The automobile industry is an industry that China focuses on supporting development.
For many places, it is even a pillar industry for economic development.
In this case, Huaxia Taiwan will naturally arrange personnel to participate in the Yangcheng Auto Show.
As China Television's stationed reporter in Yangcheng, Fang Sisi naturally attended various media day activities.
As a Chinese independent brand car company, Xingchen Automobile has naturally received relatively high attention.
Not to mention the special relationship between Fang Sisi and Cao Yang.
Even if she couldn't find the bright spot of Xingchen Auto, she would look for it.
What's more, Xingchen Automobile itself has contributed many hot spots.
The people at Huaxia TV have also noticed the reactions of various car companies today.
They even noticed the unusual behavior of foreigners in the Porsche showroom next door.
To this end, China Channel also specially interviewed Lai Ping, Porsche’s design director, and executives from some other companies.
No matter who they were interviewing, they would eventually mention Xingchen Automobile inadvertently, which made many people feel a little depressed.
It’s just that everyone thinks that Huaxia TV supports Xingchen Motors because it is the only company among Huaxia’s independent brands that can find a topic.
Otherwise, you can't report how special BYD's F3 is, or what are the highlights of Great Wall Motor's H6, right?
Huaxia TV also wants to be embarrassed.
You can just copy some things, but if you put them on the table and praise them constantly, that would be inappropriate.
"Xia Tai, the materials for today's Yangcheng Auto Show have been prepared. We have found a very good entry point and feel it necessary to report to you."
I will definitely briefly report the news about the Yangcheng Auto Show tonight.
Taking this opportunity to insert it into the Xingchen Auto showroom for a few seconds, there will definitely not be much of a problem.
Fang Sisi has a way to handle this matter herself.
But she clearly had more than that on her mind.
"What entry point?"
“Isn’t that what every car show is like?”
"Give me a ten-second report and that's about it."
As the deputy director of Huaxia Channel, Xia Hong cannot be said to have everything she says within Huaxia Channel, but she is obviously a figure who can make the final decisions.
The key is that Xia Hong has some other relationships with the Fang family, so Fang Sisi naturally thought of looking for her at this time.
"It's different. This time the Yangcheng Auto Show is very special."
"Our Chinese independent brand car companies finally have products that can be put on the market."
"You can't even imagine how exciting the scene was during the Xingchen Automobile Ziweixing press conference."
"Even the chairman of the board, CEO and design director of Porsche in the next showroom were attracted."
"Later we also interviewed Porsche's design director, and he was full of praise for the appearance of Ziweixing."
"As for the 3.0T twin-turbocharged engine and 8AT automatic transmission equipped by Ziweixing, it has created a history."
"This is the world's first model equipped with 8AT, and it is an 8AT produced by China's own manufacturer."
"Xia Tai, I think this matter deserves a good report."
"Even the appearance of Ziweixing is so excellent that even so many people from international automobile giants have expressed their approval."
"This means that a Chinese car design master is born!"
Fang Sisi's mouth crackled with words, which aroused Xia Hong's interest.
As the deputy director, she is naturally more sensitive in certain aspects.
A car design master belonging to China?
The first model equipped with 8AT?
It seems that there are really articles to be done about these highlights.
"Sisi, please tell me the specific situation carefully, and I'll see what to do next."
Although she believed that Fang Sisi was not a random person, naturally the term "design master" could not be used casually in China Channel's reports.
"Xia Tai, it's like this..."
…
"Editor-in-Chief, isn't this Autohome too shameless?"
"Catch Porsche as a sheep and work hard to get the wool."
"Isn't it just a drag coefficient of 0.29, which is the same as a Porsche Cayman S? What's there to brag about?"
At around three o'clock in the afternoon, Lin Jiayan returned to the company from the car show.
She also had to write some articles herself.
However, after she finished posting a few articles and looked at various reports on the Internet, she discovered that there were a bunch of articles related to Xingchen Auto and Porsche on Autohome.
This action is fast enough!
"It would be nice if there really was only one drag coefficient to brag about."
"But look at their Ziweixing. Whether it's engine performance or gearbox performance, it crushes its peers."
“Plus, it really doesn’t look very dark, so it’s hard not to be popular.”
Fang Dawen had no intention of fighting with Xingchen Automobile.
As long as Xingchen Auto's reports can contribute traffic to the website, he will arrange more related reports.
At most, the angle of the report is slightly shifted.
"The topic of Porsche and Xingchen Auto is very hot right now. Can we put some effort into this aspect?"
Lin Jiayan is also a human being, so she immediately adjusted her words based on Fang Dawen's reaction.
"Do you have any specific ideas?"
Fang Dawen did not express any objection, but felt that he needed to hear the specific plan.
"Autohome obviously wants to let Xingchen Auto take over by taking advantage of Porsche, so we will use comparison to illustrate the power of Porsche."
"We can even make a special topic about Porsche to let everyone know about its glorious history."
"In this way, we can fully enjoy this wave of traffic."
“It’s even possible that because of our unique vision, our articles will be more popular than those of Autohome.”
Lin Jiayan quickly described her thoughts.
In this way, Fang Dawen will naturally be less opposed.
"Then let's just hype up this topic. It's best to create a sense of confrontation with Autohome's articles. When the time comes, the popularity will be further increased, and our traffic will naturally increase."
At this time, Fang Dawen will not consider whether this topic will make Xingchen Automobile's life more comfortable if it becomes more popular.
Anyway, as long as it is beneficial to your channel, you can do it.
"I'm going to arrange for people to prepare now."
"At the same time, I also contacted the people at Porsche. I think they also hope to have some soft articles to speak from their standpoint."
Lin Jiayan is very smart.
She thought this was a good opportunity for Porsche to advertise.
The other party's marketing staff must have paid attention to Autohome's reports, so it was naturally impossible for them to do nothing.
“Just go ahead and do it.”
"We can also find some more materials for the professional audience day starting tomorrow."
“We must keep this topic hot.”
…
On the edge of the Pearl River, in a restaurant near Dongshan Pass, Fang Sisi and Cao Yang were preparing to have dinner.
Although Cao Yang was very busy today, Fang Sisi took the initiative to say that they would have dinner together in the evening, and it was naturally hard for Cao Yang to refuse.
"Today is the first official appearance of Xingchen Motors. I want to give you a surprise."
It was about to start soon, and Fang Sisi said something to Cao Yang mysteriously.
"surprise?"
"I think it's the biggest surprise that I can have dinner with you even though I'm so busy today."
Cao Yang naturally knew that this was definitely not what Fang Sisi was talking about, but everyone would like the nice words.
"After today, maybe if we go out to eat together in the future, we will have to keep a low profile."
"You, a Chinese car design master, will become famous in the future."
Fang Si said meaningfully.
China Channel recognized what she said. Not only will today's report focus on Cao Yang, the designer of Xingchen Automobile and Ziweixing, but it also plans to make a special program to introduce Nanshan Group and Xingchen Automobile in the future.
Among them, Cao Yang, a master of automobile design, is naturally the top priority in the introduction.
"There are quite a few famous design masters in the automobile industry, but how many are known to ordinary people?"
"Just like the design director of Porsche who is reported on many websites today, most people in China's automobile industry, let alone ordinary people, don't know that such a person exists, let alone recognize him on the street. He's out."
In an era before smartphones, Cao Yang was not too worried about the problems brought about by fame.
Even if the Nanshan Group is no longer what it used to be, there are only a handful of people who can recognize him directly on the road.
"If you are just a car designer, not many people will recognize you."
"But you are still the general manager of Xingchen Motors and Nanshan Group, and you are so young and handsome, so the situation is naturally different."
Just as Fang Sisi was talking, a familiar melody began to play from the TV.
Seeing Fang Sisi staring at the TV intently, Cao Yang could probably guess that there would be footage of the Xingchen car in today's news.
This is not surprising.
After all, the Yangcheng Auto Show officially opens today. It is normal for China Taiwan to report on it. It would be strange not to report on it.
And with the performance of Xingchen Motors today, it is normal for a few scenes to appear in the news.
However, when he heard the host mention the announcement that "the third Yangcheng Auto Show opens today, with many domestic and foreign manufacturers participating in the exhibition," he immediately heard another unexpected announcement.
"From a big car country to a powerful car country, China's car design masters are shining brightly."
This report is obviously a piece of content parallel to the Yangcheng Auto Show.
Otherwise, such a sentence would not appear in the introduction at the beginning.
In an instant, Cao Yang understood what surprise Fang Sisi was talking about.
Not to mention, just listen to the introduction and you will know that this piece of news will focus on Cao Yang.
Although Cao Yang believed that he was worthy of such an introduction, today's scene clearly involved Fang Sisi's personal efforts.
"Sisi, are you looking for someone from the stage?"
"Thanks a lot."
Cao Yang is not a person with such low emotional intelligence, so naturally he cannot say that it is not necessary to do this at this time.
"I didn't look for it deliberately. We happened to have a deputy director who I knew before. After talking to her, I felt that the content was indeed worthy of reporting, and the matter was done."
"By the way, since your new car has been released at the auto show, it should be on the market soon, right?"
"How are we going to sell it then?"
Fang Sisi obviously didn't want to talk more about how she got the news.
So the topic was quickly changed.
"When developing our models, we take into account the EU standards and some standards in the United States and the Middle East, so it will definitely be launched simultaneously at home and abroad."
"Today's auto show announcement is a clarion call to charge."
"We will start test drive activities soon, so that everyone can truly see how good it is."
"We will further consider some other overseas marketing measures in the future, and strive to achieve the goal of half domestic and foreign sales."
Fang Sisi was interested in listening, but Cao Yang didn't mind chatting with her.
It just so happened that the Nanshan Film and Television incident had something to do with her.
"Except for the fact that the brand influence of your car is not as good as that of luxury models, there are no problems in other aspects."
"However, if we want everyone to recognize the brand power of Xingchen Motors, I'm afraid it will take a long time to slowly establish it."
Fang Sisi has worked in Huaxia Taiwan for so many years, so her knowledge is certainly not bad.
Besides, people born in families like them are more able to understand the difficulties of brand building.
"Indeed, for this reason, our group has also established Nanshan Film and Television, which specializes in investing in some movies and TV shows, so that we can carry out some advertising placements and subtly create the impression that Xingchen Automobile is a high-end car to the broad audience."
"At the same time, Nanshan Investment is also in contact with many Internet companies and making some investments."
"In the future, we will make full use of the celebrity effect to make the luxury of Xingchen Cars recognized by more people."
When Cao Yang said this, Fang Sisi couldn't help but said: "Actually, have you ever thought about promoting Xingchen Automobile through your own personal charm? Just like Apple's Steve Jobs, many times they don't need to put in too many advertisements. Relying on some of Jobs's personal charm and exposure, he can bring a lot of traffic to the company."
"In addition, I noticed that there is a newly established automobile company in the United States, which is also promoting itself in this way."
"What they did was even more exaggerated. They didn't even produce a new model, but released news on the Internet every now and then to enhance their popularity and brand power."
Obviously, Fang Sisi is not stupid, her vision and knowledge are extraordinary.
But most of the time, she wouldn't show this side of herself in front of Cao Yang.
"You're talking about Tesla, right?"
"You actually know about it? This company is not well-known in China, and there are very few relevant reports."
Fang Sisi looked at Cao Yang in surprise.
Although this is considered a matter in the automobile industry, it seems that it is not surprising that Cao Yang knows about it.
But Tesla is now just a start-up in the United States. It has only been established for more than two years. It still makes electric vehicles, but it has not yet released a single product.
"To a certain extent, Tesla's route is similar to that of Xingchen Motors, except that they started making electric vehicles directly from the beginning. We will make fuel vehicles first, and then consider electric vehicles later."
"Their first car should be a sports car, and it is estimated that it will not be officially mass-produced for two to three years."
"However, the current electrification technology is not yet mature. Our Nanshan Group has also invested some resources in researching technical reserves."
Cao Yang naturally knows that electrification is the future trend.
But if you want to make money, building electric cars now is definitely not enough to meet this goal.
"Then have you ever thought about making yourself famous and then relying on the celebrity effect to get more people to recognize Xingchen Motors?"
Seeing that Cao Yang seemed to know more about Tesla than herself, Fang Sisi directly put forward her own ideas.
In her opinion, Cao Yang's failure to fully utilize this advantage was a waste of resources.
"Do you think this way of marketing yourself has a great effect on Xingchen Automobile?"
Cao Yang was a little confused.
In fact, he knew that there was some truth in what Fang Sisi said.
Especially in the era of smartphones, in the future, we can fully utilize the celebrity effect to fully promote our cars.
If you look at the Tesla models of later generations, when were they advertised?
There is no need for them to place any advertisements at all. If Musk sends a message himself, the effect will be better than advertising anywhere.
"It's big!"
"Very big!"
"Chinese people tend to admire the strong, and they have also begun to admire the super rich, especially the super rich who have succeeded in starting their own businesses."
"Nanshan Group is now the largest private enterprise in Lingnan Province, and Xingchen Motors is now beginning to rise to fame."
"As long as you are willing to accept more interviews, be more exposed, and participate in more activities, you can quickly bind yourself to Xingchen Automobile and promote it together."
"This alone is estimated to save Xingchen Motors hundreds of millions in advertising fees every year."
Seeing that Cao Yang was somewhat convinced by her, Fang Sisi became even more excited.
She is not a vain person, but if she can marry a nationally famous young talent in the future, wouldn't she be more enviable than those well-matched husbands found by her best friends?
"What you said makes sense, so I'll give it a try."
Cao Yang is not exactly the kind of person who wants both.
Since Fang Sisi's analysis is very reasonable, and he has seen many successful cases in later generations, there is really no need to give up such good resources just for a little entanglement in his heart.
With Cao Yang's decision, the entire Xingchen Automobile, Nanshan Group, or Autohome began to undergo some changes.
…
Originally, there was a lot of news on the Internet today about Xingchen Auto and Porsche, etc. related to the Yangcheng Auto Show.
Now pour a cup of water into the oil pan, and it will naturally boil even more.
"Lai, we found out that the exterior designer of Xingchen Motors is the company's founder, Cao Yang."
"The stunning coupe we saw today was also made by him."
"Combined with some previous rumors, it is estimated that Ford's F150 and Chevrolet's silverado should really be designed by him."
"I originally thought that having a design master like you among the Chinese was already very impressive."
"I didn't expect that there is such a legend younger than you in the mainland. China is indeed a place full of legends."
The stimulation Wolfgang Porsche received today was not small at all.
Just next to the Porsche showroom, he witnessed the birth of a miracle.
To be honest, if he hadn't come to China this time, he probably wouldn't have taken it seriously if the people below reported this to him.
Because it is completely too fantasy and seems unreal.
"Cao Yang is indeed the most talented designer I have ever seen, from pickup trucks to coupes. I even heard that Honda's N-BOX has something to do with him."
"In addition, Xingchen Motors also has new models under development."
"Cao Yang should also be responsible for the design."
Lai Ping said as he turned on the computer and showed it to Wolfgang.
"Well, the rendering of this sports car should be a new model they will launch in the future."
"Although some of the outlines are not so clear, you can still see the extraordinary."
"I even think that if this car is produced by Porsche, it may be as good as the 911."
Wolfgang was really surprised to hear such high praise from his chief designer.
Literati look down on each other, which is the same in every country.
In the design field, it is even more difficult to distinguish between high and low. Everyone thinks they are the best.
But from what Lai Ping said, it seemed that he admired Cao Yang very much.
Could it be that he saw a shadow of himself when he was young?
"This Cao Yang doesn't seem very friendly to our Porsche."
"Today's press conference directly regarded Cayman S as their stepping stone."
Wolfgang was not a generous man.
Because his brother Gerd was hated by his cousin Ferdinand Piech for "stealing his wife", he prepared a series of means to make Ferdinand Piech uncomfortable among the public.
Now facing a Chinese who wants to move up in a Porsche, it is even less possible for him to be generous.
"This Cao Yang is not only unfriendly to Porsche today, but also not friendly to Mercedes-Benz and BMW."
"This young man is quite interesting."
When Lai Ping thought about the press conference, Xingchen Motors directly listed some engine parameters of Mercedes-Benz and BMW with their 3.0T twin-turbocharged engines, which was obviously a slap in the face.
But this also means that Xingchen Automobile is not targeting Porsche, but all luxury cars.
When I was young, I was also very sharp, and I even couldn't get along with BMW at one time.
Now that I am in my fifties and about to retire, my mentality is naturally completely different.
Lai Ping felt a little more curious about Cao Yang.
(End of chapter)
