While Nanshan Group was busy making a summary, various other companies and institutions were also doing similar work.
However, compared to Nanshan's speed, it is not that fast for the district to compile some data for 2005.
Liu Tianwu was very familiar with Nanshan Group's work style, so he directly called Cao Yang without waiting for the statistics and tax department data.
For him, as long as Nanshan Group can achieve last year's business goals, then the goals set by the district can be successfully completed.
"Congratulations to Mr. Cao, Nanshan Group has once again reached a new level and become the first private enterprise in Yangcheng City with a turnover exceeding 60 billion yuan."
"From the perspective of the entire industrial chain, your contribution to GDP can even reach nearly 100 billion. You are definitely a major contributor to economic development."
Cao Yang has never let Liu Tianwu down.
This time is no exception.
"Thanks to the district's full support in terms of land and talent, otherwise we wouldn't be able to develop so fast."
"In the past few years, Nanshan Group has had projects under construction every day, and it has not really stopped even on holidays."
"Facing 2006, we will continue to increase the pace of investment and launch more projects."
"It is expected that we can continue to maintain a 20% growth rate this year and make some contributions to the economic development of the district."
Cao Yang naturally knew what Liu Tianwu cared about, so after finishing last year's data, he immediately told him this year's goals.
As the leading enterprise in the district, the growth rate of Nanshan Group basically represents the economic growth rate in the district.
Therefore, Liu Tianwu sometimes cares more about the development of Nanshan Group than Cao Yang, the head of the company.
"I heard that many local people plan to visit Nanshan Group during this period. If there is anything in Nanshan that needs support from the district, just mention it to me. You're welcome."
As a star enterprise in Yangcheng, many places naturally want Nanshan Group to invest in it.
For some districts and counties, even investing in a project with an output value of over 100 million is very remarkable.
After all, 100 million in 2006 was quite valuable.
It would be even better if we could build an engine factory there.
The output value starts at RMB 1 billion, and it can also stimulate the development of a series of supporting industries.
Even customers such as Chery, Geely, and Changan hope that Nanshan Group can build factories near them.
It's just that Cao Yang himself has considered the convenience of current management and has not taken this step yet.
Liu Tianwu also knew that Nanshan Group would go out sooner or later, but he just hoped that this day would come later.
It's best to come back after you leave the area.
That's why Cao Yang was constantly asked to take the initiative to put forward some conditions.
"When it comes to things that need support in the area, there are really some."
"At present, our Xingchen car has begun formal mass production, and more models will be put into development in the future."
"At the end of last year, we worked together with various parties to build an automotive wind tunnel laboratory, but for some experiments, we still need to build additional testing grounds."
"We want to buy a piece of land and build a large-scale vehicle testing ground in a slightly remote place nearby."
"Projects such as some rough road durability tests and real vehicle durability tests all need to be completed in these proving grounds."
"But the annual output of this kind of testing ground is very limited. It is basically a subsidiary of Xingchen Automobile."
"But it requires relatively high land area, so our company is still considering where to build such a test site."
The leader has asked you to make conditions, so Cao Yang will naturally not be polite.
Any large automobile company must have its own vehicle testing proving ground.
Otherwise, all projects would have to be done outside, which would be very inconvenient.
"Automobile proving ground?"
Liu Tianwu was a little disappointed, but he controlled his emotions very well.
At this time, the land was not as tense as it would be in later generations.
There is still a lot of land in the district that can be used.
It would be a bit of a pity if it was only used to build a testing ground.
If Nanshan Group wants to use it to build a vehicle factory or an engine factory, or even a parts factory, then Liu Tianwu can coordinate it as much as it takes.
Of course, disappointed.
To avoid opening the door for Nanshan Group to invest in other places, Liu Tianwu still said very readily: "No problem, tell me how much land you need, and I will arrange for special people to handle this matter. All the land will be available in the first quarter of this year." Get it done.”
Although Liu Tianwu's answer was in line with Cao Yang's expectations, he was still a little touched.
Of course, if you are moved, you will be moved, and the requirements that should be raised will not be lowered at all.
“The main facilities of the automobile testing ground are to build a variety of test roads, including circular tracks where cars drive at high speeds, uneven and bad roads that can cause strong bumps for cars, as well as dynamic squares, ramps, ABS test roads, noise Test roads, etc., are designed to provide stable road test conditions for cars.”
"From what we have learned so far in our investigation, whether it is Toyota, Volkswagen, General Motors or Ford, the size of their testing grounds has reached thousands of acres."
"Even if we do it on a smaller scale and have fewer projects, at least it cannot be less than 500 acres of land, otherwise it will not be able to perform its functions."
"It would be best if we could have 1,000 acres of land."
After Cao Yang said this, he waited for Liu Tianwu to answer.
However, this time Liu Tianwu was very happy and said directly: "The district has always been very supportive of the development of Xingchen Automobile. Since the testing grounds of automobile companies have thousands of acres of area, we cannot fall behind."
"For the time being, we will select a site based on the target area of 1,000 acres."
"However, for such a large land acquisition, our district has no say. It needs to be reported step by step. I will follow up personally."
It is only the beginning of 2006. Even if it takes another five or six years, it will probably be impossible to spend 1,000 acres of land to build a car testing ground nearby.
However, the construction of the test site this time also reminded Cao Yang.
Nanshan Group may not engage in real estate, but it still needs to make appropriate land reserves.
Otherwise, it will be increasingly difficult to expand the factory area near Nanshan Industrial Park in the future.
The corresponding land cost will also become higher and higher.
The topic of land banking needs to be started in advance before the financial crisis is over.
"Thank you for the leadership's support. I am confident that Xingchen Automobile will become the most successful automobile brand in China and that it will go global as soon as possible."
"Next week is the launch conference for the official launch of Xingchen Automobile's Ziweixing. You, the leader, should come and support it."
Regarding Cao Yang's "forced" invitation, Liu Tianwu laughed and said: "I have to go. There will also be leaders in Yangcheng City when the time comes. I will ask the secretary to contact your general manager's office in advance."
As the first self-branded model in Yangcheng, Liu Tianwu is naturally very supportive.
What's more, Ziweixing has made a lot of news in recent months. Even if Cao Yang didn't invite him, he would take the initiative to express his willingness to participate in this listing event.
…
The more ideal the car sales situation is, the higher the enthusiasm for everyone to announce the sales volume, and the earlier the announcement time will be.
Only a few days have passed in January, and most car companies have already announced sales data for December and last year.
In the past 2005, China's automobile market developed very rapidly.
Although the overall sales data has not been announced, it must have exceeded 5.5 million units, a double-digit increase.
Great Wall Motors, Chery Automobile, Geely Automobile, BYD Auto and other independent brand car companies have launched some blockbuster models of their own this year, and their performance has been very impressive.
Joint venture car companies are not to be outdone this year and have introduced many new models to the Chinese market.
In February 2005, Chevrolet Lucky was launched.
In March 2005, the twelfth generation Toyota CROWN sedan was produced in China at Spring City Toyota.
This is the first time in the 50 years since its birth that the Crown sedan has been produced outside of Japan.
In April 2005, the new domestically produced Audi A6L was launched. The "big mouth" front face it adopted has since become the iconic design language of the Audi brand, and it still looks out of date.
In addition, the domestic Audi A6L is 100 mm longer than the global version to cater to Chinese consumers who prefer large space in the rear.
On June 16, 2005, Teitu Hyundai's first urban SUV Tucson was launched.
On December 22, 2005, the domestically produced Mercedes-Benz E280 was launched, marking the joining of the world's three major luxury brands in the Chinese market.
…
Various actions continued, and the results were quite outstanding.
As a result, the 2005 car sales list will come out soon.
"Mr. Cao, look at this list. In the SUV model sales list, independent brands firmly occupy the top three."
The winter in Yangcheng is not too cold, and there is air conditioning in the office.
So Mi Ying simply wore a pair of denim jeans and a beige sweater, making her look youthful and beautiful.
The straight long legs, like a pair of chopsticks, are very eye-catching.
"Great Wall H6 has sold 102,342 units, firmly ranking first."
Cao Yang looked at the computer screen handed over by Mi Ying with interest.
This is the 2005 car sales list compiled based on the car companies that have announced sales.
The most eye-catching thing is the SUV model list.
SUVs these days are not like those of later generations, casually occupying half of the car market.
In normal history, in 2005, there were only 200,000 SUVs.
The number one Great Wall Safer only has 28,462 units.
The second-ranked Honda CRV has only 26,244 units.
As for the third Changfeng Cheetah, there are only 24,170 units.
These sales, in future generations, will feel like they are not annual sales, but monthly sales.
However, because of Cao Yang’s golden finger, the layout of self-owned brand SUV models has obviously undergone major changes.
Great Wall Motor's H6, Chery's Tiggo, and BYD's S6, these three SUVs now firmly occupy the top three in the SUV sales list.
"Relatively speaking, Great Wall H6 was indeed the biggest winner in the SUV market last year, and Chery's Tiggo was not bad either, with annual sales reaching 83,369 units."
"Even the BYD S6 model, which has relatively few features, sold 76,552 units."
"These three cars all borrowed the styling of Honda CRV, but their sales volume are several times that of others."
"I think the people at Honda will be furious after seeing this."
When Mi Ying said this, Cao Yang also found it a bit funny.
The impact of my butterfly seems to be quite large.
"It is estimated that as soon as this list comes out, a large number of SUV models will be launched in the next few years."
"Companies such as Great Wall Motors, Chery, and BYD that have tried the sweet spot will definitely increase their investment in SUV models."
"Those joint venture car companies that are relatively slow to move will also consider introducing overseas SUV models into China as soon as possible."
The R&D and sales staff of each car company will definitely study the annual car sales list.
If I succeed, I will analyze why I succeeded.
If you fail, you need to analyze why you failed.
"Although SUVs are the most eye-catching on the list, if we compare the absolute sales data, in terms of sedans, BYD F3 may have a greater impact on everyone."
"It has only been on the market for more than half a year, but the sales of F3 have exceeded 100,000 units."
"The sales volume in December exceeded 20,000 units, making it the only model with monthly sales exceeding 10,000 units."
“Compared with the second-placed Excelle’s 17,672 units, that’s 20% more.”
"The rest is the performance of Xiali and Elantra, which is pretty good."
"Especially the Elantra's sales volume of 16,713 units, ranking fourth, is also very impressive. It's a pity that we don't provide them with matching products."
"However, the performance of the Geely Emgrand behind it is also pretty good, and it is expected to hit the top spots this year."
Mi Ying said a little happily, but also a little regretfully.
Happily, the SUV sales champion and sedan sales champion in December are both major customers of Nanshan.
What is unhappy is that Xiali and Elantra, which are among the top sellers of sedans, have no cooperation with Nanshan Group.
"Hyundai Motor is labeled as a foreign brand, but its price is between its own brand and a joint venture brand. It creates a good price difference and fully meets market demand."
"So it's not surprising that it sells well. Even the development speed of Imperial Hyundai will not slow down in the next few years."
“However, as independent brands rapidly launch more SUVs and sedans, it’s hard to say who will win by then.”
"In the past, everyone disliked independent brands, mainly because their three major products often had problems, which left a bad impression on everyone."
"But now they use a large number of our engines and gearboxes. The quality is no worse than that of joint venture car companies, and the performance parameters are actually much better than others."
"In this case, the price is only about half of others. More and more consumers will definitely choose to buy self-owned brand models."
Cao Yang is full of expectations for the models of Great Wall, Chery, Geely, BYD and Changan.
According to the current development pace, they will launch some new models in 2006.
Most of these new models use a large number of parts from Nanshan Group.
It is estimated that when the review is concluded at the end of this year, Nanshan Group's business in independent brands may be directly doubled.
"That's true."
"Consumers are not stupid either. As long as word of mouth improves, sales will surely increase slowly."
Mi Ying is naturally very confident in the quality of her own engines, gearboxes, and even other parts.
Nowadays, independent brands use a large number of parts from Nanshan Group, and the quality of the entire vehicle will naturally be much higher than in history.
Things like engine stalling, gearbox shaking, and chassis making abnormal noises every now and then will become less and less common.
"The inclusion of these models on the list is also a good advertisement for our company."
"If the best-selling models of various independent brands are equipped with our engines and gearboxes, and the ones without are not sold well, then there will soon be more models that choose to cooperate with us."
"Our engine business also hopes to compete with the gearbox business in the future."
In the next five or six years, Cao Yang is not worried at all that the engine technology developed by independent brands will surpass Nanshan Engine.
If they want to sell more cars, they can only use as many products equipped with Nanshan engines as possible.
Otherwise, it will be a thankless task and eventually you will be forced to move closer to Nanshan.
Of course, these independent brand car companies are basically very ambitious.
They will definitely not use 100% of Nanshan's engines. It is almost inevitable that they will take the road of independent research and development in the future.
Especially after making money in the past two years, the motivation and enthusiasm for independent research and development will definitely increase.
"It's true. I think this lively list can be put to good use."
"Let Autohome publish a few articles to guide us and connect this list with Nanshan Engine."
“It gives people the impression that only independent brands using Nanshan’s engines can reach the top of the list.”
Mi Ying's proposal obviously makes sense.
Originally this is a fact, but if it is taken out and promoted properly, the effect will be better.
"That's a good idea. I'll call Yu Yu later and ask him to make arrangements."
Cao Yang agreed to the proposal without any hesitation.
However, before Mi Ying could call, Wang Ying of Great Wall Motors called.
"Mr. Wang, congratulations. This year's sales exceeded 200,000 units, which is a miracle."
Before Wang Ying could say anything, Cao Yang congratulated him first.
"Joy and rejoice together!"
Even through the phone, Cao Yang could feel her joy, "Mr. Cao, this time we were able to successfully break through 200,000 annual sales. Fortunately, we listened to your advice."
"In the future, Great Wall Motors will firmly follow the path of SUV models and make this market segment bigger and stronger."
"We will also launch two SUVs, H8 and H5 this year, and we will see if we can reach the annual sales volume of 300,000 units."
People are in high spirits when happy events happen. Wang Ying called Cao Yang today. There was no special purpose. She just called to share her joy and express her gratitude after seeing the car sales list.
"The SUV market has begun to gain traction. By then, we may designate an H6 model. If it is done well, it will contribute to your annual sales of 300,000 units."
Cao Yang smiled and said something that Wang Ying could not believe at all.
If anyone from any car company hears this, they will probably just laugh and think it is nonsense.
"Mr. Cao, I think this car sales list is actually the achievement list of Nanshan Engine."
"Nanshan Engine has been developing in obscurity in front of consumers for several years, and now its moment of glory has arrived."
"I think we can all unite and promote it well so that more consumers know the goodness of Nanshan engines."
"This will definitely be a good thing for various car companies."
Wang Ying's proposal seemed very grand.
I have to say that she also has a very long-term perspective.
The most obvious shortcomings of independent brands are engines and gearboxes.
Nowadays, the Nanshan gearbox used by everyone is used by Ford, General Motors and Volkswagen, so few people will question our gearbox.
But as for engines, they were all kinds of different before.
Even now, it's still a mess.
Some use Nanshan engines, some produce them themselves, some buy them from Aerospace Mitsubishi, and some buy them from Dongan Power. There are all kinds of engines, with varying quality and performance.
"Mr. Wang, your proposal comes at the right time."
"I will communicate with Chery, Geely and BYD later, and we will work together to remove the problem that the engines of self-owned brand models are not good."
"We can even compare our models with those of joint ventures of the same level to see what the differences are in their engine parameters."
"We need to let consumers know that the engines equipped by our own brands are not only of good quality, but also have better performance than those of joint ventures."
"Once consumers recognize this point of view, the market share of independent brands will definitely increase significantly this year."
For Cao Yang, the increase in sales of his own brands means an increase in his own turnover.
Whether it is engines, gearboxes, or other parts such as ESP, Nanshan Group's biggest customers in China are independent brand car companies.
As for Ford and General Motors in the international market, it would be considered good if they can maintain their share in the past few years.
After all, these two brothers in need are now in a bit of trouble.
Toyota, Honda, Nissan, Hyundai and other Japanese and Korean car companies are gaining ground in the United States. Coupled with GM and Ford's own problems, the American car market in the next few years will definitely be very detrimental to them.
Under such circumstances, it is even more necessary for Cao Yang to push independent brand car companies to increase sales.
"You're right, our performance is obviously better, the configurations are richer, and the price is only about half of others."
"But in many cases, the sales are not as good as those of joint venture car companies."
"There are many factors involved, but some of our previous practices have damaged the reputation, which should be a very important factor."
"In the next year, everyone should join forces to improve our reputation."
Originally, Wang Ying didn't plan to talk about business when she called.
However, as the bosses of their respective companies, it is inevitable that the talk will come to work.
(End of chapter)
