the flagship version. The prices of these two models are..."
Speaking of this, Cao Yang paused deliberately and said, "How much is it?"
"Let's watch a promotional video first."
(End of chapter)
