Those who work in the news like most gimmicky content.
When Cao Yang asked, He Ling, who was sitting in the corner of the interview room, became happy.
[Xingchen Motors intends to poach Porsche’s design director]
[The sympathy between masters, Stars VS Porsche]
[Domestic car companies approached Porsche’s design director and wanted to poach someone? 】
…
Several titles popped up in He Ling's mind at once.
No matter how she writes the content under these titles, netizens will definitely be very interested.
"I will retire in a few years. When the leaves fall and I return to my roots, I will definitely come back and have a look."
Lai Ping is very smart.
Naturally, he could realize that there was a trap in Cao Yang's question.
But he avoided it very cleverly.
Even if the CEO of Porsche heard this answer, he would not have any objection to Lai Ping.
In fact, in the eyes of Porsche Chairman Wolfgang, the design director may be somewhat more important than the CEO.
This is probably why Lai Ping dared to participate in the Autohome interview today.
"Mr. Lai, what do you think the overall level of China's automobile design needs to be to quickly catch up with the international level?"
As the host, Wu Yan also felt the subtlety of the topic just now.
So a new question was raised very promptly.
"To be honest, apart from Mr. Cao, I haven't found any domestic car designers that people look up to."
"In the past few years, none of the best-selling models of Huaxia's own brands was designed by itself."
"I'm not saying that they all plagiarized, but 99% were borrowed and only 1% were original. It really has nothing to do with innovation."
“If you don’t have the spirit of innovation in car design, it’s impossible to produce good products.”
"Of course, this situation is considered normal now."
"No matter which country the automobile industry is in, it will inevitably encounter a similar situation in China when it first develops."
"Whether Japan or Korea, these rising stars in the automobile industry, their practices at the beginning are not necessarily any higher than those of China's independent brands."
"But I'm afraid that after trying this kind of sweetness, some car companies will not want to make progress. They have been relying on learning from other car companies and trying to take shortcuts."
"If this is the case, even if it takes another ten years, the design level will not improve much."
"Of course, I believe that some car companies will put more effort into independent research and development and invest some resources in independent design after making their first pot of gold."
"Actually, in my opinion, the threshold for car design is not that high."
“Many times it’s just a creative idea or inspiration from the designer, and the cost is actually not as high as everyone thinks.”
Lai Ping obviously still hopes that China's independent brands can invest some resources in design.
After all, he is also a Chinese and hopes that more Chinese designers can succeed in the automotive industry.
Not only will this not affect his status, but it will further increase his popularity.
"What Mr. Lai said is very reasonable, and I agree with it."
Cao Yang did not come to trouble Lai Ping today.
If someone came to participate in the interview with such dignity, Cao Yang naturally wanted to praise him.
"At the beginning, everyone had no money or technology, so they looked for some successful models to learn from. This is a common thing in all walks of life, and there is nothing to avoid."
“But for long-term development, we must take the path of independent innovation.”
"A strong automobile country cannot be built by borrowing from others."
"Our Nanshan Group invests 10% of sales in research and development every year."
"That's why we have achieved some results today, but compared with some international automobile giants or parts giants, there are still some gaps."
"In the next ten years or so, China's automobile industry will continue to develop at a high speed, and it will soon become the world's largest automobile market and a major automobile country."
"I hope that in more than ten years, China will also be a real automotive power."
When Cao Yang said this, Lai Ping couldn't help but nodded.
He knew something about Nanshan Group and Xingchen Motors and knew that what Cao Yang said was not empty talk.
This is one of the few entrepreneurs who is willing to invest real money in research and development.
"Mr. Cao, many people on the Internet said that during the Yangcheng Auto Show press conference, you brought a Porsche model to compare it with Xingchen Motors' new car, which was an intentional attempt to get into trouble. What do you think of this issue?"
The purpose of this Autohome interview is to attract the attention of netizens.
If there are no explosive issues in the entire content, it will naturally not be very popular.
Therefore, Autohome also prepared some special questions for Wu Yan.
Originally, Wu Yan wanted to see what Cao Yang and Lai Ping meant beforehand, but they both glanced at each other and said nothing.
After much deliberation, Wu Yan thought she might as well ask.
If you are not afraid of both masters, what do you have to be afraid of?
"I just stated an objective fact, not against anyone."
Cao Yang spread his hands and gave his answer very bachelorly.
However, he quickly went on to say: "As the design director of Porsche, Mr. Lai is mainly responsible for the design of exterior and interior styles."
"Things like the performance of the powertrain actually have little to do with Mr. Lai."
Regarding Cao Yang's answer, Lai Ping smiled after hearing this and said: "I heard that various independent brands in China are using Nanshan Engine products, especially the 1.5T turbocharged engine. The performance is said to be very excellent."
"If the 3.0T twin-turbocharged engine on the Ziweixing is really as powerful as the introduction says, it will actually be a blessing for the Chinese automobile industry."
"As a world-famous luxury brand, Porsche is never afraid of challenges."
"The better the engine performance of a car, the better it will sell."
Wu Yan's question was somewhat intended to create conflict. Although Lai Ping had a good temper and was not angry, he would definitely not show weakness.
In fact, he is not worried about the impact that the existence of Xingchen Automobile will have on the development of Porsche.
"I heard that Xingchen Motors will arrange a test drive event for media friends next week. You will know whether it is a mule or a horse by then, just pull it out and run around."
Wu Yan was a little disappointed but also a little lucky when she saw that Lai Ping and Cao Yang didn't quarrel.
Next, she also brought up a few more controversial topics, which really heated up the atmosphere of the interview.
Soon, along with this interview, Autohome and Xingchen Auto also launched another wave of marketing.
It can be said that during the entire Yangcheng Auto Show, the traffic of Xingchen Automobile was full.
…
The test drive activities of various car companies are an opportunity to showcase the advantages of the models, and it is also an opportunity to communicate with the media.
Basically, whether it is a joint venture car company or an independent brand, such test drive activities will be arranged in tourist cities with beautiful scenery.
In places like XSBN, Sanya, Xiamen and other places, almost every month there are car companies going there to hold activities.
Even some annual summary meetings are arranged in these places.
After all, only if you serve your friends in the media well will they be able to say more nice things to you.
This can be regarded as an unspoken rule in the industry.
Xingchen Motor's Ziweixing test drive event did not go out of the province due to the tight schedule.
Fortunately, Zhucheng is also a famous tourist city in China. There is also an airport there, so the media will not feel uncomfortable.
"Mr. Cao, we have invited all relevant personnel from domestic mainstream websites and car magazines."
"All invited media have also arranged personnel to attend the event."
"At the same time, we also invited some people from some newspapers and related institutions in Lingnan Province."
"In this test drive event, we have also prepared some models of BMW 5 Series, BMW 7 Series, Mercedes-Benz SLS, Audi A6 and Porsche for everyone to compare and experience."
"According to some internal comparisons and confirmations carried out by the research institute and the sales department, our Ziweixing has absolute advantages."
Zeng Tingting and Cao Yang rode a Ziweixing test vehicle from Yangcheng to Zhucheng.
Taking this opportunity, it is natural to report on the preparations for the test drive activities.
Judging from the past experience of some car companies, there are many unexpected situations in test drive activities.
So today Xingchen Motors also arranged for a large number of people from R&D and sales to participate in the test drive event.
"Every vehicle must be followed by our personnel, on the one hand to provide good service, and on the other hand to grasp everyone's opinions in a timely manner."
"Especially for some media who are not usually very friendly to us, we must avoid them finding fault with us."
"The sales department also worked with Autohome to promptly counterattack some unfavorable news."
Cao Yang does not expect every media to publish articles from the perspective of Xingchen Motors.
Unless Xingchen Motors places advertisements in each of their stores and spends money to buy Ping An.
But this is obviously not what Cao Yang wants to do.
If you spoil everyone, you won’t know how much more money will be spent in the future.
“We are already arranging work in this regard.”
"At the same time, some of our vehicles are also preparing to enter the international market."
"Overseas, we also ask the group office personnel responsible for parts import and export business in various places to help contact local dealers."
"It is expected to be launched normally in the first quarter of next year."
"In order to achieve the best promotional effect overseas, we are planning to let Ziweixing participate in some events."
“Especially after the high-performance version equipped with the W12 engine was launched, we were thinking about running a few laps at the New York Circuit to let everyone see our capabilities.”
If Xingchen Motors wants to build a luxury car, it naturally can’t just do it in China.
Zeng Tingting is obviously already considering foreign marketing measures.
"Okay, we don't have any background. It's very vain to promote the charm of the brand to others."
“At this time, let’s let the data speak for itself and provide a few more stepping stones.”
When Cao Yang said this, Zeng Tingting had a clue in her heart.
Find some popular luxury models to compete with each other. This is the fastest way to attract attention.
Just like during the Yangcheng Auto Show, Xingchen Motors was trying to rip off Porsche every day, and the effect was definitely impressive.
As for whether this will offend people, it doesn't matter that much.
Let’s talk about living!
…
In Zhucheng, accompanied by the roar of engines, Ziweixing vehicles were walking on specially planned roads.
This is the first time that various media have experienced the charm of domestically produced large-displacement engines.
"Editor-in-chief, judging from the current driving experience, Xingchen Automobile is indeed doing a good job."
"I didn't find any obvious flaws."
Lin Jiayan and Fang Dawen naturally came to participate in the test drive of Xingchen Motors today.
If no one from them participated in such an important event, it would obviously do more harm to the NetEase Auto Channel than to Xingchen Auto.
Naturally, Fang Dawen would not do such a short-sighted thing.
"It's really surprising."
"The interior is very luxurious, so he can't fault it."
“Even the power aspect is speechless.”
"Originally, I thought some of the parameters they announced at the Yangcheng Auto Show press conference would be watery, but judging from our current tests, they are basically in line with the facts."
"This also means that Nanshan Engine's large-displacement engine technology is also the world's leader."
"The 8AT provided by Nanshan Transmission provides very smooth shifting for this car."
“I didn’t feel the shifting frustration that can be felt on some models at all.”
“I just don’t know where the price will be when it goes on the market.”
"According to my guess, even if this car cannot reach the target of being limited to 10,000 units, it probably won't be very far off."
As a professional automotive media person, Fang Dawen naturally has a relatively deep understanding of cars.
Big websites like them won't do that kind of thing just for the sake of being black.
So through this test drive event, he was also considering whether to ease the relationship with Nanshan Group.
He had heard that Nanshan Group had specially set up Nanshan Investment to make some investments in the Internet.
Maybe some shareholders of Nanshan Group and NetEase will become friends by then.
At that time, it would be too late for me to ease the relationship with Nanshan Group.
"The amazing feeling that Ziweixing gave everyone before was mainly reflected in the appearance of the model."
"But after today, Ziweixing's reputation will probably rise a lot."
"Every OEM in the automotive industry will probably be interested in buying one or two and dismantling them to see what Xingchen Motors does well."
When Lin Jiayan said this, Fang Dawen couldn't help but nodded.
Dismantling competitors' models is something every car manufacturer does.
In particular, Xingchen Automobile’s Ziweixing is so popular that it easily attracts everyone’s attention.
Even some media may participate in this dismantling activity.
"During the dinner today, let's find an opportunity to express our goodwill to the people at Xingchen Automobile."
"Let's see if we can ease the tension between the two parties."
"In the next period of time, we don't have to do anything specifically about Xingchen Motors. We can just follow other portals and report on it."
After experiencing the driving performance of Ziweixing for a lap, Fang Dawen made a decision in his mind.
…
Xiang Changle also came to participate in the test drive event today.
During this time, the project of China's first automotive wind tunnel laboratory has been officially finalized.
The laboratory is located in the University Town Campus of Lingnan University of Technology.
As the project leader of the laboratory, Xiang Changle is definitely the biggest winner.
If he does well in the future, he might be able to impact the selection of academicians.
So this time he came to participate in the test drive of Xingchen Automobile, and he was in a very good mood.
He even took the initiative to ask Cao Yang if there was anything he needed help with.
Or maybe there's something he can do to help.
"Teacher, I heard that the Automobile Academy is organizing key teachers to rewrite the course "Automobile Construction". Our company is preparing to provide a Ziweixing prototype car to the academy."
"When the new textbooks are released, let's see if we can use the various structures of Ziweixing as examples to illustrate."
Cao Yang personally accompanied Xiang Changle to experience the driving experience, and then proactively mentioned a cooperation.
For various OEMs, there is no way to sell early prototypes on the market.
Even some prototype cars cannot be sold to employees.
They are not eligible for listing.
For this kind of car, it is either used as an official car in the company's factory area and does not leave the factory.
Or you can only choose to scrap it.
Xingchen Automobile will naturally encounter this kind of situation.
Taking this opportunity, it is obviously a good idea to send one to the Automotive School of Lingnan University of Technology.
After all, this is the most high-end model produced by China, and it is also the most technologically advanced model.
Whether it is the disassembly of the engine, the gearbox, or other parts, it can provide good material for new teaching materials.
This is also a good thing for improving the brand influence of Xingchen Automobile.
"No problem, I'm just thinking about whether I can work with Nanshan Group on this project."
"Otherwise, some teachers in the school have been out of touch with production for a long time, and the textbooks they compile do not have particularly strong guiding significance."
"This year we also took this issue into consideration, so we proposed to rewrite some textbooks for the automotive engineering major."
Xiang Changle didn't hesitate at all and agreed directly.
For colleges and universities, unlike the compulsory education stage, there are no unified textbooks for each university.
Basically, most of the 985 schools will use some textbooks published by their own teachers and publishers.
Some other ordinary universities more often use textbooks written by teachers from good universities in the province.
It can be said that if this aspect is done well, it is possible that universities in the entire South China region and automotive engineering-related majors may use the textbooks compiled by Lingnan University of Technology.
"Then I will arrange for people to implement this matter later."
"If you need assistance from Nanshan Group at that time, teacher, just ask."
Cao Yang was in a good mood after successfully completing a matter.
So far, everything is going smoothly.
Next comes all kinds of publicity guidance.
…
"This driving experience is so different."
"The 3.0T engine gives people a completely different feeling from the 1.5T engine."
"The most important thing is the use of automatic transmission, which greatly reduces the difficulty of driving. The multiple sports modes also allow people in need to better experience the driving experience."
"I think you could consider developing a car racing game and embed various models of Star Cars into the game as the default car selection."
"And some car parameters can also be set in a preferential manner."
Fang Sisi also came over today to participate in the test drive event.
She is very enthusiastic about promoting the development of Xingchen Automobile.
Various thoughts and ideas are also more open-minded than ordinary people.
"Nanshan Investment mentioned to me that it wanted to invest in the online gaming industry before. At that time, I felt that the time was not particularly mature, so I declined."
Cao Yang touched his chin. Did he make the wrong decision this time?
"Investing in the gaming industry simply to make money may not be the best choice for the current Nanshan Group."
"But if this investment can be beneficial to the development of Xingchen Automobile, I think it can be done."
"We can even ask Autohome to set up a game division directly, whether it's acquiring a small game company or poaching a bunch of people."
"Strive to develop car games first as soon as possible. We can even focus on car games in the future and give full play to the advantages of Autohome."
When Fang Sisi said this, Cao Yang did not refuse immediately.
Instead, seriously consider the pros and cons of this matter.
It is not strange for Internet companies to engage in games.
NetEase, also from Yangcheng, has developed very well relying on its gaming business.
Even the game business is their most profitable business.
Autohome is now the largest professional automobile website in China. If it wants to further develop and grow, it really needs to consider other aspects of its business.
Car games, whether it be Need for Speed or parking space games, are definitely promising.
Although it is impossible to make as much money as some other online games, there is no problem in inserting some advertisements and earning some advertising fees.
"What you said makes sense. I'll talk to Yu Yu later and let her get the project started first."
If you want to make money, don't be afraid of being scolded.
For the development of Xingchen Automobile, Cao Yang also figured this out.
"By the way, now that I have to step up all kinds of publicity efforts, I feel more and more constraints."
"I want to arrange for someone to set up a website, something like a simplified version of a blog, called Weibo for short."
"The goal is to make Weibo an Internet platform with greater influence than several major portals, so that more people can express their voices on the Internet."
The Internet is not an industry that Cao Yang focuses on, but having enough influence on the Internet is of great significance for promoting Xingchen Automobile.
Now that the game has been launched, Weibo, a big killer, shouldn’t wait any longer.
Anyway, the threshold for this thing is actually not that high.
What we have to fight for is all kinds of publicity at the beginning to confirm the advantages.
If other companies want to imitate, it will be more difficult to catch up.
"Weibo?"
When Fang Sisi heard this name for the first time, she really didn't know what kind of website it was.
"Yes, I will sort out my thoughts later and then talk to you carefully."
"I want you to take charge of this project, so that you, the uncrowned king, can truly become the uncrowned king in the field of Internet publicity."
When Cao Yang said this, Fang Sisi was immediately moved.
The uncrowned king of Internet publicity?
If we really achieve this goal, it will be much more interesting than staying at Huaxia TV.
(End of chapter)
